As the discipline of rhetoric and composition engages archival studies, we must not only theorize and narrate primary-source research, but also build archival exhibits. Describing our effort to construct a digital exhibit of primary source material relevant to the history of writing instruction at the University of Texas at Austin 1975–1995 (RhetCompUTX, rhetcomputx.dwrl.utexas.edu), we explain how this project speaks to current historiographic debates about the status and the shape of the discipline. We argue that, to make the shift towards an institutional-material perspective, historians and scholars in rhetoric and composition will need to build our own archives of primary-source material, archives that feature four types of items: items relevant to classroom practice, items documenting the institutional circumstances, items recording the disciplinary conversation, and items capturing the political situation. RhetCompUTX not only features all four types of items, but also encourages the user to see the relations among these layers of practice. By describing this exhibit, by summarizing its argument, and by explaining how we described and assembled its items, we encourage other researchers to build similar archival exhibits and to move towards institutional-material historiography.

This article compares economic and rhetorical writings by examining two nineteenth-century American rhetorician-economists, Samuel Newman and David Jayne Hill. Both men directed both their rhetorical and their economic writings toward a common purpose—making citizens comfortable with new and uncertain instruments of (monetary and linguistic) representation. Considering the economic and rhetorical writings on representation, we come to understand how rhetoric (both theory and pedagogy) fits into the emerging and quickly morphing capitalism of industrializing and financializing America.

Abstract Rhetorical analysis of John Locke's monetary arguments reveals that Locke relied on a core enthymeme that deployed several rhetorical devices (including a narrative diegesis, a dissociation and hierarchization of terms, and several metaphors) to synthesize two contradictory and common beliefs about money's value—money's value is determined by supply and demand; money's value is determined by substance. Moreover, this analysis revitalizes the conversation between economists and rhetoricians by presenting rhetorical analysis as a way to discover causal mechanisms. Finally, locating causal mechanisms allows an historical understanding of how debates have been shaped by the available means of persuasion. Acknowledgments Special thanks to James Aune, Martin Medhurst, and the editor and anonymous RSQ reviewers for their feedback at various stages in this article's production. Notes 1The stalled nature of the conversation is nowhere better captured than in Fabienne Peter's “Rhetoric Vs. Realism in Economic Methodology.” 2For another social-scientific discussion of causal mechanisms, see Sayer 105–117. 3My description of a “deep-seated” mechanism depends on the assumption that a social formation can be productively imagined as a stratification of numerous causal powers, some deeper and more pervasively effective. What we immediately witness at the top of a formation is thus “overdetermined” by the causal mechanisms layered beneath. For a fuller exploration of this concept, see Andrew Collier's “Stratified Explanation and Marx's Conception of History.” 4For a fuller explanation of how England's various parties formed into a “military-financial state,” see Dickson (chs. 1–3) and Carruthers (chs. 2–3). 5Aristotle asserts that “an ability to aim at commonly held opinions [endoxa] is a characteristic of one who also has a similar ability to regard the truth” (33). Pierre Bourdieu differentiates between orthodoxy and heterodoxy (Outline 164–171). According to Bourdieu, crises can disrupt all the rhetorical resources available to a population, both the heterodox and the orthodox, creating a space for an allodoxia, a new, potentially revolutionary, set of assumptions (Language 132–133). 6For more on the term “crisis of representation” and its relation to seventeenth-century England, see Poovey 6. 7Although they disagreed about recoinage, Locke and Nicholas Barbon believed that commodities' values are set by the intersection of supply and demand (Barbon Trade 15–19; Locke Some Considerations 66). 8James Thompson contends that Locke made an “ontological” appeal to the “ineluctable being of silver,” thus strictly emphasizing its substance value (63). Thompson, on the other hand, also notices that Locke accredited the socially constructed forces of supply and demand with value creation (61). He therefore concludes that Locke contradicted himself. 9Vaughn dubs Locke's model a “proportionality theory of money,” but given the overwhelming use of the term “quantity” in post-Lockean monetary theory, I choose this term to emphasize the model's persistence in subsequent arguments. 10James Thompson rightly notices the central importance of security in Locke's monetary theory. Locke wanted a stable monetary system that guaranteed transmission of value: “The return is always the same, for the ideal is an exchange system, or a system of debit and credit, in which one receives what he gave” (58). Karen Vaughn notes that Locke was an unusual metalist because he did not believe in money's ontological value, while he did believe that the substance (silver) was necessary to guarantee stability (35). 11For further treatment of Locke's economic writings and his theory of natural law, see Appleby; Finkelstein 165–170; and Vaughn 131. For a dissenting perspective, an argument that money had no place in Locke's imagined state of nature or in his theory of natural law, see Tully 149. 12In this paragraph, I rely on Perelman and Olbrechts-Tyteca's explanation of dissociation, hierarchy, and the topic of order (80–83, 93–94, 411–415). 13For a fuller review of the Bill, its enactment, and its effects, see Horsefield (61–70) and Feavearyear (135–149). 14Marx contended that Locke emphasized one side of money's contradictory composition, its substance (Contribution 159). Eli Heckscher similarly contended that Locke accepted the mercantilist equation of metal and value, saying that Locke confused Juno for the cloud, money for what money represented (209). Additional informationNotes on contributorsMark Garrett Longaker Mark Garrett Longaker is an Associate Professor in the Department of Rhetoric and Writing at the University of Texas at Austin, PAR 3, Mailcode B5500, Austin, TX, 78712, USA.

An economistic version of cultural studies is important to technical writing scholarship presently because capitalism's broad trends find manifestation in and are affected by local practices like scientific and professional communication. By examining their own field against the backdrop of macroeconomic eras and pressures, technical writing theorists can obtain a better understanding of the sociocultural context in which their discipline is situated, and they can better map methods of effective political action for technical communicators.

Using a method of topical rhetorical analysis, inspired by K. Burke, to discuss the Ebonics debate, this article demonstrates that conversations about education, particularly writing instruction, have adopted a market rhetoric that limits teachers’ agency. However, reappropriation of this market rhetoric can help writing teachers to imagine and actuate a more empowered and long-sighted agency for themselves. Rhetorical analysis can therefore help educators to understand how local language practices shape their interaction with the rapidly changing material environment of fast capitalism.

Through an examination of the work of the nineteenth-century American rhetorician Henry Noble Day the author suggests that the causal relationship usually identified between economic formations and genres such as exposition is not a purely one-way process. Day’s rhetorics, he argues, were not only shaped by the economies of Taylorism but also were themselves engaged in a sociohistorical process of class formation, suggesting that such a study of the connections among managerialism, current-traditional rhetoric, and class formation raises important questions for our own work today.

By wedding a historical materialist understanding of class formation to pedagogical efforts at teaching ethics in the professional writing classroom, language-arts instructors can intervene at an important postindustrial juncture between culture and economics. They can take a vital role in the formation and political developmentof elite and influential knowledge workers, making them more critical of the links between diachronic economic developments and locally experienced institutions such as communication practices and organizational constructions.

Riding the third wave of rhetorical historiography Lives of Their Own: Rhetorical Dimensions in Autobiographies of Women Activists by Martha Watson. Columbia, SC: University of South Carolina Press, 1999. 149 pp. Activist Rhetorics and American Higher Education 1885–1937 by Susan Kates. Carbondale: Southern Illinois University Press, 2001. 157 pp. Genteel Rhetoric: Writing High Culture in Nineteenth‐Century Boston by Dorothy C. Broaddus. Columbia, SC: University of South Carolina Press, 1999. 136 pp. The Resistant Writer: Rhetoric as Immunity, 1850 to the Present by Charles Paine. Albany: State University of New York Press, 1999. 261 pp. Progressive Politics and the Training of America's Persuaders by Katherine H. Adams. Mahwah, NJ: Erlbaum, 1999. 169 pp. Terms of Work for Composition: A Materialist Critique by Bruce Horner. New York: State University of New York Press, 2000. xxvi + 308. Rereading Aristotle's Rhetoric, edited by Alan G. Gross and Arthur E. Walzer. Carbondale and Edwardsville: Southern Illinois Press, 2000. xi + 237 pp.

Plato on Rhetoric and Language by Jean Nienkamp. Mahwah, NJ: Lawrence Erlbaum Associates for Hermagoras Press, 1999. 220 + ix pp. Beyond the Great Story: History as Text and Discourse by Robert F. Berkhofer, Jr. Cambridge: The Belknap Press of Harvard University Press, 1997. 381 + xii pp. Voices of the Nation: Women and Public Speech in Nineteenth‐Century American Literature and Culture by Caroline Field Levander. Cambridge: Cambridge University Press, 1998. 186 pp. The Evolution of English Prose 1700–1800: Style, Politeness, and Print Culture by Carey McIntosh. Cambridge: Cambridge University Press, 1998. 276 + xi pp.