Business and Professional Communication Quarterly Nov 2024

Giving Values a “Voice” in Business Communication Education

Nelson Lamar Reinsch Georgetown University

Abstract

I recommend that teachers of professional communication (e.g., business communication) incorporate into their courses the Giving Voice to Values (GVV) curriculum developed by Mary Gentile. Adding GVV materials to a course in professional communication would add an ethical emphasis to the course or supplement an existing one. GVV materials also provide communication teachers with excellent opportunities to introduce (or expand) attention to rhetorical decision making. Furthermore, GVV materials provide an opportunity for cross-disciplinary cooperation among teachers of business communication and other business disciplines.

Journal
Business and Professional Communication Quarterly
Published
2024-11-25
DOI
10.1177/23294906241299106
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Topics
rhetorical criticism professional writing
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