Business and Professional Communication Quarterly Sep 2024

The Importance of Instructor Affirming Messages in Business Communication Students’ Writing Apprehension

Michelle T Violanti ; Stephanie Kelly ; Emily Denton ; Makayla Schill

Abstract

Through the guidance of social presence theory, this study sought to understand how instructors’ affirming messages and social presence behaviors affect students’ writing apprehension in online business communication courses. The data were consistent with two models, both of which indicate that instructor affirming messages indirectly affect students’ writing apprehension in the business communication classroom. Both models also indicate that students’ burnout mediates that indirect effect. The results show how important it is for instructors to take the time to leave affirming message feedback when teaching business communication online.

Journal
Business and Professional Communication Quarterly
Published
2024-09-01
DOI
10.1177/23294906231165738
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Topics
multimodality affect and writing

Citation Context

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  1. Fuller et al. (2026)
    Introduction: Advancing Positive Communication in Business and Professional Com…
    Business and Professional Communication Quarterly
  2. Sharma et al. (2025)
    A Decade of <i>Business and Professional Communication Quarterly</i…
    Business and Professional Communication Quarterly

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    Reexamining the Writing Apprehension Measure
    Business and Professional Communication Quarterly
  4. Gaffney et al. (2016)
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    Journal of Business and Technical Communication
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    The Empirical Development of an Instrument to Measure Writing Apprehension
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