This article draws on Louis Althusser’s theory of interpellation to examine the ideology behind the language and images of a web-based video Johnson & Johnson created in 2020. The video promoted the company’s annual “Nurses Innovate QuickFire Challenge”—a grant competition for nurses’ innovations. In our analysis, we found that the video created four main discourses of care: nurses as innovators, technologies as care, nurses as heroic, ministering angels, and Johnson & Johnson as an empowerer of nurses. Building on the positive, but contested, identity of nurses as heroes during the pandemic, Johnson & Johnson’s video connected heroism with technological innovation, enacting a problematic vision of care and nursing identity that figures technological innovation as not only a responsibility but a moral obligation of nurses. Through their sponsorship of research and design work with these nurse heroes and innovators, Johnson & Johnson also bolstered its own corporate identity as a caring supporter and empowerer of nurses.

Posthuman Praxis in Technical Communication offers a distinct approach to the recent posthuman turn in technical communication research by extending theories to practice and exploring posthuman app...

This article examines conversation analysis (CA) as a methodology for usability research for technologies used in multiparty contexts. Current laboratory-based usability practices often cannot account for how technologies are used in multi-participant interactions outside of the laboratory. In this article, I review new materialist approaches to usability and consider how CA might be integrated into this theoretical perspective. To do so, I present an example transcript of CA and review CA research on telemedicine in multiparty environments. I use this approach to argue that incorporating CA into a new materialist approach can help usability researchers to reconfigure the technical design of and the socio-material practices surrounding technologies.