This study analyzes 295 tweets by four U.S. companies engaged in discovering a vaccine for COVID-19. Tweets were analyzed to understand how their Twitter feeds balanced corporate and product branding (vaccine, medicines, etc.) and disseminated scientific information relating to COVID-19. The results suggest that these companies were actively embedding technical information about COVID-19 in their corporate and product branding. Tweets providing technical and scientific information about the progress made toward developing a COVID-19 vaccine garnered high levels of user engagement from their target audience. Findings from this study indicate the growing importance of technical communication in corporate settings during a public health crisis.

It is unknown whether social presence in internet-based MBA courses enhances students’ career success. This study examined general self-efficacy and goal orientation mediation models to determine what strengthens MBA students’ social presence and their career planning self-confidence. Data included 278 online MBA students in an AACSB-accredited college of business. The regression analyses demonstrated that perceived general self-efficacy and goal orientation related to students’ career planning self-confidence. The mediation analyses revealed that internet self-efficacy, perceived general self-efficacy, and goal orientation had an indirect mediating effect on social presence and career planning. Implications are offered for business communication educators.

The aim of this study was to investigate the influence of the four listening styles of business communication students on their demonstration of compassion for others and themselves. A sample of 387 business students completed a questionnaire that inquired about their perceptions of their preferred listening style, their compassion for others, and their self-compassion for those in a given organization. This study found that people listening positively affected both compassion and self-compassion. Another finding was that action listening negatively affected both compassion and self-compassion. Other findings are also discussed along with future directions.