This study investigates important questions for any emerging high-technology firm attempting to obtain funding: Does the design of the presentation and the perceived passion and preparedness of the presenter influence expert reviewers’ assessment of the merits of the firm’s proposal? The authors analyzed 22 videotaped presentations to reviewer panels at a U.S. Department of Defense technology transfer consortium and compared the panels’ assessments of the presenting firms’ proposals both before and after the formal presentations. The data showed that, on average, higher levels of perceived entrepreneurial passion and presenter preparedness and presentation designs that effectively captured the audiences’ attention resulted in higher ratings by decision makers on the firm’s technology merit, management ability, and commercial potential.