Abstract

n his 1992 Society of America keynote address titled Rhetoric in the Vortex of Cultural Studies, Walter Beale proposed that rhetoric and cultural engage in a mutually beneficial dialectic. The point of such a dialectic, Beale clarified, would not be to absorb rhetoric into cultural or vice versa, but to invent ways to fruitfully combine the two sets of approaches. A few years later, Thomas Rosteck similarly called on rhetoricians to advance the project of rhetorical by bringing together the rhetorical tradition and contemporary cultural studies (297). With the rising stock of cultural in the disciplines of English and communication studies, rhetoricians have begun to take up these invitations, as Rosteck's collectionAt the Intersection: Cultural Studies and Rhetorical Studies attests. Some rheto-