This article is a case study dealing with virtual communication experiences of the Indian executives engaged in remote work using online media during the pandemic phase. The author employs qualitative research methodology of ethnography by using a questionnaire circulated online to garner descriptive data regarding virtual communication from Indian executives in various corporate roles who had to take recourse to full-time virtual communication channels to continue their work. The data obtained from a longitudinal study of 12 months spanning from March 2021 to March 2022 was coded with an objective to plot the experiential spectrum of corporate managers using media richness theory and a psychobiological model, as online communication became a singular medium to process all kinds of conversations ranging from routine to negative and persuasive. It became the only tool for leadership execution as well as leadership enhancement compelling corporate heads to improvise media customization methods expeditiously to overcome the limiting constraints of its intrinsic lean outlet. After analyzing the data, the author concludes that virtual communication has now become an integral part of contemporary corporate communication ecosystem owing to the ‘best practices’ that managers invented during their ‘remote work only’ period when they were thrown into the virtual space with its insular gamut of applicability. Remote work also coerced executives to discover the latent potential of this communication channel, which was not apparent when this medium existed only as an elective channel in the ‘plurally channelled’ pre-pandemic work environments. The study provides a comprehensive repository of virtual communication techniques not just for the consumption of management classroom embedding industry inputs into the theoretical curriculum but also for corporate executives who began their careers in an environment of ‘channel sovereignty’ in the post-pandemic setups. The case study, thus, acts as a communication lab presenting online communication pathology and its incubation in industry environments. The author posits that the communication experimentation done during the remote work phase of the pandemic has changed the status of this medium in the realm of management communication from debilitating to dynamic irreversibly.

This study examines how entrepreneurs’ public-speaking competence shapes investor sentiment and firm valuation in China’s emerging industries. Drawing on nine cases across digital technology, cryptocurrency, and new energy vehicles, we analyzed narrative structure, emotional marker density, credibility anchors, and delivery dynamics. Findings from this mixed methods study shows that while narrative structure and emotional marker density cues has no significant effect on Investor Sentiment, credibility anchors and delivery dynamics significantly enhance investor sentiment, which mediates their effect on firm valuation change. These results highlight that credibility anchors and delivery dynamics function as the strongest communicative signals, amplifying investor confidence and valuation outcomes. For practitioners, the study underscores the strategic value of cultivating credibility and delivery skills to strengthen market trust and access to capital. By linking communication and entrepreneurial outcomes, this research clarifies how rhetorical competence can be leveraged to support firm growth in competitive environments.

Internationally operating business professionals communicate using English as a business lingua franca (BELF), which differs from “standard” English usage, leading to calls for innovations in business English (BE) pedagogy. However, how BE instructors incorporate BELF research findings in the classroom remains unexplored. Therefore, in this mixed methods explanatory sequential study, we used a questionnaire and semistructured interviews to collect data from BE instructors who had been exposed to BELF research. The findings revealed that while the exposure to BELF raised their awareness and understanding, there remain contextual, theoretical, and mindset-based obstacles to implementing BELF principles in the classroom.

Using a mixed methods approach that relies on conceptual metaphor theory, corpus linguistics, and discourse analysis, the study investigates the use and function of metaphor in a self-constructed corpus of U.K. bank chairman’s letters to shareholders during the study period, covering a state of relative stability (2002-2007), financial crisis and scandals (2008-2019), and the coronavirus pandemic (2020). We find evidence that bank chairmen use conventional metaphors to communicate with shareholders. Additionally, the choice of metaphors is conditional on the contextual environment in which banks operate. Further qualitative analysis of the metaphors supports a persuasive role that depends on the contextual environment.

In today’s workplace, supervisors often communicate with direct reports using technology that could influence the perceived relationship employees have with their managers. The purpose of this convergent mixed methods study was to describe the perception of how media richness, when using technology to communicate, influences the relationship direct reports have with their supervisors. To address the research question, a survey was used with a sample of 100 direct reports who frequently receive communication from their supervisors in different technology formats. The results from the study suggest that technology media influences the perceived relationship between direct reports and their supervisors. According to the results of this study, technology media may be especially helpful in bolstering the availability of supervisors, which may positively influence other elements of the supervisory relationship. The results further suggest that it may be important for all leaders to choose technology media that is personalized and preferred by the employee while also using the most effective media for the type of message. Finally, leaders should understand the concerns that employees may have around privacy and overuse of technology media.

This study examines how and why 20 instructors (17 tenure-line and 3 nontenure-line) in introductory service courses enact their pedagogical values and address current concerns (e.g., personal branding, LinkedIn, and applicant tracking systems) when teaching résumés and cover letters. Research methods included a demographics survey, qualitative interviews, and critical discourse analysis of assignment sheets and deidentified student examples. Results provide an opportunity to renegotiate gaps between Business and Professional Communication’s research and pedagogical methods, shifting from overemphasizing formatting and checklists and toward understanding job applications as workplace genre ecologies to encourage deeper learning.

We report our survey research about what American business professionals consider appropriate or civil mobile phone behavior during formal and informal meetings. The findings come from two of our recent research studies: an open-ended survey of 204 employees at a beverage distributor on the East Coast and a nationwide, random-sample survey of 350 business professionals in the United States. There were significant differences by age, group, gender, region, and income level. The differences between women and men were quite striking, with men nearly twice as likely to consider various mobile phone behaviors as acceptable in informal meetings.