Business and Professional Communication Quarterly Jun 2015

The Role of Motivational Values in the Construction of Change Messages

Peter W. Cardon University of Southern California ; Marion Philadelphia University of Southern California

Abstract

We examined how 106 early-career professionals constructed video change messages involving a ban on remote working. These professionals constructed three types of statements: vision statements, direct change statements, and indirect change statements. Professionals with higher assertive-directing motivational values tended to first construct vision statements and secondly construct direct change statements, whereas professionals higher in analytic-autonomizing motivational values tended to first construct indirect change statements and secondly construct direct change statements. Overall, early-career professionals displayed strong group orientation in their rationale for change and low directness in communicating change.

Journal
Business and Professional Communication Quarterly
Published
2015-06-01
DOI
10.1177/2329490614558921
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