Technical communicators, engineers, and designers in the automotive industry, as well as researchers with expertise and interest in this book. It provides provides a framework for better understanding and explaining the ecological, economic, and political stakes invested in contemporary culture’s use and valuation of automobiles. The book constructs an ANT-inspired framework for rethinking automobility. In the manner of similar projects, such as Thinking with Bruno Latour in Rhetoric and Composition that establish ANT as a primary mode of analysis, the book achieves its purpose of recovering terms from ancient rhetoric—techne, kinesis, energeia, hyle, logistikos, metis, tyche, and kairos—for the purpose of demonstrating how they always, already accommodated analysis of human and nonhuman agents involved in activities, such as transportation use and design. For this reason, the book could serve as useful reading in courses on professional communication as it pertains to transportation or ANT, and as food for thought for automobile industry professionals.

Research problem: Readability equations are widely used to compute how well readers will be able to understand written materials. Those equations were usually developed for nontechnical materials, namely, textbooks for elementary, middle, and high schools. This study examines to what extent computerized readability predictions are consistent for highly technical material - selected Society of Automotive Engineers (SAE) and International Standards Organization (ISO) Recommended Practices and Standards relating to driver interfaces. Literature review: A review of original sources of readability equations revealed a lack of specific criteria in counting various punctuation and text elements, leading to inconsistent readability scores. Few studies on the reliability of readability equations have identified this problem, and even fewer have systematically investigated the extent of the problem and the reasons why it occurs. Research questions: (1) Do the most commonly used equations give identical readability scores? (2) How do the scores for each readability equation vary with readability tools? (3) If there are differences between readability tools, why do they occur? (4) How does the score vary with the length of passage examined? Method: Passages of varying lengths from 12 selected SAE and ISO Recommended Practices and Standards were examined using five readability equations (Flesch-Kincaid Grade Level, Gunning Fog Index, SMOG Index, Coleman-Liau Index, and Automated Readability Index) implemented five ways (four online readability tools and Microsoft Word 2013 for Windows). In addition, short test passages of text were used to understand how different readability tools counted text elements, such as words and sentences. Results and conclusions: The mean readability scores of the passages from those 12 SAE and ISO Recommended Practices and Standards ranged from the 10th grade reading level to about 15th. The mean grade reading levels computed across the websites were: Flesch-Kincaid 12.8, Gunning Fog 15.1 SMOG 12.6, Coleman-Liau 13.7, and Automated Readability Index 12.3. Readability score estimates became more consistent as the length of the passage examined increased, with no noteworthy improvements beyond 900 words. Among the five readability tools, scores typically differed by two grade levels, but the scores should have been the same. These differences were due to how compound and hyphenated words, slashes, numbers, abbreviations and acronyms, and URLs were counted, as well other punctuation and text elements. These differences occurred because the sources for these equations often did not specify how to score various punctuation and text elements. Of the tools examined, the authors recommend Microsoft Word 2013 for Windows if the Flesch-Kincaid Grade Level is required.

Research problem: The purpose of this study is to examine the effects of the cultural intelligence of a dyad (a team of two persons) on its global virtual collaboration processes and outcomes. Research question: Does a dyad's cultural intelligence have an effect on global virtual collaboration processes and outcomes? If yes, which effects does that cultural intelligence have? Literature review: We review literature on the management of cultural diversity in global virtual collaboration and cultural intelligence. The literature suggests that cultural diversity in global virtual teams is mainly managed with rigid approaches, which are ineffective in many situations. Leveraging cultural intelligence has the potential to improve global virtual collaboration. However, its effects at the team level or in a virtual setting are not yet clear. Methodology: We used a collaboration simulation with 70 participants recruited from two public universities in China and Germany to study the effects of cultural intelligence. Quantitative and qualitative data were collected through questionnaires, voice recorders, and computer logs. Bale's interaction process analysis was used to code the voice recordings, and ordinary least-squares regression was used to test the hypotheses. Results and conclusions: The results indicate that cultural intelligence has an effect on global virtual collaboration; the lower cultural intelligence and the higher cultural intelligence in a dyad exert different effects on global virtual collaboration. Specifically, the lower cultural intelligence significantly influences the frequency of collaborative behaviors, which further influence group satisfaction. In contrast, the higher cultural intelligence significantly influences the deliverable quality. The findings advance the understanding of the effects of cultural intelligence at a dyad level and on proximal behavioral outcomes. The study has practical implications for global virtual collaboration practitioners and collaborative virtual environment designers. The study is limited by using student subjects and a self-report measure of cultural intelligence, as well as by examining global virtual teams in their simplest form. Future studies are suggested to examine contingency factors on the relationships between cultural intelligence and global virtual collaboration processes and outcomes.

This study aimed to provide insights on the perceptions of engineering students from two educational paths in Singapore of desired graduate attributes by employers. Research questions: (1) Do graduates from the polytechnic and junior college paths have similar perceptions with regard to the ranking of desirable graduate attributes? (2) If not, in what ways are their perceptions different? Literature review: A review of literature on employers' ranking of desirable graduate attributes revealed mismatches in employers' and graduates' rankings. There has not been any published study on student awareness of employability skills in Singapore in particular. Hence, this study investigated the perceptions of final-year engineering students from two different educational paths of their ranking of graduate attributes. Methodology: The students were asked to rank eight attributes and explain their ranking from an employer's perspective. Results: The findings show that communication, teamwork, and problem-solving were ranked the top three desirable attributes by both groups of students. However, polytechnic students seem to reflect greater familiarity and confidence in tackling workplace requirements compared to junior college students. The implications of the findings are presented.

Research problem: The enhancement of communication skills among engineering students has been a focus within the engineering curriculum for many years. Despite this emphasis, continual published reports document that engineering graduates are not well versed in the areas of written and oral communication when they graduate and transition into industrial-based positions. This study focuses on examining whether game-based pedagogy could serve as a potential tool for enhancing the written and oral communication skills of engineering undergraduates. Research questions: (1) What is the relationship between communication game exposure and oral and written communication skills achievement in engineering students? (2) Do engineering students' perceptions of their oral and written communication skills development associated with participation in communication games align with their achievement in these areas? Literature review: This study examines the ability of games to enhance engineering student communication skills by using the lens of activity theory. This communication theory was chosen because it describes how the creation of a piece of communication goes beyond traditional features such as grammar and syntax to include grappling with the objective or goal of the work, the system within which the product must be completed, and the methods selected to subdivide the work. These same constraints were imposed on the students within this study, in which they were assigned a technical design report and infomercial (or elevator pitch) to assess their oral and written communication skills. Methodology: Three groups of a sophomore-level Introduction to Chemical Product Design course compared non-games, games, and games-plus instructional methods. Student design reports and infomercials were scored by two analysts using reliable and validated rubrics. Team-based performance scores for each of the three sections were compared to determine whether any resulting differences in communication achievement were associated with the incorporation of game-based activities within the classroom. Students' perceptions of their communication skill development were measured through survey instruments and focus groups. The focus group data were content-analyzed by the same two analysts using a coding scheme developed from an emergent qualitative analysis of the focus group data. Results and conclusion: We found that the use of game-based pedagogy within engineering classes can enhance oral and written communication skills even though this method of instruction is not always perceived by students as relevant to their achievement in these areas.

Research problem: Advisory boards provide an opportunity for technical communication programs to connect consistently with industry practitioners and on-campus stakeholders, and yet few recent studies examine best practices for advisory boards in technical communication programs. Research questions: (1) What is the typical makeup of a technical communication program advisory board? (2) What function do these advisory boards serve? (3) What are the typical successes and challenges of starting and maintaining a technical communication advisory board? (4) What are best practices for starting and maintaining a successful advisory board? (5) What are the similarities and differences in how program administrators and board members perceive the benefits and functions of the board? Literature review: Literature on advisory boards in technical and business communication-and in related fields such as communication, journalism, and marketing-reports that advisory boards are beneficial and effective, though many include caveats or recommendations about ways to improve board function. Methodology: To provide perspectives from both sides of the academy-industry relationship, we conducted 18 semistructured phone, Skype, and in-person interviews with program administrators (n = 10) from a host of nationwide programs and with board members (n = 8) from a single advisory board. Results and discussion: The study finds that the typical advisory board involves a mix of industry, faculty, and student members, with an emphasis on industry members. They advise the program about its curricular concerns, often foster students' academic and professional maturation, and support the program in conflicts with university administration. The typical successes of advisory boards included positive curricular amendment and the recruitment of students for jobs and internships, while characteristic challenges included meeting logistics and board members' concerns regarding the program's response to their advice. Program administrators and board members both perceive a board as useful, but some members expressed concern about the uncertainty of their role and influence. The results suggest that all technical communication programs should seriously consider forming an advisory board based on disciplinary best practices, that existing advisory boards should ensure that they have clarified the board's role for their program, and that stakeholders are aware of and attend to their board members' concerns.

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Research problem: Although labor statistics document a steady rise in contract, contingent, and entrepreneurial labor, knowledge about the professional communication practices that build and sustain independent careers in the field of technical communication (TC) largely emerges from broad survey analysis, cultural/social critiques, or individual anecdotes. From these statistics and stories, we already know that independent technical communicators face challenges ranging from legal issues to establishing marketing visibility when they start and maintain businesses. Drawing on thick qualitative description from semistructured interviews, this article responds to the need for more systematic research tracing the networking practices, technologies, and relationships that enable entrepreneurial work. Research question: How do established individual entrepreneurs in TC describe the social relationships, networking practices, and networking technologies that shape their careers over time? Literature review: This project extends prior research at the intersections of entrepreneurship, technical communication, and social networks. Entrepreneurial studies research indicates that strong social ties and embeddedness influence venture performance; however, systematic scholarship on the networks or networking practices of independent or entrepreneurial technical communication practice has been limited. Methodology: The project used semistructured interviews to analyze the professional communication practices of eight technical communicators with considerable experience working independently as consultants or small-business owners. We used an online search to identify experienced entrepreneurs in the interdisciplinary field of technical communication. After recruiting participants via email, we conducted semistructured interviews to gather employment narratives, while prompting participants to share information about career-relevant ties, networking practices, and networking technologies. We then analyzed data through two iterative qualitative coding passes. Results and conclusions: Our participants, made up of experienced TC entrepreneurs, have used networking over at least two decades to advance personal business outcomes and evolve technical communication as a field and profession. Findings detail how networking is central to professional social knowledge construction, as TC entrepreneurs establish transactional contact with others, practice learning, and enact exponential reputation-building that addresses the isolation of working outside traditional organizations. Since this is a qualitative study based on self-report, the results are not generalizable but provide a foundation for future larger-scale research building from these qualitative themes.

Research problem: Entrepreneurial passion has been shown to play an important role in venture success and, therefore, in investors' funding decisions. However, it is unknown whether the passion entrepreneurs personally feel or experience can be accurately assessed by investors during a venture pitch. Research questions: (1) To what extent does entrepreneurs' personal passion align with investors' perceived passion? (2) To what cues do investors attend when assessing entrepreneurs' passion? Literature review: Integrating theory and research in entrepreneurship communication and entrepreneurial passion within the context of venture pitching, we explain that during venture pitches, investors make judgments about entrepreneurs' passion that have consequences for their investment decisions. However, they can attend to only those cues that entrepreneurs outwardly display. As a result, they may not be assessing the passion entrepreneurs personally feel or experience. Methodology: We used a sequential explanatory mixed methods research design. For our data collection, we surveyed 40 student entrepreneurs, videorecorded their venture pitches, and facilitated focus groups with 16 investors who viewed the videos and ranked, rated, and discussed their perceptions of entrepreneurs' passion. We conducted statistical analyses to assess the extent to which entrepreneurs' personal passion and investors' perceived passion aligned. We then performed an inductive analysis of critical cases to identify specific cues that investors attributed to passion or lack thereof. Results and conclusions: We revealed a large misalignment between entrepreneurs' personal passion and investors' perceived passion. Our critical case analysis demonstrated that entrepreneurs' weak or strong presentation skills led investors either to underestimate or overestimate, respectively, perceptions of entrepreneurs' passion. We suggest that entrepreneurs should develop specific presentation skills and rhetorical strategies for displaying their passion; at the same time, investors should be wary of attending too closely to presentation skills when assessing passion.

Research problem: Studies how one entrepreneur acquired, applied, and fit frames to her startup venture and stakeholders over one year. Research questions: How do pitchers acquire frames for pitches? How do pitchers apply frames to existing pitches? How do pitchers gauge the fit between the innovation, frames, and stakeholders? Literature review: The literature examined-framing professional communication, developing pitches, and framing pitches-stresses the relationship between framing, agency, and deliberation. However, few studies approach data from the perspective of the pitcher and few frames outside of the problem-solution frame are considered. Methodology: This autoethnography analyzes data from more than 500 pages of field notes, 60 minutes of video-recorded pitch sessions, 25 interviews with pitch stakeholders, and various textual artifacts that pertained to Author 1's nonprofit startup organization, Hacker Gals. Themes in the data were identified and analyzed through the composition of analytic memos. Frames were identified and analyzed through close reading and holistic interpretation. Results and conclusions: The entrepreneur acquired the most influential frames through stakeholder discussion, applied these frames in a way that stacked and made salient multiple frames beyond the problem-solution frame, and judged frame fit by considering the degree to which catchers took up the frames. The study's results suggest that the practice of frame stacking might increase pitch effectiveness by mitigating troubled identifications.

Background: Our teaching case reports on a fieldwork assignment designed to have master of arts students experience first-hand how entrepreneurs write for the globalized marketplace by examining public displays of language, such as billboards, shop windows, and posters. Research questions: How do entrepreneurs use English to “style” themselves? What is the status of English in public displays? Which relationship with customers is cultivated by using English (among other languages)? How does English, or lookalike versions thereof, create a more innovative business? Situating the case: We use linguistic landscaping (LL) as a pedagogical resource, drawing on similar cases in a local English as a foreign language (EFL) community in Oaxaca, Mexico; EFL programs in Chiba-shi, Japan; francophone and immersion French programs in Montreal, QC, Canada and Vancouver, BC, Canada; and a study of the entrepreneurial landscape in Observatory's business corridor of Lower Main Road in Cape Town, South Africa. How this case was studied: We interviewed 36 students about their learning process in one-to-one post hoc interviews. Recurrent themes were increased self-monitoring, improved professional communication literacy, and expanded real-world understanding. About the case: The teaching case follows a three-pronged approach. First, we have students decide on a survey area, determine their empirical focus, establish analytical units, decide how to collect data, collect (sociodemographic) information about their survey area, and determine the degree of researcher engagement. Next, students conduct fieldwork, documenting the linguistic landscape in small teams of three to four students. In the third phase, students have returned from the field and discuss their initial findings, ideas, and observations during a data session with the instructors. Students decide whether they still stand by the decisions they made before they entered the field and are then asked to qualify how language is used in public space. Results: The main takeaway of the assignment is that students were more aware of the degree of linguistic innovation, rhetorical creativity, and ethnocultural stereotyping of entrepreneurial communication in their cities. Conclusion: As a pedagogical tool, LL offers possibilities for exploring entrepreneurial communication in all of its breadth and variety, providing access to perhaps the most visible and creative materialities of entrepreneurs and service providers: shop windows and signs.

This book aims to develop a new conception of creative industries, a term largely associated with the aggregated economic activity of artists. Hartley, Wen, and Li expand the scope of creative industries by defining creativity as newness of any variety and arguing that newness emerges from groups communicating with each other. This wide definition of creative industries invites scholars of entrepreneurship communication and technical communication to join the multidisciplinary conversation on the creative industries. The authors’ very distributed understanding of creativity raises interesting questions, allows for the study of large-scale phenomena, and leaves open questions of precarity and devalued expertise.

Background: Entrepreneurship has undergone significant transformations in the past decade due to crowd-based models of innovation and the increasing popularity of crowdfunding. Crowdfunding provides an alternative to the way entrepreneurs traditionally raise start-up and operational funds for a venture. Moreover, with crowdfunding platforms, citizens and communities are increasingly able to engage in entrepreneurial work not only for profit but also to address social and civic problems. Problem: Given the expanding boundaries of entrepreneurship, it is increasingly important for professional and technical communication teachers to prepare students to be ethical entrepreneurs and embody a widening array of rhetorical skills. Our teaching case addresses the question of how we might incorporate new and emerging forms of entrepreneurship, such as crowdfunding, into the professional and technical communication classroom in ways that foreground the social, civic, and ethical dimensions of that work. Situating the case: To address this question, we first situate our teaching case in relevant literature from professional and technical communication and social entrepreneurship, and then compare it with similar cases of crowdfunding being used for educational purposes. How the case was studied: We describe what we observed before, during, and after teaching a project structured thematically around civic crowdfunding. We had two sources of data: (1) a collection of teaching materials, including syllabi, day-to-day lesson plans, project prompts, in-class activities, correspondence between instructors, and informal teaching logs used to record impromptu reflections throughout the course of the semester; and (2) the civic crowdfunding project materials produced by students. About the case: Two distinct but related problems have motivated the development of this teaching case: (1) the context of 21st-century entrepreneurship has rapidly changed as a result of new approaches, including crowdfunding; (2) this shift has also led to an increased emphasis on civic and social matters of concern, which have increasingly become more important in contemporary business models. Ultimately, we seek to understand how entrepreneurial writing projects can meld commercial and financial motivations with civic exigencies, direct participation, and stakeholder engagement. As such, this civic crowdfunding sequence takes place over two phases: (1) students conducted primary and secondary research on a local problem or exigency and used this as evidence for a white paper and a project proposal; (2) students developed a feasible solution to this problem which then formed the basis for crowdfunding campaign materials, including a Kickstarter page, campaign video, and branding materials. Results: Our results focus on two projects that clearly foreground a social and civic mission; we point to these two projects not as perfect examples, but rather as illustrative cases of how students engaged crowdfunding as a form of civic entrepreneurship. Conclusions: Our teaching case has demonstrated the need to prepare students not only to pitch venture ideas for a small audience of investors, but also to consider how to identify and frame problems, construct stories about these problems as pressing matters of concern and, ultimately, develop ethical relationships with stakeholders and increasingly diverse investors.

The papers in this special section address effective communication styles for entrepreneurs.

Research problem: This study investigates entrepreneurship as a rhetorical practice and seeks to illustrate how narratives of individuals from different cultures create a discourse of entrepreneurship. We offer theoretical and methodological considerations for comparative international analyses in entrepreneurship research. Research questions: (1) How do the stories that are told by entrepreneurs from different cultures reveal their values? (2) What can those stories tell us about entrepreneurship in different cultures? Literature review: An emerging stream of authors proposes to study entrepreneurship from individual narratives, but studies on entrepreneurship rhetorics are scarce, seldom use an international approach, and rarely cover the cultural aspects. Methodology: We collected entrepreneurial narratives in the US, Spain, and China, and deployed a novel two-fold method to retain cultural nuances and validate translation accuracy. Narrative data were studied based upon the coding, constant comparison, and memo writing used in grounded theory. Results and conclusions: We identify three core metaphorical devices used by participants to structure their entrepreneurial journeys (action and learning, autonomy and money, and exceptionalism and networks), and we suggest that the use of these metaphorical pairs varies both within and across cultures. These findings offer preliminary evidence, for the first time in the literature, that building a rhetorical understanding of entrepreneurship requires that we consider two axes: the individual and the cultural.

Correspondence analysis is a statistical method that allows researchers to explore relationships among complex categorical variables. This paper will provide researchers with the theoretical and practical foundations for understanding and applying correspondence analysis to their own research agendas. Problem: Technical communicators use a variety of research methods and collect a variety of types of data. Of particular interest to technical communicators is categorical data, or data that are not traditionally quantitative. For instance, technical communicators often collect and analyze language data from a variety of texts. Analyzing this type of data can be difficult using traditional statistical methods. Key concepts: Variable types, a priori versus exploratory research designs, contingency tables, and data visualization are central to understanding the foundations of correspondence analysis. Key lessons: To conduct correspondence analysis, a researcher must walk through a series of steps including: (1) determining whether correspondence analysis is appropriate, (2) choosing a statistical software package, (3) running the correspondence analysis, and (4) interpreting and applying the results. Implications for practice: While correspondence analysis provides many useful insights into categorical data, a researcher must consider several things when deciding to use correspondence analysis. These include the potential to misinterpret and misapply the results of a correspondence analysis.

Background: This case study examines how users of varied experience levels interact with an open-access content-management system (CMS) that lacks managed leadership. In particular, this case study compared how experienced and new users performed at a variety of tasks in a nonprofit community wiki to evaluate skill acquisition and possible skill loss. Research questions: (1) Do experienced users make more use of CMS features (templates, tags, hyperlinks) than new users, even without instruction? (2) Where do experienced and new users differ in successful task completion in the wiki? Situating the case: A number of content-management evaluations have utilized usability as a key method for evaluating user experience. In addition, Wikipedia has been a frequent target of investigation. This study looks to expand the crowd-sourced wikis evaluated in this manner. Methodology: This case study started with a series of interviews to determine how users expected to use the community wiki. After the interviews, 10 users (5 new and 5 experienced) were evaluated for this study, each performing 6 tasks. About the case: This study looked at the initial installation of a local community wiki system. The system is a CMS designed for use by municipal territories to create crowd-sourced wikis capable of preserving knowledge that would not traditionally fit in Wikipedia entries. Conclusions: Users who maintained sufficient interest in the wiki to become experienced wiki users developed a number of core skills even without organizational support, though new users demonstrated a steep skill deficit. However, new users actually demonstrated a greater capacity to highlight incompleteness of information within the wiki than experienced users in one key task.

This examines the complex relationship between plain language and ethical work in technical and professional communication (TPC). This book is a timely and needed reinvigoration of plain language within TPC research. The author asserts that plain language has been understudied in TPC recently, despite its increasing pervasiveness in engineering, law, health communication, business, and other fields. The author contributes a model to identify bureaucratic, unfamiliar, rights-oriented, and critical (BUROC) situations where using plain language can support ethical communication between writers and readers. To explore this model, he effectively balances TPC ethics theory with concrete descriptions of real-world applications of plain language. The book closely aligns scholarship and practice. TPC is viewed as a rhetorical and humanistic enterprise, and plain language can help to advance the profession's broader ethical commitment to clear, accessible communication.

Background: Teams are a basic way of organizing work in many professional and personal settings. However, misunderstandings among team members can lead to poor performance, hurt feelings, and lack of motivation to attack subsequent tasks. A common source of such misunderstandings is miscommunication caused by differences in how people interpret everyday words and phrases. Team members might interpret these differences as a natural occurrence of group work, if they notice them at all. Research questions: We seek to answer two research questions regarding miscommunication within teams: (1) Can a communication exercise create awareness among team members of the danger of miscommunication? (2) What benefits do team members gain from the exercise? Situating the case: We describe a classroom exercise that relies on an integrative model for improving communication within teams. We also present evidence of the exercise's effectiveness in raising awareness and fostering accommodation and social learning among team members. Our approach is similar to that used in other cases. How this case was studied: We used 13 teams from three classes during the course of a regular semester. A communication exercise we have used for many years was conducted as part of team formation activities early in the semester. Team discussions regarding exercise results formed the basis for team members to analyze their communication during the semester. About the case: A significant variance of understanding among people as to the meaning of several of the focal terms can lead to suboptimal outcomes for any given work the team is tasked to achieve. In this case, we describe a study designed to improve communication among team members and, thus, lessen the likelihood of such a negative outcome. Results: Team members reported better awareness of communication issues and improved team functioning as a result of having completed the exercise. Conclusion: We find that a shared understanding of terminology is an important part of training leaders and managers to help teams reduce common miscommunication problems in the workplace.

Research problem: Organizations continue to rely upon virtual teams, yet knowing how, and for how long, individual members' computer-mediated communication (CMC) anxiety affects virtual team interactions and performance outcomes is not well-known. Research questions: (1) What is the relationship between CMC anxiety and virtual team participation? (2) How does this relationship influence the perceptions of individual performance? (3) Does this relationship persist over time? Literature review: A literature review including communication and media structures, input-mediator-output team effectiveness, and individual CMC anxiety elements indicate researchable negative effects upon virtual team interaction and participation in CMC environments. Higher levels of individual CMC anxiety could dampen participation quantity, participation type (task versus social), participation quality, and perceptions of individual performance. Further, the initial negative interactions and behaviors could persist over time. Methodology: This quantitative quasiexperimental study involved surveying, observing, and coding the interactions of 22 virtual project teams (consisting of a total of 110 individuals) over a span of four months. The teams used a CMC tool with shared file space and discussion boards to coordinate database design and implementation work. Data were collected from questionnaire surveys, individual message postings, and team project scores. Individual message postings were coded to measure participation quality (task focus and topic introductions) and participation quantity (message count and words per message). Data were analyzed using repeated-measures multivariate analyses along with follow-up univariate statistical testing. Results and conclusions: The results indicate that individuals with higher levels of CMC anxiety participated less, sent fewer task-oriented messages, introduced fewer novel topics, and were rated more poorly by team members on their performance compared to individuals with lower levels of CMC anxiety. The results also show that CMC-anxious individuals do send relatively more social-oriented messages, perhaps to compensate for typical apprehensive communication behaviors in a virtual team environment. In addition, participation quality and quantity and perceptions of performance by CMC-anxious team members do not significantly improve, even with repeated interactions over CMC. Although study participants evidenced high engagement with the project tasks, the study is limited by its use of student subjects. The study suggests the importance of team leaders and role definitions for virtual teams, to counteract potential unintended effects of CMC technology use masking actual participation and contribution of virtual team members. Future research could investigate the efficacy of interventions for reducing the negative impacts of CMC anxiety in virtual team performance, as well as the influence of individual structures such as CMC anxiety in the use of CMC and team structures in the virtual team environment.

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Research problem: Partially distributed teams (PDTs) are virtual teams that consist of at least two distinct geographically dispersed subgroups that communicate mainly through information and communication technology (ICT). As such teams become increasingly prevalent, it is important to understand how to manage them to maximize team effectiveness. The perceptions of effectiveness of PDTs may be significantly decreased when they are characterized by ingroup dynamics, consisting of preferential attitudes and actions toward collocated members, with accompanying conflict and lack of trust in regard to the distant subteam(s). Research questions: Do ingroup dynamics negatively impact perceptions of effectiveness in PDTs and, if so, how strongly? What factors can lessen ingroup dynamics-specifically, can training or reliable ICT support decrease ingroup dynamics? Does organizational context affect these relationships? Does whether or not the PDT is international affect these relationships? Does the number of subgroups in a PDT affect these relationships? Literature review: Social identity theory suggests how ingroup dynamics may emerge and create fault lines between subteams in a PDT. Effectiveness is defined in terms of process performance, which refers to how well the teamwork process has been undertaken. Prior research suggests that ICT reliability and training for work in distributed teams may decrease ingroup dynamics and improve effectiveness. International members, the specific organizational context, and the number of subteams per team might moderate these relationships. Methodology: An online survey of professionals with experience in PDTs was conducted, with two subsamples-one from a single large telecommunications company and one from a mix of organizations. Partial least squares regression was used to build and test a model of the relationships among the variables measured. Results: Ingroup dynamics have a strong negative relationship with perceived effectiveness. Overall, technology reliability and training significantly reduce ingroup dynamics. In the telecommunications company, training increased ingroup dynamics; thus, training may not always be beneficial, depending on organizational culture and the modes and types of training provided by a specific organization. Neither international membership on the team nor the number of subgroups per team was a significant multigroup moderator on any path in our model. Conclusions: These results help to extend social identity theory into this domain as they elucidate specifically that ICT reliability and training promote effectiveness of PDTs and that ingroup dynamics affect the perceptions of effectiveness in such teams. The results give managers guidance on what issues of PDTs to focus on to promote the effectiveness of PDTs.

Research problem: Subgroup formation in global virtual teams could negatively impact team performance due to difficulties in coordination, trust, and team cohesion. Research questions: What role do trust and team cohesion play in the relationship between coordination effectiveness and team performance of global virtual teams with two distinct subgroups? Literature review: Prior research suggests that coordination effectiveness on team performance is most strongly impacted by coordination of knowledge. This effectiveness is mediated by trust and team cohesion. However, we have a poor understanding of trust and team cohesion dynamics on intergroup relationships in global virtual teams. Methodology: A survey was conducted with 14 teams with a total of 112 participants in the US and India. The teams were tasked with evaluating customer-relationship-management best practices for a global environment. Results and discussion: We evaluated how the process of effective coordination for teams composed of two colocated subgroups is mediated by individual perceptions of out-group trust and overall team cohesion. Our findings show that individual trust and team cohesion share a reciprocal impact on each other, suggesting that effective coordination in virtual teams can create a positive feedback loop with trust and cohesion, improving overall project performance. Implications for theory and practice include the virtuous cycle that trust and cohesion create in global virtual team coordination and the necessity of establishing appropriate project coordination systems and processes to promote both aspects and, thus, achieve excellent project performance for colocated subgroups.

Background: Despite efforts to include communication instruction in both college and continuing education curricula for students in all areas of study, workplace surveys continually report that employees' communication skills are lacking. The differing contexts of school and the workplace may be one reason for this disconnect, so teaching strategies that can effectively bridge this gap are needed. Research questions: How do students respond to using scenes from a television series to teach professional communication concepts within workplace contexts? What are advantages and drawbacks to this strategy? Situating the case: Strategies used to teach professional communication in a way that facilitates its application in the workplace include classroom exercises, service-learning projects involving real clients, and simulations. In addition, videos are a commonly used method of classroom teaching. They can activate verbal/linguistic, visual/spatial, and musical/rhythmic intelligences, allowing students to use their stronger intelligences and develop their weaker ones. Research also suggests that students appreciate visual stimulation and technology use when learning communication skills. How the case was studied: Students completed a brief end-of-course survey to gather both qualitative and quantitative data concerning their learning experiences with the activities described. About the case: To make undergraduate writing courses more relevant to the workplace, specific scenes from The Office were integrated to teach units on negative messages and intercultural issues. Following these clips, students completed both in-class exercises and course assignments pertaining to the topics covered. Results: After completing the class sessions and associated exercises described here, most students could discern the relevant concepts from the clips; they found both the clips and the associated exercises helpful in learning the concepts; and they recommended ongoing use in future classes. Students appreciated the comedic nature of the material, the use of different media, and the pop culture reference. Drawbacks included scenes focusing on what not to do, that often showed communication gone awry rather than the correct way to communicate. Some students also prefer more traditional teaching methods. Conclusions: The results indicate that the use of television clips along with associated exercises can be useful aids in teaching professional communication concepts.

Research problem: Web 2.0 applications, such as instant messengers and other social media platforms, are fast becoming ubiquitous in organizations, yet their impact on work performance is poorly understood. Research question: What is the relationship between Web 2.0 use, and work-based communication processes and outcomes in China? Literature review: Literature in the fields of information systems and media and communication research supports the value of Web 2.0 for organizations. However, how Web 2.0 can facilitate the organizational communication process and subsequently improve performance is under-investigated. By adapting and extending the communicative ecology framework and previously published work, we developed and tested a theoretical model to investigate these impacts in the Chinese workplace. Methodology: We conducted a quantitative study using the survey method, with participants randomly selected from a panel database in China. Results and conclusions: We analyzed survey data from 179 organizational employees and found that vertical and horizontal communication contribute significantly to individual and teamwork performance, with high levels of variance explained. In this study, we provide empirical evidence of how Web 2.0 applications enable employees to reach out to collaborators and business partners, thereby boosting individual productivity and team collaboration. The study also highlights the fit between Web 2.0 and the need for organizational horizontal communication in this era of knowledge, information, and creativity. Future researchers should verify the research model in different countries, including local contextual characteristics as either independent variables or moderators.

Background: Environmental impact studies often enlist professional communicators to develop and implement public engagement plans and processes. However, few detailed reports of these public engagement plans exist in either scholarly venues or government reports. This case reviews one public engagement project in transportation planning as implemented by one professional communications firm. Research questions: 1) What communication and engagement strategies do the consultants employ in their public engagement process? 2) How do professional communicators design engagement for diverse citizen groups? Situating the case: A number of cases have revealed the ways professional and technical communicators integrate participatory or user-centered design strategies in public engagement projects. These cases suggest that professional and technical communicators are uniquely positioned to develop ethical and effective public engagement plans for environmental impact studies. Professional and technical communicators are further prepared for this work because of their knowledge about theories of intercultural communication and rhetorical theories of delivery. Methodology: This case was studied over the course of 1.5 years using qualitative research methods, including observations, interviews, and textual analysis. About the case: This case reviews the work of one particular public engagement firm, VTC Communications, as they planned and implemented public engagement in one environmental impact study. This environmental impact study team was tasked with determining the best way to accommodate the increase in rail traffic the city anticipated with the development of the high-speed rail. The public's input was needed to fulfill environmental impact statement (EIS) requirements and to fully understand the community concerns regarding the increased traffic, noise, vibrations, and family/business displacements. VTC Communications was hired to conduct this portion of the environmental impact study, and their work included the development of a range of deliverables and events. Conclusions: This case provides an overview of the process of developing public engagement plans, the deliverables designed, as well as the key goals that guided the development of public engagement. My case suggests that effective public engagement can address intercultural concerns by developing projects that are adaptable, multimodal, and dialogic.

Presents information on the new Editor for this issue of the publication.

Problem: Increased demand for user experience (UX) designers requires new approaches to teaching and training the next generation of these professionals. We present a model for building educational programs within academia that train job-ready designers. Key concepts: To be successful, this model necessitates a working knowledge of the UX process, the systematic use of sound principles during the design of digital products and services. The model also requires a pedagogical approach that puts learners in a position to solve real problems and that treats them as apprentices on their way to competency. Key lessons: Academic institutions clearly have parts to play in producing job-ready UX designers, but barriers exist to doing so, including access to adequate training in UX best practices. To overcome these barriers, we provide tips for understanding core UX competencies, developing partnerships with UX practitioners, and deploying UX education courses and programs. Implications: Though the barriers to producing sufficient numbers of well-trained UX designers are significant, the combined ingenuity of devoted professionals in both academia and industry can be leveraged to create sound educational opportunities for UX learners from all walks of life.

Teaching problem: Immersive pedagogies-including real-world or client-based projects, case studies, and simulations-have long been used to encourage student problem-solving, analytical thinking, and teamwork in professional communication. Building a connection to the real world has real challenges, however, for both instructors and students. How can we better prepare students for their future careers in our technical communication courses? Situating the case: This paper draws on three areas in the literature to situate the Arisoph case study: First, we discuss the work that has been done with client-based projects and the problems and challenges researchers have found with incorporating these projects into the classroom. Second, we discuss a newer model of workplace simulations, particularly focusing on the work done by Fisher and Russell. Third, we discuss the psychological theories of attribution and reattribution, which provided a foundation for our development of the Arisoph case study. How this case was studied: This paper describes the development of the Arisoph case study, an online client-based simulation course designed for engineering students to learn and practice technical communication. Course development and collection of instructor and student responses took place from 2010 to 2014. About the case: This paper details the development and implementation of the Arisoph case study, which brought the workplace realities of a variety of engineering professions into a classroom filled with engineering majors. The Arisoph simulation was designed to manage student attribution and reattribution, particularly to help engineering students connect the principles and skills learned in technical communication courses with their future careers. The Arisoph case study is a full-semester simulation, where students apply for work in a fictional company and fulfill different roles on professional teams. Each assignment during the semester is situated in the context of the simulation. The major projects for the simulation, however, come from a real client in the engineering field. This unique combination of simulation and client-based projects provides students with greater opportunities for successful reattribution. Conclusions: Initial student reactions to the course show an increased understanding of workplace communication and a greater motivation to produce the best possible product for the client. We hope that long-term studies will show significant carryover of those attitudes into students' careers.

Research problem: Increasingly, professional and technical communicators analyze, synthesize, and respond to user-generated content, including online consumer reviews of products, as the influence of user-generated content on consumers' purchasing decisions grows. But product reviews vary in the degree to which people perceive them to be credible. Research questions: (1) To what extent does a product review's environment-a retailer or brand site-affect review users' ratings of that review's credibility? (2) To what extent does review valence (positive versus negative) affect review users' ratings of review credibility? (3) What is the strength of the relationship among credibility and its two main components, trustworthiness and expertise? Literature review: Recent research has made clear the spread and the influence of user-generated comments and, thus, the need for sophistication in handling it. Review credibility has two main components: trustworthiness (which equates to honesty or sincerity) and expertise (which equates to accuracy). Prior research also shows the effects of valence (positivity or negativity) in reviews, noting that negative reviews have more influence than positive reviews on readers' perceptions of review credibility and purchasing decisions. Methodology: We tested the effect of a consumer review's environment (brand or retailer site) and the effect of review valence (positive or negative) on the perceived credibility of that review, as well the degree of correlation among credibility, trustworthiness, and expertise. Through an online survey, we exposed respondents to the same review text with different star ratings (4-star and 2-star) in two types of sites: brand and retailer. We asked participants to evaluate the review's credibility, trustworthiness, and expertise. In half of the exposures, participants evaluated a review in the site of a high-credibility company (Apple or Amazon), and in the other half of exposures, participants evaluated a review in the site of a midlevel-credibility company (Dell or Walmart). Results and conclusions: Credibility strongly correlated with both trustworthiness and expertise. Participants rated 4-star reviews as more credible than 2-star reviews on high-credibility sites, but star ratings had no impact on midlevel credibility sites. We found no difference between ratings of reviews displayed on brand and retailer sites for midlevel-credibility companies but a small difference between reviews displayed on brand and retailer sites for high-credibility companies. Professional communicators should attend to reviews posted both to retailer and brand sites. Conclusions: Professional communicators charged with managing user-generated content need not spend resources on channeling it into retailer and other independent review site environments as opposed to brand site environments. Our findings indicate that professional communicators looking to identify credible reviews should attend to review valence, or the positivity or negativity of a review. When managing user-generated product reviews, they should try to make credible content more noticeable to review users.

Research problem: Organizations are increasingly investing in virtual customer communities that reduce communication barriers between organizations and customers. However, little is known regarding how virtual customer communities might affect a firm's learning and innovation activities. Research question: What effects do virtual customer communities have on the relationship between absorptive capacity and organizational innovation? Literature review: Research has shown that virtual customer communities promote knowledge creation and knowledge sharing by facilitating communication within a virtual customer community. We investigate the extent to which interactivity in virtual customer communities influences the relationship between a firm's absorptive capacity (the ability to identify, assimilate, and apply external knowledge) and the extent to which a firm develops incremental and radical innovations. Methodology: We test this model with a quantitative survey-based research design that involves 102 firm-sponsored virtual customer communities. We use hierarchical regression techniques to test our hypotheses. Results: Absorptive capacity is positively related to incremental innovation and negatively related to radical innovation. Furthermore, virtual customer community interactivity moderates the relationship between absorptive capacity and incremental innovation. Conclusions: Virtual customer communities are transforming communication relationships between organizations and customers in ways that influence a firm's learning and innovation activities. One limitation of our study is the use of a single respondent for our survey. We recommend that future research examine how virtual customer communities affect organization-customer communication channels.