Communication Design Quarterly

20 articles
Year: Topic: Clear
Export:
voice and style ×

December 2025

  1. Conversation Design: The Evolving Paradigm in Technical and Professional Communication
    Abstract

    As Technical and Professional Communication (TPC) adopts User Experience (UX) methods, gaps persist in integrating UX-specific knowledge and practices into curricula. This article advocates for Conversation Design (CxD) as a crucial yet overlooked intersection of TPC and UX. CxD focuses on creating human-centered interactions for chatbots, voice assistants and other conversational interfaces, aligning well with TPC's rhetorical foundations in audience, purpose, and context. Integrating CxD into TPC curricula equips students for emerging industry demands and drives academic innovation. The article defines CxD, examines its relevance to TPC, offers instructional strategies, and presents a course-based case study as a curricular model.

    doi:10.1145/3787586.3787589

March 2025

  1. Review of "Voice and Tone Strategy: Connecting with People through Content by John Caldwell," Caldwell, J. (2020). <i>Voice and Tone Strategy: Connecting with People through Content.</i> Laguna Hills, CA: XML Press.
    Abstract

    Voice and Tone Strategy: Connecting with People through Content by John Caldwell is an addition to The Content Wrangler series from XML Press, published in 2020. The primary goal of Caldwell's work is to give readers a straightforward and applicable content development process—the Vertical Voice and Tone Framework (p.10)—and subsequent implementation. In the book, Caldwell centers an argument for authentic connections with users through a value-centered approach to design, drawing from his experience in the industry as a strategic developer in brand voices for well-known companies such as TurboTax and QuickBooks. Caldwell's four key concepts, framed as "building blocks," support the Vertical Voice and Tone Framework, which is a goal-driven, four-part framework that aims to create an improved or new voice and tone strategy for individuals or brands looking to revisit what it means to connect with an audience in their professional practice.

    doi:10.1145/3718959.3718965

December 2024

  1. Empowerment through Authorship Inclusivity: Toward More Equitable and Socially Just Citation Practices
    Abstract

    Citation injustices have a long history in scholarly writing and have led to underrepresentation and silenced voices of certain author groups (e.g., women and people of color). Concerns about whose voices are cited, heard, and privileged have encouraged interventions for Technical and Professional Communication (TPC) scholars to promote inclusivity and equity in scholarly writing and the design of communication. This article examines another aspect on citation injustices tied to publishing policies and style-guide conventions and conformity: practices for crediting shared first authors and equally contributing authors for their scholarship. We question current citation practices and examine style-guide rules and conventions of 115 TPC and communication-related journals to identify where citation injustices may occur in scenarios with shared first authors and equally contributing authors. We argue that TPC scholars should pushback against style-guide conformity in their publications and citations to embrace more equitable and socially just practices. We conclude by presenting five opportunities for TPC and communication scholars to change current citation practices in our field.

    doi:10.1145/3658438.3658440
  2. Review of "Amplifying Voices in UX: Balancing Design and User Needs in Technical Communication by Amber L. Lancaster and Carie S.T. King (Eds.)," Lancaster, A. L., &amp; King, C. S. T. (Eds.). (2024). Amplifying voices in UX: Balancing design and user needs in technical communication. SUNY Press.
    Abstract

    In Amplifying Voices in UX, a diverse group of scholars and practitioners come together to explore different aspects of user experience (UX) with a focus on inclusivity and social justice. This book moves beyond conventional UX frameworks, presenting innovative pedagogical strategies and methodologies that highlight empathy, accessibility, and the importance of considering marginalized voices in design. The authors delve into areas often overlooked in mainstream UX discourse, offering new perspectives on how to create more inclusive and impactful user experiences.

    doi:10.1145/3658438.3658445

September 2024

  1. Voices from The Void: Teaching User Experience as Racial Storytelling in TPC
    Abstract

    This article discusses a newly created method of UX journey mapping---User Experience as Racial Storytelling (UXRS)---designed to centralize Black user narratives in design thinking, and the teaching implications as a Black woman non-tenure track (NTT) online technical and professional communication (TPC) instructor. Revisiting an assigned group activity in a synchronous online technical writing course for engineers at a Predominantly White Institution (PWI), this essay will share pedagogical approaches of user experience as TPC pedagogy used to scaffold this method of racial storytelling as an anti-racist practice to adapt a social justice framework. This essay suggests UXRS can aid engineering students' perspective of inclusive design.

    doi:10.1145/3658422.3658432

September 2023

  1. Amplifying Diverse Narratives of Social Support in Online Health Design
    Abstract

    This article interrogates the competing narratives present in one online community for Asherman syndrome to highlight how certain stories about infertility/parenthood thrive in online discussions while others are suppressed or silenced. The author argues that employing a research stance centered on reproductive justice creates new possibilities for coalition building across differences in community-engaged research design. As reproductive justice frameworks aim to protect all reproductive freedoms, these methods eschew cohesive narratives and instead prioritize amplifying diverse patient voices. The article concludes with patient recommendations for communication design interventions to improve user experience with social support online.

    doi:10.1145/3592367.3592373
  2. Community-Engaged User Experience Pedagogy: Stories, Emergent Strategy, and Possibilities
    Abstract

    In this article, we discuss the unique challenges of Community-Engaged User Experience (CEUX) by using storytelling and present a framework of emergent patterns (brown, 2017) to make visible labor, practice, and messiness of the process of building, maintaining, and renewing partnerships with community members and partners. We share three models for CEUX engagements: one-to-many, many-to-many, and one-to-plural. Within the models, we detail the structure of each CEUX engagement, what students did, and the affordances and constraints of each model. In addition, we share thoughts or voices from the community partners or collaborators or students engaged in the projects. We conclude by connecting the models to the elements of Emergent Strategy in the section From Patterns to Possibilities where we call on fellow instructors and community partners to embrace abundance-oriented questions.

    doi:10.1145/3592367.3592371

July 2023

  1. Community Engaged Researchers and Designers: How We Work and What We Need
    Abstract

    This introductory essay describes the need for clarity and openness surrounding community-engaged research projects, which comprise expertise, efforts, and experiences that often fail to make their way into traditional research accounts and articles.

    doi:10.1145/3592356.3592357
  2. Designing Public Identity: Finding Voice in Coalitional Technical Writing with Black-Led Organizations
    Abstract

    This experience report offers an applied example of coalitional communication design, written collaboratively by a white faculty member for a student grant writing program and a Black executive director of a community organization. Highlighting the needs, thought processes, and practical considerations of doing antiracist technical communication work collaboratively from varied identity positions, we detail an ongoing effort to redesign a Black community organization's public voice to honor Black humanity and communal healing. This example spotlights the possibilities of coalitional technical writing that deeply engages with and supports community needs, one way to meet the challenge of TPC's social justice imperative.

    doi:10.1145/3592356.3592358

September 2022

  1. Citational practices as a site of resistance and radical pedagogy
    Abstract

    Discursive infrastructures are forms of writing that remain mostly invisible but shape higher-level practices built upon their base. This article argues that citational practices are a form of discursive infrastructure that are bases that shape our work. Most importantly, we argue that the infrastructural base built through citation practices is in a moment of breakdown as increasing amounts of people call for more just citational practices that surface multiply marginalized and underrepresented (MMU) scholar voices. Consequently, this article both theorizes citations as infrastructure while also focusing on a case study of the MMU scholar database to help build a more equitable and socially just disciplinary infrastructure.

    doi:10.1145/3507870.3507872

December 2021

  1. Review of "Equipping technical communicators for social justice work: Theories, methodologies, and pedagogies," by Rebecca Walton &amp; Godwin Y. Agboka; Walton, R., &amp; Agboka, G. Y. (Eds.) (2021). <i>Equipping technical communicators for social justice work: Theories, methodologies, and pedagogies.</i> University Press of Colorado
    Abstract

    Historically, the field of technical and professional communication (TPC) has seen its ethical responsibility in a rather narrow way: TPC has been thought to be related only to precisely and correctly transmitting information, and TPC's ethical responsibilities are more related to either technology creators or users, but less so to technical communicators (Dombrowski, 2000). However, in recent years, with the rapid development and application of science and technology, scientific discourse and technical communication have made greater impacts on society and people's lives than ever before. Our discpline has increasingly realized the "complex, active, and creative" (Dombrowski, 2000, p. 3) roles technical communicators can play. Under the influence of modern theorists (Weaver, Burke, Foucault, etc.), we start to think of science itself as a value and ethical system that involves goals, ethical procedures, and decision making, and more importantly, we realize the power of the language we use for scientific and technical communication. Our ethical decisions relating to the genre, language style, layout design, and inclusion/exclusion of certain information influences readers' perceptions of the fact, shaping their knowledges, values, and beliefs of the world. As Dombrowski (2000) puts it: "as our influecne grows, so do our responsiblities" (p. 3). Now it is the right time for technical communicators to realize our expanded roles and responsiblities in doing our work and to embrace the ethical and social justice turn in our field.

    doi:10.1145/3487213.3487216

September 2021

  1. Rewriting sexual violence prevention
    Abstract

    As part of a larger research project on the rhetoric of sexual violence prevention in online university courses, the researcher conducted rhetorical analyses of two prevention courses from the United States and New Zealand. This study analyzed the rhetorical strategies used in two courses with attention to five subcategories: content genres, ways the content addresses the audience, messaging strategies, levels of prevention, and sentence-level choices. From the analyses, the researcher recommends rhetorical considerations for prevention courses. While the New Zealand course had more effective language choices, the US course had a better overall narrative structure.

    doi:10.1145/3468859.3468862

May 2019

  1. Shades of denialism
    Abstract

    This article explores rhetorical practices underlying productive deliberation about climate change. We analyze discussion of climate change on a Reddit subforum to demonstrate that good-faith deliberation---which is essential to deliberative democracy---exists online. Four rhetorical concepts describe variation among this subforum's comments: William Keith's distinction between 'discussion' and 'debate,' William Covino's distinction between good and bad magic, Kelly Oliver's notion of ethical response/ability, and Krista Ratcliffe's notion of rhetorical listening. Using a three-part taxonomy based on these concepts, we argue that collaborative climate change deliberation exists and that forum participation guidelines can promote productive styles of engagement.

    doi:10.1145/3331558.3331561

May 2017

  1. Women's voices in management: identifying innovative and responsible solutions
    Abstract

    Research examining women's voices in academia, women's leadership in academic and industry contexts, and their management styles in business and social spheres has been more or less steady since the late 1970s. For the last ten years, female students have accounted for approximately 57% of the students enrolled in colleges and universities around the world (Martin, 2014). Despite these enrollment numbers, female administrators in many academic institutions and non-academic businesses are still outnumbered by their male counterparts. The collection Women's Voices in Management: Identifying Innovative and Responsible Solutions edited by Helena Desivilya Syna and Carmen-Eugenia Costea asks readers to consider women's voices in different cultural and global settings, "emphasizing and materializing gender equality [...] in top management, entrepreneurship, and leadership in complex sociopolitical and culturally diverse societies" (p. 10).

    doi:10.1145/3090152.3090162

January 2016

  1. Cross-cultural cinematic communication
    Abstract

    This article examines the 2014 Sino-American University Student Digital Micro Film Competition, a collaboration developed and administered between the University of Central Florida in the United States and Shanghai University in the People's Republic of China (PRC). By using qualitative text analysis and visual content analysis to review key materials and events from this case, the researchers studied information design and cross-cultural communication practices of various aspects of the partnership. The resulting analysis reveals unique information design challenges associated with cultural differences in communication practices, visual design, and administrative style. The summary of the case and the results of the related research presented here also provide readers with information design strategies that can facilitate design practices---and the associated coordination of event planning---across different cultural groups.

    doi:10.1145/2875501.2875505

May 2014

  1. What's in a name?
    Abstract

    By describing cultural usability work as "information architecture," I knew I would be waging a continuous rearguard battle with database designers. Eventually the cost of bickering over turf outweighed the clarity the term brought, even considering its lineage. Richard Saul Wurman first recognized Information Anxiety in the late 1980s and described those working as Information Architects in the 1990s. Here, I remind readers that Wurman goes by the nickname "Ted." Wurman's vision of widespread attention to Technology, Education, and Design resulting in the popular TED talks---although he has an uneasy relationship with his own creation. "When he speaks about TED Talks, he clearly struggles to identify with the organisation today and is adamant that it has lost its vision." [http://www.universityobserver.ie/2012/10/31/interview-richard-saul-wurman-ted-talks/] At our current moment of media convergence, it helps to remember that the 20 minute flipped pedagogical lecture itself is the result of thirty years of dedication to disseminating disruptive ideas. If Ted Wurman can let TED go, I can let go of Information Architecture.

    doi:10.1145/2644448.2644450

February 2014

  1. Global UX: design and research in a connected world by W. Quesenbery and D. Szuc; Waltham, MA: Morgan Kaufmann and A web for everyone: designing accessible user experiences by S. Horton and W. Quesenbery; Brooklyn, NY: Rosenfeld media
    Abstract

    In Global UX: Design and research in a connected world , Quesenbery and Szuc present a thoughtful and adaptable guide for the reader's individual needs or projects in relation to UX (user experience), regardless of the reader's experience level. Quesenbery and Szuc gathered material from 65 interviews of UX practitioners across the globe, and analyzed over 70 hours of interviews to represent current trends and personal experiences with UX. To highlight different voices and perspectives gathered from the interviews, the authors chose to provide multiple quotations and anecdotal, yet practical, stories to define UX terminology and concepts. Quesenbery and Szuc share many effective strategies for this process, while highlighting, through vignettes from their interviews, some of the difficulties and problem-solving strategies useful when working in UX on a global (or even local) scale. The book is divided into short, easily digestible chapters with infographics that summarize each chapter succinctly. This book provides enough structure to guide novice UX practitioners, while providing innovative anecdotes, tips, and strategies for more seasoned practitioners, as well. In addition, the information gathered from the interviews highlights the passion of those in UX, helping the reader to feel passionate about UX as well.

    doi:10.1145/2597469.2597477
  2. The mobile situation
    Abstract

    Written communication and its accumulated principles of applied design often serve conservative and preservationist goals. Literacy and its various, sprawling technological apparatuses of production and distribution preserve ideas and prepare them for uptake and adaptation. What is preserved in writing speaks with greater reliability over time and choices about design can influence the validity or appropriateness of those texts, by invoking proper voices and suggesting or demanding appropriate relationships between people and institutions organized around those texts. While this may seem an inhospitable way to open a column in a journal on communication design, my point is not intentionally disparaging. Instead it is to draw a contrast between types of communication design work: that which works to affiliate discourse with a location and practices of uptake and that which creates and works across those locations.

    doi:10.1145/2597469.2597470

April 2013

  1. ReaderCentric writing for the prosumer marketplace
    Abstract

    As usability experts describe the appropriate models for writing in digital, they consistently express the need to write in a user-centric format. While I agree with the importance of efficient navigation in Web content, I suggest that user-centric writing only applies to part of the content we find in a website. Other styles of writing are almost always required. Two additional styles are persuasion-centric and quality-centric writing. These two styles are required by almost all marketing writing and especially marketing writing for the prosumer community. In this article I extend the ideas found in user centered design to include user-centric, persuasion-centric, and quality-centric writing (which combination I call ReaderCentric writing ). I believe this impacts information architecture in a number of important ways, perhaps most notably in the way the various writing styles impact the mindset of the information architect. I will explain why these writing models are important and demonstrate what happens when the models are ignored or not understood, plus how they may be successfully applied to marketing documents on the Internet. Finally, I will speculate on how information architecture may be adjusted to meet the needs of the content, writer, and reader.

    doi:10.1145/2466489.2466493

January 2013

  1. Prefab interface development and the problem of ease
    Abstract

    To elaborate on a recent tweet by Dan Cederholm of the development studio, SimpleBits, and author of the standards-focused Bulletproof Web Design , current web development practice, with its many device, format, and user contingencies, is creating an ever-expanding and increasingly complex geography for novice web writers and developers to navigate and learn. For a novice to output the ceremonial "Hello world" in 2013 is to greet a world of web writing barely comparable to the inline-styled, table-formatted, and JavaScript-leery World Wide Web which many veteran developers first learned.

    doi:10.1145/2448926.2448929