A well prepared Capture Plan can mean the difference between winning and losing an important procurement opportunity. The plan if properly prepared, becomes a tool for use while assembling a proposal team, obtaining sufficient Bid and Proposal dollars, and during proposal preparation to ensure that all facets of the procurement are understood and included in the proposal. This article provides information regarding the content of a typical Capture Plan—from the details needed for a basic program summary to the steps required to conduct post-proposal activities.

Advanced planning and thorough documentation is required to prepare winning proposals. This article shares, with all persons involved in responding to the U.S. Government's Requests for Proposals, suggestions for preparing better proposal documentation, from the foundation, the Capture Plan, to the final proposal product—all with a goal of increasing the number of contract wins.