Comparative rhetoricians are heavily involved in textual interpretation, and the quality of the interpretation largely depends on how self-reflexive the interpreter is. However, within the disciplines of textual studies there is little specific guidance on how to improve self-reflexivity. This essay is intended to ameliorate this situation by drawing on and synthesizing the relevant literatures from such areas as cultural anthropology, qualitative research, and critical theory. I begin by outlining the disputes over the concept of self-reflexivity. I then move to the different spheres that have been proposed for self-reflexivity; these spheres range from accidents of individual psychology to historical circumstances to webs of power and privilege. Next I describe the most useful techniques for refining self-reflexivity, mapping out their theoretical and practical complexities. Throughout the essay I pull from my work on traditional Chinese rhetoric for cautionary examples. I conclude with some words of warning and of encouragement.

(1993). “The rhetorical situation revisited”. Rhetoric Society Quarterly: Vol. 23, No. 2, pp. 30-40.