Written Communication Oct 2005

Market Rhetoric and the Ebonics Debate

Mark Garrett Longaker

Abstract

Using a method of topical rhetorical analysis, inspired by K. Burke, to discuss the Ebonics debate, this article demonstrates that conversations about education, particularly writing instruction, have adopted a market rhetoric that limits teachers’ agency. However, reappropriation of this market rhetoric can help writing teachers to imagine and actuate a more empowered and long-sighted agency for themselves. Rhetorical analysis can therefore help educators to understand how local language practices shape their interaction with the rapidly changing material environment of fast capitalism.

Journal
Written Communication
Published
2005-10-01
DOI
10.1177/0741088305279954
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Topics
rhetorical criticism writing pedagogy argument
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