Market Rhetoric and the Ebonics Debate

Written Communication Oct 2005

Market Rhetoric and the Ebonics Debate

Mark Garrett Longaker

Abstract

Using a method of topical rhetorical analysis, inspired by K. Burke, to discuss the Ebonics debate, this article demonstrates that conversations about education, particularly writing instruction, have adopted a market rhetoric that limits teachers’ agency. However, reappropriation of this market rhetoric can help writing teachers to imagine and actuate a more empowered and long-sighted agency for themselves. Rhetorical analysis can therefore help educators to understand how local language practices shape their interaction with the rapidly changing material environment of fast capitalism.

Journal: Written Communication
Published: 2005-10-01
DOI: 10.1177/0741088305279954
Open Access: Closed
Topics: writing pedagogy

Citation Context

Cited by in this index (0)

No articles in this index cite this work.

Cites in this index (4)

Faber (2003)

Creating Rhetorical Stability in Corporate University Discourse

Written Communication
Scott (2003)

Extending Rhetorical-Cultural Analysis: Transformations of Home HIV Testing

College English
Scott (2002)

The public policy debate over newborn HIV testing: A case study of the knowledg…

Rhetoric Society Quarterly
Horner (2001)

"Students' Right," English Only, and Re-Imagining the Politics of Language

College English

Also cites 11 works outside this index ↓

10.2307/3594198

↗
10.7551/mitpress/4130.001.0001

↗
10.1515/9781400825493

↗
10.1525/9780520340978

↗
10.2307/1512118

↗
10.1525/rh.1983.1.1.23

↗
10.2307/4140679

↗
10.2307/359060

↗
10.4324/9780203065419

↗
Watkins, E. (1998)

Everyday exchanges: Marketwork and capitalist common sense

↗
10.1017/CBO9780511552878

↗

CrossRef global citation count: 0 View in citation network →