Drawing on recent studies of visual design and current feminist theory, and based on a research project in which males and females were asked to create visual representations of factual information, a feminist theory of design is posited. Three primary positions relevant for technical communicators are argued: (1) social constructionism is a feminist perspective; (2) technical communicators need to eliminate the hierarchy of visuals and text and represent information by balancing both; and (3) technical communicators need to emphasize the rhetorical, contextual situations in which visuals and texts co-mingle.< <ETX xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">&gt;</ETX>