Abstract

Slide decks are a ubiquitous form of communication in both academia and business, and business communication instructors must be able to model and teach multimedia design principles. The literature regarding multimedia design has traditionally fallen into two camps: the cognitive school, focused on designing multimedia messages that accommodate human cognitive architecture, and the graphic design school, focused on using visual appeal as a tool for conceptual organization. I synthesize representative models from each school to provide theoretically derived and empirically supported principles for designing slide decks that are both well-organized and visually appealing.

Journal
Business and Professional Communication Quarterly
Published
2023-03-01
DOI
10.1177/23294906221131988
CompPile
Search in CompPile ↗
Open Access
Closed
Topics
Export

Citation Context

Cited by in this index (2)

  1. Journal of Technical Writing and Communication
  2. Business and Professional Communication Quarterly

References (39) · 2 in this index

  1. 10.1037/a0026147
  2. 10.1162/jocn_a_01175
  3. 10.1080/00221309.1962.9711837
  4. Harvard Business Review
  5. 10.1037/0022-0663.80.4.448
Show all 39 →
  1. 10.1017/S0140525X01003922
  2. 10.1007/s10755-006-9017-5
  3. 10.1007/s10648-009-9098-7
  4. Slide:ology: The art and science of creating great presentations
  5. Duarte N. (2016). How experts can help a general audience understand their ideas. Harvard Business Review Dig…
  6. 10.1016/j.learninstruc.2006.10.001
  7. IEEE Transactions on Professional Communication
  8. 10.1037/0022-0663.89.1.92
  9. 10.1037/a0026923
  10. 10.1518/hfes.46.3.567.50405
  11. Business and Professional Communication Quarterly
  12. 10.1177/2329488414525444
  13. Learning from textbooks: Theory and practice
  14. 10.1038/36846
  15. 10.1007/BF01463939
  16. Multimedia Learning
  17. 10.1037/0022-0663.100.2.380
  18. 10.1037/h0043158
  19. 10.1037/0022-0663.94.1.156
  20. 10.1037/bul0000153
  21. 10.1037/h0027272
  22. Instructional Technology
  23. Design basics
  24. 10.1017/S1049096520000827
  25. 10.1016/j.edurev.2012.05.003
  26. Presentation Zen: Simple ideas on presentation design and delivery
  27. 10.1016/j.edurev.2015.12.003
  28. 10.3389/fpsyg.2019.00193
  29. 10.1007/s10648-010-9135-6
  30. The cognitive style of PowerPoint: Pitching out corrupts within
  31. 10.1192/apt.bp.110.008805
  32. 10.1017/CBO9781139547369.014
  33. The non-designer’s design book: Design and typographic principles for the visual novice
  34. The non-designer’s presentation book: principles for effective presentation design