Flash Flooding: A Burkean Analysis of Culture and Community in the Flash Mob

Abstract

In 2003, writer and cultural critic Bill Wasik stunned the world with his newest experiment, the MOB Project, which flooded the streets of New York City with strange performances quickly labeled “flash mobs” by participants and local media. With the goal of understanding the communicative purpose and function of these new performance events, this project analyzes the eight original flash mobs of 2003 through the use of Kenneth Burke’s Pentad. Specifically, this essay explores the agent, agency, and scene of the flash mob, arguing that the scene was the dominant pentadic feature of Wasik’s act (the Flash Mob). Additionally, this paper examines the specific social, cultural and political influences of the flash mob and its participants with a particular emphasis on technology and the hipster subculture.

Journal
KB Journal: The Journal of the Kenneth Burke Society
Published
2012-04
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