Teaching Audience Adaptation With Value Frameworks

Abstract

Communication instructors have long insisted on the importance of audience adaptation. But they have said less about (a) the dimensions along which adaptation might proceed or (b) how a student might learn the art of adapting. In this article, I contribute toward addressing these two deficiencies. I suggest a dimension for adaptation—the value frameworks (or value vocabularies) in which people express evaluations of better and worse. And I propose that instructors teach adaptation by imitation. In addition to elaborating on these ideas, I also offer materials for use in classes.

Journal
Business and Professional Communication Quarterly
Published
2024-03-01
DOI
10.1177/23294906231208165
CompPile
Search in CompPile ↗

Citation Context

Cited by in this index (1)

  1. Business and Professional Communication Quarterly

Cites in this index (7)

  1. Technical Communication Quarterly
  2. Technical Communication Quarterly
  3. Business and Professional Communication Quarterly
  4. Journal of Business and Technical Communication
  5. Journal of Technical Writing and Communication
Show all 7 →
  1. Research in the Teaching of English
  2. Research in the Teaching of English
Also cites 28 works outside this index ↓
  1. 10.1037/h0088188
  2. 10.1525/9780520353237
  3. 10.1017/CBO9780511611926.002
  4. 10.1515/9783110356410
  5. 10.3390/brainsci12081082
  6. 10.1515/9781400844418
  7. 10.1080/07359683.2021.2007587
  8. 10.7551/mitpress/4737.001.0001
  9. 10.7551/mitpress/4627.001.0001
  10. 10.7330/9781646422760
  11. 10.1037/a0015141
  12. 10.1162/0011526042365555
  13. 10.1002/9780470561119.socpsy002022
  14. 10.1080/01638538309544566
  15. 10.1353/rht.2003.0013
  16. 10.1017/CBO9780511802805
  17. 10.1080/17404620701529456
  18. 10.1080/17404622.2020.1842899
  19. 10.1177/002194368602300102
  20. 10.1177/002194368802500203
  21. 10.1177/002194369102800302
  22. 10.1177/002194369803500305
  23. 10.1080/10510977909368023
  24. 10.1177/002194368802500204
  25. 10.1111/ijal.12284
  26. 10.5840/jbee20221916
  27. 10.1177/2329488419884139
  28. 10.1080/1740462042000237918
CrossRef global citation count: 2 View in citation network →