Laura McGrath

6 articles · 1 book
Kennesaw State University ORCID: 0000-0002-2655-279X

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  1. “That’s the Wonder of It”: Affective Dimensions of Visual Rhetoric for Biodiversity Conservation
    Abstract

    In environmental communication, audience engagement is an essential prerequisite for achieving persuasive aims. This article responds to recent interest in visual storytelling and emotionalization – purposeful display and elicitation of emotions – as engagement techniques. A case study of the 2020 Global Biodiversity Festival – part online science festival, part fundraising event – provides evidence of how these techniques are employed in environmental communication for biodiversity conservation. Informed by scholarship on affect, emotion, visual rhetoric, and environmental communication, the case study analysis shows how visual representations of nature, mediated experiences of nature, and accompanying narration orient festival audiences toward specific ways of seeing and feeling that foreground emotional commitments and draw audiences into potentially transformative encounters. The visual rhetoric and affective dimensions of the festival’s website, virtual fi eld trips, and multimodal presentations focus attention, create moments of connection, and call audiences to action. The case study analysis also reveals how the festival, planned in response to the COVID-19 pandemic, treats this crisis as a kairotic moment for encouraging awareness, care, and pro-environmental behaviors.

    doi:10.29107/rr2021.2.5
  2. Achieving Visibility: Midlife and Older Women’s Literate Practices on Instagram and Blogs
    Abstract

    In order to contribute new knowledge about the digital literacies of midlife and older adults on social media, this study examines the literate practices of a subpopulation of Instagram users: female lifestyle Instagrammers and bloggers who self-identify as being over fifty. Survey results reveal why these women use blogs and Instagram, how they developed digital literacies, and who or what influences their practices. Case studies provide examples of the unique ways three women use Instagram to achieve visibility. Whereas most existing scholarship on visual depictions of age focuses on images that are controlled by other people (e.g., advertisers, community groups), I show how women use digital literacies and the affordances of Instagram and blog platforms to control their self-representations. Through their multimodal performances of identity, the women participate in discourses on aging and gender and pursue their goals of self-expression, inspiration, connection, and promotion.

    doi:10.21623/1.6.2.7
  3. Communities of Practice and Makerspaces: DMAC's Influence on Technological Professional Development and Teaching Multimodal Composing
    doi:10.1016/j.compcom.2015.04.005
  4. Collaborative Approaches to the Digital in English Studies
    Abstract

    Collaborative Approaches to the Digital in English Studies joins the ongoing conversation about collaborative work in the humanities. Instead of focusing exclusively on the digital humanities or emphasizing only the large-scale computational analysis or archival projects typical of that field of study, the collection focuses on a variety of projects led by or involving English studies professionals in particular.

  5. Reviews: The Next Ten Years
  6. Hypertext From a Distance--New Ways of Writing, New Ways of Talking in Freshman English: One Institution's Perspective

Books in Pinakes (1)