This essay examines citizen correspondence to the White House following Franklin Delano Roosevelt (FDR)’s “Fala speech.” During the 1944 presidential election, citizens often engaged in prosopopoeia by writing from the perspective of their pets and Roosevelt’s dog, Fala. I argue that citizens used this classical rhetorical figure to identify with the president and express their views of FDR’s character. Thus, animals offered a strategic, seemingly nonpolitical locus for expressing judgments about the election.

Abstract This article examines how rhetoric about Franklin Delano Roosevelt’s Scottish terrier, Fala, contributed to the president’s public image. I argue that Fala’s presence further enhanced FDR’s more personable presidency by highlighting the president’s warmth and humanity. To demonstrate this claim, I perform a close textual analysis of archival evidence from the FDR Presidential Library and two Metro-Goldwyn-Mayer shorts. Presidential pets thus provide presidents with important sources for fashioning their public image.