Motivating Recalcitrant Business and Technical Writing Students
Abstract
The business or technical writing teacher can mitigate against his pragmatic students' recalcitrance toward language studies by pointing out the utility of knowing how to write well. However, rather than turning to hackneyed arguments or to literary evidence, he can motivate students more effectively by turning to compelling testimonials from leaders in business and industry, to appropriate personal experiences, and to stimulating classroom strategies that emphasize the importance of language ability in career, social, and civic aspirations. The lively use of such readily available resources can improve student attitude toward the course and should thus improve student performance.
- Journal
- Journal of Technical Writing and Communication
- Published
- 1975-10-01
- DOI
- 10.2190/wgft-c33m-pvdj-dbqg
- Topics
Citation Context
Cited by in this index (0)
No articles in this index cite this work.
Cites in this index (0)
No references match articles in this index.
Related Articles
-
Journal of Technical Writing and Communication Apr 2026Emily Kuzneski Johnson
-
Journal of Technical Writing and Communication Apr 2026Leslie Seawright; Amy Hodges; Timothy Ponce
-
Journal of Technical Writing and Communication Apr 2026How to Write With GenAI: A Framework for Using Generative AI to Automate Writing Tasks in Technical Communication ↗Guiseppe Getto; Susan Kelley; Bremen Vance
-
Journal of Technical Writing and Communication Mar 2026“It's Hard to Show ROI When You’re Preventing Things from Happening”: How Impact Storytelling Frames Community Health Initiatives for Executive Audiences ↗Margaret Hsiao
-
Journal of Business and Technical Communication Jan 2026Increasing Literacy on the Scams Targeting Latines: Generative Artificial Intelligence, Digital Technologies, and the Latine Community ↗Gabriel Lorenzo Aguilar