Heidi L. Everett
2 articles-
Abstract
Previous studies have noted the difficulties students have in understanding and adapting to professional workforce policies, especially mobile device usage and e-etiquette. This study focuses on determining how closely students and working professionals align in their perceptions of appropriate mobile phone usage during business meetings. After comparing the 476 student responses from our survey with a previous study, we found that student and professional perceptions aligned frequently; however, gender, age, and year in school influence student perceptions. The article concludes with suggestions for teaching and future research.
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Abstract
This article explores whether amateur Web designs would deter Web users from engaging with a business after viewing a wWebsite---and if their expectations and value judgments are influenced by business size and scope. This topic is important to small business owners, practitioners, and educators because credibility judgments by Web visitors may be quick and detrimental to a small business if they do not yield a positive response and subsequent engagement with the small business. This study provides an opportunity to broaden our understanding of Web visitor credibility judgments about small businesses and introduces a new thread to the discussion about alignment of consumer expectations, Web design teaching, industry best practices, and the shaping of universal values as they relate to the rhetoric of the Internet.