Heidi L. Everett

2 articles
Texas Tech University ORCID: 0000-0002-4283-7648

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Who Reads Everett

Heidi L. Everett's work travels primarily in Technical Communication (100% of indexed citations) · 1 indexed citations.

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  • Technical Communication — 1

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  1. Not So Different? Student and Professional Perceptions of Mobile Phone Etiquette in Meetings
    Abstract

    Previous studies have noted the difficulties students have in understanding and adapting to professional workforce policies, especially mobile device usage and e-etiquette. This study focuses on determining how closely students and working professionals align in their perceptions of appropriate mobile phone usage during business meetings. After comparing the 476 student responses from our survey with a previous study, we found that student and professional perceptions aligned frequently; however, gender, age, and year in school influence student perceptions. The article concludes with suggestions for teaching and future research.

    doi:10.1177/2329490619836452
  2. Is good enough good enough?: negotiating web user value judgments of small businesses based on poorly designed websites
    Abstract

    This article explores whether amateur Web designs would deter Web users from engaging with a business after viewing a wWebsite---and if their expectations and value judgments are influenced by business size and scope. This topic is important to small business owners, practitioners, and educators because credibility judgments by Web visitors may be quick and detrimental to a small business if they do not yield a positive response and subsequent engagement with the small business. This study provides an opportunity to broaden our understanding of Web visitor credibility judgments about small businesses and introduces a new thread to the discussion about alignment of consumer expectations, Web design teaching, industry best practices, and the shaping of universal values as they relate to the rhetoric of the Internet.

    doi:10.1145/3282665.3282670