IEEE Transactions on Professional Communication
289 articlesJune 2015
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Social Media and Multinational Corporations’ Corporate Social Responsibility in China: The Case of ConocoPhillips Oil Spill Incident ↗
Abstract
Research problem: The study attempts to study how an empowered Chinese public coped with and interpreted the environmental crisis of the ConocoPhillips oil spill and how ConocoPhillips reacted to the growing influence of social media. Research questions: In what ways did the Chinese public exercise its new power through social media in addressing the ConocoPhillips Oil Spill Incident? How did a multinational company like ConocoPhillips act during the crisis and react to the voices of the public through new media? Literature review: Social media has caused a power shift in China by allowing the ordinary Chinese public who used to be the silent majority to expose scandals and express their opinions about crises with greater freedom. At the same time, pressure is growing on corporations to exercise social responsibility, through responding to economic, legal, ethical, and discretionary expectations that society has. Stakeholder theory indicates that only by meeting the needs and expectations of the individuals and groups who can affect or are affected by the firm's objectives can a firm survive and succeed. In developing countries, corporate social responsibility is characterized by a lack of systematic and institutionalized approach, with stakeholders, such as the public and community, being neglected for a long time. Methodology: Researchers conducted a thematic analysis of 932 microblog and blog entries about the ConocoPhillips Oil Spill Incident in China that were published on leading Chinese social media websites between June 2011 to February 2013. Results and discussion: The study found that the oil spill sparked an uproar of anger and criticism in the Chinese online community. Most posts on microblogs and blogs engaged in finding the causes and laying the blame for the oil spill. The overwhelming majority of the Chinese public attributed the crisis to the faulty laws and inaction on the part of the Chinese government regulators, to ConocoPhillips, and the Chinese joint venture partner China National Offshore Oil Corporation's failure to undertake due responsibilities. In response to mounting online criticisms, ConocoPhillips exhibited little interest in engaging with the Chinese public and showed poor communication in terms of Corporate Social Responsibility (CSR). The study's theoretical contribution lies in combining CSR and Stakeholder theory with Discourse Power theory. Practical implications to multinational corporations seeking long-term business development in the developing country contexts, such as China, are that managers need to engage in responsive listening, actively participate in online conversations, and constantly scan the social media environment to manage its relations with the general public. Particularly, firms experiencing crises can gain the public's emotional support by communicating emotion-laden messages through social media.
December 2014
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Product Review Users' Perceptions of Review Quality: The Role of Credibility, Informativeness, and Readability ↗
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Research problem: Gauging the quality of product reviews through helpfulness votes is problematic for a variety of reasons. We examine potential characteristics of review quality that span review credibility, informativeness, and readability to contribute to better ways of assessing review quality. Research question: Do specific review characteristics improve reviewer users' perceptions of review quality? Literature review: Studies from information systems, electronic marketing and commerce, and technical and professional communication suggest that characteristics of reviews fall into three areas, each with specific characteristics of quality. Findings from these studies suggest the 11 characteristics of review quality within those three areas as potential contributors to review quality. The first area is credibility, a construct consisting (in part) of expertise; we tested these potential specific characteristics of credibility: an assertion of a relevant role, of use of a prior model, of other products in the brand, of a similar product, of having conducted research on the product, and of having tested the product. The second area is informativeness, which is a review's diagnosticity. We tested these potential specific characteristics: a general recommendation, a specific recommendation, a statement about the product's value, and a statement about the extent to which the product met expectations. The third area is readability, which is (in part) comfort of reading, and has this specific characteristic: the use of headings. Methodology: We conducted a quantitative study using a survey distributed though SurveyMonkey Audience, a service that samples from a pool of 30 million respondents. Using control and experimental versions of 11 product reviews, we gauged participants' perceptions of review quality on a five-point scale. We looked for significant differences in participants' perceptions of quality using Pearson's chi square. Results and conclusions: We received 829 responses to include in the analysis. We found the following significant at the p > 0.05 level: a statement about reviewer's prior experience with a similar product (credibility). We found the following significant at the p > 0.01 level: A statement about researching the product, for example, online research (credibility), a general recommendation about the product (informativeness), and formatting with headings (readability). We found the following significant at the p > 0.001 level: a statement about the extent to which the product met expectations (informativeness) and a specific recommendation about the product (informativeness). Using these results, companies can better locate quality reviews; reviewers can increase the quality and, therefore, salience of their reviews; and communication specialists can help reviewers write and revise reviews for improved quality. Future research on review quality could investigate other potential characteristics of credibility, informativeness, and readability.
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Abstract
This index covers all technical items - papers, correspondence, reviews, etc. - that appeared in this periodical during the year, and items from previous years that were commented upon or corrected in this year. Departments and other items may also be covered if they have been judged to have archival value. The Author Index contains the primary entry for each item, listed under the first author's name. The primary entry includes the co-authors' names, the title of the paper or other item, and its location, specified by the publication abbreviation, year, month, and inclusive pagination. The Subject Index contains entries describing the item under all appropriate subject headings, plus the first author's name, the publication abbreviation, month, and year, and inclusive pages. Note that the item title is found only under the primary entry in the Author Index.
September 2014
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Abstract
Research problem: The question: How Korean entrepreneurs in an entrepreneurship program revised their slide decks for their presentations (“pitches”) in response to professional communication genres representing feedback from potential stakeholders in their target markets is examined. Research questions: As entrepreneurs learn to pitch ideas to unfamiliar markets, how do they revise their slide decks for their pitches when interacting with other professional communication genres that represent the concerns of market stakeholders? Specifically, what changes do entrepreneurs make to the claims, evidence, and complexity of arguments in their pitches? Literature review: The professional communication literature demonstrates that the revision process tends to take place in documentation cycles where documents are set in interaction with each other. Yet such revision processes are not studied in detail in existing studies of entrepreneurial pitches in marketing and technology commercialization. Methodology: In this exploratory qualitative study, researchers textually analyzed 14 sets of five related document genres in the archives of an entrepreneurship program. These genres represented a full cycle of activity: application to the program, initial pitches, initial feedback from program personnel, detailed feedback from representative stakeholders in the target market, and revised pitches. Interviews and surveys of program personnel further contextualize the data. Results and conclusions: Entrepreneurs revised their claims and evidence based on their dialogue with their target market. Some of the entrepreneurs altered their slides to make more complex arguments rebutting stakeholders' concerns. These findings suggest that entrepreneurs engage in dialogue with their target markets, but their engagement tends to be guided by tacit, situated experience rather than through an explicit, systematized approach.
June 2014
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Abstract
"Higher Education in the Digital Age" (edited by William G. Bowen) is divided into two sections. The first section includes adaptations of Bowen's presentations at The Tanner Lectures at Stanford University in 2012. The second section includes discussion responses from respected colleagues, and Bowen's response to the same. This unique structure enables the reader to be involved as an insider to this debate - a witness not only to the author's assertions but also to the lively discourse that ensues in response. The reviewer feels this book is provocative in addressing pressing issues that can no longer be ignored. Bowen's assertion that the time at hand to begin a transformation is supported by research, and the data support the dire need for a resolution to the student debt crisis and productivity problem in higher education. The gaps in the research he presents, particularly involving MOOCs, invite technical researchers to take advantage of this timely opportunity, not only to continue the conversation but to seek solutions to the viability he proposes. Bowen,s concern that public opinion of higher education matters and his insistence that institutions and educators must come together to lead the change while they can is an important call to action for IEEE Transactions on Professional Communication readers in particular.
December 2012
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Abstract
This index covers all technical items - papers, correspondence, reviews, etc. - that appeared in this periodical during the year, and items from previous years that were commented upon or corrected in this year. Departments and other items may also be covered if they have been judged to have archival value. The Author Index contains the primary entry for each item, listed under the first author's name. The primary entry includes the co-authors' names, the title of the paper or other item, and its location, specified by the publication abbreviation, year, month, and inclusive pagination. The Subject Index contains entries describing the item under all appropriate subject headings, plus the first author's name, the publication abbreviation, month, and year, and inclusive pages. Note that the item title is found only under the primary entry in the Author Index.
June 2012
March 2012
December 2011
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Abstract
This index covers all technical items - papers, correspondence, reviews, etc. - that appeared in this periodical during the year, and items from previous years that were commented upon or corrected in this year. Departments and other items may also be covered if they have been judged to have archival value. The Author Index contains the primary entry for each item, listed under the first author's name. The primary entry includes the co-authors' names, the title of the paper or other item, and its location, specified by the publication abbreviation, year, month, and inclusive pagination. The Subject Index contains entries describing the item under all appropriate subject headings, plus the first author's name, the publication abbreviation, month, and year, and inclusive pages. Note that the item title is found only under the primary entry in the Author Index.
September 2011
June 2011
March 2011
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In 1848, <formula formulatype="inline" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"><tex Notation="TeX">{\font \frog = psabkml \hbox {\frog Scientific American}</tex></formula> , a popular science and technology journal, published a series criticizing Morse v. O'Reilly's (1848) confirmation of Samuel Morse's broad telegraph patent and patenting scientific principles. It attacked the decision using copia and classification, rhetoric echoed by the Supreme Court and others in reversing the 1848 decision. The journal was particularly concerned with the case's implications for Morse's patent battles with Royal House and Alexander Bain. The articles offer an opportunity to examine the rhetoric of patent debates and differences in the rhetoric of professional and scientific journals without the emotional attachments of examining contemporary issues.
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There's No Place Like Home: UK-Based Financial Analysts' Response to Dutch-English and British-English Annual Report Texts ↗
Abstract
The introduction of international financial reporting regulations has caused European multinationals to be increasingly reliant on the nonfinancial multimodal sections of the annual report as a means of informing and persuading international stakeholders. Due to the growing status of English as an international financial communication language, moreover, these annual report sections are usually produced in English. This experimental study compares the effectiveness of texts and photos in Dutch-English and British-English management statements from the perspective of financial analysts in the UK. The research results largely confirm the similarity-attraction hypothesis: Among UK-based analysts, typically British communication features often yield a more positive effect than the features that are typical of the Dutch-based statements.
December 2010
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Abstract
This index covers all technical items - papers, correspondence, reviews, etc. - that appeared in this periodical during the year, and items from previous years that were commented upon or corrected in this year. Departments and other items may also be covered if they have been judged to have archival value. The Author Index contains the primary entry for each item, listed under the first author's name. The primary entry includes the coauthors' names, the title of the paper or other item, and its location, specified by the publication abbreviation, year, month, and inclusive pagination. The Subject Index contains entries describing the item under all appropriate subject headings, plus the first author's name, the publication abbreviation, month, and year, and inclusive pages. Note that the item title is found only under the primary entry in the Author Index.
September 2010
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This tutorial is the outgrowth of a corporate request for a website critique by undergraduate, Net-Generation (Net-Gen) students. Fifty-four sophomores working in teams of four and five in the College of Business at the University of Southern Indiana critiqued the website of Kimball International. The report resulted in high-quality criticism of the technology, a deep response to the affective qualities of the website, and recommendations that were accepted by the corporation. This tutorial offers recommendations for this style project's repetition using pedagogical techniques appropriate to the Net-Gen.
June 2010
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Ongoing Crisis Communication: Planning, Managing, and Responding, 2nd Edition (Coombs, W. T.) and Handbook of Risk and Crisis Communication (Heath, R. L. and O'Hair, H. D., Eds.) [Book reviews ↗
Abstract
Coombs's work is a solid introduction to crisis communication that will serve technical communicators learning about the topic from a public-relations perspective. Heath and O'Hair's book provides a good integration of the related disciplines, and its contributors give readers a solid background in relevant theories and issues.
March 2010
December 2009
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Abstract
Information and communication are playing an increasingly important and more sophisticated role in humanitarian-service activities involving logistics, organizational learning, health-care delivery systems, assessment, and education. This role is impacted by important trends and environments within which the humanitarian sector operates. These include a shift of focus from providing direct aid to capacity building, empowerment, and assessment; a shift in project focus from technical solutions to broader sociotechnical strategies; and increased emphasis on demonstrating effectiveness, improving efficiency, and collaborating with other organizations. Five articles in this issue address these areas, including two pieces on developing information and communication tools to support the work of humanitarian organizations, two pieces on preparing students to work in the humanitarian environment, and one on organizational culture and the challenge of enhancing organizational learning in the humanitarian sector.
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Abstract
This index covers all technical items - papers, correspondence, reviews, etc. - that appeared in this periodical during the year, and items from previous years that were commented upon or corrected in this year. Departments and other items may also be covered if they have been judged to have archival value. The Author Index contains the primary entry for each item, listed under the first author's name. The primary entry includes the coauthors' names, the title of the paper or other item, and its location, specified by the publication abbreviation, year, month, and inclusive pagination. The Subject Index contains entries describing the item under all appropriate subject headings, plus the first author's name, the publication abbreviation, month, and year, and inclusive pages. Note that the item title is found only under the primary entry in the Author Index.
September 2009
June 2009
March 2009
December 2008
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Abstract
This index covers all technical items - papers, correspondence, reviews, etc. - that appeared in this periodical during the year, and items from previous years that were commented upon or corrected in this year. Departments and other items may also be covered if they have been judged to have archival value. The Author Index contains the primary entry for each item, listed under the first author's name. The primary entry includes the co-authors' names, the title of the paper or other item, and its location, specified by the publication abbreviation, year, month, and inclusive pagination. The Subject Index contains entries describing the item under all appropriate subject headings, plus the first author's name, the publication abbreviation, month, and year, and inclusive pages. Note that the item title is found only under the primary entry in the Author Index.
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Acknowledgements Preface The Writing Process Research and Information Management Style and Effect Business and Technology Journalism Writing for the Digital Media Reports and Proposals Critical Thinking Business Document Formats Working in Teams Job Applications Writer's Reference A Final Note... References Bibliography Index
September 2008
June 2008
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<para xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink"> This article provides an introduction to the Special Section on Darwinian Perspectives on Electronic Communication. It starts with a discussion of the motivation for the Special Section, followed by several sections written by the Guest Editor (Ned Kock) and the Guest Associate Editors (Donald Hantula, Stephen Hayne, Gad Saad, Peter Todd, and Richard Watson). In those sections, the Guest Editor and Associate Editors put forth several provocative ideas that hopefully will provide a roadmap for future inquiry in areas related to the main topic of the Special Section. Toward its end, this article provides a discussion on how biological theories of electronic communication can bridge the current gap between technological and social theories. The article concludes with an answer to an intriguing question: Are we as a species currently evolving to become better at using electronic communication technologies? </para>
March 2008
December 2007
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Abstract
This index covers all technical items - papers, correspondence, reviews, etc. - that appeared in this periodical during the year, and items from previous years that were commented upon or corrected in this year. Departments and other items may also be covered if they have been judged to have archival value. The Author Index contains the primary entry for each item, listed under the first author's name. The primary entry includes the coauthors' names, the title of the paper or other item, and its location, specified by the publication abbreviation, year, month, and inclusive pagination. The Subject Index contains entries describing the item under all appropriate subject headings, plus the first author's name, the publication abbreviation, month, and year, and inclusive pages. Note that the item title is found only under the primary entry in the Author Index.
September 2007
June 2007
March 2007
December 2006
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Abstract
This index covers all technical items - papers, correspondence, reviews, etc. - that appeared in this periodical during the year, and items from previous years that were commented upon or corrected in this year. Departments and other items may also be covered if they have been judged to have archival value. The Author Index contains the primary entry for each item, listed under the first author's name. The primary entry includes the coauthors' names, the title of the paper or other item, and its location, specified by the publication abbreviation, year, month, and inclusive pagination. The Subject Index contains entries describing the item under all appropriate subject headings, plus the first author's name, the publication abbreviation, month, and year, and inclusive pages. Note that the item title is found only under the primary entry in the Author Index.