Communication Design Quarterly
2 articlesSeptember 2021
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Rewriting sexual violence prevention: a comparative rhetorical analysis of online prevention courses in the United States and New Zealand ↗
Abstract
As part of a larger research project on the rhetoric of sexual violence prevention in online university courses, the researcher conducted rhetorical analyses of two prevention courses from the United States and New Zealand. This study analyzed the rhetorical strategies used in two courses with attention to five subcategories: content genres, ways the content addresses the audience, messaging strategies, levels of prevention, and sentence-level choices. From the analyses, the researcher recommends rhetorical considerations for prevention courses. While the New Zealand course had more effective language choices, the US course had a better overall narrative structure.
July 2021
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Abstract
As technical genres continue to grow and morph in promising new directions, we attempt an analysis of what are typically viewed as mundane genres. We use the term gray genres, which we find useful for interrogating texts that tend to fall in categories that tend toward a blandness that is invariably difficult to quantify. We use hedonism, along with a historical accounting for this value from its classical rhetorical lineage and run it up to contemporary applications. We posit that playful stylistic choices---while typically discouraged in more technical spaces---actually improves the rhetorical canon of delivery for informative documents. We close with case studies that offer close readings of a few attempts at employing hedonistic tactics within typical gray genres.