This study uses an online questionnaire survey to investigate Chinese social media users’ acceptance of firm-generated credibility-building posts (FGCPs) on Sina Weibo. The findings show that heuristic cues related to content (i.e., topics regarding competence, benevolence, and integrity) and source (i.e., firm nationality and industry types) along with the moderating role of topic, account, and platform familiarity cues significantly influence users’ acceptance level of such posts. After incorporating the insights gained from participants’ responses to open-ended questions in the questionnaire, this study concludes with practical recommendations for crafting effective FGCPs on social media platforms like Sina Weibo.

<bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Background:</b> There is a growing need for Chinese state-owned enterprises (CSOEs) to utilize Twitter, as an effective communicative tool in the professional business context, to build a credible image to the global community. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Literature review:</b> Little attention has been paid to measuring the discursive construction of message credibility through corporate Twitter. Therefore, based on the theoretical insights of message credibility from existing literature on communication and information science, our study has conceptually developed a broad framework to measure the message credibility of CSOEs’ Twitter discourse from two general aspects (content and form), four separate levels ({thematic}, {intrinsic}, {contextual}, and {representational}), and nine specific dimensions (<capability>, <morality>, <objectivity>, <authority>, <accuracy>, <informativeness>, <timeliness>, <consistency>, and <persuasiveness>). With the help of Natural Language Processing (NLP) and corpus tools (MAT, CLA, TAALES, GAMET, SÉANCE, and TAACO), the framework has been practically operationalized by a total of 62 discursive features, including 18 content-based themes (thematic features) and 44 form-based features. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Research questions:</b> 1. What themes do CSOEs develop, and how do they express these themes to establish message credibility in their tweets? 2. Which dimensions of message credibility are significantly highlighted in CSOEs’ tweets? 3. Which enterprises establish the highest message credibility in their tweets? <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Methodology:</b> We collected tweets during the year 2020 from the official Twitter accounts of 15 CSOEs and applied our operationalized framework to conduct nine separate One-way ANOVAs, a principal component analysis (PCA), and a mean-value based descriptive statistics comparison, respectively. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Results:</b> First, CSOEs developed themes including strength, power, cooperation, and legitimacy, among others, and used discursive features including nominalizations, mentions/@ , word length, time adverbials, hashtags/#, and semantic overlaps, among others when expressing these themes to establish message credibility. Second, CSOEs significantly highlighted the <capability>, <authority>, <informativeness>, and <consistency> dimensions of message credibility in their tweets. Last, China National Machinery Industry Co. (Sinomach), China Datang Co. (CDC), China Railway Engineering Co. (CREC), and China State Construction Engineering Co. (CSCEC) were found to have established the highest message credibility in their tweets. <bold xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">Discussion and conclusion:</b> Our study may be the first to generate an NLP-cum-corpus-operationalized framework to quantitatively measure the discursive realization of message credibility in the context of business communication on social media. It also provides some practical insights into how relevant business professions can utilize certain discursive resources to establish message credibility in the B2C communication on social media.

Identifying the specific complexities and historical context of post-Mao Chinese literary women’s rhetoric, along with ways they have been misread, the author argues in general that Western feminist critics need to be cautious about applying their concepts to non-Western women’s literature.

Why do the Chinese relate rhetoric only to stylistic devices in writing? This question, which has puzzled scholars for decades, is finally answered. Modern Chinese rhetoric began to form in the late 1800s when Chinese students learned Western rhetoric from their Japanese professors, who translated it into “the study of beautiful prose,” subsequently severing it from oratory. In the early twentieth century, scholars returning from Japan and the US integrated Japanese theories and Anglo-American figures of speech into Chinese literary and literacy traditions despite nativists' protests and appropriated them into a canon of aesthetics only for writing studies.

By reflecting on Japanese internment camps executed by the U.S. government in World War II, this article examines camp schools’ curricula and writing assignments and an English teacher’s response to student essays to show how racially profiled students and their Caucasian teacher negotiated the political meanings of civil rights and freedom.

Abstract This article examines theoretical premises of the historical study of rhetorical women, epistemological confusions caused by postmodernism, and challenges from the studies of black and Third World rhetorical women. On that basis it points out that the present difficulties in accepting discursive feminist methodologies in the study of rhetorical history are direct results of a continued adherence to certain established interpretive frameworks that dominate inquiry and knowledge construction in the field of rhetoric/composition.