Brent Lucia

10 articles
University of Connecticut ORCID: 0000-0003-4666-8340

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Who Reads Lucia

Brent Lucia's work travels primarily in Technical Communication (42% of indexed citations) · 28 total indexed citations from 5 clusters.

By cluster

  • Technical Communication — 12
  • Digital & Multimodal — 11
  • Composition & Writing Studies — 3
  • Rhetoric — 1
  • Other / unclustered — 1

Counts include only citations from indexed journals that deposit reference lists with CrossRef. Authors whose readers publish primarily in venues without reference deposits will appear less central than they are. See coverage notes →

  1. Transforming Networking Through Positive Communication: A Pathway to Professional Growth
    Abstract

    This article reframes professional networking through the lens of positive communication, arguing that authentic, value-driven relationship building enhances both personal well-being and professional growth. Drawing on positive psychology, emotional intelligence, and moral development, it highlights how empathy, gratitude, and identity alignment transform networking from a transactional act into a relational, self-actualizing practice. The article offers a pedagogical framework for instructors, including a multisession unit to help students internalize and practice positive communication principles. Ultimately, this approach fosters deeper, more fulfilling connections that empower students to become confident, ethical professionals capable of sustaining meaningful, high-quality relationships throughout their careers.

    doi:10.1177/23294906251406934
  2. Conference Climates: International Rhetoric Workshop and Inclusive Learning Practices
    doi:10.1080/07350198.2024.2425486
  3. From Hype to Practice: Reinterpreting the Writing Process Through Technical Writing Students’ Engagement with ChatGPT
    doi:10.1080/10572252.2024.2445302
  4. “I Feel Like I’m in a Box”: Contrasting Virtual Reality “Imaginaries” in the Context of Academic Innovation Labs
    Abstract

    ABSTRACTAs immersive technology grows in popularity, universities are developing academic innovation labs (AIL) that often introduce students to virtual reality (VR) and other emerging cross reality applications. Although these labs help educate students on emerging technology, a more critical eye is needed to examine user experience (UX). This article reports on a qualitative, multimethod study that employed a talk-aloud UX protocol to gather data on VR users' experience at the University of Connecticut's OPIM Research Lab. To fully define and contrast this data, we juxtapose these individual narratives with rhetorical analysis of marketing discourse, as presented by VR platform HTC Vive, Google's VR application Tilt Brush, and the Research Lab's promotional material. Based on our findings, we assert that sociotechnical imaginaries as constructed by promotional material often reduce the complexities of immersion in user experience. Such marketing rhetoric creates "top-down" imaginaries that contrast with "bottom-up" imaginaries generated in user experience, reinforcing the complex and fluid definitions of immersion. The resulting study has practical implications for stakeholders across higher education, especially in the context of innovation labs, as well as for technical and professional communication educators and practitioners.KEYWORDS: Immersive technologyinnovation labsvirtual realityimmersionuser experienceemerging technologyfuture imaginariessociotechnical imaginaries Disclosure statementNo potential conflict of interest was reported by the author(s).Additional informationNotes on contributorsBrent LuciaBrent Lucia is an Assistant Professor In-Residence at the University of Connecticut School of Business. He has a PhD in Composition and Applied Linguistics from Indiana University of Pennsylvania. His current research explores the rhetorics of technology and its relationship to the production of space. His recent scholarship can be found in Rhetoric Review, Business and Professional Communication Quarterly, and Enculturation.Matthew A. VetterMatthew A. Vetter is an Associate Professor of English and affiliate faculty in the Composition and Applied Linguistics PhD program at Indiana University of Pennsylvania. His research, which asks questions related to technology, rhetoric, and writing, has been published widely in venues such as Social Media and Society, Rhetoric Review, Studies in Higher Education, and Computers and Composition. His co-authored book, Wikipedia and the Representation of Reality, was published by Routledge in 2021.David A. SolbergDavid A. Solberg is a teaching assistant at the Holy Family Institute in Pittsburgh, Pennsylvania. He received his MA degree in TESOL (Teaching English to Speakers of Other Languages) from Indiana University of Pennsylvania. His master's thesis was entitled The Use of Parallelism in Poetry Writing for the Acquisition of English Grammar (available from ProQuest).

    doi:10.1080/10572252.2023.2245442
  5. Towards a framework for local interrogation of AI ethics: A case study on text generators, academic integrity, and composing with ChatGPT
    doi:10.1016/j.compcom.2024.102831
  6. Critical Approaches to Sustainability in the Business Communication Classroom: A Developmental Perspective
    Abstract

    Business communication faculty who invite students to critically engage with issues of sustainability must consider students’ developmental readiness to do so, as these invitations can often seem uninvited. To promote students’ readiness for critical inquiry, faculty should adopt a developmental approach that attends to both cognitive and emotional aspects of learning. This article outlines three ways to frame critical discussions of sustainability: as a new conception of wealth, as a cultural way of knowing, and as an intergenerational social contract. To help faculty develop students’ capacity to engage critically, this article includes guided questions to support critical inquiry and a supplemental reading list.

    doi:10.1177/23294906221074317
  7. The Rhetoric of Google Lens: A Postsymbolic Look at Locative Media
    Abstract

    This article examines textual artifacts surrounding Google Lens, an image recognition application, to reveal how it forwards reductive representations of the complex sets of relations constituted through locative media and augmented reality. Working across textual and posthumanist traditions, this article introduces a theoretical approach for investigating the rhetoric of technology, termed the postsymbolic. In acknowledging the formative and ontological role discursive rhetoric plays in the spatial operations and user experiences of and through locative media, the postsymbolic asserts the need for an integrated approach in which symbolic artifacts might be examined through the lens of both discursive rhetorical theory and posthumanism.

    doi:10.1080/07350198.2020.1841452
  8. Mapping a Network: A Posthuman Look at Rhetorical Invention
    Abstract

    The writing process has helped define students as autonomous writers within the composition classroom. Yet, our writing identities are not stable and shift throughout the writing process. I argue that composition instructors should enhance students’ awareness to their own dynamic, writing subjectivities through a more expansive view of rhetorical invention, using posthumanism as a lens for composition pedagogy. This article presents a pedagogical practice utilizing concept maps and reflective prompts that help students recognize their ecological, writing landscapes. By tracking the human and non-human elements in their writer’s network, students can learn that writers operate within fluid, writing situations that continuously impact their writerly identities.

  9. Walking in Jamaica: Exploring the Boundaries and Bridges of Rhetorical Agency
    Abstract

    Communities are in constant flux, shifting within a network of people, things and spaces; yet it is not uncommon to see a universal narrative emerge within the local commonplace of our towns and cities. These narratives are often too simplistic, avoiding the dynamic array of rhetorical flows that are circling through the social, material and historical realities within a communities’ actual network. During my time working in Jamaica Queens, New York, I witnessed the strong dissonance between the common narrative told in Jamaica’s local news outlets and the experience I had in its actual spaces. My manuscript explores this dichotomy by describing a recent walk I had through Jamaica’s streets, traversing its unique landscape while reflecting on my own subjectivity in the process. In doing so, I argue that rhetorical agents have the ability to support or subvert these universal narratives. However, one must also consider how our spatial encounters reinscribe the fluid and often precarious positionalities we find ourselves in as we move through different spaces over time.

    doi:10.59236/rjv19i2pp81-105
  10. A Hybrid Discourse: Confucius Meets Booth in the Rhetorical Borderlands