How do material and discursive arrangements, technologies and rhetoric, shape the subjects and objects of medical discourse (Scott & Melonçon, 2017; Selzer & Crowley, 1999)? How are the affordances of material and discursive arrangements seized by political actors? Tackling these and similar questions has been a growing preoccupation in the rhetoric of science, technology, and medicine, where researchers have sought better ways of understanding the entanglements of the symbolic and material (Booher & Jung, 2018; Graham, 2009; Jack, 2019; Propen, 2018). A perspicuous case for this research is the Ultrasound Informed Consent Act (UICA), an amendment to the Public Health Service Act mandating that women receive an ultrasound and have its images described to them before having abortions. Three US states have a version of this law, with over twenty others having laws similar to the UICA (Guttmacher Institute, 2019, n.d.). Through this law, antiabortionists are able to construct a kairotic situation through the mediating capacity of ultrasound where they can use the actual state of affairs (a woman seeking an abortion) to argue through images for a possible future (a woman foregoing abortion). This article analyzes the UICA to understand how the political speech of antiabortionists enrolls the moralizing capacity of ultrasound to construct a kairotic situation to intervene in women’s pregnancies. Starting from studies of actor-networks (Latour, 1983;1999a) and technological mediation (Verbeek, 2011; 2015), and departing to feminist rhetorical science studies (Booher & Jung, 2018; Frost & Haas, 2017) and rhetorical approaches to imagery and visualization (Propen, 2018; Roby, 2016; Webb, 2009), I argue that not only do translation processes and technical mediation distribute agencies; they construct the very situations where agencies are constituted. This study can widen our understanding of how political entities appropriate the rhetorical capacities of technology and discourse to translate their politics into legislature.

Using rhetorical genre theory, the authors theorize the engineering design process as a type of embodied genre enacted through typified performances of bodies engaged with discourses, texts, and objects in genre-rich spaces of design activity. The authors illustrate this through an analysis of ethnographic data from an engineering design course to show how a genred repertoire of embodied routines is demonstrated for students and later taken up as part of their design work. A greater appreciation of the interconnection between genre and design as well as the role of typification in producing embodied genres can potentially transform how writing studies conceives of and teaches both design processes and genres in technical and professional communication settings.

Part of learning a discipline’s genres is learning how one’s work must be presented. Students confronting this economy of genre sometimes chafe at its restrictions, and their apprehension reveals unsuspected stakes for technical communication. In interviews, students discuss how their final presentations fail to capture the sophistication and the nuances of their designs, suggesting that learning genres is not just about participation but also about letting go of competing ways of conceiving practice.

The literature review presents the work of Kees Dorst as a framework for design thinking. The review covers three areas: Dorst’s conception of design problems and how it differs from traditional design paradigms, Dorst’s approach to design thinking and his problem-framing method, and the availability of Dorst’s method for technical communication work.

This article presents a case study using ethnographic and visual methods to investigate the framing activity of engineering students. Findings suggest students use the rhetorical figure of hypotyposis to produce the vivid images needed to frame engineering constraints. Data reveal students multimodally inducing collaboration between group members to construct images as ways to configure engineering constraints. The author argues for the usefulness of hypotyposis for understanding the framing of engineers, technical communicators, and other designers.