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Discusses the development of “Teaching English in the Two-Year College,” a journal designed to serve the special needs of community college English faculty. Discusses success and subsequent growth of the journal and considers the different subject matters addressed throughout the first five developmental years of the journal.

The business or technical writing teacher can mitigate against his pragmatic students' recalcitrance toward language studies by pointing out the utility of knowing how to write well. However, rather than turning to hackneyed arguments or to literary evidence, he can motivate students more effectively by turning to compelling testimonials from leaders in business and industry, to appropriate personal experiences, and to stimulating classroom strategies that emphasize the importance of language ability in career, social, and civic aspirations. The lively use of such readily available resources can improve student attitude toward the course and should thus improve student performance.