This article positions rhetorical attunement—defined by Rebecca Lorimer Leonard as an “ear for, or a tuning toward, difference or multiplicity”—as a valuable methodological practice for community-engaged research (CER). In CER, rhetorical attunement can help researchers remain responsive to difference and complexity, supporting a range of ethical and practical goals: enacting reciprocity, pivoting when priorities shift, listening well to unspoken concerns, and sustaining relationships over time. In this article, we focus on reciprocity as one key goal of CER in order to demonstrate how Leonard’s rhetorical attunement can operate in practice. While reciprocity is often defined through formal agreements or mutual benefit, we examine how it can also surface through indirect, situated expressions that require careful listening. Drawing from a multisite project on water resilience in Arizona, we reflect on how rhetorical attunement enabled us to enact reciprocity in moments of misalignment, redirection, or informal connection, and how we attuned and responded. We conclude by offering a typology to support researchers in practicing rhetorical attunement as a method for sustaining ethical, reciprocal relationships across difference.

<bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Introduction:</b> Participant recruitment is a difficult stage of the research process, often resulting in considerable time and cost, with challenges in the diversity, quantity, and quality of participants. Existing scholarship on recruitment focuses on recruitment outcomes, specifically the development of a useful sample. This article directs attention from outcomes to processes by reconsidering this transactional, sample-building process as a relationship-building process through the lens of invitational rhetoric. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">About the case:</b> The study analyzes the advertisements used on university study discovery sites (SDSs) to initiate participant recruitment and build sustainable relationships with the community. Universities rely on study advertisements to initiate recruitment on SDSs, which can serve as the foundation for the participant-researcher relationship. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Situating the case:</b> This case is situated in larger calls for research efficiency and the technical and professional communication discipline's call for less transactional and more personalized recruitment processes. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Methods:</b> After tracking and defining the rhetorical moves in study advertisements, the moves are characterized through invitational rhetoric to assess how they create conditions for value, safety, and freedom. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Results/discussion:</b> This study finds that the main rhetorical moves of the advertisements are establishing credentials, introducing the offer (offering the product or service, essential detailing of the offer, indicating value of the offer), including study identifiers, and soliciting responses. The moves enacting invitational rhetoric are attentive to building reciprocity, transparency, and agency. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Conclusion:</b> To avoid transactional relationships with participants, researchers can incorporate invitational rhetoric into their recruitment materials by creating the conditions for value, safety, and freedom.

This article examines the role of TPC professionalism keywords on early career scholars' disciplinary enculturation. The article reports on a collaboration between the article's authors that explored how the deployment of professionalism keywords in teaching and research created conditions for defining what it might mean to work as a TPC professional. The article offers insights into the challenges keywords pose to forwarding non-normative understandings of professionalism that enable broader inclusion and visibility for TPC stakeholders.