Athlete as Agency: Motive in the Rhetoric of NASCAR

KB Journal: The Journal of the Kenneth Burke Society Sep 2009 web Open Access

Athlete as Agency: Motive in the Rhetoric of NASCAR

Abstract

We employ a Burkean perspective to examine the role of rhetoric in the sport of NASCAR. In particular, we explore the role that driver rhetoric plays in the mainstream success of the sport. We selected six representative television interviews by NASCAR drivers and subjected them to a pentadic analysis. For comparison purposes, we perform the same analysis on two interviews from each of three other major American professional sports – football, basketball, and baseball. Our findings suggest that rhetorical norms in NASCAR do differ from those norms of other major American sports, and that this distinction could possibly play a role in the marketing success of NASCAR.

Journal: KB Journal: The Journal of the Kenneth Burke Society
Published: 2009-09
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Topics: modern rhetorical theory rhetorical criticism
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