This study uses an online questionnaire survey to investigate Chinese social media users’ acceptance of firm-generated credibility-building posts (FGCPs) on Sina Weibo. The findings show that heuristic cues related to content (i.e., topics regarding competence, benevolence, and integrity) and source (i.e., firm nationality and industry types) along with the moderating role of topic, account, and platform familiarity cues significantly influence users’ acceptance level of such posts. After incorporating the insights gained from participants’ responses to open-ended questions in the questionnaire, this study concludes with practical recommendations for crafting effective FGCPs on social media platforms like Sina Weibo.

Identifying the specific complexities and historical context of post-Mao Chinese literary women’s rhetoric, along with ways they have been misread, the author argues in general that Western feminist critics need to be cautious about applying their concepts to non-Western women’s literature.

Why do the Chinese relate rhetoric only to stylistic devices in writing? This question, which has puzzled scholars for decades, is finally answered. Modern Chinese rhetoric began to form in the late 1800s when Chinese students learned Western rhetoric from their Japanese professors, who translated it into “the study of beautiful prose,” subsequently severing it from oratory. In the early twentieth century, scholars returning from Japan and the US integrated Japanese theories and Anglo-American figures of speech into Chinese literary and literacy traditions despite nativists' protests and appropriated them into a canon of aesthetics only for writing studies.

By reflecting on Japanese internment camps executed by the U.S. government in World War II, this article examines camp schools’ curricula and writing assignments and an English teacher’s response to student essays to show how racially profiled students and their Caucasian teacher negotiated the political meanings of civil rights and freedom.

Abstract This article examines theoretical premises of the historical study of rhetorical women, epistemological confusions caused by postmodernism, and challenges from the studies of black and Third World rhetorical women. On that basis it points out that the present difficulties in accepting discursive feminist methodologies in the study of rhetorical history are direct results of a continued adherence to certain established interpretive frameworks that dominate inquiry and knowledge construction in the field of rhetoric/composition.