Gender and visual communication: toward a feminist theory of design

Abstract

Drawing on recent studies of visual design and current feminist theory, and based on a research project in which males and females were asked to create visual representations of factual information, a feminist theory of design is posited. Three primary positions relevant for technical communicators are argued: (1) social constructionism is a feminist perspective; (2) technical communicators need to eliminate the hierarchy of visuals and text and represent information by balancing both; and (3) technical communicators need to emphasize the rhetorical, contextual situations in which visuals and texts co-mingle.< <ETX xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">></ETX>

Journal
IEEE Transactions on Professional Communication
Published
1992-01-01
DOI
10.1109/47.180283
CompPile
Open Access
Closed
Topics
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Citation Context

Cited by in this index (7)

  1. Technical Communication Quarterly
  2. Journal of Business and Technical Communication
  3. Journal of Technical Writing and Communication
  4. Journal of Business and Technical Communication
  5. Journal of Business and Technical Communication
Show all 7 →
  1. Technical Communication Quarterly
  2. Journal of Business and Technical Communication

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