Abstract

It is unknown whether social presence in internet-based MBA courses enhances students’ career success. This study examined general self-efficacy and goal orientation mediation models to determine what strengthens MBA students’ social presence and their career planning self-confidence. Data included 278 online MBA students in an AACSB-accredited college of business. The regression analyses demonstrated that perceived general self-efficacy and goal orientation related to students’ career planning self-confidence. The mediation analyses revealed that internet self-efficacy, perceived general self-efficacy, and goal orientation had an indirect mediating effect on social presence and career planning. Implications are offered for business communication educators.

Journal
Business and Professional Communication Quarterly
Published
2022-09-01
DOI
10.1177/23294906221109191
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  1. Business and Professional Communication Quarterly
  2. Business and Professional Communication Quarterly
  3. Journal of Technical Writing and Communication
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