Rhetoric & Public Affairs

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March 2025

  1. Children Redefining Childhood in the Bolivian Código Niña, Niño y Adolescente
    Abstract

    Abstract Bolivia captured international headlines (and a bit of notoriety) in 2014 when it became the first country in the world to relegalize child labor for ten-year-olds. Originally, the legislature was going to raise the minimum age for child labor from fourteen to sixteen to align with the International Labour Organization's recommendations, but as the Parliament deliberated, they encountered seemingly unlikely opposition, child workers themselves. Child workers led what the New York Timeslabeled the “first ever demonstration by child laborers in Bolivia,” and their advocacy shifted Parliament's trajectory and secured legislative change. This article examines their activism, paying attention to children's voices that are frequently ignored. By examining discourse from the Bolivian Union of Child and Adolescent Workers, local Bolivian news outlets, and international media coverage, I argue that Bolivian child workers privileged their rhetorical agency by redefining childhood, a construct that traditionally denies their voice. They accomplished the redefinition by using dissociation to carve out space for nuance and to combat the incompatibilities mapped onto their position as child speakers. Through their strategy, the child workers recast an Andean childhood in relationship to a Western childhood around the notions of practical needs, work, protection, and education. Their dissociations moved childhood from a temporal frame tied to an individual's age into a cultural frame rooted in place, relationships, and community.

    doi:10.14321/rhetpublaffa.28.1.0065

December 2024

  1. American Kairos: Washington National Cathedral and the New Civil Religion
    Abstract

    American Kairos: Washington National Cathedral and the New Civil Religion by Richard Benjamin Crosby speaks to multiple areas within rhetorical studies, particularly for researchers interested in U.S. religion and politics, spatial rhetorics, presidential rhetoric, and kairos as a multilayered concept.Crosby is Professor of English at Brigham Young University and has published extensively on race, politics, and religion. American Kairos fits well within his previous work analyzing Mormon, presidential, priestly, prophetic, and civil religious discourse. As he mentions in the preface, some of the archival research for this book took place during his doctoral studies at the University of Washington.Rather than a straightforward rhetorical history or close reading of the cathedral, American Kairos analyzes several rhetorical dimensions of the building's relationship to civil religion in the United States. The book's attention is thus split between two theses. As Crosby states early on, “The main argument of this book is that American Civil Religion, the implicit system of values, ideals, rituals, traditions, and symbols that lend shape and meaning to our citizenship, has never been properly imagined, and that, as a consequence, the nation's past is haunted by ghosts that presently grow louder and more violent” (xii). This set of claims sits alongside what this reader takes to be the overarching rhetorical claim of the book, which appears in the introductory chapter: “The Cathedral Church of Saint Peter and Saint Paul—also variously named the Cathedral at Washington, Washington Cathedral, Washington National Cathedral, or the National Cathedral—is one the of the great, unknown rhetorical triumphs in the history of American religion. Without government mandate or public vote, it has claimed its role as America's de facto house of worship” (6). The two lines of argument surface in each chapter in some form, although they do not fully overlap.American Kairos is structured in an unorthodox manner. It is comprised of eight chapters, not including the introduction and conclusion, and split into two main sections. The first section explores the history and idea of the cathedral as it was conceptualized by prominent figures in its development, including Pierre L'Enfant, Henry Yates Satterlee, Francis B. Syre, and Mariann Edgar Budde. The second section examines the cathedral's “public space,” that is, its most well-known speeches and symbolic artifacts. This section begins with a close reading analysis of the cathedral's symbolism and spatial rhetorics by drawing on the theologically driven architectural vision of Philip Hubert Frohman, who served as the cathedral's principal architect from 1921 to 1972. It then moves into three chapters dedicated to major speeches delivered at the cathedral. The first analyzes Martin Luther King Jr.’s final Sunday sermon, “Remaining Awake through a Great Revolution,” given five days before his assassination in Memphis, Tennessee. The next contrasts the speeches of George H. W. Bush, who dedicated the cathedral in 1990, and George W. Bush, who offered pulpit remarks for the National Day of Prayer and Remembrance following the 9/11 terrorist attacks. Closing the trilogy is a chapter dedicated to the 2014 address of Cameron Partridge, an openly transgender Episcopal chaplain, and the 2018 interring of Matthew Shepard's remains within the cathedral, each highlighting the institution's role in promoting LGBTQ+ causes.Drawing liberally from the chapter on Dr. King, Crosby links various elements of the National Cathedral's rhetorical life to the concept of kairos. Building on James L. Kinneavy's theological work, Crosby defines kairos as “not just a moment; it is . . . an opening into what is truly real” (23). For Crosby, American kairos comprises “a sacred space wherein citizens could be moved by their experience of the country's heroes, deeds, and ideals, a space wherein citizenship becomes a holy practice” (23). One of the limitations of this book is that it does not offer precise definitions for these constituent terms—holy, religion, sacred, etc.—and thus does not fully articulate what separates “civil religion” from “religion” proper. By drawing on a wider and more critical literature on the intersection of faith, politics, religion, and society via the work of thinkers like Talal Asad, William Cavanaugh, David Bentley Hart, Kyle Harper, Stanley Hauerwas, Oliver O'Donovan, Richard Neuhaus, Charles Taylor, or Joseph Massad, the book's claims regarding kairos and the cathedral might have delineated those concepts more sharply. Regardless, Crosby robustly identifies fractures and inconsistencies within American civil religion and shows how those divisions manifested within the cathedral's rhetorical career, concluding the book with a call for the United States “to imagine itself at the helm of something unique . . . by throwing out all notions that we are a nation with a distinct religious or ethnic past. From there, we will find that we remain as rich as ever in the raw materials of civil-religious potential” (233).Along the way, the book makes several notable academic contributions. First, it provides a first-rate close reading of the National Cathedral itself. Chapter Five, which synthesizes scholarship on spatial rhetorics with Frohman's “fourth dimension” approach to ecclesial architecture that prioritizes “an experience in which the worshipper loses all sense of time and space and becomes co-present with God,” is a major contribution of the book (144). It offers a useful guide for scholars who seek to understand the sacred as it intersects the rhetoric of space and place. Second, the first section of the book offers a fascinating history of the National Cathedral as a rhetorical site, perhaps providing a roadmap for future scholarship that seeks to perform a similar diachronic rhetorical analysis of a specific monument, building, or public space. Third, Crosby's meditations on kairos, particularly in the preface and introduction, offer an insightful and interdisciplinary take on an oft invoked and potentially ambiguous rhetorical concept. Additionally, the book does a good job of situating its criticism of the chosen rhetorical artifacts within their articulatory and civil religious contexts by referencing the cathedral archives and other primary sources. American Kairos is, if nothing else, a work of patient and extensive research that models the best practices of public address scholarship.That said, the book has several areas where it could be stronger. First, the overall structure confused this reader. Perhaps because of its patient composition, the chapter sequencing can jump across historical eras and arguments, making important throughlines between chapters difficult to identify beyond general themes. While beginning with L'Enfant's dream of a national church makes sense chronologically, the result is that the book begins with a detailed, contested history of a rhetorical institution across multiple chapters without fully establishing from the start the rhetorical dimensions of that institution. One of the casualties of this organizational design is that a sustained rhetorical analysis of the National Cathedral's relationship to other spaces in the District of Columbia as they exist today is not provided. This absence seems all the more striking given Chapter Three's focus on anti-Catholic attitudes among nineteenth century Protestants. This chapter could have been expanded by discussing the proximity of the National Cathedral to a major center of Catholic life in the United States—Maryland and northeast Washington D.C.—epitomized by the Catholic University of America (established 1887), which boasts its own cathedral on a rival hill a mere five miles away (The National Shrine of the Immaculate Conception, consecrated in 1920). That this information is left out seems like a missed opportunity.Second, the wide-ranging organizational structure leads to an attenuated sense of context at times across the book. For example, Chapter Four's discussion of Mariann Edgar Budde, the cathedral bishop since 2011, references several controversies related to President Donald Trump along with McCarthyism, xenophobia, immigration, and standards of civic dignity over the span of three pages. Chapter Three does not reference any anti-Catholic invective from Protestant pulpits prior to the nineteenth century or any of the significant criticisms of liberalism, democracy, and the United States offered by the Vatican during this era. Chapter One describes L'Enfant's vision of a “Great Church for National Purposes” that would be “assigned to the special use of no particular Sect or denomination, but equally open to all” (48–49). Crosby returns to this description in later chapters, even asking, “Was L'Enfant's church supposed to be Christian?” (122). The book would have benefitted from a more thorough explanation of what a non-Christian church would look like and what would differentiate it from another kind of religious gathering. As these brief examples illustrate, while the book ably analyzes the rhetorical figures it selects, it sometimes struggles to capture key elements and the full complexity of the broader context, which may in part reflect the book's ambitious scope.Finally, a main contention of American Kairos is the polemic assertion that “we have never had a coherent civil religion” (230). Likening the National Cathedral's attempt to embody American civil religion to “a charioteer holding the reigns of wrangling horses” (143), Crosby laments the cathedral's serpentine history and mishmash of iconography as “brilliant but unsettling and perhaps nonsensical” (163). Crosby proposes a view of the National Cathedral as an embodiment of a new civil religion: I imagine his [L'Enfant's] church as a place of ritual and memorial, yes, but also a great center of civic education where students and citizens come to study, debate, and celebrate the rights, responsibilities, and implications of their citizenship, including the responsibility to atone for past sins. To this end, such a church might also host schools and libraries, symposia and debates, artists and scholars in residence, and of course great speeches and civil-religious sermons (229).To this reader, this description sounds a lot like a university—an educational institution with many departments that is focused much more on here than the hereafter—and less like a church, mosque, temple, or synagogue. An alternative reading of the “incoherence” of American civil religion as embodied within the life of the Washington National Cathedral might find that its contradictions reflect democracy, in all its messiness, itself. In that sense, it would be difficult to find a building that more perfectly encapsulates the full range of the American experiment than the National Cathedral in northwest Washington D.C.In conclusion, American Kairos: Washington National Cathedral and the New Civil Religion is an insightful book that deserves to be on the shelf of any serious scholar of political rhetoric, civil religion, and religious discourse in the United States. It merits a readership that, like the cathedral itself, seeks to chart a path forward in divisive times.

    doi:10.14321/rhetpublaffa.27.4.0123
  2. Certainty Through Compromise: Wilderness Debates in the Utah Public Lands Initiative and the Search for “Stable Ground”
    Abstract

    Abstract This essay analyses wilderness debates in the Utah Public Lands Initiative (PLI). From 2012–2016, the PLI sought to answer the “question of wilderness” through a holistic, state-centric public lands bill. The effort was spearheaded by former Utah Representative Rob Bishop who argued that the state could achieve “certainty” through “compromise,” or that the state's problems with wilderness and public lands could be resolved by reaching consensus on how best to use those lands. Bishop sought input from seven Utah counties, who would submit their own proposals for how best to resolve pressing land-use issues in their respective counties. I examine public discourse about one proposal, from Grand County, analyzing county documents, newspaper reports, and citizen comment letters. Following work in rhetorical studies on wilderness, my analysis demonstrates how local communities construct wilderness and its meanings in a particular cultural moment. Reading the county's PLI rhetorics for how citizens valued wilderness and their relationships to public lands, I argue that the county had difficulty attaining compromise and certainty because citizens could not agree on the meanings of “wilderness.”

    doi:10.14321/rhetpublaffa.27.4.0053

September 2024

  1. Populist Rhetorics Case Studies and a Minimalist Definition
    Abstract

    The emergence of populist politicians internationally in the past twenty years is remarkable. This phenomenon has prompted voluminous academic analyses: scholars from political science, political theory, and media studies have analyzed populism in books, articles, and edited collections. Rhetoric as a discipline has been relatively quiet. Populist Rhetorics: Case Studies and a Minimalist Definition proposes to address the dearth of work in disciplinary rhetoric not by inviting scholars identified with rhetorical studies exclusively (though some are) to analyze populism but by asking all the contributors to take a “rhetorical approach” in analyzing the discourse of a populist politician. The editors associate a rhetorical approach with, especially, close readings, and each contributor analyzes at least one text of a populist politician to see how the text works to persuade the audience the text invokes. This disciplined (in both senses of the word) approach marks this volume as important for readers of Rhetoric and Public Affairs and gives the volume a unity that many collections lack, further advanced by the apparent agreement among the contributors to raise fundamental questions concerning how to understand populism; to wit, should populism be thought of as an ideology or as a style? Since the chapters include populists from both the left and from the right, and since the contributors are committed to a rhetorical approach, it is not surprising that the authors individually and collectively conclude that populism is performative, not ideological. Finally, this volume gives witness to what is truly remarkable (some might say scary) about our particular moment: that populism is international. The case studies examine the rhetoric of populists from Britain, Germany, Greece, Hungary, Italy, Venezuela, and the United States.The object of Paul Elliot Johnson's analysis in “Populist Melancholy” is the Republican Platform of 2016, adopted by the party without change in 2020. That the party decided to reproduce the same platform in 2020 following the Trump presidency suggests to Johnson that the grievances that the platform identifies could not be addressed by political action; otherwise, why weren't at least some of the grievances ameliorated while Trump was in office? On Johnson's reading, the “people” of the Republican imaginary see themselves as weak and powerless—victims. He argues that Freud's analysis of melancholia captures well both the feeling of loss that the Trump base experiences and its inability to articulate a positive path to addressing this loss—thus, on his analysis, the pathology of the current American right. In defining Republican populism in psychological terms, Johnson's thesis recalls Richard Hofstadter's argument that populism is fueled by status grievance and resentment, rather than material conditions.In “Voltagabbana Rhetorics: Turncoating as a Populist Strategy in Pandemic Times,” Pamela Pietrucci notes a propensity of populists to practice a voltagabbana, a turncoat or flip-flopping rhetoric. She notes that Donald Trump, Jair Bolsonaro, Boris Johnson, and Matteo Salvini—all identified as right-wing populists—changed both their positions and their practice with regard to masking during the Covid pandemic; none attempted to reconcile the contradictions in their advice or practice. Pietrucci examines in detail the voltagabbana rhetoric of Matteo Salvini, the leader of the far-right League and the Deputy Prime Minister of Italy in 2019. As is typical of populists, Salvini lacks an historical connection to a consistent ideology; he began his career as a Communist while at present his politics are right-wing. According to Pietrucci, the positions Salvini advances are based on the analysis produced by “The Beast,” a search engine that identifies the terms, themes, and memes most prevalent in Internet computer searches. If “hydroxychloroquine” is trending well, then presumably Salvini would endorse it as an effective Covid cure that “bureaucrats” are keeping from the public. On Pietrucci's analysis, Salvini has no ideology. He might be labeled a populist of “algorithmic” opportunism (73). Ultimately, the politics that Salvini practices, she concludes, is one of disavowal, whose inconsistency is in the service of deniability (75–76).In “Brexit, YouTube and the Populist Rhetorical Ethos,” Alan Finlayson maintains that populism should be understood more as a political style or performance than an ideology, drawing extensively on work in rhetorical studies to make his case. Finlayson argues that ethos is central to populist rhetoric, not merely its premise but also its conclusion (86). The populist appeals to voters to become “the people” that they already are, he maintains. The object of his analysis is the YouTube video, “The Truth About Brexit,” created by the popular conspiracy-theorist Paul Joseph Watson, which had nearly a million views during the Brexit debate. Finlayson's analysis is attentive to the effective use that Watson makes of the affordances of YouTube as a medium as well as the discursive contradictions in Watson's narrative.In “Populism and the Rise of the AFD in Germany,” Anne Ulrich, Olaf Kramer, and Dietmar Till report the rise of populist movements from the right, especially the AFD (Alternative for Germany), that have gained prominence via the use of a rhetoric of provocation suited to online broadcast. The authors maintain that new media create spaces for provocateurs to perform an identity and identification with “the people.” The authors offer close readings of speeches by Björn Höcke, a prominent member of the New Right, and by Alice Weidel, co-chair of AFD. The Höcke speech, broadcast live on YouTube, employs rhetorical devices typical of demagoguery: breaking taboos, stoking indignation, and inspiring negative emotions (122), all with an intention to provoke. To this end, Höcke identified the “‘true victims’” of World War II as the inhabitants of Dresden killed in the allied bombing in February 1945 (125). Weidel is similarly provocative in her characterization of immigration as a “Great Replacement” strategy that installs fertile “‘headscarf girls’” and “‘knife men’” as the basis for a new majority (130). The racists metonymies are made for circulation as memes, the authors argue.Sophia Hatzisavvidou analyzes the populist rhetoric of socialist Alexis Tsipras who became prime minister of Greece in 2015. As a result of the 2007–08 world-wide recession, Greece's debt was staggering. The European Union, International Monetary Fund, and the World Bank conditioned a bailout on Greece's enacting of severe austerity measures. But round after round of tax increases, while producing much general suffering, seemed to make economic matters worse; thus, “the crisis” of 2015. Hatzisavvidou analyzes Tsipras's campaign of resistance to the austerity measures, characterizing Tsipras's rhetoric as a moralizing discourse that contrasted “the people” as morally superior—more genuine than the technocratic elites. The technocrats’ austerity program failed on its own economic terms, Tsipras maintains, but succeeded in creating a resistant people with a “‘purity’” (156), who want “to take their lives into their own hands,” and who stand up to “‘blind conservative forces’” (157). Drawing on Aristotle's three types of rhetoric, Hatzisavvidou characterizes Tsipras's speeches, surprisingly, as epideictic rather than deliberative, surprising because, like deliberative rhetoric for Aristotle, Tsipras's speeches advocate a future-oriented solution to a political problem. Still, the speeches are indeed epideictic because the audience addressed lacks the power to solve the problem: the bureaucrats held the purse strings, and Greece had no choice but to accede to the bankers’ demands.Viktor Orbán can credibly claim to be the model for the contemporary populist-right nationalist leader. His rhetoric is the subject of Miklós Sükösd's “Victorious Victimization: Orbán the Orator—Deep Securitization and State Populism in Hungary's Propaganda State.” Sükösd finds the template for Orban's subsequent rhetoric in his speech at Heroes Square, attacking Soviet occupation in 1989; at the time, Orban was the leader of the leftist Fidesz party. The speech set the pattern for speeches that Orban gave annually since his election as prime minister in 2010. On Sükösd's analysis, in Orban's case a populist rhetoric served first a liberal and then an illiberal politics. Drawing on a content analysis of forty-one of these speeches, Sükösd's argues that Orban's rhetoric is especially notable for fear-mongering: Orban exaggerates threats to Hungary's sovereignty and national character from EU bureaucrats and immigrants. If the Hungarian voter is especially vulnerable to such threats, the history of Hungary can explain why: Hungary was dominated by the Hapsburgs in the eighteenth century, followed by the Russians, then, in the twentieth century first by the Nazis and then the Soviets. Sükösd's essay is notable for giving a relatively rich account of how populist appeals are rooted in national character. He writes, “Themes of fear, suffering and gloom occupy central places in Hungarian national identity and culture” (179). Hungary sees itself as “ever the guiltless victim of contempt, assault and injury perpetrated by others” (179).” Sükösd's analysis shows in a compelling way how perceived victimhood and its attendant resentments are fertile ground for the populist.Pierre Ostiguy identifies his analysis specifically as rhetorical in his chapter, “The Voice and Message of Hugo Chávez: A Rhetorical Analysis.” By a rhetorical approach, he appears to mean not only an analysis that features close readings but also an analysis of “relational-performative” elements, more traditionally the fourth canon, actio. Ostiguy identifies a number of features of Hugo Chávez's rhetoric that mark his brand of populism as unusual and extreme. The speeches are uniquely characterized by expressions of passionate love: for fatherland (la patria), for the flag, and for Christ, reflecting values that are more typically associated with right-wing politics. Famously aligning himself and his movement with Símon Bolívar, Chávez claims to be less an heir to that original revolution than its re-incarnation and extension, as if he and his movement were pre-ordained to bring about its messianic completion. Furthermore, Chávez would not merely represent the Venezuelan people but embody them. Chávez, Ostiguy writes, “is the people.”Like other populists Chávez also shares a penchant for “the low,” an important idea that Ostiguy advanced in earlier work. “The low” manifests as a general vulgarity that is intended to shock, especially in coarse, personal insults. Ostiguy notes as exemplary a Chávez speech in March 2006, in which he “unloaded” on George Bush (following the invasion of Iraq) with personal insults, including calling Bush a donkey, a genocider, a drunk, a sicko, a coward and worse. Equally important is Chávez's actio. Speaking without a manuscript or teleprompter, Chávez exhibits an apparent spontaneity but delivers with cadence and rhythm, in a deep baritone, punctuated by an expressive arm waving.This is an excellent, well-conceived collection. Each of the chapters reviews the literature on populism and offers a taxonomy for classifying and understanding it. Each also critically analyzes at least one work that bears the populist label. The chapters demonstrate the value of a rhetorical take on populist rhetoric. It invites rhetoric scholars to take a seat at the table. We should heed that invitation.

    doi:10.14321/rhetpublaffa.27.3.0131
  2. “Choose Your Level of Diversity”: Troubling Progressive White Parents’ School Choice Discourse
    Abstract

    Abstract This article critically examines how the term diversity rhetorically functions in progressive white parents’ school choice discourse. I draw from interview and focus group data with white, politically progressive, socioeconomically advantaged parents of K12 school-aged children living in the Madison, Wisconsin area. I demonstrate the significance of the racialized contexts in which the polysemous term diversity circulates to suggest how diversity produces contradictory “both/and” meanings. I argue that emphasizing the privileged positioning of white rhetors illustrates how diversity functions both to celebrate multiculturalism and to maintain whiteness as center. My analysis explores how parents position diversity in relation to their school choice decisions as threat, as distant other, as capital, and as commonplace. In doing so, I demonstrate the varying degrees to which diversity functioned to reinforce whiteness's dominance. Through troubling how parents engaged the term in uncritical ways, this paper contributes a nuanced and complex interpretation of how diversity rhetorically functions in polysemous ways within white progressive parents’ school choice discourse to produce paradoxical meanings.

    doi:10.14321/rhetpublaffa.27.3.0001
  3. “Choose the Good and Be Stubborn”: Celebrating Nylon Cheng, Memory Activism, and the Fight for Democracy in Taiwan
    Abstract

    Abstract On April 7, 1989, on the north side of Taipei, magazine editor, free speech activist, and democracy advocate Nylon Cheng ignited himself on fire, defying the authoritarian KMT's attempt to arrest him. The immolation rocked Taiwan and triggered waves of revulsion against the Chiang dynasty, helping to move the nation toward freedom. Thirty-plus years later, Nylon is immortalized in the Nylon Cheng Liberty Foundation Memorial Museum, a site that merges history, activism, and myth-making. Situating our analysis within the Communication sub-fields of museum studies and memory activism, and celebrating Taiwan's transition from authoritarianism to democracy, we argue that Nylon's sacrifice shaped Taiwan's national identity and evolving democratic habits. We approach Nylon's contested legacy by addressing the representational complications driving questions about the roles of free speech and communication in political advocacy, the ways power is embedded in different notions of bravery, how the living co-opt the actions of the dead, how postcolonial legacies impact contemporary Taiwan, and how memory activism perpetuates necessary myths in the name of social justice. While tackling these questions about the representational challenges of memory activism, we introduce Nylon to western readers, for we believe he deserves inclusion in the pantheon of global activists working for justice.

    doi:10.14321/rhetpublaffa.27.3.0093
  4. For the Enjoyment of the People: The Creation of National Identity in American Public Lands
    Abstract

    As national parks saw a significant uptick in traffic during the COVID-19 pandemic, so too has scholarly attention to these public symbols increased. The Enjoyment of the People: The Creation of National Identity in American Public Lands by Mary E. Stuckey offers a complex understanding of how America's national parks and public lands do “political work” (22). By evaluating how American presidents have rhetorically positioned public lands, Stuckey argues that these spaces invite specific discursive lenses to national identity, citizenship, patriotism, and stewardship. She interweaves criticism of presidential rhetoric with case studies of policies involving lands run by the U.S. National Park Service (NPS).For the Enjoyment of the People opens with the story of Mount Rushmore: land stolen from Indigenous peoples and quite literally carved up. Stuckey calls attention to this harm while noting that the NPS has been attempting (although not particularly well) to negotiate their harmful past actions by working with Indigenous people when interpreting the parks. This narrative sets the tone for the rest of the book, pointing “to the importance of rhetoric in understanding the nature and implications of these interpretive struggles” and positioning conflicts about identity—Indigenous identities especially but not exclusively—at the center (1). This book emphasizes how Indigenous voices are neglected within U.S. national narratives. Throughout For the Enjoyment of the People, Stuckey revisits conflicts surrounding Indigenous representation. She emphasizes the importance of using Indigenous-preferred names for places, despite each artifact's clear centering of white settler colonial perspectives. Overall, Stuckey's newest work leans on ideological analyses of American presidential rhetoric, interspersed with criticisms of discourse found within the spaces themselves, to illuminate how America's public lands discursively negotiate national identity. In doing so, Stuckey has crafted a thorough, thoughtful, and deliberately critical guidebook for rhetorical scholars and the American public generally to recognize how the nation's lands perpetuate certain American identities and values.Each chapter focuses on a different aspect of national identity as it is discursively manifested within American public lands. The first chapter explores the erasure of colonialism as seen in overseas national parks: the U.S. Virgin Islands and American Samoa. In “Establishing National Origins: Erasure, Dispossession, and American Empire,” Stuckey discusses how time and space intersect to form explanations and accommodations of identity by examining how U.S. policies regulated Indigenous people and their lands. For instance, by grouping all Indigenous peoples together as “Indians,” white settler-colonists conflated space and time; they applied policies generally to vastly different Indigenous communities across decades despite their unique locales and histories. Political discourse erased Indigenous communities from their lands through erasure by discovery, entitlement, visibility, and interpretation. Stuckey weaves this history with two contemporary case studies. Colonialism is both erased and displayed in the U.S. Virgin Islands as the park is portrayed as scenic and economically beneficial. Colonialism is negotiated in American Samoa as the park is naturally wonderful and contains “pure culture worth preserving” (48). Stuckey presents a thoughtful evaluation of the NPS's interpretations, recognizing that their efforts to improve are “embedded in a colonialist web of historical and cultural interpretation from which it cannot be completely disentangled without foregrounding that colonial history” (42). The first chapter clearly depicts how American public lands were founded on colonial white supremacy and how these effects still resonate. This theme lingers with the reader for the remainder of the book.Chapter Two, “Claiming a National Past: Patriotism and Citizenship,” reveals how patriotism and citizenship are negotiated at Gettysburg National Historic Park, Gateway National Park (formerly known as Jefferson National Expansion Memorial), and Manzanar National Historic Site. Stuckey discusses how these become “places of considerable contestation over what constitutes American patriotism” (55). The chapter brings together theories about citizenship, rhetoric, place, and memory, evaluating how these memorial sites portray authenticity. Each example shows the complex discursive negotiation performed within and around places with shameful pasts, like Manzanar's Japanese American internment camp. At Manzanar, the NPS makes specific interpretive choices, such as whether to freeze oppression in the nation's past or encourage the visitors to relate with the victims.The third chapter asks how history is preserved and interpreted and narrated in NPS museums. Stuckey focuses the entirety of “Asserting a Singular National Narrative: Whose History and Whose Heritage?” on Mesa Verde National Park and on how its museum appropriates, displays, and memorializes antiquities. The evaluation of park museums is complemented by criticisms of the park's advertising, which portrays Mesa Verde—and thus both contemporary and ancient Indigenous peoples—as either primitive or romantic. The chapter concludes with critique of how the NPS interprets marginalized communities, arguing that the federal agency might be “doing better,” but their efforts also expose ongoing conflicts about recontextualizing national history and the accessibility of Indigenous cultures (114).Chapter Four, “Protecting Natural Resources: Citizen Stewards and the Nation's Future,” evaluates how the NPS's education and park management construct visitors as citizens and stewards of American lands. When evaluating Everglades National Park and the public lands of the California desert, Stuckey notes how the NPS educates through park interpretation and how the parks themselves are oriented to establish visitors as citizen stewards (119). As the first park to be set aside primarily for wildlife preservation, Everglades NP exemplifies the debate around what land deserves to be “preserved.” The discourse around the California Desert Protection Act shows how policies can affect American citizenship and stewardship of public lands. Finally, in “Measuring Value: Entitlement in the Land of Opportunity,” Stuckey considers Bears Ears National Monument and Alaskan public lands, noting how “public” lands are valued and their rightful ownership discursively assigned as entitlement. Stuckey links political decision making, land “ownership,” and citizenship through case studies. “Measuring Value” draws attention to the complicated debate around land value and entitlement.While For the Enjoyment of the People is far from the only scholarship about American public lands, its methodology sets it apart. Stuckey skillfully joins rhetorical criticism of presidential discourse about American public lands, evaluations of policy debates about expanding or reducing the lands, textual analysis of the NPS's interpretations of the lands, and rich descriptions of their historical contexts. Rooted in a political rhetorical tradition, this book spans disciplines in its methods and applications. Unlike recent works in rhetorical field methods, For the Enjoyment of the People is far more discursive than material in its approach to space. While this work contributes to the discipline as a rhetorical criticism, embodied work is also needed to investigate these spaces further.This book provides a much-needed update to the literature on parks and public lands as it is intentionally critical of American institutions like the NPS. Multiple chapters are devoted to how the NPS has repeatedly neglected Indigenous voices in park interpretation. Stuckey offers attentive and serious criticisms of the NPS, arguing that “Based in dispossession and erasure on one hand and displacement on the other, [the NPS] remains mired in the rhetoric and other practices of colonialism despite interpretive efforts to overcome those legacies” (53). This criticism recognizes the context of the contemporary moment when American federal agencies are asked to reckon with their colonial legacies. Stuckey concludes with clear calls to the NPS, emphasizing the need for action. Stuckey recommends that the NPS include this complex discourse in their interpretations rather than pretending parks are apolitical. Stuckey also calls for the NPS to position Indigenous voices as contemporary and not just histories, to “include consistent and clear interpretations that speak to Indigenous presence, removal, genocide, and contemporary lives . . . become foregrounded and made manifest in the present” (179). The reader is left with a deeper understanding of how America's parks function politically and, imperatively, with precise calls to public action.For the Enjoyment of the People interrogates identity in a way that is accessible to a public audience. America's national parks, monuments, memorials, and public lands are often depicted as non-controversial symbols of national unity. Quite the opposite is true, as Stuckey reveals, and their history and continued interpretation have profound implications on broader conceptions of what it means to be “American.” Stuckey's engaging style, in-depth case studies, and comprehensible analyses of complex policies and presidential rhetorics make this book eminently readable. For the Enjoyment of the People could serve as a helpful textbook for undergraduate or graduate courses about a variety of topics, from presidential discourse to environmental communication. Alternatively, Stuckey's political-rhetorical lens provides a contemporary perspective on the ongoing conversation surrounding identity and place, an important addition to the cross-disciplinary literature linking political power, space, and identity.

    doi:10.14321/rhetpublaffa.27.3.0141

June 2024

  1. The Evolution of Pragmatism in India: Ambedkar, Dewey, and the Rhetoric of Reconstruction
    Abstract

    The Evolution of Pragmatism in India is an evidence-based exploration of philosopher John Dewey's influence on the Republic of India's constitutional mastermind Bhimrao Ambedkar—but such a description understates Scott Stroud's achievement. Drawing on material and archival research, Stroud chronicles Ambedkar's reception, creative appropriation, and reconstruction of pragmatism in the unique context of India's emerging democracy and battle against caste oppression. As a contribution to the global history of pragmatism, and as an extrapolation of Ambedkar's reconstructive rhetoric, Stroud's book speaks to scholars interested in rhetoric, philosophy, pragmatism, democracy, social justice, religion, caste/class, politics, public address, and their complex intersections.From the outset, Stroud stresses the importance of not merely finding similarities between Dewey's work and Ambedkar's. Instead, he reconstructs the actual content and form of Deweyan ideas that Ambedkar encountered while at Columbia University and throughout his life. Stroud's project is to account for Dewey “as Ambedkar knew him” (3, emphasis original). Rather than simply adopting Dewey, Ambedkar also rejected, revised, and synthesized portions of Dewey's thought with his own distinct philosophy. For Stroud, Ambedkar is a pragmatist whose audience awareness and rhetorical practice were likewise shaped by Dewey. Additionally, Stroud suggests that Ambedkar had a deep, early interest in connecting Buddhism to pragmatism as a potential solution for caste oppression. This is a significant reconsideration of the commonly accepted story of Ambedkar, but Stroud offers both tantalizing and compelling evidence that Buddhism was a focus for him while at Columbia from 1913 to 1916 and therefore may not have been a late development for his thought. Stroud is careful to clarify that Dewey was not Ambedkar's only, or perhaps even principal, influence but, rather, contends that Dewey “is the best documented influence on Ambedkar's development at Columbia, the most evident source of inspiration and material for important parts of vital writings and speeches by Ambedkar, and a vivid inspiration to Ambedkar's revisioning of Indian traditions such as Buddhism” (12, emphases original). As Stroud argues, if we take seriously the influence of Dewey and pragmatism on Ambedkar, then we are also in a position to view Ambedkar as a unique theorist of democracy, who ought to be taken seriously in his own right.What classes did Ambedkar take from Dewey while studying at Columbia? What influential insights did he glean from them? How would those matter for this young Indian student, born an “untouchable” Dalit, who would eventually become the central anti-caste activist of the twentieth century in the world's largest democracy? This is the subject matter of Stroud's first chapter. Based on archived syllabi, Dewey's prepared lecture notes, and student-recorded transcriptions, Stroud reconstructs the content of Dewey's Philosophy 231 course that Ambedkar took in the fall of 1914, as well as Dewey's Philosophy 131–132 course, a two-semester sequence on ethics. Many aspects of Dewey's curriculum shaped Ambedkar, including the fundamental vocabulary of individual, society, stimuli, habit, attitude, custom, reflection, force, and freedom. From Dewey, Ambedkar learned that socialized individuals could reform society via reflection, changing problematic attitudes and constructs such as caste through a process of “reconstructive meliorism” (35). Democracy, thus approached, is the “possibility of any individual having a share in this general redirection of society” towards better ends (64). These Deweyan terms and methodologies became important for Ambedkar's later rhetoric and activism.An often-overlooked instance of Ambedkar's early rhetoric and activism is his book review of Bertrand Russel's Principles of Social Reconstruction, which was perhaps his first public attempt to affect change in India. As Stroud argues in his second chapter: “Russell's book gave young Ambedkar a conceptual vocabulary and testing ground to develop the prototype of what would become his fully employed reconstructive rhetoric” (75). This rhetoric is a reform strategy that meliorates the problem of force—namely, that the oppressed easily become oppressors. Dewey endorsed “coercive force,” such as group shaming of individuals; but, since that same type of force perpetuated the caste system, Ambedkar instead drew on Russel's idea of reform as education (93). Stroud summarizes: If “reform can be forcefully and effectively pursued by individuals” and if “reform pursued through rhetorical action could be seen as a form of education,” then “the reconstruction of society” could be “pursued through individual effort” and education (99, emphases original). This type of rhetorical, educative reform is what Ambedkar went on to pursue.In chapter 3, Stroud analyzes Ambedkar's 1919 testimony to the Southborough Committee regarding Indian enfranchisement. Writes Stroud, this “testimony is important [. . .] as the earliest instance of Ambedkar's reconstructive pragmatist rhetoric being applied to a specific situation of caste-based social justice” (104). The testimony employs what Stroud calls rhetorical “echoing,” or Ambedkar's tendency to utilize language, ideas, and even complete paragraphs from Dewey without quotation or acknowledgment (115). As Stroud demonstrates, Ambedkar's choice to cite, revise, or echo Dewey was governed by his audience and rhetorical situation. For example, Ambedkar excised sentences from Dewey about education because he was combatting caste's educative norms. In this way, Ambedkar not only talked about reconstructive social reform but also embodied reconstruction as he engaged Dewey's material. This allows Stroud to outline seven principles of Ambedkar's reconstructive rhetoric that largely summarize the first three chapters regarding: (1) societal reconstruction, (2) the individual-social dialectic, (3) rhetoric and reform as educative, (4) the need for and problems of force, (5) selectivity, (6) reconstruction in and through discourse, and (7) the tentative and impermanent nature of reconstructive efforts. Stroud concludes: “Ambedkar's use of Deweyan text [. . .] not only describes reconstructive method to his audience, it performs reconstruction insofar as his quotational practice selectively adapts and adopts Dewey's ideas to fit a program of caste reform in India” (123–124).Having examined Ambedkar as a student, writer, and rhetor, Stroud next explores Ambedkar as a reader. In chapter 4, he performs an exhaustive analysis of two books that Ambedkar owned, read, and heavily annotated: the 1908 Ethics by John Dewey and James H. Tufts and Dewey's 1916 Democracy and Education. The passages that Ambedkar most heavily engaged with are synthesized, reconstructed, and echoed near-verbatim in his famous 1936 text The Annihilation of Caste, a text that represents a hinge point between Ambedkar's early desire to reform India from within Hinduism and his later advocacy for a complete break from Hinduism. Stroud aptly asks: why would Ambedkar plan to give such an incendiary speech to an audience of high-caste individuals if his radical solutions were unlikely to be accepted? Perhaps, as Stroud argues, this puzzling rhetorical move can be better understood as Ambedkar's personal embodiment of reflective morality; since his audience was not actively reflecting on caste as a habitual attitude, Ambedkar's speech forced them to reflect for themselves. Thus, Stroud demonstrates that large portions of The Annihilation of Caste reveal a dynamic interweaving of Ethics and Democracy and Education aimed to “produce the irritation of doubt” that could expand into “an epochal reorientation within each member of [the caste-based] society” (177). In Stroud's reading, The Annihilation of Caste is a vivid example of Ambedkar's rhetorical project of educative reform that underscores his belief in the power of the individual to enact societal reconstructions.Eventually convinced that Hinduism and caste were inextricable from each other, Ambedkar resorted to a rhetoric of Buddhist conversion as a strategy for annihilating caste. Stroud analyzes this conversion rhetoric in his final chapter, primarily throughout Ambedkar's speeches to fellow Dalits in the 1930s, which often drew on Dewey's 1888 essay “The Ethics of Democracy” and other aspects of Dewey's late 1880s thought. Stroud explains that Ambedkar absorbed Deweyan concepts to inform his rhetoric of conversion—conversion being an individual act of agency and will toward self-flourishing, dignity, and growth of personality. Moreover, conversion is a name change for the individual that reconstructs society into a new religious order (i.e., Buddhism) that avoids social stratification. Buddhism became Ambedkar's new religion of choice, and he staged a highly public conversion that Stroud reads as a profound rhetorical act. Stroud summarizes: “Ambedkar's conversion . . . culminated in something more than his speeches and writings ever intimated: it was the affective living out of what he had preached and argued for in so many previous ways” (221). “In this way,” Stroud continues, “his performance unites the themes of individual reformers mattering, speech as educative to those who hear it, rhetoric as reconstructive, and the value of an agent's willfulness” (224). Stroud concludes that Ambedkar's public conversion was “an absolutely unique event in the evolution of pragmatism, and perhaps philosophy in general”—the climax of Ambedkar's own embodied process of reflection, renunciation, and conversion (231).In his conclusion, Stroud consolidates five tentative propositions that comprise what he calls Ambedkar's “Navayana Pragmatism” (238). Weaving together Ambedkar's 1950s work such as The Buddha and His Dhamma, “Riddles in Hinduism,” and “Buddha or Karl Marx,” Stroud situates Ambedkar's thought in the global history of pragmatism by abstracting its philosophy outside of a caste context, making it applicable even to scholars with no background or geopolitical interest in India. Thanks to Stroud's distillation, Ambedkar's philosophy pertains “to societies pursuing the democratic ideal in light of injustices that may or may not include caste division” (237). Stroud emphasizes Ambedkar's vision for a social democracy that balances the values of liberty, equality, and fraternity. Importantly for Ambedkar, fraternity is both a means and an ends-in-view that limits the types of force one can employ against oppression to the soft but powerful force of rhetoric and persuasion, always in a spirit of love rather than anger. Stroud summarizes, “Ambedkar's Navayana Pragmatism issues a stern warning: we cannot achieve justice in the sense of a balance among the values of liberty, equality, and fraternity if we sacrifice one of these values” (254, emphasis original). Most importantly, Stroud's reading of Ambedkar enables us to appreciate him not only as “an anti-caste figure” but also as “a theorist of democracy” whose philosophies have rich potential for those pursuing freedom amid rampant and systemic injustice (237).Stroud's work is rigorously researched and exceptionally executed. When it comes to archival and argumentative integrity, Stroud exceeds expectations. His book offers a sophisticated balance of meticulous detail with impressive scope. What I appreciate most, however, is the relevance of his work for contemporary exigencies in rhetorical studies. I am always grateful when scholarship transcends its raw materials in a specific historic or geographic context and yields rich conceptual utility for other situations. While Ambedkar has often been viewed as an anti-caste activist, Stroud re-envisions Ambedkar as a theorist of democracy whose ideas and practices address systematic and social injustice of many kinds: caste, similar, or otherwise. Both Stroud and Ambedkar are full of insights with significant implications for global democracies; and, thanks to Stroud, Bhimrao Ambedkar and his legacy are now poised to facilitate greater equality, freedom, and community—if his work can become more widely known. In an increasingly interconnected society, American academics ought to be familiar with the work of important thinkers and activists from outside the Global North. Stroud models such transnational engagement and illuminates the benefits of taking the resistant ideas of the colonized seriously. In this way, a book like The Evolution of Pragmatism in India can, perhaps surprisingly, offer significant resources for rhetoricians who are engaged in the work of actively reconstructing other, very different worlds.

    doi:10.14321/rhetpublaffa.27.2.0155
  2. Organs for Sale: Bioethics, Neoliberalism, and Public Moral Deliberation
    Abstract

    In Organs for Sale: Bioethics, Neoliberalism, and Public Moral Deliberation, Gillespie examines human organ debates to critique neoliberalism's predominance in and preemption of public moral deliberation. Although organ sales have been previously analyzed by economists and philosophers, Gillespie employs a unique rhetorical lens to discern the positions, justifications, and typical lines of argument representative of each camp. This distinction allows Gillespie to hone in on the argumentative dynamics of public advocates and construct a thorough overview of the debate. The rhetorical landscape is positioned as an exchange between two main camps: the market advocates, who rely on the “autonomy, efficiency, and consistency” allotted by markets, and the altruism advocates, who insist that “virtue, justice, and civic community” are better norms with which to guide the exchange of organs (196–197). This debate is framed in the terms of neoliberalism, a political theory that “asserts the centrality and priority of individual rights, marketization, and free markets in human well-being.” (18) Gillespie argues that the expansion and resonance of neoliberal rhetoric weaken public morality by shrinking the civic duty to deliberate, relegating moral deliberation entirely to supposedly neutral, amoral market forces.In Sections 1 and 2, Gillespie outlines the current organ donation policy and conducts a rhetorical analysis of the main arguments, tropes, keywords, testimonials, horror stories, and urban legends that each camp deploys. The altruistic camp, whose position is reflected in current U.S. law, argues that altruism is “inspirational,” “enacts justice,” and “promotes and performs civic community” (59). The case for the altruistic system is undergirded by an emphasis on civic virtue, an “attitude” that needs to be cultivated and publicized to increase organ supply (55). Official stories, like those on OrganDonor.gov, feature testimonials of organ recipients and public service announcements meant to inspire others to donate. Celebrity organ recipient testimonials, such as those of Alonzo Mourning, Steve Jobs, and Tracy Morgan, give voice to the altruistic system and tend to garner more mainstream attention. Fictional accounts, including films, television shows, and novels, also contribute, albeit in artistic or dramatized ways, to the organ debate. Social media campaigns, either for publicity or crowdfunding, play a similar role in characterizing donors and recipients. These various forms coalesce into a rhetoric of altruism that promotes “a particular view of the virtuous citizen,” who contributes to the organ deficit through the selfless act of donation (51).Market advocates, whom Gillespie contrasts with the altruists, seek to persuade the public that financial compensation for human organs, either through a regulated market or through incentivization, “is rational, efficient, and consistent with public values” (60). Here too, Gillespie conducts a rhetorical analysis of the prominent stories told and language used by market advocates. The horror stories of botched black-market surgeries and deceitful medical malpractice are used ubiquitously by market advocates, implying that a regulated, transparent market would eliminate illicit sales (60, 66). Market advocates also argue that the altruistic system is already undermined by an otherwise thriving market in body parts—like sperm, ova, and plasma—and in the thousands of dollars paid to doctors and medical personnel for transplants. Stories of willing buyers in the United States and of desperate sellers in economically impoverished areas testify to the existence of a market, ostensibly whether altruism advocates like it or not. These arguments, often oriented toward “choice” and “transparency,” make the case for an organ market on the neoliberal premise that it would maintain autonomy, efficiency, and consistency with current practices (83).In Sections 3 and 4, Gillespie crystallizes his critique of neoliberalism, first by providing an overview of the pluralistic dilemma of liberal democracy. Pluralistic democracy demands that “ethically diverse” members of society reconcile their moral doctrines through public deliberation, a perpetual “tension” emblematic of the “cooperative search” for the good life (214). For Gillespie, the quality of contemporary public discourse regarding the morality of the sale of human organs resembles a limp rope rather than a tension. The reason, he argues, is that the supposedly neutral market has become a “default” setting that preempts moral deliberation altogether (177). The neoliberal predominance of the “Civic Restraint Principle,” best known by the colloquial maxim “You do you, and I'll do me,” centers individualism as the essential ethic (99).Dumping the burden of moral deliberation onto the Civic Restraint Principle does not make us principled, Gillespie argues; it makes us pragmatic. This is not to say that neoliberalism is necessarily immoral. Gillespie writes to reinvigorate a public deliberation that “argues about morality—even if those arguments are fierce and at some level intractable,” rather than resigning to individualistic relativism (205). He argues that neoliberalism shouldn't be defaulted to without proper consideration of the ethics of organ sales. If total individualism is taken as an ethic, it effectively opts out of important moral disputes. When “bracketing” is taken as an ethic in itself, the result is a vacancy of any ethic. In this way, neoliberal rhetoric “hijacks the very practice of and space for public moral deliberation,” conceiving it strictly as an individualized affair (201).Gillespie maintains that tolerance is a virtue, albeit a flimsy ethic on its own. Indeed, Gillespie concedes, “the liberal virtue of tolerance is vital” given the dilemmas of pluralism (152). In a healthy democracy, however, citizens owe much more to each other. Moral deliberation cannot be minimized to individualism. In Michael Sandel's words, “‘moral reflection is not a solitary pursuit but a public endeavor’” (16). Moral disputes, which are often categorical, must be justified in the public sphere, given normativity through good reasons. The weighing of reasons is done rhetorically; the stories, characters, and language that make up public moral deliberation have rhetorical force that persuades deliberative participants to make judgments about which reasons matter most. Gillespie sums up his deliberative theory unambiguously: “The search for moral truth, to be codified under law, is collective and procedurally intersubjective, but morality itself is not” (152).Ultimately, whether “dignity is or is not violated by organ sales” represents a key turning point in the organ market debate (158). Markets, even regulated ones, can exploit vulnerable and socioeconomically exploited populations. If a kidney or a piece of liver were worth fifty-thousand dollars, “a struggling low-income person would, ostensibly, be unable to turn down such an offer” (172). The asymmetrical nature of the exchange suggests to status quo altruists that a certain degree of exploitation is taking place. They insist that market mechanisms are blind to the “background condition that makes the actual contractual engagement—even if undertaken voluntarily—morally suspect” (169). Gillespie notes, however, that “the need for an organ by a person in dire straits and facing death is not exactly an empowering situation either” (172).Market advocates use the concept of dignity differently. They consider the blindness of market mechanisms to be a form of fairness and neutrality from the moral paternalism of the allegedly dignified majority, or worse, the state. Dignity, in neoliberal logics, inheres in the freedom to choose whether selling an organ coincides or conflicts with one's own moral compass. Restricting this choice would be to impose a bourgeois definition of dignity on less privileged classes. What dignity means, market advocates argue, may be established by the tyranny of the majority, and thus should remain an individualized, privatized concern.Gillespie ends with a short self-reflection, wherein he acknowledges that, even after gauging the moral complexity of the question of the organ market and criticizing the lethargy with which neoliberalism addresses it, it would make sense, under certain circumstances, to buy an organ. Readers should not look to Gillespie for an answer to the moral question of organ procurement. He insists, rather, on a revitalization of public deliberation on the matter. Public deliberation cannot be reliant on a neoliberal, marketized principle of civic restraint in place of affirmative moral considerations (101–102). Students and scholars of the rhetoric of science, bioethics, and political theory, particularly in the areas of discourse theory and pluralism, would benefit from Gillespie's exploration of the moral deliberation surrounding organ sales.

    doi:10.14321/rhetpublaffa.27.2.0164
  3. Rhetorical Leadership
    Abstract

    Assuming the mantle at R&PA was a weighty responsibility for me, personally as well as professionally. Very few people likely know this, but I was a graduate student editorial assistant at Texas A&M when the journal started. Back in the day, I helped vet essays prior to publication, which meant trudging over to the library to pull books and journals off their shelves to check citations. Like many others in the field, I have submitted manuscripts to be considered for publication in this journal and been rejected. One of my greatest professional regrets is dropping a revise and resubmit I received from R&PA while in graduate school—I did so, I told myself, to focus on my dissertation. Never would I have thought I would become the journal's editor. Nevertheless, I am honored to be editor of a journal that has produced so much work that resonates so powerfully in the areas about which I research and write. Its scholarship has proved so influential in my thinking and research over the years that much of the readings I assign to the graduate students in my rhetorical criticism course come from its pages.I had an affectionate, yet sometimes contentious, history with the founder of this journal. Marty was my professor, served on my MA committee, provided a reference to graduate school, published my work, and offered me guidance as I became an editor myself (you have to “ride herd” on reviewers, he told me). I often have wondered what he thought when I was selected as the editor of R&PA; he was still alive at the time.When I first agreed to edit Rhetoric & Public Affairs, I knew I wanted to have an invited issue—something I did not do for either of the journals I edited previously. When the field erupted in a justifiable uproar a number of years ago, I remained silent. I did not do so to be complicit with existing power structures. I did so because others’ voices needed to be heard more than mine; our community did not need my voice merely making noise or filling space. An invited issue—in the journal around which much of the controversy came to the forefront—thus seemed to me a particularly poetic and apt opportunity to provide a vehicle through which I could magnify others’ voices.As I began to conceptualize a special issue, I knew I wanted to do something that gestured to the journal's past while acknowledging our present. I also wanted to do something that would create an inclusive space for voices not typically published within its pages, providing an opportunity for scholars not as advanced in their career trajectory to publish in R&PA. I had an idea to take a page from the journal's (and the discipline's) past and flip the script a bit.In the Spring of 2000, Michael Leff guest edited a special issue of Rhetoric & Public Affairs (following a presidential rhetoric conference) about what scholars perceived as President Abraham Lincoln's moment of greatest rhetorical leadership. The scholars in that issue approached the question from a wide variety of perspectives. Some analyzed a single text (varying from the famous to the obscure) whereas others used multiple texts. Some discussed the affirmative rhetorical choices Lincoln deployed whereas others discussed how Lincoln effaced himself in his discourse. All focused on the rhetoric of one orator—a celebrated and official leader of the United States of America.Realizing that rhetorical leadership looks different to different populations or within different contexts, I reached out to authors I thought could bring a unique perspective to the conversation. Not all of the scholars to whom I reached out responded. They might have missed my email, incorrectly thought the offer was a widely cast one, did not have the time or the capacity to write something, or did not want to be published in this journal. Some of the scholars who did respond were unable to draft an essay at this time or ended up being unable to do so for various personal and professional reasons. I know readers will wonder why certain voices were not included. Please know that I tried to have more perspectives represented and that I hope more voices that research different populations will be included in the pages of this journal in the future. This one issue is not enough.I invited the scholars within this issue to answer the question, “What does rhetorical leadership look like” to different people or in different contexts? I wrote to the invited authors that rhetoric, leadership, and rhetorical leadership, can look different to different populations active in the public sphere. Consequently, what constituted rhetoric, leadership, and rhetorical leadership, were all “open” concepts. What counted as a text, who communicated—or did not communicate—and about what they communicated were left to each scholar to be determined, according to what each would view as appropriate to their area of study. I wanted the call to be cast as widely as possible to allow creativity and agency in authorial response, yet I also wanted to maintain a discernable theme. I did not want my thoughts on the subject to lead, but to provide a site for authors who specialize in different areas of study to formulate the conversation. (This is not to say that I did not provide editorial guidance.) I asked, moreover, for the authors to keep the essays relatively short—shorter than the essays we typically publish—so that more voices and perspectives could be included within the issue. I am excited for the readership of R&PA to engage with the ideas presented by the authors.The essays in this issue of R&PA explode the idea of what constitutes rhetorical leadership. They show us that rhetorical leadership is not monolithic, it does not have an identifiable genre, and it is not speech- or discourse-reliant. Rhetorical leadership enables voices to be heard in transgressive and transformative ways through different channels of communication, through the embodiment of place and ideas, and through actions. Rhetorical leadership can be fluid and/or guided by geographic space. The essays in this issue largely reject notions of leadership that are patriarchal and adhere to traditional leadership structures. The authors often reconceptualize notions of power and forefront discourses that have not received much scholarly attention, have been neglected or silenced, or have been differently empowered. Many essays show rhetorical leadership in communal contexts, rejecting traditional pathways of power that made previously conceptualized understandings of rhetorical leadership possible.In his essay, “Queer Rhetorical Leadership: ‘Ethical Sluts’ in Modern U.S.-American Polyamory as Exemplar,” Thomas R. Dunn queers the idea of leadership, opening leadership up to “possibilities and potentialities” rather than definitive generic markers. Dunn examines how Janet W. Hardy and Dossie Easton's book, The Ethical Slut, uses “joyful, radical revisioning; the use of transformational vulgarities; and cultivating comfort in irresolution” to enact a form of queer leadership. Queer leadership, Dunn explains, values adjusting to contemporary issues and concerns, enjoys a “colorful linguistic style” some may deem vulgar, and invites ambiguity and a lack of resolution. Although a queer leadership style “is necessary to rethink the social norms that too often constrain queer life and which, when reinvented, can make new ways of living life queerly possible,” Dunn clarifies that queer rhetorical leadership can be used by anyone to address issues that previous understandings of rhetorical leadership have not been equipped to address.In their essay, “Led by the Land: Recovering Land Agency and Interconnectedness in Social Movement Scholarship,” Noor Ghazal Aswad and Michael Lechuga look at social movements that understand leadership through “leaderless,” land-based, shared geographic space. Ghazal Aswad and Lechuga “envision a form of rhetorical leadership that distributes responsibility, risk, and rewards to all members of a group.” Land can create political subjectivities and social connections. Using the Syrian revolution as a case study, they use the people's response to the Assad regime's practice of sieges and land-burning to demonstrate how the reclamation of the land for subsistence can be generative for survival with the land. Through practices of seed-smuggling and bottom-up farming, enabled through a cooperative agrarian network, the community's relationality and subjectivity is created through emplaced rhetoric that is intersectional and connected.Allison Hahn investigates how technology enables marginalized committees to participate in community development planning in her essay, “Rhetorical Leadership of a Data Story.” During the COVID global pandemic, technological advances such as video teleconferencing have enabled traditionally marginalized communities to participate in the deliberative process. Through her analysis of Diana Wachira's presentation of evidence-based research over a Zoom meeting to an international audience about the eviction of the Kariobangi North community in Nairobi, Kenya, Hahn shows how Wachira employs emplaced rhetoric, making known what might be unknown—or at least lesser known—otherwise. In Wachira's case, she used her own research to provide context and information about the magnitude of persons to be displaced as well as their history with the land upon which they live—information not shared via typical news networks. Wachira's emplaced rhetoric provides a powerful example of how a marginalized community can use their own narrative to counter the dominant narrative to protect human rights and to advance environmental justice.Luhui Whitebear uses counter-colonial intergenerational storytelling to examine the ways in which Indigenous rhetorical leadership advocates social change by bridging multiple worlds, across generations and between Indigenous and colonial systems in her essay, “Our Voices Have Always Been Political: Indigenous Feminist Rhetorical Leadership.” Whitebear examines the rhetoric of three Indigenous women—Zitkala-Ša's boarding school era poetry, Laura Cornelius Kellogg's popular press publications, and Secretary of the Interior Deb Haaland's speech from Alcatraz—to show not only how these women survived settler colonialism, but also how they resisted colonial systems and practices to preserve their own cultural Indigenous knowledge systems and values within “spaces designed to exclude them.” The rhetorical leadership of Indigenous rhetoricians represents their larger tribal community and history, advancing Indigenous rights while preserving and perpetuating Indigenous culture.In their essay, “The Greta Affect,” Justin Eckstein and Erin Keoppen look at how claims to youth get circulated in the public sphere as a rhetorical resource to create an affective response to effect change. The authors use popular memes of Lisa Simpson, projecting the ethos of Greta Thunberg, to show how a hopeful and naïve leader gets deployed in the public sphere to advocate for change by shaming adults for their lack of action. According to Eckstein and Keoppen, “the Greta Affect mobilizes affect through the moral claim of right makes might to move an intimate public.” Within the public sphere, the girl is complemented for encouraging courageous leadership and criticized for her pushy naivete. The authors contend that, although Thunberg was constrained through the Simpson memes, youth framing creates unique parameters for public deliberation, opening space for a consideration of the obligations the current generation of leaders owes to future generations.In his essay, “México Pésimo: Colosio's Metanoic and Magnicidal Leadership,” José Ángel Maldonado analyzes Luis Donaldo Colosio's 1994 Mexican presidential campaign speech, “Yo Veo un México,” that allegedly led to his assassination. In his speech, Maldonado tells us, Colosio uses his head as a metaphor for leadership (since the Mexican language does not have a direct translation for leader), acknowledges the existence of Mexican pessimism while calling for the end of pessimism via a series of opportunities that could lead to reform and transformation in the country. Colosio's speech, combined with his assassination, present a metanoic pessimism that awaits new opportunities for Mexican socioeconomic advancement.In his essay, “Lo Único Que Tengo Es Amor Para Amar: Rhetorical Leadership and the Journalism of Alfredo Corchado,” Richard Pineda investigates how the journalist Alfredo Corchado enacts leadership in the borderlands between two countries and identities. Through an analysis of two of his books, Pineda finds that Corchado advocates hybrid identity, resilience, and accessibility. Through accessible writing that relays common experiences of people living on the border, Corchado provides an example of how to negotiate liminal spaces for his audience(s). He uses personal and communal stories to highlight the reliance of Mexican Americans in the United States and in Mexico. He also uses language that connects his audience to their geographical roots while embracing the challenges of their present existence, which offers hope to his readers that they are not alone in their embodied experience.In his essay, “Legacy Leadership: Elaine Brown's ‘Education for Liberation’ Bolstering the Fight for Black Women,” Darrian Carroll examines Brown's 2014 speech to University of Georgia students to explain how Brown encourages activists to continue advocating for liberation through “legacy leadership.” A commemoration of the successes and struggles of the past, legacy leadership provides a model of Black female leadership by reminding the audience of the movement's ideological commitments, retelling the conditions of the past and present that create the need for liberation, and encouraging her audience to do all they can to fight for liberation. Brown empowers listeners to act in their everyday experiences for Black liberation through her personal narratives of leading the Black Panther Party.From these essays, we learn that rhetorical leaders may be, but they do not have to be, individuals in official leadership positions. Leaders, and leadership, abound around us. These essays help us understand that rhetorical leadership gains force from the communities from which these communications derive. Leaders(hip) thrive(s), encouraging their populations in a multitude of contexts. To see rhetorical leadership at work, we can look to the narratives and the lessons that arise from within our communities, as leadership results from a need to change and to adapt, as well as from our traditions, our geographic spaces, our shared histories, our triumphs and our challenges, our needs and concerns, our future hopes and dreams, and our search for place and belonging. People and things that speak to those things exemplify leadership. The form of leadership looks different, depending on the specific contexts from which the leadership emerges and through the eyes attuned to see it.When I assumed the mantle of editor of Rhetoric & Public Affairs, I did so with a commitment to rhetorical studies as a pluralistic effort. The essays in this issue evidence the diversity of work possible. As diverse as this collection is, however, it does not—and cannot—represent the totality of scholarly and personal perspectives. Space in our journals must be opened for additional, new, and emerging voices and perspectives.

    doi:10.14321/rhetpublaffa.27.2.0001

March 2024

  1. Fighting the “Terrible Poison” of Terrorism: Marine Le Pen's Rhetoric of Ethnicism and Islamophobia
    Abstract

    Abstract This essay outlines the rhetorical elements and discursive strategies used to perpetuate cultural racism, or ethnicism, in contemporary political discourse. Using Marine Le Pen's Islamophobic discourse as a case study, this essay demonstrates how Le Pen deploys ethno-nationalist rhetoric to highlight the dangers that she believes Muslim terrorists pose to French national identity. She portrays Muslim terrorists as rootless wanderers capable of causing irreparable damage to France, which enables her to craft herself as a protector of the French home using populist reasoning. In doing so, Le Pen's discourse stokes fears of clandestine terrorists hiding among the French Muslim and migrant populace, which constitutes the Muslim terrorist—and by extension, all Muslims—as major security and cultural threats to the nation. Consequently, Le Pen portrays French national identity as incompatible with all forms of Islam.

    doi:10.14321/rhetpublaffa.27.1.0059
  2. Literacy in a Long Blues Note: Black Women's Literature and Music in the Late Nineteenth and Early Twentieth Centuries
    Abstract

    In this timely book, Literacy in a Long Blues Note: Black Women's Literature and Music in the Late Nineteenth and Early Twentieth Centuries, Coretta M. Pittman skillfully reveals how the “hidden voices” of the Women's Era and the New Negro Era found agency through creative expression. Pittman covers a diverse array of texts (essays, speeches, plays, blues songs, novellas, etc.) and carefully traces the literary techniques utilized by Black women to demonstrate the importance of literacy for the advancement of Black people during this time. Unlike other scholars of this period, who have primarily focused on middle-class and elite Black women, Pittman instead concentrates on the Black women “hidden in plain sight.” According to Pittman, the Black women hidden in plain sight were “struggling to reconcile the promises offered by literacy and education over the stark realities of their racialized experiences” (xix). For these Black women, literacy was an important political act. In chronological order, Pittman synthesizes the literary contributions of Black women across genre as well as the theoretical contributions of their work.In order to control the influx of immigrants, mass public education at the turn of the twentieth century was implemented as a form of social control. Drawing on Harvey J. Graff's work, Pittman brilliantly explicates the entanglement of literature and citizenship during this period. Literacy helped enact moral codes intended to unify a heterogenous nation. However, the circulating literature contained harmful and stereotypical messages about Black Americans. While white middle-class mothers used literature to impart morals to their children, Black mothers were concerned about representations of Black people in popular literature. Advocates during the Woman's Era, such as Cooper and Matthews, believed literacy was integral to Black Americans’ social advancement and their perception of society.Pittman begins by analyzing Anna Julia Cooper's essay “The Negro as Presented in American Literature” and Victoria Earle Matthew's speech “The Value of Race Literature,” both exhorting Black people to pick up the pen to respond discursively to the circulating public discourse of Black Americans as inferior. Cooper makes the compelling argument that for American literature to encompass all facets of the nation, it must prominently feature Black subjects in a truthful light. Cooper mocks white authors for their negative portrayals of Black Americans and explains how they fail to capture Blackness. As a corrective, Cooper urges Black Americans to write about their own experiences to demonstrate the multifaceted nature of the Black experience. While Cooper admonished white authors, Victoria Earle Matthews attempted to expand the prominent understanding of race literature. In her speech, Matthews includes “histories, biographies, scientific treatises, sermons, addresses, novels, poems, books of travel, miscellaneous essays and the contributions to magazines and newspapers” (23). Furthermore, Matthews argued that any work created by a Black American ought to be included in the category of race literature instead of merely works by white people written about Black Americans. Matthews believed broadening the scope of what constituted race literature was essential for Black Americans to write through the trauma of enslavement. And, as Pittman demonstrates, Cooper and Matthews believed that literature about Black Americans could exercise transformational power in the “hope to transform [readers'] state of being personally, communally, and materially” (xxi). This message was primarily disseminated to Black clubwomen, whose transformative literary practices enabled Black women to craft new realities outside of their oppressive conditions.Katherine D. C. Tillman and Pauline E. Hopkins published novellas showcasing how education could transform the status of Black Americans with the proper context. Tillman's novella Beryl Weston's Ambition: The Story of an Afro-American Girl's Life imagines the life of Beryl Weston, whose endless pursuit of education elevates her status and uplifts her entire community. Tillman's novella participates in the idealization of Black Americans, forming “a middle-class cultural ethos,” more contemporaneously “respectability politics” (47). In contrast, Tillman's novel Clancy Street presents an alternative perspective on how the lack of education of formerly enslaved persons made them “underprepared for citizenship” (49). The Waters family in Clancy Street is a working-class Black family who financially struggles post-emancipation and engages in immoral behavior. Throughout the novel, the Waters family gains literacy and education that helps them embody the civic ideal of the time. Even though Tillman's novellas dramatize the lives of Black families of different class backgrounds, both publications ultimately reinforce the aim to achieve a Black middle-class ethos. Literacy would increase knowledge of the community and the self and family to transform society.Similarly, in Hopkins's Of One Blood: Or, the Hidden Self, Ruel Briggs, a white-passing Harvard medical student, draws on his mystical powers to revive the dead. Ruel embarks on an expedition to Ethiopia, where he finds that his royal roots enable his powers and creates an ideal society wherein Black people rule themselves. The novel's overall theme is how Black people must not only use education to improve their social status but also to achieve self-actualization. Tillman and Hopkins's works participate in the idea of the transformative power of literacy, which yearns for Black people to achieve middle-class status while also serving as a rejection of the circulating retrogression theories that post-emancipation Black men would return to their “naturally bestial selves” (45). Authors in the New Negro Era would change the general approach to dispel these racist theories through literature.As Pittman chronicles, the New Negro Era saw a marked shift in Black women's perception of the capacity of literacy to address oppression in the United States. Unlike transformational literacy advocates of the Woman's Era, who sought validation from white people, the literature produced during the New Negro Era recognized the limitations of Black Americans’ literacy. Pittman argues that creative expression no longer focused on “domesticity and sentimentalism” but instead explored “despair and realism” (74). She attributes the New Negro Era's emergence to Angelina Weld Grimké’s play Rachel. In Rachel, the Loving family moves North to escape the rampant threat of lynching in the South, only to realize that despite their educated status, they struggle to secure employment and remain vulnerable to racial violence. This play highlights the struggles of the emerging Black professional class, who realized that education was insufficient to overcome the systemic racism enshrined into law post-Reconstruction via Jim Crow legislation. Pittman argues that Grimké’s play illustrates how racism leaves a long-lasting psychological effect on individuals and communities. Grimké challenged the belief that Black women engaging in middle-class domesticity would resolve racism and railed against the racist white forces keeping Black Americans in a second-class status. Jessie Redmont Fauset's novel Comedy: American Style is a satirical novel criticizing the idea that racial uplift was a “zero-sum game” (113). The novel's protagonist Olivia only increases her status in society through the denial of her Blackness by embracing her ability to pass as white. According to Pittman, Olivia's insistence on passing is the “result of a nation unwilling to let go of its racist ideals” (135). Fauset's novel is a form of what Pittman terms “transactional” literacy, as the characters do not interrogate the looming societal conditions from which their oppression originates. Transactional literacy is defined as gaining “advanced literacy skills to accrue social and material capital sometimes intraracially and/or other times interracially” (xxi). In contrast, Pittman analyzes Zora Neale Hurston's first novel, Jonah's Gourd Vine, to showcase how Hurston gave Black working-class souls “form as fully realized characters” (150). Hurston's novel grapples with competing theories of the best avenue for formerly enslaved people to participate in society: vocational school or higher education. Through the characters of John and Lucy, Hurston works through the critical debate of the time between W. E. B. DuBois and Booker T. Washington about the value of education. Overall, these literary forms depart from notions of respectability and investigate Black life in all its complexities in an era of significant racial violence.Pittman expands on existing scholarship discussing Black women in Blues by arguing that Blues offered an opportunity for Black women to divest from middle-class ideals (such as motherhood and domesticity) and move along a path towards liberation. Even though Blues has been widely studied by musicologists, historians, anthropologists, and so on, Pittman demonstrates the necessity for its incorporation into literary and rhetorical studies. Most notably, Pittman argues that Blues participates in a specular form of literacy. Specular literacy “is the practice of reflecting back properties (e.g., writing conventions and styles, dialects, values, traditions) of one's racial and class community” (xxii). Pittman examines Mamie Smith's song “Crazy Blues,” which describes the life of a jilted female lover and how she reacts to the betrayal. Smith's hit led to a drastic increase in Black women Blues singers being recorded. These works reflect alternative perspectives on Black women's options for endurance during this period: “turn inward and forsake desire and family obligations” or “turn outward and seek revenge” (xii). Similarly, Ma Rainey's songs demonstrated that the “love and sensual lives of Black people also needed to be attended to” (143). In Ma Rainey's songs, a rejection of white normativity was connected to sexual queerness, expressed publicly through art. Steve Goodson argues that Ma Rainey “would assert her dignity, her autonomy, and her humanity through her music and lyrics, all while tactically encouraging her listeners to do the same” (146). Blues, Pittman argues, gave singers the agency to address taboo subjects, articulate Black experience, and validate working-class Black American life.A notable strength of Pittman's work is the careful tracing of concepts over time. For example, Pittman makes evident Anna Julia Cooper's influence on the creation of the term intersectionality when she covers the lineage of the concept (xxii–xxvii). Cooper repeatedly discussed how race and gender influence the plight of Black women, which inspired Pauli Murray to create the term “Jane Crow.” Kimberlé Crenshaw later expanded on Murray's Jane Crow to develop a legal framework for intersectionality as a lens and resource for intervention. While this book has many strengths, one weakness is that Pittman does not truly define agency. Pittman mentions the concept with repeated reference to how literature and music could increase Black women's agency but does not provide an in-depth discussion of Black women's relationship to agency. Given the popularity of the term agency in the field, future scholars could use Pittman's work to craft an account of Black women's agency across time.This book is an excellent read for those interested in the intersection of African American literature and feminist public address. Tracing the theoretical importance of Black women's literary productions, Pittman expertly demonstrates how scholars can use close textual analysis to understand more fully the past lives of Black women. For example, students could examine how Anna Julia Cooper's public addresses incorporated “parable, analogy, derision, and humor” to communicate to nationwide audiences (14). Students could also conduct a rhetorical analysis of how the form of Blues “relies on verbal play, repetition, indirection, and subversion as vernacular modes of expression” (95). The summaries included by Pittman not only assist the reader's comprehension but also make apparent the injustices against which the authors were writing. This book contributes to the ongoing project of tracing Black women's literary contributions, who, to varying degrees, believed that literature could remedy racial tension and violence.

    doi:10.14321/rhetpublaffa.27.1.0139
  3. Demagogue for President: The Rhetorical Genius of Donald Trump
    Abstract

    Jennifer Mercieca's Demagogue for President: The Rhetorical Genius of Donald Trump arrived at a crucial historical juncture. Published in the summer of 2020, during Donald Trump's presidential reelection campaign, the book provides a comprehensive study of Trump's rhetoric during his former presidential election campaign from June 2015 to November 2016. It is a testament to the book's insights that they feel timely even after Trump's failed reelection bid in 2020 and its politically corrosive fallout. Indeed, in reviewing Demagogue for President in 2024, I am struck by a feeling I can only describe as uncanny: in her incisive analysis of Trump's rhetoric, Mercieca provides readers with a powerful conceptual framework not only for understanding the success of Trump's 2016 election campaign but also for making sense of U.S. political discourse in the years after the book was published.Kairotic moments punctuate the book as a whole. As she recounts in the preface, Mercieca found herself in the limelight after being quoted in a December 6, 2015 New York Times cover story about Trump's rhetoric, an experience that catalyzed a series of high-profile media engagements and ultimately resulted in her writing Demagogue for President. This exigency gave Mercieca the opportunity to follow Trump's presidential campaign in exhaustive detail; as she describes it, “I've studied Trump relentlessly, in order to be able to explain his rhetorical strategies clearly” (xi). That dogged pursuit of Trump's public discourse makes for an engrossing reading experience as Mercieca guides us through Trump's many campaign rallies, interviews, media appearances, and social media posts.Demagogue for President opens by arguing that Trump is a demagogue whose rhetoric harms democracy in the United States. The author shows that making this classification is trickier than we might think. After all, the term “demagogue” is often indiscriminately applied to populist political candidates, obscuring the word's meaning, and Trump consistently positions himself as an outsider, a “fearless truth teller” who speaks back to a corrupt political establishment (7). Mercieca intervenes here by returning to the ancient Greek origins of demagoguery, moving us beyond a perception of populism “unduly influenced by antidemocratic writers” such as Plato (12). Thinking through this context, Mercieca distinguishes two kinds of demagogues on the basis of accountability: “heroic demagogues” hold themselves accountable to the democratic process and use their populist rhetoric to persuade, whereas “dangerous demagogues” avoid political accountability and misuse their populism as a “weaponized rhetoric” to undermine democracy (11–14). Evaluated in these terms, Trump clearly qualifies as a dangerous demagogue and, moreover, “probably the most successful demagogue in American history” (21).On my reading, the author makes two major claims about Trump's demagogic rhetoric. The first is that Trump is a “demagogue of the spectacle—part entertainer, part authoritarian” (210), a tactical performance designed to amuse his audience while manipulating them. Central to that spectacle, Mercieca argues, are three “unifying strategies” (15–17) Trump uses to align himself with his supporters: argumentum ad populum (appeals to crowd wisdom), American exceptionalism, and paralipsis (ironic twists of “I'm not saying; I'm just saying” (16)). Likewise, the author identifies three “dividing strategies” Trump uses to isolate his supporters from their perceived enemies: argument ad hominem (attacks on personal character), argument ad baculum (aggressive threats), and reification (17–20). Mercieca contends that Trump deploys these six rhetorical strategies to “gain compliance” from his audience, which in turn “prevent people from holding him accountable for weaponizing rhetoric” (14). The book's second major claim is that Trump's rhetoric was kairotic: Trump won the 2016 U.S. presidential election because his campaign successfully harnessed the “rhetorical possibilities inherent in a nation in crisis” (204), which Mercieca characterizes as “a distrusting electorate, a polarized electorate, and a frustrated electorate” (20). These distinct yet intersecting contexts, Mercieca argues, supplied Trump with the suasory resources needed to secure the Republican party nomination and, ultimately, the presidency.Structurally, Demagogue for President is divided into eighteen concise body chapters, each of which offers a case study of Trump using one of his six major rhetorical strategies. Mercieca thus provides three separate analyses of each strategy, illustrating how they function in the three cultural contexts that serve as the book's major subsections: “Trump and the Distrusting Electorate,” “Trump and the Polarized Electorate,” and “Trump and the Frustrated Electorate.” Organized in this way, the author's argument gains both range and nuance. The shorter chapters allow Mercieca to analyze an impressive number of examples, and by examining each strategy in three different settings, Mercieca draws out the subtleties of Trump's rhetoric throughout his presidential campaign.Scholarly readers may be surprised to find minimal engagement with academic research in the case study chapters, but this choice serves Mercieca's goal of reaching a wider audience (21). In place of academic citations, the author catalogues Trump's rhetoric through meticulous endnotes of his campaign rallies, media appearances, social media posts, and other popular sources. Trump is quoted extensively, giving readers ample evidence of the six rhetorical strategies Mercieca analyzes. Choosing not to provide literature reviews or other trappings of the traditional academic monograph keeps the case studies accessible and brief; accordingly, any of them would make excellent syllabi material for a variety of rhetoric and communication courses.Some of the book's strongest moments occur when Mercieca pinpoints when and how Trump's rhetoric changed. For example, in a chapter on reification, the strategy of “treating people as objects” (19), Mercieca traces how Trump deliberately altered his campaign messaging about Syrian refugees to align with narratives on Breitbart and InfoWars. In early September 2015 Trump showed sympathy for the refugees’ plight and offered to help (44–45); but, just one month later, Trump began describing the Syrian refugees as a grave threat to the United States, “the ultimate Trojan horse,” to whom he would no longer be willing to offer political asylum (47). Trump even adjusted his signature campaign slogans and witticisms based on audience reactions, as Mercieca carefully documents. Trump's “Low-Energy Jeb” joke, for instance, was in fact Trump's third attempt at an effective ad hominem for Jeb Bush after “the reluctant warrior” and “Jeb Bust” failed to catch on with his supporters (82–83). In moments like these, Mercieca shows how deeply calculated Trump's rhetoric was throughout his 2016 presidential campaign, refuting Trump's claim to be someone who merely and spontaneously calls it like it is.Perhaps the most prescient case study is the final chapter on American exceptionalism, where the author dissects Trump's authoritarian rhetoric and tracks the emergence of his “Stop the Steal” narrative. Remarkably, this book published in 2020 seems to anticipate the January 6th, 2021 assault on the U.S. Capitol, a fulfillment of the anti-democratic rhetoric that Trump has peddled for years. As Mercieca explains, Trump's campaign team crafted its “Stop the Steal” messaging in the summer before the 2016 presidential election. Trump advisor Roger Stone first raised the specter of Hillary Clinton stealing the election the day after she accepted the Democratic Party nomination in July and created a “Stop the Steal” website to circulate these election fraud claims (195–196). More ominously, in an August 1st appearance on Alex Jones's show InfoWars, Stone suggested how Trump should react if he were to lose the upcoming election: “Challenge her being sworn in. I will have my people march on Washington and we will block your inauguration” (196). Of course, Trump's supporters did march on Washington years later to stop Trump's loss to Joe Biden, eerily confirming Mercieca's observation that Trump used American exceptionalism in his campaign to “appeal specifically to authoritarian voters” (191).Demagogue for President ends by returning to the question of accountability: If Trump avoids being held responsible for his demagogic rhetoric, how do we curtail the political damage he inflicts? Mercieca makes two key recommendations here. The first is to bolster public instruction in rhetoric and critical thinking, as doing so is “perhaps the best way to neutralize a dangerous demagogue” like Trump (208). Although a familiar refrain, Mercieca's call for cultivating democracy through pedagogy is particularly relevant when it comes to Trump, who excels at overwhelming the public with his discourse (212). Taking time to unpack Trump's rhetorical strategies, as Mercieca does in this book, might help citizens regain their bearings amid Trump's onslaught of egregious claims.The author's second and far more ambitious recommendation points to a future imaginary: What if our society changed in ways that made demagoguery ineffective? Mercieca only speculates on this possibility, and it would be unreasonable to expect much more than that from the monograph. But I see much promise in Mercieca's “spectacular demagogue” framework, which helps cut through discursive deadlock of whether Trump is “really” an authoritarian or simply playing the part for political gain. As Mercieca persuasively argues, the distinction does not matter. The more important reality is that both authoritarianism and spectacle are “antidemocratic” performances that “deny consent and use rhetoric as a strategic means to an end” (213). Seeing Trump's rhetoric for what it is, perhaps we might begin to answer Mercieca's clarion call to revitalize democracy in the United States.Deep in analysis and sweeping in scope, Demagogue for President: The Rhetorical Genius of Donald Trump makes a significant, lasting contribution to rhetorical studies. The author's insights have only become more salient since 2020, and Jennifer Mercieca is to be commended for writing a book so intellectually rich yet eminently readable. Demagogue for President proves a reliable lodestar for reckoning with the aftermath of Trump's presidency, a book that scholars and citizens will revisit for years to come.

    doi:10.14321/rhetpublaffa.27.1.0125

December 2023

  1. Trump and Us: What He Says and Why People Listen
    Abstract

    Based on the premise alone, Trump and Us: What He Says and Why People Listen by political communication and mass media scholar Roderick P. Hart confronts an inconvenient truth that many U.S. academics are reluctant to acknowledge—Americans, a whole lot of them, like Donald Trump. As Hart explains, Trump and Us was written to help the left-leaning, academic crowd make sense of the 2016 presidential election, and since its publication in 2020, the book has only increased in relevance. Hart offers important takeaways for anyone interested in preserving American democracy, asking, “How could 62 million Americans—half the nation (or at least half of those who voted)—vote for Donald Trump?” (4). As Hart notes, this is essentially the same question at the center of Hillary Clinton's 2017 memoir What Happened, but Clinton's book offers a more personal, behind-the-scenes account of the leadup and aftermath of the 2016 presidential election. By comparison, Hart zooms out to gain understanding of the cultural environment from which a Trump presidency emerged. Rather than an investigation into what Trump's words led people to think about him, Hart focuses on how Trump made people—especially those who voted for him—feel and what those feelings mean for American politics.For those familiar with Hart's work, it is no surprise that he turns to computer-aided analysis of a large corpus of political texts to dissect and compare Trump's words to those of other political figures. With the help of the programs DICTION 7.0, WordSmith, and AntConc, Hart situates Trump's rhetoric in reference to a database of 70,000 U.S. texts including “speeches, debates, ads, print coverage, broadcast transcripts letters to the editor, polling interviews, and social media exchanges” (27). The book presents his findings organized around six public “feelings”: conflicted, ignored, trapped, besieged, tired, and resolute. For example, in the section “Feeling Conflicted,” Hart describes the 2016 campaign as being fairly normal, if not better than average, in terms of democratic engagement. At first glance, Trump may appear to be “the least mysterious political candidate in human history” (11). However, Hart explains that to dismiss Trump as a political anomaly is to miss something critical to the American electorate and by extension its democracy—something that politicians like Hillary Clinton do not seem to understand. But Trump? He gets it. Americans, particularly those attracted to Trump's rhetoric, appreciate candor. And for the same reason that many find Trump farcical—his lack of decorum, his unfiltered communications, and his incoherent strategy—nearly just as many find him refreshing. Hart calls him an “emotional revolutionary” in his willingness to put his own feelings on display and take seriously the feelings of his supporters. Trump puts words to emotions, or, to put it in current meme-speak, Trump “says the quiet part out loud.” For many Americans in 2016, this out-loud emoting was at least entertaining and, ultimately, persuasive.Hart's second section on “Feeling Ignored” expands on the theme of Trump's ability to engage an audience through simple language and a performative populism. By comparing word size, word variety, words-per-speech, and self-references, Hart finds Trump to be verbose, using more words-per-speech than other candidates. Yet the words he uses are short, simple, and all about himself. The result is a unique rhetorical style that generates feelings of energy, simplicity, and dominance; these were compelling for many voters who previously felt unheard and unnoticed. The same rhetorical characteristics that cause many academics to cringe—his rejection of facts and accountability in favor of anecdotes and hearsay—made many voters identify with Trump, feeling like he was one of them. Through his simple and unfiltered communication style, Trump connected with voters who were put off by the more nuanced, academic, and comparatively elitist rhetoric of the political left. By focusing on “Trump-the-empath” rather than “Trump-the-man,” Hart demonstrates how Trump-the-showman turned feelings into votes. In the latter chapters, Hart details and analyzes how Trump used stories, novelty, and spontaneity to arouse voters’ passions and manipulate the media.While this reviewer found it convincing, some traditional rhetoricians might take issue with Hart's methods. Social scientists of political communication, on the other hand, are likely to embrace his quantitative approach. Either way, one should not overlook his contributions to rhetorical and political theory as well as to the less formal discourse that occurs within the halls of academia. What Hart's work tells us is that Trump is using a presidential style that, whether we find it appealing or abhorrent, resonates with many because it makes them feel important, included, and excited about politics. If the 2022 midterm elections are any indication, it does seem as though former supporters are beginning to distance themselves from Trump (the man), but Trumpism as a rhetorical strategy may have staying power. Trump's peculiar brand of rhetorical inclusion has proven to be an effective tool for building a community of loyal followers and will no doubt be used by future rhetors to do the same. It is critical that we, both as academics and citizens, understand these strategies and employ them to better ends.In the first pages of the book, Hart presents his most important claim: Trump is iconically American. While he may be grandiose, insecure, devoid of aesthetic taste, historically illiterate, and ethically dodgy, to label and dismiss him as anti-American is to misunderstand something about ourselves. Trump may not be the best of us, but he represents the part of our collective identity that we must grapple with if we want to progress as a democracy. Trump and Us is a self-analysis of sorts, raising important questions about who we are as a country and what will be necessary for the survival of American democracy. Unfortunately, Hart offers few recommendations for a path forward. Although he calls for journalists to hold themselves to higher standards and for voters to learn to listen better, Hart admits this book is only meant to be a first step. So, perhaps this is where other scholars and strategists must pick up the baton. Political strategists might ask how candidates can begin to use some of the positive aspects of Trump's rhetoric to be more inclusive, for instance. Critical cultural scholars and political philosophers might weigh in on how to do so ethically and with an eye toward social justice. Scholars of psychology and religious studies may see overlap in terms of groupthink or cult formation; and educators can find ways to increase our capacity for listening.Hart has rekindled a critical conversation to which all academics interested in politics, communication, public address, and indeed the future of American democracy have a duty to contribute. What Trump and Us reveals is our collective American identity reflected in Trump's words. Whether we choose to see beyond the cracks in our self-image or focus only on the good is up to each of us. Either choice will have collective consequences regardless of future White House occupants.

    doi:10.14321/rhetpublaffa.26.4.0129

September 2023

  1. Persons of the Market: Conservatism, Corporate Personhood, and Economic Theology
    Abstract

    Kevin Musgrave's Persons of the Market: Conservatism, Corporate Personhood, and Economic Theology breaks novel ground in rhetorical studies by unspooling the historical evolution and contemporary significance of a phenomenon so seemingly worldly as corporate personhood. This robust transdisciplinary conversation on economic theology is suasive in arraying its theoretical and methodological provisions for discerning how notions of the sacred are vouchsafed in the secular formations of modern economic life. And too, Persons of the Market is cogent in advancing the claim that by attuning to political economy's theological inheritances, critics can enter into a generative grappling with Western capitalist and racial power in the era of juridical personality.Corporations are people too. If this provocative, vexatious, and even baffling refrain of the neoliberal public sphere is an obvious exigence for this study, then Musgrave pierces its roots by using personhood to rethink historical relations among Christian theology and liberal capitalism. Departing from a common account of political economy, which looks to secularization to explain how an economic order founded on market rationality displaced the sovereign and divine right of kings, his hermeneutics traces “the gradual process of the emergence of a new social imaginary that occurs in and through theological grammars, not against them” (xiv). When we discern how such grammars historically authorize the capitalist order, we discover new relations of persons—between the person of Christian theology and that of political economy; between human and corporate personhood; among the person and an array of human and nonhuman, racialized, social and political, earthly and divine bodies; and more. To re-see political economy as relation rather than negation of theological thought, Musgrave situates the contending legacies of economic theology by taking Foucaultian biopolitics as a theoretical vocabulary for critiquing political liberalisms from within; then repairs against Foucault's atheistic framing with Agamben's reinstatement of the theological; then, finally, works from the current consensus in humanities studies that, one way or another, economic theology must inform political economic critique. Enfolding rhetorical dispositions—Black's cognizance of subjectivity, Burke's socioanagogical sensitivity—within a genealogical approach inflected by Nietzsche as well as Foucault, he offers economic theology as a register of meaning-making. It bears noting that this attunement does not seek “a unified and clear development of its conceptual basis in the teleological or dialectical unfolding of capitalist logic or in the concerted efforts of a unified bourgeois stratum” (xvi). Rather, by accenting rhetoric's ontological and material dimensions, it strives to grasp how notions of corporate personhood are seeded theoretically, supported juridically, and sustained politically in complex, even haphazard rhetorical dances between the theological and the secular, the religious and the rational.How do corporations become persons? In a quick synopsis: When courts rule that for legal purposes they are persons, and social and political worlds fall in line. Prior to, within, and beyond juridical decision-making, the bizarre corporation-to-person becoming has discursive and intellectual co-requisites. Before anything, corporate personhood incubates in the fecund environs of liberal political and economic thought, ripening in rhetorical traditions that—from Roman slave law to Trinitarian doctrine, from Adam Smith to Roberto Esposito—gradually economize the theological heredity of personhood with the recombinant genetics of self-ownership as a contractual right. From this mutative embryonic nurturing, a corporation assays to capture in studied succession the key thematic attributes of personhood: a Body, a Soul, a Voice, and a Conscience. Locating each acquisition at a chaotic yet formative juncture of U.S. political economic history, Musgrave narrates something like the four-stage tour of a body snatcher, the piecemeal making of a Frankenstein, but in this case, the suturing of the animate form strangely does not yield a monster. Quite the contrary, it refigures an entity “once understood as a monster of capital, an alien, and even a worm in the entrails of the nation” (45) as a normative model of personhood so elegant that corporeal persons can only aspire.The Body is, first, seized from the conflicted terrain of the expansion of industrial capitalism in the mid-late nineteenth century. The corporation wrested embodiment from the incorporation conflicts that, emerging around the development of commerce and the amalgamation of actual corpora in the body public, claimed the Chinese laborer as embodied host for rising racio-economic anxiety: “If the nation was civilized, Christian, prosperous, and pure—that is to say, white, in all of its coded language—how could it incorporate a people that was deemed biologically incapable of reaching these statuses?” (29). Musgrave's impressively detailed analysis shows how the corporation, once anathema in Jacksonian democratic sentiments, sails to legal protection thanks in large measure to the theologically-soaked rhetoric of one eventual Supreme Court justice, Stephen J. Field. Through two cases that laid jurisprudential ground for the landmark 1886 Waite Court ruling that corporations are persons under the 14th Amendment, Field liberalized corporate law vis-à-vis the right of Chinese laborers. To be clear, these rulings were far less about protecting the laborer's right to safe and legal working conditions and far more about preserving the industry's right to exploit their productive capacities for profit. How are we not surprised? No synthetic fabrication, corporate corporealization requires the appropriation and expenditure of the actual material bodies of racialized persons. By marking the Chinese worker as “the racial other of the corporation” (51), these legalities stood the corporation as an embodied symbol of white Western capitalist rationality, securing its ascendancy through the symbolic hierarchies of personhood.The Soul is next, as early twentieth century Progressive activism placed the corporation in need of salvation. Musgrave's theologically-attuned economic rhetorical analysis finds early masters of mass communication turning to the cultural power of advertising not only to promote the corporation's commercial products but also to “personalize” the corporation itself. Merging Protestant convictions with free markets ideals, the new discourse of evangelical capital mobilized the “great parables of advertising” within secularized versions of Christian spiritual themes—shepherd and flock, confession, transformation, redemption—to renew the corporation as a “benevolent shepherd” (63), which could minister a lost public to salvation. Then it's Voice, as political antagonism toward the New Deal and the affects of the Cold War vitalized godly libertarian businessmen to better align Christianity with capitalism, launching a new wave of jurisprudential activity that granted the corporation legal voice.Lastly, Musgrave offers Conscience, as the nearly-personified corporation forges from the evangelical neoliberalism of Reagan, to the paleoconservative backlash, to Trump's successful rallying of conservatives around key issues of conscience—that is, “freedom from a godless and all-powerful state apparatus that polices language through a soft totalitarian discourse of political correctness on the one hand, and mandates that companies abandon their religious convictions in the name of state-sanctioned multiculturalism on the other” (140). With each successive acquisition, the corporation more fully realizes personhood, even as personhood is itself flattened and recast as “a mask that never fully adheres to the face that wears it” (3), reordered as a dispositif of techniques and technologies for systematizing biopolitical bodies.The operative claim of this book is that our best hopes for resistance against neoliberalism do not lie with rational persuasion. Rather, they depend on our capacity to enter onto an existential plane where we may query our theological commitments and convictions about human personhood. Rhetorical readers of many persuasions will appreciate this book's potential to incline critique and analysis in various directions, not least into further discussion of the intriguing possibility with which the book closes: the potential for rhetorical thinking on economic theology to instantiate more humane and democratic configurations of personhood by adopting a post-human humanist orientation to life as a gift. If “the cosmic and existential levels of economic theology” (175), as Musgrave argues, suffuse our public and political worlds, then scholars of communications and rhetoric indeed stand to gain by engaging them—as do scholars of economic theology, arguably, by inviting the contributions of communications and rhetoric. What new future may emerge for a rhetorical critique of economy that better apperceives how sacred and secular understandings of the person share affinity? What might economic rhetorical inquiry discover when it looks both at and beyond the clear-cut theologies of evangelical capital discourses? How might theological attunements that surpass Judeo-Christian adherences to also account for non-Western, non-white, and non-dominant belief systems open rhetorical studies to more diversely cultural knowledges of moral and market order, and thus better equip them for critique? Persons of the Market poses these questions; they are ours now to answer.

    doi:10.14321/rhetpublaffa.26.3.0139
  2. Rhetoric of Democracy in the Americas
    Abstract

    This edited collection offers an array of essays forwarding the rhetorical work constituting the political activity of and concerning Latin America in the twentieth and twenty-first centuries. Although scholars have certainly interrogated Latin American experiences in the United States and across the Western Hemisphere (some of whom have contributed to this volume), I can think of no other collection in rhetorical studies that supplies the kind of birds-eye-view of Latin America and its political landscape(s) as a whole. The edited volume is unabashedly transnational in its case studies, although not each individual case study is transnationally oriented, and the authors invited by the editors claim homes across the Western Hemisphere (e.g., the United States, Columbia, Argentina). In short, this book embodies and takes care to fulfill its commitment to presenting “rhetorics of democracy in the Americas.”Although it is customary to provide a brief synopsis of each of the chapters in a book review, the chapter summaries provided by the editors in the collection's Introduction are superbly written and need not be replicated here. I would encourage those interested in their summaries to access the “Introduction,” which is made available through the publisher's website.1 The book follows, flexibly, a conventional Part I “theory” and Part II “case study” structure that readers can navigate easily and according to their own needs. Each chapter stands alone quite well. Even so, in what follows I retrace the chapters and articulate what I think are the major questions the collection and each essay provokes. For, while this book is commendable for initiating a conversation, it would be a mistake to treat this volume as more than an entry into the exploration of “rhetoric of democracy in the Americas.” Thus, I provide a bridge between the entry point that I think the collection offers and further lines of inquiry that I believe it spurs.One of the collection's strengths, as I have stated, lies in its focus on the “Americas.” Given this focus, readers wishing to find how the notion of an “America” informs rhetorical or democratic theory must reflect on how they might extend the work provided by these chapters. For example, editors claim a “constitutive” notion of rhetoric over an “instrumental” view in the Introduction (15), but I find that most case studies adopt the language of “instrumental” rhetoric in their examinations (e.g., chapter six's discussion of “strategies”). Though readers might not care too much about whether one adopts an instrumental or constitutive view of rhetoric, I point out this feature to highlight that the collection's presumption of this distinction evinces its reliance upon conventional rhetorical theory. That most case studies interrogate “rhetoric” as a “tool” or “device” to be leveraged to some end underscores how these case studies recontextualize traditional rhetorical theory within Latin American spaces rather than spurring retheorizations of rhetorical inquiry. Similar presumptions about “democracy” and its supposed “ideal” also become manifest in each essay when trying to define democracy. The “Introduction” certainly provides some guidance by claiming democracy as “among the vital concepts in rhetorical studies” (5), and as a governmental form offering citizens a “promise” of “good things” (5–6). The collection's case studies, nonetheless, do not furnish much about what “democracy” entails or how democracy in Latin America differs from, in content and form, that in the United States or anywhere else. Democracy is presumed as a context for each study and an ideal in which rhetoric flourishes.Such presumptions, though not misguided or wrong, highlight not a problem with the collection as much as they illuminate opportunities for other scholars to take up. Christa Olson's chapter, as I read it, articulates a notion of the telluric in contrast to the traditional topos to encourage readers to consider new material stakes in rhetorical discourse—a materialism based in “ideas” of Latin America. Though gesturing toward the operationalization of the telluric in her beautifully written essay, Olson's proposal demonstrates how we might interrupt the conventional reliance on the “commonplace” for studying rhetoric in América. Cortez's essay does something similar to Olson in that he encourages a departure from a familiar concept—subalternity. Though offering the most philosophically minded take in the collection, his take-down of the “decolonial imaginary” underscores how studies involving Latin America pose a complex and inescapable problematic, namely, how to conceptualize Latin America without reproducing the very colonial structure rendering it, in the words of Walter Mignolo and other decolonial scholars, a fiction. While I personally remain skeptical that “rhetoric” is capable of resolving the issues Cortez raises, given the imperial stakes “rhetoric” qua art implicates, Cortez's argument that the terms we use to characterize and study “Latin America” cannot be presumed to give it a voice spurs scholars to reflect on the classifications used to identify non-dominant rhetorics.Although Part I begins with theoretical explorations, its remaining chapters take on a more practical tone. Chapters 3–5 address a different subject related to but not limited to U.S. relationships with Latin America(ns). De los Santos's chapter tackles the rhetorical contributions of migrants, a work that he is curiously committed to distance from prior work on citizenship despite suturing his study to “ancient Greece” (84). I find De los Santos's work to be quite similar to, for example, Josue David Cisneros's for its emphasis on a discursively constructed yet politically imagined citizenship. Nevertheless, perhaps the most surprising theme—or not, depending on the reader—was the prevalence of former President Donald Trump. I say surprising because, while President Donald Trump has had quite an influence on recent rhetorical studies, Trump's relationship to Latin America is not any more appalling, xenophobic, sly, or even pretentious than past U.S. presidents. I am not denying that this former President might have altered the geopolitical landscape of the Western Hemisphere during his administration, but I think that the ways in which chapters center Trump's influence suggest that his actions are an aberration. Still, while these scholars view more dissonance than coherence in U.S.-Latin American relations, I think that the essays foster inquiry along its opposing line, namely, answering the question of how consistently presidencies have negotiated and enforced a power imbalance between the United States and Latin America.The chapters encourage not necessarily a complete reassessment of “migrants,” “immigration,” or even “American Exceptionalism” as much as they compel revisitations of what we might call “familiar” rhetorics to impart a peculiarity to otherwise recognizable themes. That peculiarity is important, for, recalling Olson and Cortez, the ways in which we critically interrogate “rhetoric” in and through Latin America cannot be presumed to simply reinscribe what we already know about “rhetoric” or “democracy.” Indeed, as Butterworth underscores, “American Exceptionalism” takes a particular form when Cuba is involved, and it takes on a peculiar form when it involves relations with Latin America. Viewed thus, each of the chapters in Part 1 encourages scholars to come back to familiar rhetorics to “question the narratives of democracy” that we take for granted and presume to be universally operative.Part II takes up the theme of “Problematizing and Reconstructing Democracy in Latin America,” with each chapter proffering not only a unique perspective on politics in Latin America but a discrete take on “rhetorical” study within politically resonant moments. Privileging as it does not only Latin American regions but Latin American scholars, this section showcases what scholarship done in and through Latin America might look like for future scholars across the Western Hemisphere. More concretely, these essays magnify senses of rhetoric and rhetorical study that scholars interested in prioritizing Latin America might assume in their own work. Focused on a variety of politically rich subjects such as corruption (chapter 6), rhetorical agency (chapter 7), the religious right (chapter 8), presidential rhetoric (chapters 9 and 10), and, finally, crisis (chapter 11), these case studies diversify the subjects with which rhetoricians can—and should—grapple. At the same time, they underscore how these subjects might be theorized in and through Latin America. This is not to say that the subjects are exclusive to Latin America or that certain themes need to be relegated to Latin America. Rather, if I consider how many studies have been written on “corruption” in the United States, I might have to consider alternative vocabularies (e.g., racism, bureaucracy, morality, etc.) to expand my inquiry, since there are simply too few studies of U.S. political corruption outside of Bruce Gronbeck's 1978 essay—an essay nearly fifty years old! Studying rhetoric in Latin America is, these essays suggest, productive of the kinds of questions that rhetoric scholars across the Americas must consider. For, what happens in Latin America cannot be presumed to be exclusive to Latin America.Rhetoric of Democracy in the Americas challenges scholars to take on two distinct but related tasks. First, the collection urges us (U.S.-based scholars) to consider how we might employ familiar tools to study rhetorics in Latin America. No longer can or should we view rhetoric in Latin America as a uniquely Latin American operation in need of new tools. Even though calls from Olson and De los Santos to consider Latin America in “Américan” rhetoric creep toward a decade old (!), this collection encourages us not to provide comprehensive work but responsible work in interrogating relationships between politics and rhetoric in “the Americas.” U.S.-based scholars (of which I am one) must begin to view themselves as Américan scholars.Second, if U.S.-based scholars assume the identity of an “Américan scholar,” this collection encourages us to deploy and harness Latin American histories to theorize “rhetoric” and “democratic” politics across the Americas—including the United States. In what sense must we alter our rhetorical theories and vocabularies in light of the way persuasive communication is enacted and performed in Latin American spaces? How might we conceptualize rhetoric's relationship to “democracy” in light of the ways in which Latin American rhetorics engage with the United States? With other Latin American nations? With their own histories and traditions? Alejandra Vitale's essay (chapter 10), I suggest, demonstrates this concretely by revisiting how our conception of ēthos might be transformed when considering the rhetorical work accomplished through an Argentinian presidential farewell address. As readers will see, Vitale is no stranger to U.S.-based rhetorical scholarship, nor a stranger to Argentinian scholarship and culture. In the essay, Vitale demonstrates how conventional understandings of ēthos, a rhetorical concept that U.S.-based scholars might cringe at for its neo-Aristotelian status, might be disrupted and expanded by prioritizing a uniquely Latin American political context.The collection edited by Drs. Angel, Butterworth, and Gómez shows paths of inquiry that I think hold promise for graduate students looking to integrate more transnational approaches to their study or those wishing to study politics outside of U.S. borders. It is an exhibition in how to overcome theoretical challenges to the study of Latin American rhetorics, as well as how to problematize conventional understandings of rhetoric in light of having studied and taken seriously Latin American politics. Moreover, I think that The Pennsylvania State University Press deserves credit for expanding the repertoire of Latinx rhetorical inquiries with both the 24th volume and this 25th volume in the “Rhetoric and Democratic Deliberation” series. That a couple of this press's latest volumes have focused on scholarship related to Latinx politics highlights how now is the time to strike the anvil and continue to pursue such a rich scholarly endeavor.

    doi:10.14321/rhetpublaffa.26.3.0146
  3. When the Medium Was the Mission: The Atlantic Telegraph and the Religious Origins of Network Culture
    Abstract

    When the Medium Was the Mission is an account of the ways in which religious discourse and network infrastructure were entangled in popular imagination of nineteenth century U.S. Americans. To trace the “surprisingly religious origin” (1) of communications networks, the author analyzes the case of the 1858 Atlantic telegraph cable, a project that exemplifies the utopian hopes undergirding infrastructural developments in the antebellum period. Supp-Montgomerie makes clear from the outset that, as an instance of infrastructural development, the Atlantic cable was an abject failure. It rarely worked and broke down completely after a few short weeks (5). Nonetheless, the “successful” completion of the line, which ran from Newfoundland to Ireland, was heralded at the time by enthusiastic observers as an event of world-historical significance (3–5). Supp-Montgomerie's account is an attempt to understand the roots of public enthusiasm for an occurrence that, on its surface, appears to be no more than a failed attempt at laying an undersea cable. She argues that the true impact of the 1858 telegraph was far reaching and continues to shape our understanding of networks. U.S. Americans, specifically white Protestant Christians, saw the electromagnetic telegraph as a means to connect and thereby “civilize” the world through technology. The work of building telegraphic networks was simultaneously the work of God and the work of the nation since, in the popular imaginary of the time, the two were aligned. According to Supp-Montgomerie, the topoi around which this religious public's hopes and dreams converged—“connection, speed, unity and immediacy” (209)—remain central to how we discuss networks today.At the heart of this work is a theoretical investigation into the ways in which a religious rhetoric of connectivity (i.e., body to soul, believer to God, church to community) preceded the emergence of the electromagnetic telegraph and helped stabilize its symbolic place in the social imaginary (80). The telegraph became the metaphoric embodiment of an overarching worldview concerning the United States’ place in the global community. It was rhetorically framed as the herald of a unified Christian world conjoined by a fast, reliable, friction-free network—a dream that persists to this day (albeit in less overtly religious terms) (11). As the author explains, “Religious actors put telegraph technology in place around the world, religious language described this new mode of global communication, religious imaginaries covered what the worldwide telegraph network would become, and religious forms of communication indelibly marked the idiomatic conventions of networks” (1). According to Supp-Montgomerie, tracing the indelible mark such religious rhetoric left on the social imaginary is crucial for understanding the underlying teleological drive toward ever-increasing connectivity. Namely, this framework erases other important aspects of how networks actually function, including through disconnection (21–23). As she explains, “network disconnections always appear problematic not because they disrupt networks (networks expect and even rely on them) but because they disrupt the religiously empowered myth that networks connect” (3). This persistent “disconnect” between how networks actually function and how they are imagined to work did not arise through sheer chance.Chapter one focuses on the activities of the American Board of Commissioners for Foreign Missions (ABCFM) in the Ottoman Empire. While it may seem odd to begin an inquiry into the 1858 Atlantic telegraph cable in Istanbul, Supp-Montgomerie explains that “U.S. religious activity abroad helped form and strengthen emerging—and increasingly protestant—imaginaries of networks at home” (38, emphasis in original). Protestant missionaries saw themselves as “primary agents of the circulation of [U.S. American] ‘civilization,’” (36) and as such their efforts included a healthy dose of technological evangelism. For them, the telegraph was more than a communicative technology, it was “marvelous material evidence of God's work on earth” (37) that could “awe others into a particularly Christian reverence” (37). In this religious framework, telegraphic networks were seen as a vital “partner” (37) in the spread of Christianity. Missionaries treated the Ottoman's embrace of telegraphic networks as proof that “any possibility of Christian conversion required first a step of familiarity with European and U.S. technologies” (44–45). In reality, the Ottoman telegraphic network was both faulty and fractured, and building it helped fuel local resistance against imperial rule (59).Chapter two focuses on the disconnect between public enthusiasm for the Atlantic cable and its technical failure. Supp-Montgomerie argues that the emergence of the electromagnetic telegraph as the telegraph was not the result of its technological superiority or ubiquity, as is popularly imagined. The electromagnetic telegraph was too expensive for the general public (105) and largely unreliable as a communicative medium (115–16). Furthermore, in 1858 the electromagnetic telegraph was simply one of several forms of telegraphy then occupying a place in public discourse. Among these were the “grapevine telegraph” used by Black Americans during slavery (98) and the “optical telegraph,” which often supplemented the less-reliable electromagnetic telegraph (114). By the century's end, however, these other forms of telegraphy had been largely forgotten, swept aside by public enthusiasm for electromagnetic networks. Unlike the other telegraphs outlined above, the electromagnetic telegraph fueled the fantasy of “a divinely ordained human destiny” to unify the world through a combination of U.S. Protestantism and technological know-how (93). By examining electromagnetic telegraphy alongside other contemporary telegraphs, Supp-Montgomerie “complicates the naturalization of a number of characteristics that we now think of as inherent affordances of networks: that they are national, global, politically neutral, technological, connective, and even fully functional” (83). What we learn instead is that networks are as much affective as technological.In chapter three, Supp-Montgomerie turns her attention to the utopian movements of the mid-nineteenth century as a way of further demonstrating how the religious fervor of the period shaped public reactions to infrastructural developments. Rather than attempting to analyze the entire movement, Supp-Montgomerie uses the Oneida Community as a case study in the overlap between “moral and technological perfection[ism]” (128). Utopian communities like Oneida, she argues, may appear the products of fringe enthusiasts but actually serve as a fitting synecdoche for the utopian underpinnings of an emerging global imaginary (127). These experimental communities “organized themselves around the ambitious assurance that they could make a perfect world in the present” (128), thus sharing in the broader “popular imagination of a world united and pacified by electric communication technology” (129). By taking a “highly local” approach to her analysis, the author demonstrates that even the most insular communities internalized the prevailing “religious logic of . . . a world united by communication technology” (135). The Oneida Community members understood the Atlantic telegraph as “a compelling metaphor for their own utopian endeavor, as a sign of the bridging of this world with God's, and as a primary means for the unification of humanity through communication technology” (136). As such, “the Oneida Community represents a broader and emphatically mainstream U.S. movement that saw an ideal reality become accessible in unprecedented ways” (132). In the social imaginary, religion and technology played equal and mutually dependent roles in realizing a unified globe. By negotiating the disconnect between the world they envisioned and the limits of the technology before them, religiously motivated actors like the Oneidans “cemented connection into technological and social forms as a given, no matter the reality of their promise” (160).In chapter four, the author focuses on the “simple signaling” of the Atlantic telegraph (167). As mentioned above, in the rare instances when the Atlantic cable worked as intended, it required slow, painstaking labor to make sense of the garbled messages sent across its expanse (170–72). The overwhelming majority of transmissions consisted of little more than a steady stream of electrical impulses meant to signal that the line had not broken. While these signals were meaningless in and of themselves, “this meaningless telegraphic language bore profoundly meaningful effects” (172) for a public transfixed by the “grand imaginary of global connection” (167). By focusing on this steady stream of content-free impulses, Supp-Montgomerie makes the claim that it was the “infrastructural form” of the electromagnetic telegraph itself that was imagined as meaningful rather than the messages it often failed to transmit (174). Because of the affective, religious meaning attached to the very idea of connectivity, a cable that was “primarily a medium for the failure of communication” (171) was made to stand in as proof of the inevitability, or even immanence, of a global, Christian network. In other words, “the telegraph relocated meaning from content to technology” (167) so that the development of network infrastructure became “both the message and the mission” of its champions (174).When the Medium Was the Mission challenges many assumptions about how we understand the rhetorical relationship between infrastructure and imagination. In a brief epilogue, Supp-Montgomerie explains that her aim in this work was to “sketch out a possible characterization” of “the relationship between the original and contemporary networks” that will “invite further inquiry into this particular genealogy” (204). As she continues, “both the telegraph and the internet are networks hailed through imaginaries that deny some of the most basic elements of their functioning” (204). While our network imaginary pictures a world of ever-increasing connectivity, the spaces between connections are what make networks possible at all. Networks do not only (or even primarily) connect; they also exclude, and the latter is just as important to their overall functioning. It is only when networks “fail”—for example, when we encounter an unexpected and undesired disconnection (Why won't Netflix load? It was working five minutes ago!)—that we encounter this constitutive feature of the form itself. To the author, disconnection should be central to how we understand networks, since “failure is part of how networks work” (206). The refusal to attend to disconnection is problematic since networks are imaginaries as much (or more) than they are infrastructure. This governs how infrastructure serves political ends. When the imaginary of the infrastructure is one of unmitigated, utopian goodness, it can lead to “technological and social practices that feed the omnivorous appetite of connection as such: every element that falls outside the purview of the network must be integrated into the broader structure . . . effectively excluding from recognizable existence anything that breaks from network logic” (206). By attending to the religious origins of this imaginary, we can better understand that the “defining elements of ‘the digital age’ . . . are not contemporary technological affordances but the effects of a habitual set of cultural practices” (209).

    doi:10.14321/rhetpublaffa.26.3.0151
  4. Jimmy Carter, Vietnam, and the Rhetoric of Gratitude: Antecedents to the Noble Cause
    Abstract

    Abstract The study of the Vietnam War and American presidential discourse has followed a somewhat meandering path. The Vietnam discourse of Jimmy Carter remains the most poorly understood of the late Cold War presidents. Throughout the 1970s, Carter participated in, and at times led, the national debate over the federal government's responsibility to Vietnam veterans. He spoke of a debt of gratitude that the American people owed to the war's veterans. As president, parts of his domestic agenda prioritized Vietnam veterans, leading him to preside over commemorative events for the war's veterans on several occasions. During his time in elective office, he alternatingly defined the purpose of the war in Southeast Asia as preserving the American way of life, promoting democracy, or defending liberty and freedom. Carter practiced an ethics of remembering that sought to redeem the American soldier, to erase the divisiveness of the past, and to “delegitimize and marginalize anti-war opinions.”1 Despite the obvious importance of both his discourse and his actions, Carter's Vietnam War rhetoric has received very little attention.

    doi:10.14321/rhetpublaffa.26.3.0069

June 2023

  1. Fragments of Truth: Indian Residential Schools and the Challenge of Reconciliation in Canada
    Abstract

    In 2015, Canada's Truth and Reconciliation Commission (TRC) on Indian residential schools (IRS) published its final report, testifying to Indigenous peoples’ experience of brutality and violence in the Canadian residential school system. Writing on the meaning and significance of reconciliation in 2012, author Naomi Angel defines the term as “an act of creation. It is about new conversations and discussions, about creating new archives . . . [it is] not only about creative collaboration, but collaborative creation.”1 Published eight years after Angel's death, Fragments of Truth engages in a dialogue with the present regarding Canada's project of reconciliation. The book is the published form of Angel's dissertation manuscript with updates provided by Dylan Robinson, a Stó:lō ethnomusicologist and one of Angel's research collaborators, and Jamie Berthe, a scholar of visual culture and imperial histories. Rhetorical scholars, particularly those interested in the archival turn in rhetorical studies, will find not only that this work offers a wealth of theory but that Angel's archival research is exemplary.Fragments of Truth is structured by an introduction, four primary chapters, and a conclusion. The introduction should be understood as required reading, as it defines and justifies key terms, historically situates the use of TRCs, explores the ethical dimensions of the author's research, and provides chapter and argument primers for the reader. The four chapters are divided according to theme, progressing in their degree of materiality. Chapter one details the history offered in popular discourse related to the Canadian IRS system; chapter two attends to the archive; chapter three considers testimony provided at IRS TRC events; and chapter four turns to the material sites of former IRS schools. The conclusion returns to what it means to call for reading truth and reconciliation as new ways of seeing.In the first chapter, “Reconciliation as a way of Seeing,” Angel reads the myth of a Canadian national identity of benevolence and tolerance against the history of the IRS system. Citing tactics in the determination of historical knowledge by the Canadian nation-state—namely the insistence on land acquisition as the starting point of history and the refusal to recognize the legitimacy transference of historical knowledge through the oral tradition (as is common by Indigenous people)—Angel argues that acts of suppression conceal narratives of violence and allow a mythos of benevolence to emerge and circulate. Turning to the picture, “Mountie Meets Sitting Eagle,” Angel surveys literature that argues that the image falsely conveys a benevolent actor, the Canadian national mascot known as Mountie. Angel calls for a deeper reading by offering an analysis of Chief Sitting Eagle that identifies features of stoicism, skepticism, and suspicion. Doing so complicates and calls into question the presumed relationship of peace between Canada and Indigenous peoples. Tracing the statutory changes with respect to Indigenous peoples, Angel identifies three significant legal moments and their respective modes of thinking: 1) the Royal Proclamation of 1763 with separateness and self-governance; 2) the Gradual Civilization Act of 1857 with a policy of assimilation and a call for unity over diversity; 3) the Indian Act of 1876, which called for restrictive control of Indigenous life and provided the statutory framework for the IRS system. The analysis is not limited to government policy. Angel makes an important observation for scholars conducting research on the topic, noting that despite heavy involvement by the church, the Canadian government's move toward secularization means that much of what occurred is absent from the government archives. Contrasting the relative lack of memories of the IRS system by the Canadian public with survivors’ memories and the postmemories of their kin, Angel shares moments of abuse as well as camaraderie between students that were revealed in the TRC process. Angel places the Canadian TRC in a historical and global context, highlighting the advances made by Indigenous peoples in Australia and chronicling the advancements made through representation in Canadian government. Present throughout are the values underpinning the process of assimilation encompassed in the words, “Conceal,” “Desire,” “Grateful,” “Attempt and Remain,” and “Purchase, Wealthy” (44–47). Concluding with a discussion of iconic images in Canadian and Indigenous identities, Angel draws from the scholarship of Robert Hariman and John Lucaites on visual rhetoric to transition to the second chapter. Reconciliation becomes a call for a shift in relations of looking, seeing, and being seen.2In the second chapter, “Images of Contact,” Angel analyzes how images circulate in the TRC process and considers how these images are recuperated and re-narrated in the present. The work examines archival photographs of “everydayness” in the IRS system, as well as how they are read in various moments. Drawing from Christopher Pinney's concept of “looking past,” Angel offers a thoughtful rereading and resignification which might “challenge how images have been assigned meaning” (58). This act of resignification is a kind of “sifting” through collective memory for “colonial debris” which identifies the IRS system photographs as moments of “contact” between Indigenous and non-Indigenous peoples (58). One kind of image identified is the “before and after,” depicting a child before the IRS system and after. Angel's analysis highlights the presence of common tropes and points to the church's strategic use of such images. Temporally, the images reflect attention to the future in their projection of the idealized modern Canadian subject, as well as the past with the potential for re-envisioning the “before” pictures as encounters with pre-colonial subjects. The second image is “The Long Goodbye.” Deploying the “civic skill” of watching photographs, and considering their presentation over time, Angel traces the photograph to modern encounters through the TRC process (76). This reveals the negotiation of photographic meaning and the recuperation of the past that occurs with reading photographs as memory screens. An important aspect of this memory recuperation process is the digitization of the archive. While digital archives can increase access and decentralize information, the process of digitization also poses risks in the iterative process.Chapter three considers the role of affect and the use of testimony and performance at the IRS TRC events. Angel's approach to engagement puts front and center the politics of affect in the research process by including a mix of first-person perspective field notes and reflective analysis. The goal, Angel explains, is both to complicate the presumed objectivity of research and posit the validity of recognizing multiple testimonial truths. The presence of the first-person “I” throughout the chapter serves as a reminder that the information being shared is the voice of testimony filtered through the author. The testimony considered includes that of survivors and, on occasion, perpetuators of violence from the IRS system. A “rumination on the dynamics of reconciliation,” this chapter offers one possible interpretation of necessarily fragmented events (124). Significant in its detail is that, in the process of sharing experiences, survivors create spaces where public displays of affect become powerful sources for political intervention.Images of haunting offer new inroads for engaging in dialogue about the past; in the final chapter, “Reconciliation as a Ghostly Encounter,” Angel applies this framework to her experience visiting the “colonial debris” of physical school structures. Despite the materiality of the sites, Angel does not find a stable reading of their meaning. Instead, what exists is a “palimpsest, layered and textured by memory” (139). Building from various works on haunting, Angel calls for understanding ghostly encounters in the context of Canadian Indigenous epistemologies, which understand ghosts as figures in both dream and waking life. Additionally, haunting, and the unsettling experience that comes with it, is a way to complicate and “unsettle” colonial relations by rejecting the impulse to adopt the identity of the empathetic spectator (129). The theme of unsettling and transformation continues in the discussion of place and memory. Rejecting the impulse to stabilize an ontology of place in memorials and monuments, Angel turns to Pierre Nora's reading of memory as a site of constant negotiation, or “milieux de memoire” (132). Thus, while reconciliation constitutes an unearthing of truths, it is also always engaged in new meaning and memory making. In the same way that the documentary, The Learning Path, seamlessly moves back and forth between original archival footage and modern reenactments of daily IRS experience, so too does the return to sites of former IRS buildings (133).3 Angel offers the metaphor of “dancing with ghosts” to complicate the direction of haunting as occurring by multiple identities with various pasts and presents (134–135). Read as “a beating heart of episodes,” physical sites hold memories of trauma, abuse, and neglect, but also resilience and courage; previous lives haunt the grounds, but so, too, do new presences fill the sites with new and emergent meanings. Reading reconciliation as a ghostly encounter thus constitutes an encounter with the past, which opens the possibility of continual renegotiation and the ability to see beyond the tragic past to future possibility.Assessing the potential of reconciliation as new ways of seeing entails accepting the experience of unease that often arrives with remembering, revisiting, and revisualizing. In the conclusion, Angel explores this dynamic through a film examining the Canadian school system, Jules Koostachin's Remembering Inninimowin.4 The film follows Koostachin's journey learning the Cree language and reconnecting with her family in the aftermath of the IRS system. Reflecting on her own interpretation of the film in a later interview with Koostachin, Angel notes the barrier established with the refusal to provide translation for audiences viewing a final emotional moment shared between mother and daughter. But this is a moment of misrecognition. Koostachin does not refuse a translation to protect the emotional intimacy of the moment but to share her experience of not yet having the language to translate her own mother's words.Fragments of Truth is a detailed, genuine, and emotional engagement with truth and reconciliation. Angel's work effectively challenges the temptation towards determinism in returning to histories of violence and trauma, highlighting the potential for healing and new futures to emerge in the process of truth and reconciliation. Dylan Robinson and Jamie Berthe have beautifully conjured up memories, invigorating new life into Naomi Angel's work on Canada's Truth and Reconciliation Commission on Indian residential schools. Weaving together scholars with various disciplinary backgrounds, the project facilitates perspective exchanges, leading to new ways of seeing, particularly in the wake of trauma.

    doi:10.14321/rhetpublaffa.26.2.0144
  2. No Future in This Country: The Prophetic Pessimism of Bishop Henry McNeal Turner
    Abstract

    On May 14, 2022, an 18-year-old white gunman murdered ten Black people at a grocery store in Buffalo, New York.1 In a rampage that appeared racially motivated, the gunman targeted victims in a predominantly Black neighborhood. The attack provoked outrage and prompted a familiar rhetorical refrain among Black Americans, in which many questioned their future in a country that seems irreparably anti-Black. “America is inherently violent,” said Zeneta Everhart, the mother of one of the Buffalo shooting victims, at a House Oversight Committee meeting. “My ancestors, brought to America through the slave trade, were the first currency of America,” she explained, “I continuously hear after every mass shooting that this is not who we are as Americans and as a nation. Hear me clearly: This is exactly who we are.”2 Everhart's criticism of race and violence in the United States—her articulation of America as an anti-Black colonial project beyond redemption—is a recent installment in a long history of Black rhetorical pessimism. Author Andre E. Johnson convincingly genealogizes this persistent, critical skepticism about the American racial character in his book No Future in This Country: The Prophetic Pessimism of Bishop Henry McNeal Turner.Johnson traces Black rhetorical pessimism to Bishop Henry McNeal Turner, a leading Black spokesperson in the Civil War and Reconstruction periods. Turner was distinctive in his combination of stature and scolding. As a Georgia state representative and senior bishop in the African Methodist Episcopal Church (AME), his political prophecy warned against a future for Black people in the United States. In a notable rhetorical maturation, which Johnson thoroughly elaborates, Turner abandoned the “sacredness and divine mission of America” for the “sacredness and sacred character of God” (13). Turner ultimately advocated for Black emigration to Africa, prefiguring the political projects of both Marcus Garvey and Malcolm X. “Such being the barbarous condition of the United States,” Turner once wrote, “and the low order of civilization which controls its institutions where right and justice should sit enthroned, I see nothing for the Negro to attain unto in this country” (7). In his analysis of Turner's rhetorical negativity, Johnson contends that pessimism, a prominent though misunderstood practice in African American rhetoric, is a productive and culturally sustaining discourse in response to persistent, entrenched racism.Upon Turner's death in 1915, W. E. B. DuBois remarked that Turner's life had been that of “a man of tremendous force and indomitable courage” (173). Turner was born emancipated in South Carolina in 1834. Regarded as a talented, exceptional youth, yet barred from formal education, Turner was schooled in his early years by family, local attorneys, and most significantly, the Methodist Church (7–8). He eventually became a Methodist preacher but chose membership in the AME, as the Methodist Episcopal Church would not, on the basis of race, permit him to become a bishop. As a member of the AME, Turner's career flourished. He preached in Baltimore and Washington, D.C., wrote for the Christian Recorder newspaper, and became a vocal supporter of the Union during the Civil War when he worked also to influence Congress and recruit soldiers. A Union victory inspired Turner's belief that the United States could become a “multiracial democracy” (8). After the Civil War, however, the Southern political powers unmade much of the progress of Reconstruction. Namely, Turner himself was expelled from office, following election to the Georgia legislature (8). At the same time, violence and disenfranchisement against Black Americans increased—a development that hardened Turner's political and theological outlook, thereby inspiring Turner's signature pessimism and Johnson's titular object of study.No Future in This Country consists of six chapters. Chapter 1 details Turner's criticism of the Supreme Court (an “abominable enclave of negro hating demons”) in the wake of Plessy v. Ferguson, which upheld racial segregation (39). Chapter 2 explains how Turner developed a Black nationalist theology (“Negroes should worship a God who is a Negro”) (57). Chapter 3 charts Turner's opposition to the Spanish-American War (“The Negro has no flag to defend”) (81). Chapter 4 shows how Turner assailed Black post-Civil War allegiance to the Republican Party (“Negro devotees believe that the Republican Party is first and God is next”) (111). Chapter 5 articulates Turner's emigration rhetoric (“. . . why waste our time in trying to stay here?”) (125). Finally, Chapter 6 encapsulates the final stage of Turner's rhetorical pessimism (“I am as near a rebel to this Government as any Negro ever got to be”) (155). With each step in Turner's rhetorical and political development, Johnson illustrates not only how Turner used pessimism to persuade Black audiences toward action but also how Turner's productive pessimism anticipated major Black rhetoricians of the Civil Rights Movement.Among his most prominent interventions, Johnson establishes Turner's rhetorical and theological pessimism as an opportunity to expand the genre of prophetic rhetoric. Johnson defines prophetic rhetoric as “discourse grounded in the sacred and rooted in a community experience that offers a critique of existing communities and traditions by charging and challenging society to live up to the ideals espoused” (9). From Johnson's perspective, scholars heretofore have not effectively articulated prophetic rhetoric, in part because they have not extensively explored its development and application within African American rhetoric. Historically, for example, scholars have emphasized the rhetoric of American Puritans. Johnson, as an extension, proposes that prophetic rhetoric is “located on the margins of society” and “intends to lift the people to an ethical conception of whatever the people deem as sacred by adopting, at times, a controversial style of speaking” (9). From this standpoint, Johnson argues that the African American Prophetic Tradition (AAPT) provides scholars a new, third conceptual distinction within prophetic rhetoric—the first being “apocalyptic” and the second being the “jeremiad.”In apocalyptic rhetoric, speakers appeal to their audiences by revealing that current, exigent circumstances are part of a larger, cosmic plan that requires pivotal action. The jeremiad argues that, despite difficult and disorienting times, “chosen ones” must and are especially primed to actualize a righteous reality in line with a higher calling. Johnson reads AAPT against these two traditional strains of prophetic rhetoric by suggesting AAPT “has its origins not in freedom, but in slavery” (11). Accordingly, African American rhetoric has, occasionally, questioned a cosmic plan (i.e., the apocalyptic), asking instead “Where in the hell is God?” (11). Likewise, many Black rhetors have rejected the burden of being “chosen” and “did not have confidence or think that ‘the covenant’ would work for them” (11). From this perspective, Johnson argues Turner provides a gateway to an underappreciated avenue of rhetorical practice—“a pessimistic prophetic persona”—which contended that African Americans had no future in the United States and therefore emigration was the best option (14). In Johnson's view, this argument is prophetic in that it is both hopeful and revelatory, but it is also pessimistic in that it rejects traditional premises of redemption and covenant.No Future in This Country is more than a rhetorical analysis of Turner's speeches and writings. Framed as “a sequel of sorts” to Johnson's own The Forgotten Prophet: Bishop Henry McNeal Turner and the African American Prophetic Tradition (2012), this work offers a practice in rhetorical history, which Johnson defines as the “historical study of rhetorical events and the study from a rhetorical perspective of historical forces, trends, processes, and events” (14). In his methodology, Johnson illustrates how rhetorical practice and historical developments influence one another in a dialectical relationship. Rhetoric, as both constrained and enabled by speakers’ and audiences’ realities, provides a lens with which we can evaluate Johnson's analysis. Specifically, Turner's rhetorical pessimism (which operated at the margins of both rhetoric and society) sheds light on the analytical potential at the intersections of rhetoric and critical race studies.In particular, Johnson's reading of Turner urges further exploration into Afropessimism, a strain of critical race studies that seeks to highlight inherent anti-Blackness within traditional political and critical discourses. Johnson conceives of Afropessimism as “attempts to find space for voice and agency, to find recognition and inclusion in society will only result in more death” (17). Johnson argues that “much of Turner's work would also echo these sentiments,” since for “at least Black folks in America, there was no hope of achieving any notable and positive status, because not only would white people not allow it but anti-Black ideology shaped the American ethos” (17). While Johnson concludes that Turner's underlying belief in Black agency is not explicitly Afropessimist, this rhetorical history is nonetheless a provocative case study in the ideological and racial constraints that shape rhetorical practice (176).No Future in This Country asks rhetoricians to reconsider what agency looks and sounds like when hope is or seems lost. In a 1907 speech, Turner lamented that Black Americans were “‘tying their children's children’ to the ‘wheels of degradation for a hundred years to come’” (167). “God and nature,” he said, however, “help those who help themselves.” Over one hundred years later, Zeneta Everhart, mother of one of the Buffalo shooting victims, told Congress, “After centuries of waiting for White majorities to overturn white supremacy . . . it has fallen to Black people to do it themselves. . . . And I stand at the ready.”3 With his book, Andre E. Johnson reveals that with the works and words of Bishop Henry McNeal Turner, Zeneta and many others may stand more solidly “at the ready.”

    doi:10.14321/rhetpublaffa.26.2.0139
  3. Decoding the Digital Church: Evangelical Storytelling and the Election of Donald J. Trump
    Abstract

    In Decoding the Digital Church: Evangelical Storytelling and the Election of Donald J. Trump, Stephanie Martin asks the mind-boggling question of the 2016 election: How did Donald Trump secure the evangelical voting bloc that catapulted him to victory? After the release of the recordings of Trump admitting to sexual violence and assault against women, his candidacy was presumed to be doomed. However, as Martin indicates, Trump won the presidency largely because of the evangelical vote. The evangelical church body, which prides itself on strong morals and family values, supported a twice divorced philanderer who admitted to sexually assaulting women. In the wake of the 2016 election, many were confounded by this reality.To wrestle this issue, Martin conducts a “digital rhetorical ethnography” on the narratives of the evangelical church. She analyzes recorded online sermons from across the nation, transporting herself into church pews via the internet. What Martin discovers is a remarkably consistent and persuasive rhetoric of emotional narratives that allowed Trump to become the unspoken yet preferred nominee of the evangelical church. Further, Martin's research gives voice to a new, eXvangelical movement that has distinctly feminist roots rising out of the church post-2016.In her initial chapters, Martin develops a baseline for understanding the evangelical lens. This starting point includes founders’ rhetoric, the “Great Commission,” and the rhetoric of former President Ronald Reagan, all of which are leveraged to create a sense of evangelical Christian nationalism. Founders’ rhetoric follows the logic that founding fathers were Christian; therefore, God is and should always be at the center of the American experience. This God-centered-in-country belief, combined with the Great Commission (the Biblical command to “Go and make disciples of all nations”) empowers evangelicals to declare themselves rightful heirs to the blessings of America as intended by the founding fathers. Converting others to faith is thus the path to the American promised land and ultimately eternal life.Martin also discusses the church's use of the rhetoric of Reagan, whose message of protecting liberty, promoting hard work and family values, and maintaining a small government seemingly aligns with the founders’ rhetoric of God-centered-country and blessings. The pastors’ use of Reagan's claims evoked a sense of crisis, that the nation was on a dangerous path, and that Christians must fight to maintain the nation's greatness and prosperity while preventing moral decline. This message generated a longing for better times, for the ideal and imagined past state of static gender roles where race was subdued or even hidden. It created a deep desire to return to the family values that were believed to have been eroded by the civil rights movement and the old-fashioned morals that were believed to have been corrupted by Hollywood. This rhetoric also created a longing for evangelicals’ celestial home, where there would be no more sin, pain, or loss. Martin explains how such messaging helped solidify the intertwining of the founders’ rhetoric and the Great Commission, encouraging Christians to fight for their embattled church, their rightful American blessings, and their heavenly home.Martin claims that this foundational narrative creates an “esprit de finesse” that pastors repeatedly used in their sermons to inspire “true” believers to action, laying the foundation for the battle cry to “Make America Great Again.” Martin is careful to emphasize that no churches explicitly demonstrated support for either candidate or party; many of the pastors provided disclaimers such as, “I'm not going to tell you who to vote for . . . ” (80), or simply encouraged an “open embrace for political open-mindedness” (107), while using the pulpit as a platform to advance a moral-national ideology. Martin identifies distinct themes in these sermons: American exceptionalism, nostalgia, and active passivism.Throughout the sermons, Martin explores the rhetoric of American exceptionalism and the church's embrace of America as the promised land. In their stories, pastors reinforce that simply existing in America is a blessing, and this birthright blessing requires good stewardship of your American bounty, including congregants’ time, talents, and treasures. Martin discusses how this storyline frames good Christians as those who make good choices and, in turn, make good Americans. To expound, good Christians are hard workers who live responsibly in a land of unlimited opportunity. This romanticization of hard work, frugality, and personal responsibility offers great reward both on earth and in heaven. It also sets up a distinct “other” against which good Christians (good Americans) must battle. This “other” is a group of lazy, fraudulent, non-Christians who abuse the system and take handouts from the government, thus stealing from the pot of American riches that belong to deserving Christians. This framework, without explicitly using the words, rhetorically aligns with the GOP's theoretical support of small businesses, personal responsibility, small government, and American opportunity for those who deserve it. By preaching this philosophy, pastors tacitly endorsed the Republican nominee as the presidential candidate.Martin also highlights the concept of nostalgia, specifically noting that pastors invoked the rhetoric of Reagan to remind white, low to middle class congregants of perceived better times. Martin recalls how Barack Obama's presidency, which inspired hope and change, was largely rejected by evangelicals. To evangelicals, gay marriage, protests against police brutality, and Hollywood's support of the liberal agenda were all signs of the nation's loss of Christian values. Martin describes how stories told in sermons framed recent decades as a period of slow social and moral decline: the 50s sustained a loss of innocence; the 60s a loss of authority; the 70s a loss of the meaning of love; the 80s a loss of values; the 90s a loss of faith; and with the Great Recession, the 00s brought a loss of security (90). Leading up to the 2016 election, pastors of megachurches invoked a rhetoric of nostalgia while telling stories that vilified hope and change and created a desire for a return to the safety of the past. A genuine loss of financial security, along with the narrative of moral decline and a call to return to better times created a sermonic storyline that America somehow needed to be made “Great Again.”The final rhetorical concept Martin analyzes perhaps provides the most insight. She calls this concept “active passivism.” In its simplest terms, active passivism can be described as a call to vote (active) while not worrying about the results (passivism). Martin writes how pastors used this frame to encourage voting as a civic duty and moral responsibility. Voting was situated as honoring the nation and those who have fought for freedom (a nod to the military, to Christian martyrs, and to Jesus Christ, himself). She shares how pastors acknowledged dislike for both candidates yet encouraged thorough review of the party platform in preparation to vote in alignment with one's faith. None of the pastors suggested that their rhetoric created a pre-disposition to one party over the other; all the pastors, instead, echoed that God is in control, so ultimately the election outcome does not matter. A phrase commonly used across the sermons told parishioners that they are in the world, but not of it, indicating that America matters, but not as much as heaven, their true home. This messaging gave congregants permission to vote for Trump, while explicitly denying the church's support for either candidate. Martin explains that, through active passivism, evangelicals were encouraged to actively use their agency by participating in the election, while effectively telling them to be passive about the results of their collective vote. This rhetoric ultimately absolved Christians from any responsibility for their voting decision.In her final chapter, Martin recalls the last weeks of the 2016 campaign when the notorious tapes that revealed Trump's bragging about physical violence and sexual assault were released (147). She notes that in response to these tapes, most churches in her study stayed relatively quiet or merely suggested forgiveness since the incident had happened in the distant past. The church's failure to address the GOP nominee's admitted assault prompted an unexpected response from a different pulpit that gave voice to a group within the church in a new and distinct way. Martin outlines how prominent Christian women such as Rachel Held Evans, Jen Hatmaker, and Beth Moore began to call out the immorality of the Republican nominee's character and the lack of courage shown by the pastors of the evangelical church by their obvious rhetorical silence.Martin provides examples of the messaging from the Christian women's platforms: Rachel Held Evans, a speaker and blogger, specifically targeted Trump's rhetoric against the oppressed and his exploitation of evangelicals to advance his own self-interests and personal gain.1 Jen Hatmaker, a well-known speaker and author, went beyond targeting Trump and directly labeled evangelical men as complicit in perpetuating sexual abuse by refusing to denounce it.2 Beth Moore, a Bible studies author, pushed further still by publicly demanding accountability for the transgressions of the church.3 In contrast to their rhetorical silence, Moore asked male church leaders to be forthright about structures and systems within the church that allowed for potential abuses, including “a culture that allowed women to be demeaned in the name of submission and abused in the name of obedience” (151).While Christian women leaders had previously exercised contained agency within the constructs of the church, women like Evans, Hatmaker, and Moore stepped outside of their lanes to bring new truth to the conversation. As Martin shares, their courage in explicitly denouncing evangelical systems and messages of misogyny disrupted the privilege of the church and the leaders within it. In addition, Martin points out how their bravery prompted social media discussions about sexual abuse both within and outside the church. Through their discourse, a new storyline emerged, that of suffering at the hands of patriarchy. Martin credits Hannah Paasch and Emily Joy as launching the #ChurchToo movement on social media, a movement that gave permission to those who experienced sexual assault within the church to share their stories. The sharing of these stories generated unification around a once-silent suffering, effectively challenging the evangelical misogyny deeply coded within the Christian church. Women online began to amplify the voices of those who had previously been voiceless—and not just the unborn—sparking what is now being called the eXvangelical movement, where women are driving a new rhetorical narrative while reclaiming, or renouncing, their faith.Telling the story of the collective message of the digital church leading up to the 2016 presidential election, Martin describes both the thematic pastoral rhetoric that has carried the evangelical church over the last fifty years and the emergence of an evolving narrative of evangelical feminism. She deftly synthesizes how the carefully crafted megachurch messaging moved congregants toward the Republican party without explicit partisanship. She illuminates how pastors both relied upon and exploited the beliefs of evangelicals by framing their messages in American exceptionalism, nostalgia, and active passivism. This layered rhetoric encouraged a faith-based unified calling to return the nation to its moral standing no matter the cost. It absolved evangelical Christians from their moral electoral responsibility, effectively bringing theology into the ballot box. Yet, as Martin uncovers, when asked to stand alongside Christian women who vocally condemned the Republican party nominee and his admission of sexual assault, the church stayed silent. This silence gave birth to a progressive feminism that emerged from the fray of the evangelical church. This feminism, born largely of the voices of women who courageously used their agency to move beyond the confinements of active passivism and act for the greater good, has sparked a movement that will continue to challenge not only the misogyny deeply coded within the evangelical church, but also the Trump-era rhetoric of the “alt-right.”4

    doi:10.14321/rhetpublaffa.26.2.0149
  4. Sport Spectacle, Billie Jean King, and the Battle of the Sexes Tennis Match in Public Memory
    Abstract

    Abstract The 1973 Battle of the Sexes tennis match between Billie Jean King and Bobby Riggs provides an example of what I call “sport spectacle.” I define “sport spectacle” as a staged encounter in which the institutions of sports and media conjoin with the activities of individual athletes and the gaze of interested audiences to co-produce narratives in which athletic endeavors reflect, shape, or intervene upon social will in material and symbolic ways. Sport spectacle involves a contested co-production of meaning about a sporting event's social importance that occurs before, during, and—through the rhetorical processes of public memory—after the sporting event. I analyze how King and Riggs understood the match within women's movement discourse and the cultural evolution of tennis, in addition to how King and others have treated the match as a cultural touchstone that can be redeployed in public memory. Recent films When Billie Beat Bobby (2001) and The Battle of the Sexes (2017) offer very different characterizations of King's role as a social movement actor and the Battle of the Sexes as a social movement act. While When Billie Beat Bobby credits King with wide-ranging transformation of women's lives in a universe largely devoid of political context, The Battle of the Sexes anachronistically champions King as a closeted LGBTQ+ icon with a more nuanced understanding of sport spectacle as a transformational gathering that prepares spectators for political contestation. This case study contributes to a growing body of scholarship that attends to the nuanced rhetorical dimensions and political contexts of spectacle.

    doi:10.14321/rhetpublaffa.26.2.0097
  5. Rugged Individualism Revisited: Herbert Hoover's Adaptation of Individualism in the 1928 Election
    Abstract

    Abstract With Trump's election in 2016 prompting us to reflect on what qualifies one to the U.S. presidency, I turn to the 1928 election to consider the only other candidate who became president without having held elected office or a military position: Herbert Hoover. I argue that Hoover was able to establish his presidential qualifications by articulating a vision of “rugged individualism” as an American value, one that was not linked to traditional political experience but instead to a distinctively American character that combined past myths of the frontier and the “self-made man.” In so doing, Hoover adapted “individualism” into a “rugged individualism” connected to twentieth-century conservative economic policies. Through this discourse, Hoover was able to establish himself as the heir to previous Republican presidents while pushing the boundaries of presidential qualifications and the use of individualism as a rhetorical appeal. Beyond providing the first article-length critique of Hoover's 1928 campaign, my analysis adds to the scholarship on the use of rugged individualism as a rhetorical appeal, one that foreshadows the Republican response to the Great Depression and later conservative economic rhetoric.

    doi:10.14321/rhetpublaffa.26.2.0065
  6. “The Angel of Sarbandan”: Ford Foundation Philanthropy, Transnational Development Rhetoric, and the Scalar Geopolitics of 1950s Iran
    Abstract

    Abstract In 1954, the Ford Foundation, new to international grant-giving, administered a small grant to a U.S.-educated Tehran native, Najmeh Najafi, to begin a development program for “village women” in rural Iran. Development was fast becoming a central transnational discourse of the post-war decolonization period and the early Cold War, and Najafi appears as a unique contributor to this discourse, as investment in women and women's programs would not become commonplace in international philanthropy until the early 1970s. But rather than a mere footnote, Najafi's case represents an important example of Ford's surveillance and increasingly “projectized” approach to development processes in strategic areas of the world, even as Najafi evaded Ford's attempts to make her “legible” in their global philanthropic system. This essay offers a rhetorical history of Najafi's negotiations with Ford and the tensions that arose between them around the binaries of North/South, East/West, developed/developing, and masculine/feminine. Using a lens of “scalar geopolitics” to emphasizes linkages between the local, national, and global, the article mines both Najafi's memoirs and Ford's grant archives in order to reflect on the complex ways development and philanthropy were framed and constituted during a tumultuous era in Iran and beyond.

    doi:10.14321/rhetpublaffa.26.2.0033

March 2023

  1. Informing a Nation: The Newspaper Presidency of Thomas Jefferson
    Abstract

    The role of emerging media is often central in stories of presidential campaigns, from Herbert Hoover's embrace of radio to broadcast his speeches and John F. Kennedy's success in the first televised debate to the contemporary adoption of social media by Barack Obama and Donald Trump. The presidency has always adapted to (and been shaped by) emerging media. Studies of U.S. media history have the potential to capture the changing norms of presidential rhetoric. To that end, Mel Laracey's new book provides an important antecedent to modern presidential media use with its account of Thomas Jefferson's reliance on print media to influence public opinion. Just as Brian Ott and Greg Dickinson studied Trump's “Twitter Presidency,” Laracey argues that Jefferson created a “Newspaper Presidency.”1 This book expands Laracey's earlier work by focusing on Jefferson's creation of the National Intelligencer, a partisan Washington D.C. newspaper that allowed Jefferson to make direct appeals to the American public via what was essentially “the state-controlled media of its time” (1–2).Laracey's argument is twofold. First, he claims that the Intelligencer served as a “presidential newspaper,” a medium that allowed Jefferson to make direct appeals to the public in a way that challenges Jeffrey K. Tulis's concept of the rhetorical presidency. Second, Laracey uses his exhaustive reading of the newspaper's contents to show how Jefferson used public appeals not just to sway public opinion in favor of his own election, but to also define his political ideals and convince the American public to adopt them. The latter point offers an opportunity for rhetoricians beyond the focus on political and media history; the implications point to a consideration of public opinion, national identity, and the articulation of ideology through news media. Laracey reveals how the Intelligencer allowed Jefferson to avoid direct engagement in partisan politics, in line with a Constitutional view of the presidency, while still shaping public opinion, as in Tulis's rhetorical presidency (2).The book moves chronologically through Jefferson's presidency. Chapter two outlines the creation of the Intelligencer and establishes Jefferson's influence on and strategic use of the newspaper. This supports Laracey's claim that both the public and Jefferson's Federalist rivals read the paper as an extension of Jefferson's rhetoric and political platform. Chapters three and four examine coverage of the 1800 election and the aftermath of Jefferson's victory, which he claimed both for himself and for Republicanism. Chapter five collects the Intelligencer's defenses of Jefferson's appointments and removals of federal officers, unpacking a Jeffersonian vision of executive power that reflects Vanessa Beasley's work on the “unitary executive.”2 Chapters six and seven turn their focus to the judiciary, specifically how the Intelligencer covered the Marbury v. Madison case and the impeachment of Supreme Court Justice Samuel Chase. These chapters trace the changing Republican understanding of “judicial review’” and correct what Laracey views as omissions in the existing historical accounts of Jefferson's role in the impeachment. The concluding chapters analyze news coverage of the Louisiana Purchase and the 1804 presidential election.One of Laracey's primary contributions is a critique/expansion of Tulis's The Rhetorical Presidency.3 In Tulis's story of the presidency as an institution, Woodrow Wilson oversaw an early twentieth-century shift in presidential communication in which presidents began to appeal directly to the people to establish support for their policies and pressure Congress. Tulis worried that this new “rhetorical presidency” threatened the traditional Constitutional model that had dominated the eighteenth century. As many rhetoricians have done, Laracey complicates Tulis's timeline. Reiterating the thesis of his first book, Presidents and the People: The Partisan Story of Going Public, Laracey argues that “presidentially sponsored newspapers . . . were widely understood to be speaking on behalf of a president's administration,” allowing presidents to “engage in a form of mass political communication” (3).4 Through various examples of Jefferson's Federalist opponents recognizing the Intelligencer as carrying Jefferson's messages (sometimes, quite literally through the use of editorials that Laracey claims Jefferson published under a pseudonym), Laracey positions the newspaper as a site of presidential rhetoric. Of particular interest to rhetoricians is the argument that, in addressing the public, Jefferson went beyond garnering political support and into the realm of political definition. While the book's first goal is to provide a detailed history that responds to Tulis, it also considers “how the treatment of various topics in the Intelligencer can expand scholarly understanding of the strategies and goals of Jefferson and his allies as they confronted those issues” (15–16).With this aspect of Informing a Nation, Laracey establishes generative grounds for analyzing how Jefferson used a newspaper to address public opinion and, by extension, attempted to persuade “the people” into embracing Republican ideals. While a rhetorician might want to extend many of Laracey's arguments into a larger conceptualization of how early nineteenth-century presidents understood the role of public opinion, this is the most promising part of the book for scholars of presidential rhetoric, and it is best exemplified by the third and fourth chapters. These chapters go beyond campaigning to show that Jefferson was not just making the case for his own presidency, but for his vision of a nation. In other words, he was articulating a set of values and ideals that we might understand as Jeffersonian Republicanism.Public opinion mattered to Jefferson, Laracey argues, because his Republican ideals positioned him as representing the will of the people. In turn, Jefferson's democratic theory called for a “body politic” of an “informed citizenry” (6). Consequently, the people required information to make decisions, and the Intelligencer served that function by “presenting to the American public the information, ranging from the factual to the constitutional and even philosophical, that Jefferson and his allies thought would facilitate responsible popular control of the government, a bedrock principle of Jeffersonian Republicanism” (39). As Samuel Harrison Smith (the newspaper's editor) said, the Intelligencer would publish both “unperverted facts” and “correct political ideas,” the correct ideas in this case being Republican ideas (8). As Laracey summarizes, “Issue by issue, the Intelligencer was constructing for its readers a communal understanding of what being a Jeffersonian Republican meant,” culminating in what the Intelligencer portrayed as a victory of Republicanism over Federalism in Jefferson's 1804 re-election (185, 192). In this sense, Laracey pushes the public opinion framework into a borderline rhetorical history about Jefferson's vision for the young nation and its ideals. This history traces the development of Republicanism as a discourse and analyzes Jefferson's emerging rhetoric of nationhood as he argued for his own interpretation of what the U.S. presidency should be.Still, the book is first and foremost a political history, and to that end, many of the contributions are of most interest to those directly engaged in either Jefferson's presidency or the political debates of the day, such as the interplay between Jefferson and the early development of the U.S. Supreme Court. Laracey makes several corrections to the historical record, especially regarding the impeachment of Samuel Chase. While traditional histories described Chase as remaining mostly silent until the trial, Laracey uncovers an editorial by Chase that the Intelligencer published in April of 1804 in which he directly attacked Jefferson. Laracey also uses continuing coverage of the trial to critique narratives that Jefferson eventually lost interest in the impeachment, showing that it was a Republican priority even after the final verdict in Chase's favor. Likewise, the fourth chapter further contextualizes Jefferson's decision to give his Annual Message to Congress in writing, referencing a series of editorials that portrayed the move as a strategic decision to reflect Republican values and not, as Tulis suggested, a decision based on Jefferson's Constitutional understandings of the presidency (90–93).At just under two hundred pages, Informing A Nation is a well-written, briskly paced look at Jefferson's newspaper presidency, though its main argument and historical emphasis create a few limits. Given his framing as a critique of Tulis, Laracey occasionally overstates the connection between Jefferson and the Intelligencer. When the authorship of a pseudonymous editorial is less defensible as Jefferson's work or does not reflect Jefferson's opinions as clearly, Laracey asserts that Jefferson would have agreed with a given editorial even if he did not write or sanction it, stretching the analytical framework of the book. There are some parts of this analysis that might have been better served by understanding the Intelligencer and its writers as having their own agency and conceptualizing the newspaper not only as Jefferson's mouthpiece but as an interlocutor regarding Republicanism. The aim to correct the historical record also presents a few structural trade-offs. For example, while the Louisiana Purchase is a sensible inclusion in terms of historical significance, the eighth chapter detailing the Intelligencer's coverage of it offers less analytical insight than the book's middle chapters.Though scholars invested in expanding the historical records of Jefferson's presidency or the development of American newspapers make up its immediate audience, Informing A Nation offers interdisciplinary contributions. Scholars of presidential rhetoric, especially those studying the Early American Republic, will find a valuable analysis of Jefferson's political discourse and a well-chronicled example of presidential rhetoric in the nineteenth century. Those in media studies or political communication willing to engage in historically-oriented work will be more drawn to Laracey's emphasis on the development of a partisan newspaper system in the United States and the challenges he poses to Tulis's account of the rhetorical presidency. Overall, Informing A Nation is a concise but comprehensive analysis of both an understudied element of the Jefferson presidency and the origins of partisan news media.

    doi:10.14321/rhetpublaffa.26.1.0136
  2. Market Affect and the Rhetoric of Political Economic Debates
    Abstract

    The late Ghanaian poet, Professor Kofi Awoonor, compared the discourses that govern the affairs of this world to the stickiness of chameleon remains. For Awoonor, when one steps into the chameleon's gluey byproduct, it is difficult to wipe it off.1 This imagery represents the rhetorical potency of capitalism, its affective circulation, and how its influence over our lives makes it challenging to emancipate ourselves from the grips of market forces. For Catherine Chaput, the market is a powerful rhetorical force. The market's inherent trait to habituate our experiences means when “we place our faith in this all-knowing construct, we displace our own agentive powers” (2). In Market Affect, Chaput critiques capitalism with the conviction that other anticapitalist critiques could not dislocate the “affective circuits” of capitalism (18). Taking on Michael McGee's challenge to rhetoricians to investigate the link between rhetoric and social theory, Chaput rethinks affect to explain how we might unmask, demystify, and challenge capitalism by reclaiming human rhetorical agency.Since market forces obscure the exploitative powers of capital and have “fused with the energetic power of affect . . . thinking and acting,” anticapitalist discourses, Chaput asserts, constantly find themselves trapped and subsumed by procapitalist discourses (29). Chaput believes scholars are increasingly frustrated with the impotence of prevailing ideological analyses that sought to help us avert the influence of capitalist instincts in our lives (28). Chaput presents affective rhetorical critique as a paradigm in this endeavor. Affective critique, Chaput argues, empowers scholars to locate the “agentive capacity in our traditional rhetorical theories, enhance it with contemporary materialist perspectives, and develop a practice through which to glimpse, and later engage, the affective sensibilities” (18-19). Affect operates as an “organic power” (29); it is not a “theoretical abstraction or an illuminating metaphor, but a concrete, physiological force circulating into, and out of bodies through their sensuous interaction in the world” (30). Through affective critique, Chaput offers scholars new ways of discerning liberatory strategies against the aegis of capitalism.Chaput explains how procapitalists exploit the potency of affective desires to illustrate how capitalism operates and its ramifications for society. For Chaput, in the same way capitalism became an impregnable force, so is the principle that could derail its strategic maneuvers. Chaput rereads the rhetorical traditions of the classical, medieval, and enlightenment periods and exposes how forces of enlightenment crippled the affective resonances of rhetoric. In recovering this lost rhetorical power, according to Chaput, scholars ought to account for the omissions of the affective dimensions in the traditional rhetorical discipline and the “non-agentive impersonal operations that function so inconspicuously as to bleed into the natural background of life activities” (23). Chaput claims this notion of affect “has existed alongside and underdeveloped within” the rhetorical tradition (23). To convalesce this lost critical framework, Chaput's affective critique seeks to “expand and augment, rather than displace” rhetorical theory's valorization of the Aristotelian conceptualization of rhetoric. Across four chapters, Chaput reviews how economic theorists from Adam Smith and Karl Marx to Milton Friedman and John Galbraith “intuited and engaged the living power . . . of affect” in their positions for and against capitalism (37). In the final chapter, Chaput weaves their arguments and brokers them with Foucault's work on biopolitics and neoliberalism, packaging Foucauldian ideas as the most formidable salvo on capitalism.In chapter two, Chaput stitches the conflicting epistemologies of affect in Adam Smith's analysis of capitalism and Karl Marx's critique of capital. Chaput reasons that Smith and Marx are primarily immortalized as the “founding fathers” of discourses involving two opposing political systems—capitalism and socialism. Considered the father of capitalism, Smith postulates the “invisible hand” doctrine to account for the circulation of capitalist desires. For Marx, capitalism alienates us from our agentive powers. While both understood that labor, not commodities or gold, is wealth, they proposed “differing conceptions of the power structure propelling human relationships” (39). Smith sees the market as a natural force that represents traditional designations of affect. For Smith, capitalism pulls us into the market and constitutes us just as nationalism transforms us into nation-states. This way, the market's “invisible hand” directs societal and human affective desires.For Marx, an empowering agent exists internal to human beings, and capitalism works because of commodity fetishism— the ability to transfer a specific human power into things. Power circulates among people and things, orienting human decision-making. Affect is depleted through exploited labor because capital is “a process of coercive labor that traps naturally fluid lie energies or affect, within commodity form” (57). Capitalism depletes our personal power because commodities transform our “creative, energetic social beings into mechanical, lifeless, individual beings” (57). For Marx, “affect is that which adds value to life, and it is the essence or the core of our being as humans to participate in such value-adding activities” (46). Chaput observes that “for Marx, capitalism closes people off, making them less and less receptive to social potentialities; it repels or pushes away identities other than capitalist and worker; it depletes life energy of both identities, making them mere caricatures of capital” (57). In effect, our sensory capacities are subsumed by capitalism.In chapter three, Chaput examines how John Maynard Keynes and Thorstein Veblen's divergent but resonant thoughts fail to provide a robust framework for rethinking the problems of capitalism. A fundamental defect in their thinking is their valorization of rationality. Chaput realizes that the two shared many thoughts on the interconnectedness of the global market and the illogical human behaviors that drive economic attitudes. Capitalism, for Keynes, is global, but individual sympathies are national. In this case, “affect circulates locally while capitalism functions globally, forging a gap between our inner feelings and the outer reality of economic operations” (68). Keynes substitutes the “perfect invisible hand” with “imperfect visible arguments and grounds the need for greater economic deliberation among the public” (74). Veblen, likewise, believes in argumentation but not an explicit role. While Marx allows us to see how language produces a dominant ideology, Veblen extends this assessment to commodities. Because humans have little capacity to “outwit capitalism,” Veblen classifies workers as change agents (85). Both Keynes and Veblen neglect capitalism's affective dimension, which renders their theorizations inadequate to account for how affect circulates.In the immediate post–World War II environment, Frederick Hayek and Theodore Adorno turned their attention to the epistemic consequences of affect. They critiqued the scientific rationality logic as governing human decision-making processes. For Hayek, a rationally managed capitalist state, as envisioned by Keynes, produces poverty akin to modern-day slavery. “Managed capitalism” weakens individuals and does not allow for the assertion of human agency. Adorno rejects the persuasive force governing human desires, extending Marx and Veblen with Freud by realigning affect with rationality (97). Hayek vindicates the “self-regulating nature of capitalism, while Adorno discounts the “role of nonrational motivation” of “administrative society” to emancipate itself (91). As Chaput observes, Hayek envisions the market as working through our sensory orders clandestinely or unconsciously. As a result, we participate in capitalist orientations without realizing its corrosive maneuverings. For this reason, Adorno recommends “aesthetic interventions” that shock us out of our slumber (111). Instead of engaging in active “political and economic questions of the day, individuals turn to mass-produced entertainment, channeling their entire libidinal energies into consuming practices” (111). Chaput reasons that Hayek seems to be endorsed by recent democratic engagements even though he espouses and orients us toward antidemocratic tendencies.Chapter five addresses Milton Friedman's (pro-capitalist) and John Kenneth Galbraith's (anticapitalist) meddling with the politics of the right and left. Although these scholars are not economists by training, they offer perspectives on capitalism's pervasive power. Chaput's reading of them stamps the rhetoric of inquiry—reiterating the need to have rhetorical scholars import interdisciplinary literature into our critical projects. Friedman postulates that, guided by historical forces, “human behavior, particularly within nation states—functions with a high degree of consistency and requires an equally consistent monetary policy to maintain market stability” (114). Galbraith locates reality in contemporary political economy, consumer culture, long-term planning, and the transition from an industrial to a knowledge economy, creating a “corporatized marketplace” (114). Friedman believes in rational choice, while Galbraith sees corporate power as the most important way to think about human decision-making. Chaput argues that Galbraith's postulations appear overstated since they leave unexplored “anticapitalist discourse bound to a false binary between rational and irrational” (137).In the concluding chapter, Chaput details what she considers the most formidable confrontation of capitalism. Relying on Foucault's late lectures on biopolitics and neoliberalism, Chaput recognizes that procapitalist discourses appropriate the “affective force corralling human behavior before and alongside rationale decision making” (137). For Foucault, procapitalists maintain a superior “rhetorical edge” because they rely on a theory that combines the complexity of physiological effects and the discourses that govern humans. This understanding, Chaput maintains, prompts procapitalists to envision humans as subject to the market's governing rationality. Consequently, the market's “superior” affective sensibility inoculates it against critiques that ignore its affective dimensions and operations. Chaput reasons that anticapitalist offerings must consider humanity's thought-making processes and our natural instincts. Chaput directs us to the Foucauldian praxis that unlocks an unceasing resistance to capitalist governmentality. She believes a “free to choose” doctrine with a grounding in “courageous truth-telling,” or parrhesia, is potent to reconstitute and reinvent the governing praxis of our lives (150). Admitting that capitalist governmentality is impervious to “rhetorical deliberation” (142), Foucault's doctrine permits us to locate the “persuasive power of modern political economy in the market's invisible vitality” (144). Through it, we might see the formation of human agency as a “continuous ontological becoming” that must be orchestrated from within (144).Chaput concludes that the Foucauldian praxis is rooted in Greco-Roman practices of individual governance based on the apparatus of the “care of the self” and the desire to dissect the relationship between power, subjectivity, and discourse. This perspective is to create a confluence between “subject formation, bodily instinct, and truth” (150). Chaput states that “whereas biopolitics reflects the indirect manipulation of predictable instinct-driven bodies, care of the self consciously realigns automated bodily responses so as to oppose institutional injustice through the eruption of parrhesia or courageous truth-telling” (150). For Chaput, parrhesia's discursive apparatus grants agency and transcends courageous truth-telling to “adherence to a particular lifestyle designed to cultivate the kind of person who could “spontaneously confront injustice” (154). Through this attunement, we can distinguish bad parhessiates from good parhessiates. The telos of Chaput's call is “to produce people compelled to confront injustice even at the risk of retribution, requiring a practice of everyday life that constantly adjusts one's knowledge, behavior, and instincts” (157). Parhessiates, Chaput continues, identify as “sociopolitical and economic critics” even in the face of strict opposition (157). As cynics, parhessiates identify with all humanity and act altruistically. Chaput charges critics to “assess the persuasive work of our bodily instincts . . . to invent an alternative affective milieu . . . to assert newly cultivated agencies, ones simultaneously empowered by our conscious and unconscious choice” (159).Chaput's intervention comes at a time of global conflict: the Israeli-Palestinian strife, Russian occupation and aggression, movements and surges for #MeToo, #BlackLivesMatter, #Anti-racism, and the curricula of critical race theory. Chaput nudges scholars of rhetoric to examine the various affective circuits governing public debates. We might, for example, look to scholars and activists such as Ales Bialiatski, Cornel West, Nikole Hannah-Jones, etc. Specifically, attention to parrhesia charges media organizations and those in positions of power to give attention to vernacular discourses and ideas that dislodge oppression. Market Affect emphasizes that criticism of governing ideas goes beyond examining popular cultural products, innovations, and authoritative discourses. Market Affect prompts us to deconstruct the ideas that underlie and govern our world. Chaput prepares us to decipher and challenge the organizing force of human society and the creation of ideal material worlds that better serve the human commons.

    doi:10.14321/rhetpublaffa.26.1.0145
  3. Satire as the Comic Public Sphere: Postmodern “Truthiness” and Civic Engagement
    Abstract

    In the wake of George W. Bush's 2004 (re)election, the National Communication Association's annual conference featured an intellectual “Come to Jesus” regarding Jon Stewart and his brand of comedy on The Daily Show with Jon Stewart. The “tl;dr” (“Too long; didn't read”) of this battle was that Professors Lance Bennett and Robert Hariman defended Stewart as a necessary agent in political discourse and public life; Professors Roderick Hart and Johanna Hartelius condemned Stewart's cynicism, arguing people substitute watching Stewart for material participation in public life to the grave detriment of the public sphere. Nearly 20 years later, James Caron's Satire as the Comic Public Sphere: Postmodern “Truthiness” and Civic Engagement makes a compelling argument that, while comedic speech has limits and is not by any stretch curative, it is an ideal stylistic fit in an era of postmodern truthiness because it creates an innovative public engagement in a participatory media culture (6).Caron “examines the relationship between satire and the public sphere, a relationship that creates a comic public sphere, a parodic counterpart to Habermas's classic articulation of a particular kind of discourse and set of social practices first associated with Enlightenment values and technologies” (2). Rather than presuming satire is political discourse, Caron's gambit is that “satire [is] a form of aesthetic communication supplementing political discourse with its mode of comic discourse” (7). It directly encourages citizens to act together in real life. Satire is public-directed—its purpose is not to mock one person but to direct attention to issues of broader public concern. In this sense, satire is generative.Caron moves through his argument in two parts. Part One is historical background and theoretical foundation. Part Two is comprised of a series of case studies.Caron defines satire in Chapter One saying “satire signifies those instances of comic artifacts that can “exceed . . . serious communications . . . for the sake of deliberation, advocacy, and exchange” (20). That is, the ridiculous and the ludicrous are effects of comic laughter. The ridiculous is designed to critique and improve its object; the ludicrous offers an appreciation of the object as is. Here Caron introduces a kind of rubric for understanding the comic: play, judgment, aggression, laughter. Play separates the comic from the earnest by providing a cue that something is funny. Judgment is critique that marks “The Comic” as both always serious and unserious simultaneously. Aggression enables ridicule and mockery. And laughter is, well, laughter. Here Caron makes one of the central moves of the book arguing, “satire's power lies in its rhetorical potential to change minds, to effect metanoia via it's a-musement” (26). This deconstruction of “a-musement” means we are not merely laughing about something; we are musing on it.Chapter Two investigates the distinction between the Habermasian theorizing on the public sphere and the contemporary reality of the digital public sphere. Habermas's construct relies on social and political bracketing of reality in which intellectual equals gather in coffee houses and argue enlightened perspectives on the issues of the day. The digital public sphere, on the other hand, values “personalized feedback, instantaneous interaction, participation potentially 24/7, and no geographic limitations” (38). But the digital public sphere is something of a Wild West scenario. While the democratization of participatory media culture invites those who would never have had access to Habermas's coffee houses, it also creates dis and misinformation, trolls, and other serious concerns. However, satire thrives in uncertain times: “Satire's most profound cultural role today, then, employs in comic fashion the basic ethos of modern/postmodern liberalism as part of the aesthetic-expressive rationality of Habermas” (50).In the final pages of Part One, Caron layers the nuance to note that “satire operates as comic political speech, not political speech, in the public sphere” (52). Satire operates within a playful aesthetic that fosters dissent, just of a different order than traditional political speech. Digital technologies afford more involved citizenship and (re)presentation as citizens, and so comic sense, irony, mock news performed satirically, comic name-calling and comic insults” are actually “in service to educating its silly citizens and furthering their conversation of engaged levity” (56–57). In this way, the comedic public sphere deals with fakery itself. Comics and satirists, then, are parrhesiasts, or those who speak truth to power. Both through satire and what Caron names “satiractivism,” there is potential for social justice, to turn a “ha ha into an a-ha!” (81).In the second half of Satire, Caron aligns his conception of the comedic public sphere with J. L. Austin's Speech Act Theory, distinguishing between constatives and performatives. Constatives are statements of fact, report, or description that can be judged as true or false; performatives are not just saying something, but doing something (85). Austin also articulates the terms locutionary, illocutionary, and perlocutionary. Locutionary is a performance of the act of saying something. Illocutionary is the performance of the act in saying something (satire ridicules, for instance). And perlocutionary is saying something that produces effects.Caron contends comic speech in satiric mode is illocutionary in that it performs ridicule, but it has potential to be perlocutionary in that it changes people's minds. It has effects. It is, in spiritual terms, metanoia—a conversion or conversion of belief. Satiractivism, or activism generated through satirical speech, is a special kind of political speech act. It is both serious and unserious; both constative and performative.Caron introduces several pivotal case studies in Chapter Five in which “the comic public sphere and the public sphere often appear as one discursive domain” (89). For instance, we see comics playing with the news on SNL's Weekend Update, The Daily Show, and Last Week Tonight with John Oliver. These programs are locutionary—news with comic speech as rhetorical flourish. They are also illocutionary because they ridicule a comic but with the veneer of reporting. One of the examples Caron cites is Jordan Klepper's person-on-the-street interviews with Trump supporters.But these moments of “playing with the news” are not merely play, they are also a kind of satiractivism. They are quasi-perlocutionary. Jon Stewart hosting 9/11 first responders who had become ill led to the James Zadroga 9/11 Health and Compensation Act, for instance. Caron also notes the “John Oliver Effect:” Oliver has always eschewed the sort of SNL Weekend Update formula in favor of in-depth, fuller investigations into a news story but done satirically. Samantha Bee and Stephen Colbert are also examples of satiractivism, bringing comedy to “real news” in order to amplify it.Yet, satire has limits. It is a methodological paradox in that the satirist is trying to bring about a better society through critique but is often doing so by ridiculing. And sometimes, it can go too far. This is especially perilous when the audience is not prepared to laugh.Michelle Wolf's 2018 White House Correspondents’ Dinner is one such time when the audience in the room felt ridicule crossing a line into mean-spiritedness. Part of this challenge for humorists is the particular and universal audience. The WHCD audience (in particular) found the bites too biting. The universal audience understood better the impossibility of civility in the Trump years.Many pointed out how thin-skinned people in the Trump orbit of power were in inverse correlation to their political and cultural power. Speaking truth to power is supposed to be uncomfortable for those in power. But what if those in power are perpetual victims with an entire media infrastructure designed to amplify their victimhood? That is, is what Wolf did a “screed or satire?” (181).Caron's final chapter of case studies centers Trump as buffoon and troll. Caron asks whether satiric speech is harmful to a democratic public sphere because its uptake can be dangerously corrosive. Trump's characteristic defense is he was “just joking,” but as rhetorical critic and historian Jennifer Mercieca notes, Trump consistently “gaslights” the audience about his intentions when the effect crosses a line.1In his final chapter, Caron reminds readers that postmodernism isn't an abandonment of truth but a deep skepticism about truth with a capital T. Comedic style, then, is ideally suited in this moment to scratch the truthiness veneer. As he writes, “The comic logic of truthiness satire and satiractivism repurposes discursive integration and a regime of simulacra with a postmodern aesthetic” (209). Considering that more people believe in the truth of what they learn from those playing with the news than from those delivering it “straight,” imagining the possibilities for satirical speech in the comic public sphere is a generative and purposeful endeavor.

    doi:10.14321/rhetpublaffa.26.1.0131

December 2022

  1. Queering Romantic Engagement in the Postal Age: A Rhetorical Education
    Abstract

    Pamela VanHaitsma's Queering Romantic Engagement in the Postal Age: A Rhetorical Education offers an insightful queer historiography of romantic epistolary rhetoric that opens the reader to queer possibilities in the rhetorical practice of nineteenth-century American letter writing. The author's stated intention is to queer the binary distinctions between public and private life that often push queer stories to the margins in histories of rhetorical education (4). With the genre of letter writing, VanHaitsma not only transcends queer recovery in American letter writing but also effectively reconsiders queer engagement, practice, and pedagogy within the rhetorical process of romantic epistolary.The introduction begins by citing the rhetorical and queer foundations of scholars like Charles E. Morris and Karma Chavez (6–7), previewing the methodological queering of rhetorical education. VanHaitsma first defines the key terms for consideration, including romantic epistolary and rhetorical education, and then situates epistolary rhetoric as a cis-heteronormative genre. Although the teaching and learning of romantic letter writing during this time exclusively privileged opposite-sex romantic discourse, VanHaitsma makes the case that the genre allows for queer openings. For example, queer possibilities existed in same-sex friendship correspondence; and queer invention emerged through a dialogue of the personal as political given race, gender, and sexuality were imbedded within romantic letter writing. VanHaitsma's archival research examines “complete letter writing manuals” (44) and romantic correspondence archived at the Connecticut Historical Society and Yale University Library's Manuscripts and Archive. As the author navigates romantic correspondence, VanHaitsma makes thoughtful choices that focus less on the sexual identity of the subjects and more on the “queer rhetorical practices” (11–12) of Addie Brown and Rebecca Primus in chapter two and Albert Dodd in chapter three.The first chapter frames letter writing manuals as rhetorical (26) and then situates teaching manuals like the “complete letter writer” as inherently a heteronormative genre. The author considers the manuals as a launching point for analysis because of their ubiquity and circulation in the United States during the mid-nineteenth-century postal age. Complete letter writing manuals, according to VanHaitsma, were organized similarly by genre and served as a “model” for letter writing with respect to rhetor, audience, and purpose (25). For example, chapters are labeled as “on friendship,” “on business,” or “on love, marriage, and courtship.” By situating complete letter guides as rhetorical education, the author suggests that the teaching and learning guided by the manuals uses “language from the heart” to connect romantic epistolary to social inquiry, including class, education, and family; these matters of course were touchpoints in “appropriate” heteronormative correspondence. VanHaitsma advances three dimensions of heteronormativity encouraged by the manuals: (1) normative gendered romantic coupling; (2) normative pacing in romantic exchange; and (3) letter writing as practice toward the normative conventions of marriage. For example, manuals marked a letter as “masculine or feminine” via salutation like “From a Gentleman to a Lady.” Pacing was marked by dating the letters, and a normative convention of time, especially in romantic exchanges, would proceed slowly, cautiously, and without “passionate outbreaks” (34). Finally, the goal of romantic exchange was achieved only through its “heteronormative telos and generic end” (35), which was marriage between a man and woman. The paradox advanced by VanHaitsma is that the same three rigid cis-heteronormative constraints of letter writing manuals are also the dimensions that offer queer openings. The author suggests two “strategies for queer invention” (37); first, through “queer failure,” that informs a critical and queer “re-imagination” (46) of letter writing outside the genre. Second, VanHaitsma argues convincingly that if manuals are constructed as a resource for invention so that a letter writer may “write from their heart,” those generic conventions are already susceptible to queer challenge.Chapters two and three operationalize the call for a critically queer re-examination of American letter writing toward “queer effect,” first through the everyday romantic correspondence between Addie Brown and Rebecca Primus, then a more formal civic training through the letters, diaries, and manuals of Albert Dodd. Chapter two begins with a call for more perspectives on epistolary same-sex correspondence beyond the discourses of public and political figures. To this end, VanHaitsma examines the romantic exchange between Addie Brown and Rebecca Primus, “two freeborn African American women” (51-52) who corresponded during and after the American Civil War. In this chapter, the author is interested in how letter writers learn to participate in romantic exchange when formal training is perhaps inaccessible. As the author notes, even with access to manuals, there was no same-sex romantic correspondence modeled in the complete letter writers, so VanHaitsma considers what the rhetorical practices of these letters tell us broadly about queering romantic epistolary. The author studied the correspondence of Brown and Primus not only through a same-sex lens but also cross-class as Primus was a schoolteacher born to a “prominent African American community in Hartford Connecticut,” while Brown was uneducated in formal schooling and “worked primarily as a domestic” (51). VanHaitsma finds that Brown and Primus learned and used the generic conventions taught by complete letter writers, including salutation strategies and dating each correspondence for pacing. What differs, of course, is the queering of salutations which range in tone from a familial connection like sisters, to friendship, and even romance (55). The pacing of the correspondence reflects an urgency and intensity outside heteronormative convention with quick replies, often within a week (57). The correspondence also defied a marriage telos given the societal constraint that marriage to each other was an impossibility; as a result, the romantic exchange was never scaffolded around that particular generic convention. Finally, the author illustrates how Primus and Brown queered the rhetorical parameters of the manuals by incorporating political discussions alongside romantic exchange (61). Chapter two concludes by describing how the romantic exchange between Brown and Primus borrowed from poetry to compose and queer language of the heart. The most compelling take-away from this analysis is how the correspondence from two everyday, same-sex, cross-class, African American women adopted the generic conventions of inaccessible manuals and then crafted queer inventions to challenge generic norms.Chapter three examines the letter writing and training of Albert Dodd. Where Brown and Primus lacked access to formal rhetorical education, Dodd—an upper-class white cis-man—studied rhetoric as civic engagement at Trinity College and Yale, where he wrote a poetry album and a “commonplace book turned diary” (75). What interests VanHaitsma about Dodd is how he used classical training to repurpose rhetorical and civic education toward a romantic end, which became a multi-genre and genre-queer epistolary practice. Through his formal training, Dodd possessed a rhetorical awareness of generic letter writing conventions that allowed him to negotiate public and private binaries. VanHaitsma illustrates how Dodd's training developed into a queer rhetorical practice by broadening the genre of letter writing through an introduction of epistle verse, letters, poetry, and same-sex erotic correspondence (92). VanHaitsma connects Dodd's formal training to Brown and Primus through a “queer art as failure” (98) where the correspondence of all three defied normative training when the generic conventions could not be met; instead, the rhetors re-purposed the generic strategies for their own queer effect. Building from this connection, the author's concluding chapter is a pedagogical gesture toward “queer failure” (104) in rhetorical studies. As a challenge to the status-quo orientation and cis-heteronormative expectations of rhetorical education, VanHaitsma turns to queer movement studies and implores scholars in the histories of rhetoric and sexuality studies to stay vigilant to the “failures” of queer pasts.Pamela VanHaitsma's compact book is poignant and an important contribution to rhetorical studies, particularly in realizing queer possibilities in spaces dominated by normative histories. Exploring American traditions of letter writing, the author makes a sophisticated and accessible critique of the hegemonic democratic practices of civic engagement, public and private spheres of citizenship, race, gender, and sexuality in the histories of rhetorical education. As a reader, the text was not only enjoyable, but the pages also evoked everyday queer curiosities missing and undiscovered in white Western rhetorical studies. As the author notes, queer romantic engagement has always existed but with limited scholarly attention. The case made throughout these chapters advocates for a critical break and crucially, an intentional movement toward “non-normative historiographic ways of knowing” (101). VanHaitsma's attention to diverse learners, queer ways of being rhetorical, and queer stories of everyday people through epistolary romantic engagement is exemplary.

    doi:10.14321/rhetpublaffa.25.4.0123
  2. Intellectual Populism: Democracy, Inquiry, and the People
    Abstract

    Focusing on the rich biographies of five influential figures of the Gilded Age and Progressive Era, Paul Stob's Intellectual Populism argues for renewed attention to a distinctive kind of populist rhetoric. In times of widespread corruption and social upheaval that he argues parallel our own, Stob identifies the “Great Agnostic” lecturer Robert Ingersoll, Christian Science founder Mary Baker Eddy, philosopher Thomas Davidson, educator and reformer Booker T. Washington, and writer, speaker, and activist Zitkála-Šá as salient examples of a “mode of inquiry” focused on connecting ordinary people around anti-establishment sentiments with intellectual, rather than anti-intellectual, appeals (xv). Stob shows how each of these figures used their available means of persuasion to claim a voice among unfriendly and unlikely audiences. This, he argues, could be an approach for contemporary academics as we advocate for higher education in an age when our work is dismissed as, at best, irrelevant due to the Internet and new technologies and, at worst, the destructive and out-of-touch machinations of liberal elitism.Intellectual populism, Stob claims, is a means by which “populism and intellectualism can work together to enhance our knowledge of the world” (xv). While populism is often characterized as anti-intellectual, Stob argues that there are parameters in populist thought, taken up by intellectuals in the past, that have been constructive to democratic processes and engaged diverse audiences, inspiring them to think critically about how together they might change the established order. It is this coming together as a “new intellectual movement” that Stob hopes to enliven with a populist model of education incorporating broad notions of teaching and learning among those currently excluded from, or hostile to, higher education (227). However, it is important to note that it is the “fight,” not the “complete victory,” of the intellectual populist figure that Stob wants to highlight (208). As the concept itself elicits, intellectual populist rhetorical strategies engage a certain degree of irony and impossibility in their undertaking.As a case in point, Robert Ingersoll, the first figure profiled in the book, uses perspective by incongruity to call into question religious authorities and affirm agnostic beliefs. Described as a speaker able to make even the police sent to arrest him for blasphemy laugh and praise him, Ingersoll ultimately affirms religious ideals by turning them on their head. This is what Stob characterizes as the core of intellectual populism, “criticizing the established order to strengthen that which the order is trying to serve” (16). Even as Ingersoll attacks religion, the crowds that he drew found that he “enlivened religious inquiry. He brought religious questions into the marketplace of ideas, which strengthened religion by showing what was real in it” (34). Ingersoll appealed widely to audiences that shared various religious beliefs and would agree with him that their own renewal of these values was worthy of investigation. At the same time, Stob points out that “Ingersoll battled a religious establishment that not only survived the assault of free-thought advocates but also created a fundamentalist power structure that continues to this day,” thus showing how even the most successful rhetorical strategies are constrained by situation (208). However, Stob suggests, this could still be an adept strategy for academics: by affirming critiques that the university is out of touch with “the people,” academics could join critics in order to energize a “new intellectual movement” that would ultimately forward the mission of higher learning by broadening its reach, not overthrowing its aims (227).The next figure analyzed in Intellectual Populism is Mary Baker Eddy, the controversial founder of Christian Science. At its height, Christian Science lectures brought together large audiences of converts, interested listeners, and a wide swath of critics. Eddy's lecturers made the case to the public that Christian Science works because it is a science wherein personal experiences of healing prove that believers do not need medicine or the church. However, to Stob's surprise, Christian Science orators did not provide evidence of healing in their lectures, creating a void to be filled with ordinary people's personal testimonies. Stob asserts that this method of unsound syllogistic reasoning instead sought to empower listeners to reclaim their own agency and expertise, previously the domain of experts in religious and medical fields. Stob characterizes this on one hand as a dangerous rhetorical strategy, “duping lecture-goers into believing that Christian Science could accomplish something it never could accomplish” (73). By framing an individual listener's personal experience as “unimpeachably scientific” it makes personal truth “truer, fuller, more absolute than any deductive proof, any rationalist logic . . . any counter argument,” thus denigrating scientific evidence that would allow one to question or change those beliefs (71). This intellectual populist argument strategy therefore either fails with “listeners with an ear for scientific argumentation” (68) or makes receptive individuals resistant to scientific evidence based in logic and expertise that could “enhance our knowledge of the world” to shape a more democratic society (xv). This critique finds renewed importance in our current era of anti-vax movements that draw upon similar argument structures. However, instead of tossing out Eddy's arguments wholesale, Stob constructively points out that the vast power of religious inquiry continues to serve as touchstone of American public discourse. Instead of dismissing religion and personal experience as antithetical to intellectual thought, Stob suggests we think of these are “potent symbolic resources” to start, instead of stop, public conversations about science and expertise (226).The next figure Stob focuses on is Thomas Davidson, a savant Scottish philosopher who spent most of his life building intellectual communities for refined society. However, in his later years, Davidson created the Breadwinner's College, a “People's University” where he taught philosophy to Jewish factory workers from the Lower Eastside of New York City. Davidson initially undertook a series of public lectures in the neighborhood, where he framed philosophical inquiry as a form of labor that factory workers were apt to pursue. This “fell on deaf ears” and angered the workers, who argued that there was nowhere for them to study in their tenement houses, and thus the idea for the Breadwinner's College was formed (106). Davidson envisioned it as the first in a branch of many spaces where workers could gather and engage in Socratic exchange on curriculum that would give those without educational opportunities a “‘bird's-eye view of the scene and course of human evolution’” (109). Stob states that “Davidson's fundamental contribution to intellectual populism was his reconfiguration of speech and space—his grasp of the way words and ideas relate to the geography in which they emerge and through which they move” (118). However, “the irony was that Davidson wrote [much of this intellectual populist mission] . . . from Glenmore [his retreat center in the Adirondacks] . . . [where] Davidson's intellectual populism came from a position physically removed from the community he worked to empower” (117). This irony, Stob concludes, demonstrates that “Empowering the people needed to happen in the spaces that defined their lives;” Davidson in many ways failed to do this (118).In contrast, Stob's chapter on Booker T. Washington illustrates how he successfully provided educational opportunities for poor African Americans in the rural South. In his career as a public lecturer and educator, Washington argued that work itself was a rhetorical process that “communicated, influenced, and persuaded as effectively as words” (121). Washington used various success stories of Black Americans to show how dignified labor “did the suasory work that words and pages tried to do, and it was far more successful than any oration could be” (144). Stob describes this as ironic considering that Washington delivered this message through the medium of oratory and made a career of such words and arguments. However, Stob spends much of the chapter analyzing Washington's many accomplishments as the first President of the Tuskegee Institute, exemplifying through alumni letters how Washington's legacy was to “elevat[e] . . . labor to an intellectual practice” and help students “use their labor to control their lives” (160). While largely an appreciative read of Washington's legacy, Stob also points to ironies within Washington's approach which schooled students in “the politics of respectability . . . [that] emphasized moral reform and reconfiguration of self” and may have “eschewed the demand for structural change” needed by African Americans (150). Both the Davidson and Washington models for populist education support Stob's argument that spaces of higher learning must adapt to the communities they seek to reach by being more reflexive about modes and spaces of engagement. Furthermore, as Stob argues in the conclusion of the book, both rhetors exemplify the importance of education as a “maker's movement,” where students are the co-creators of ideas and communities. Instead of simply transmitting specialized knowledge, we must rethink how higher education might contribute to “putting people in a position to think and inquire for themselves” (223).The final figure featured in Intellectual Populism is Zitkála-Šá, an Indigenous American writer, speaker and activist. The least documented of the figures, Stob characterizes the limited archive of Zitkála-Šá’s speeches as strategically ironic, working to secure what influence she could within the constraints of a white man's world. Zitkála-Šá was critiqued in her time for accommodating or even affirming white stereotypes of Indigenous communities. Throughout her career she wore stereotypical costumes, opted not to correct inaccurate assumptions about her identity, and espoused the overwrought metaphor of the “national teepee” as a unifying vision for the pan-Indian movement. However, Stob notes that these strategies helped Zitkála-Šá in gaining legitimacy for the pan-Indian movement and attention from various white and Indigenous American audiences that had previously dismissed her vision for civil rights. Through an appreciative read of her rhetorical strategies, Stob beautifully captures how Zitkála-Šá’s “performances invited other American Indians to identify their grievances with hers to join her in a strong, broad coalition that could secure Native lives in the twentieth century” (166). Distinguishing Zitkála-Šá’s work from a wider constellation of her Indigenous contemporaries, the chapter demonstrates the importance of exploring the ways that disenfranchised people's intellectual movements can upend the status quo. In her speeches, Zitkála-Šá repurposed white stereotypes about Indigenous Americans through Americanisms such as “God, freedom, peace, and equality” that she showed were more astutely demonstrated by the first Americans—Indigenous Americans—than by white settlers (188). While just one example of Zitkála-Šá’s rhetorical brilliance, this final chapter distills the numerous ways that intellectual populist rhetoric can encompass “the people” far beyond the narrow confides of “the people” often evoked in populist rhetoric in the United States today.Overall, Stob illuminates five different historic figures who, through intellectual populist rhetorical strategies, made compelling critiques of powerful establishments to divided audiences in their time. While looking to achieve different goals, Stob convincingly argues that it is unfair to measure these rhetors’ contributions only by their unrealized visions to change the establishments they attacked. Stob instead contours these complex characters as sometimes flawed, sometimes successful, rhetorical actors whose work forms a broad lineage of American thinkers who attempted to give “ordinary individuals a sense of agency in the pursuit of knowledge” (229). This, Stob argues, “can make a difference, even if it doesn't change the world” (229). Intellectual Populism concludes with a set of lessons intended for academics to enliven debate around the state of higher learning institutions. At the top of Stob's list of lessons is a call for academics to build broader coalitions with communities in “physical spaces” and “face-to-face assemblages,” urging us not to “stay isolated on the carefully manicured lawns of college campuses” (222). Stob's words, ironically published mere weeks into the first COVID-19 lockdowns in 2020, continue to serve as an important reminder to all of us, and our institutions, that our siloed intellectual communities must continue to adapt, diversify, and expand in order to serve the many and not just the few.

    doi:10.14321/rhetpublaffa.25.4.0127
  3. Caricature and National Character: The United States at War
    Abstract

    In his Caricature and National Character, Christopher J. Gilbert contends that caricature can help us understand, address, or, at least, observe the tension between a national character defined by the promise of democratic peace and by the stubborn persistence of war. Through the comic looking glass, caricature reveals American national character both for what it is and for what it could be. Reveling in the ugly realities of xenophobic, uber-masculine warrism, racism, and the sometimes demagogic impulses on which American national character rests, caricature refuses the mythologies of American exceptionalism, righteousness, and democratic idealism. Caricature asks audiences to see the imperfections of the American experiment not as abhorrent accidents of democracy gone occasionally wrong but as essential features of our national character. Caricature reminds us that war is who we are.Gilbert's book is divided into four case studies, each taking an individual caricature artist's work in turn. In the first analysis, Gilbert considers perhaps the most iconic representation of American identity, Uncle Sam. In the second, he turns to the work of Theodore Geisel and his strange animals compelling Americans to support involvement in WWII. In the third, Gilbert analyzes Ollie Harrington's use of images of Black children to reframe and refocus conversations about Vietnam through the lens of racism at home. And, in the final case, he turns a critical eye to Ann Telnaes's comic critiques of the War on Terror and the self-professed war presidencies of George W. Bush and Donald Trump.In his first analysis, Gilbert engages with historical representations of American identity vis-à-vis the oft caricatured figure of Uncle Sam. In particular, he focuses on James Montgomery Flagg's famous “I Want You” poster as a cultural touchstone connecting American national character to war. As “a rhetorical vessel for the body politic” and the “face of [American] militarism,” Uncle Sam projects a version of American identity that is paternal, white, and decidedly pro-war (46, 38). What is more, the image of Uncle Sam demanding (commanding) democratic citizens to join the US war effort flies in the face of a national character built around individual liberties and democratic ideals.From the nation's cartoon uncle to its cartooning doctor, Gilbert's second case study takes up the remarkably xenophobic, misogynistic, and patently racist WWII-era caricature of Theodore Geisel. As with Flagg's Uncle Sam, Geisel's caricatures featuring awkwardly proportioned animals, insects, and machinery ask readers to embrace the necessity, perhaps even the allure, of war. Although better remembered as the author and illustrator of beloved children's books and graduation presents (Dr. Seuss), Geisel's caricatures, goading the nation into joining the war effort while shaming isolationists and politicians, present readers with a national character caught between the absurd reality of war and the banality of its centrality to the American experience.In the third chapter, Gilbert considers the cartoons of Oliver “Ollie” Harrington. Harrington's caricatures, in addition to his popular character Bootsie, prominently feature Black children, recasting American war culture as a racist war on American culture and Black Americans in particular. Emphasizing the innocence and naïve wisdom of children, Harrington's drawings reveal the limits of the democratic promise for Black GIs returning from war abroad to find their children at war at home. Further, relying on children as focal points, and Black children in particular, Harrington's art dances along the insider/outsider divide offering a powerful self-critique that emphasizes the all too real consequences of American warrism for Black children who are otherwise excluded from the iconography of national character and from the demos in general. As Gilbert explains, such caricatures expose the whiteness of American war culture and national character while reminding audiences that “all war is cultural war” (135).In the final case study, Gilbert focuses his attention on Ann Telnaes's caricatures of George W. Bush and Donald Trump, the self-professed “war presidents” of the War on Terror. Drawing “the people” through the person of the president, Telnaes's images emphasize the egoism and self-interest of the “American Idiot” that contrasts the collectivist impulses of democracy. Her renderings of Bush and Trump as would-be despots bedecked in jewels, capes, and crowns surrounded by adoring courtier toadies represent the president as an appropriately naked emperor king or, in the case of Trump, the Queen of Hearts. Relying on farce, Gilbert argues that these metonymic critiques of national character through the lens of the national leader highlight the false greatness, the inflated ego, and the self-proclaimed exceptionalism on which American national character rests and which cannot hold up to the scrutiny of war.Readers—especially those interested in editorial cartoons and comedy—will find Gilbert's critiques of Flagg, Geisel, Harrington, and Telnaes productive extensions of any number of conversations about visual rhetoric and visual metaphor. His critiques model the utility of tracing a particular artist's sense of humor and approach to a subject over the course of its historical arc. Together, they make a strong case for the utility of caricature as a funhouse mirror amplifying the particular absurdities of American democracy and identity that otherwise can be obscured by the lens of political discourse and public address. For comedy scholars, Gilbert's critique offers ample evidence for arguments regarding laughter's capacity to disrupt the established expectations of dominant discourses rendering them rigid, mechanical, or fixed in place. Such comic disruptions create opportunities for critique by asking audiences to consider both how things appear to be on the surface and what they conceal from view simultaneously.1 Critics of war rhetoric, too, will find Gilbert's book useful. His argument that caricature reveals the United States for the war culture that it (always) is, and that war functions conceptually as a caricature of democratic peace, are likely worthy of connecting to even non-comedic texts.In terms of shortcomings, Caricature and National Character almost certainly leaves someone's favorite caricaturist on the cutting room floor. Readers might expect to find more about Herb Block, Thomas Nast, and Gary Trudeau, for instance, than they will in these pages.2 This is an all-too-common problem for any book that takes an historical approach to popular culture; for the most part, Gilbert gestures towards these and other artists in contextualizing his criticisms. Perhaps more importantly for this reader, the omission of the Obama era of the War on Terror feels like a missed opportunity. Framed by Telnaes's caricatures, which featured Bush and Trump much more prominently than Obama, Gilbert's case study works as a critique of the presidency and, by extension, the people it represents. As a treatment of the War on Terror, however, addressing Obama's role as merely an extension of the Bush doctrine leaves open questions about the rise of drone warfare, partisanship and the presidency, and, perhaps more importantly, war's capacity as caricature to cut through the contradictions of a presidential discourse that professed a desire for the end of war and policy that perpetuated it. Obama's War on Terror, in this way, might be read as a caricature of his war rhetoric and, in so doing, offer evidence of caricature's critical utility for scholars of rhetoric and war beyond the context of comedy.In total, Gilbert's book offers a particularly powerful argument for the utility of caricature as a way of peeling back the mythological layers of national character to reveal more clearly the lived realities of a nation and its character. Caricature, like comedy generally, exists alongside dominant narratives and mythologies as a ready critique of the excesses of nationalism and exceptionalism. In particular, caricatures of war remind audiences that war both is and is not a caricature of culture. War is at once the worst possible expression of democratic cooperation but also, at least in the case of the United States, part and parcel of the national character—an exceptional and yet unremarkable feature of what it is to be American. Reveling in the ugliness of war so often veiled by discourses that encourage audiences to overlook or all together ignore the gruesome realities of war and national character, caricature challenges audiences to look at war, to look at culture, to look at the nation—especially when the looking is hard to do.

    doi:10.14321/rhetpublaffa.25.4.0132
  4. Color Blind: Political Realism, Epistemic Racism, And Rhetorical Salience
    Abstract

    Abstract The rhetoric of any academic discipline can involve epistemic distortions and blind spots, including a tendency to obscure systemic racism. The doctrine of political realism from the discipline of International Relations is an influential example. Realism relies on several rhetorical devices, including a structural distinction between rhetoric and reality, a modality of abstraction, and the trope of anarchy/hierarchy. These provide both a compelling theoretical framework and a discursive program that obscures race and racism. Realist discourse operates further through several dimensions of rhetorical salience that are modulated by changes in context. Foreground, background, ambient, and ontic salience provide multiple registers for inscribing realism. Realism's lack of reflexivity in disciplinary, governmental, and public arenas adds to its power and its defects. Exposing the rhetorical constitution of realism and its architecture of non-knowing raises challenges not only for realism but also for rhetoric. These include avoiding the inscription of realism and racism within rhetorical inquiry and avoiding epistemic hubris in the self-definition of rhetoric as a discipline.

    doi:10.14321/rhetpublaffa.25.4.0001

September 2022

  1. Freedom As and Against Democracy
    Abstract

    As Annelien de Dijn tells it in her Freedom: An Unruly History, the political story of the West has been written between two concepts of liberty—one democratic, the other modern.1 The first of these dates to ancient Greece and Rome and defines freedom in terms of democratic self-government. In this understanding, citizens are free to the degree that they are able to participate in the selection and maintenance of the laws to which their community is subject. Unlike slaves—and understood, in fact, as their political opposite—free citizens are empowered to act in the public square. They have the agency to acquire knowledge, to form opinions, to take stands, to persuade others, and perhaps thereby to assist in guiding the course of the state. Along the way, they may enjoy the satisfaction and assurance that accompany the free practice of their citizenship on equal footing with their countrymen, who enjoy that practice as well. This democratic concept of liberty was the original of Western civilization, and remained dominant across the two millennia that followed.Its usurper is de Dijn's second concept, with advocates as ancient as Plato but without widespread purchase until the turn of the 19th century. This modern concept defines freedom in terms of non-interference from the state. For proponents of this view, citizens are free only to the degree that laws do not bind them, effectively casting government of whatever sort as the antagonist of liberty. Following the turmoil of the 18th century's Atlantic Revolutions, especially the Terror in France, political thinkers including Benjamin Constant and Edmund Burke reacted to democratic excess by locating freedom within the private individual. Though others have traced this development to the Protestant Reformation and the emergence of market economies, de Dijn asserts that it is best understood as a counterrevolutionary riposte. The presumption that individuals must be prioritized and popular power contained has been widely touted ever since. Today its influence is carved into our increasingly undemocratic institutions.Unsurprisingly, then, this story of long rise and short but dramatic decline follows a trajectory similar to that of rhetoric itself. Crafted by the Greeks and refined by the Romans, democratic freedom fell out of favor in Medieval Europe but bounced back during the Renaissance, found champions during the Enlightenment, and provided the vital theoretical framework for a generation of revolutionaries who were defiant of subjugation and committed to self-government. In rejecting monarchy, the architects of the United States insisted also on a degree of popular sovereignty. And in securing the franchise for (some) citizens, they built a political system in which persuasion matters, in which good ideas and rhetorical polish could wield real influence. Attractive to the rank-and-file, this model worried the elites, who quickly set to work fortifying their institutions against the mass. Early in the 21st century, their legacy survives in gerrymandered districts, disproportionate Senate representation, the Electoral College, and the passage of state-level voting restrictions, including thirty-four new laws across nineteen states in 2021 alone.2 Because rhetoric and democracy are so closely linked, the deterioration of democratic freedom unavoidably presages the forfeiture of rhetorical power.De Dijn's narrative is clearly oriented around this sense of loss. She recalls the Atlantic Revolutions as a collective eruption of democratic potential, ultimately confounded by internal complexities and class antagonisms. If the modern conception of freedom was first animated by fears of democratic anarchy and mob rule, it was refined and popularized by continental liberals such as John Stuart Mill and Alexis de Tocqueville, who were anxious at the plight of powerless minorities. Adopted then by Federalists and Whigs, it was made to serve primarily as a rampart around the wealthy and a check upon the rest, effectively recasting equality as a threat to liberty rather than its actualization. Challenged by radical movements including abolitionism, women's suffrage, and labor, modern freedom was revived during the Cold War and represented by a fresh host of intellectual advocates. “Today,” de Dijn laments, “the West's most ardent freedom fighters (who are now more likely to call themselves conservative than liberal) remain more concerned with limiting state power than with enhancing popular control over government.” Indeed, freedom now serves as “a battering ram against democracy” rather than its raison d’être.3Long and sweeping but precise and detailed, de Dijn's account provides an illuminating backstory to the present, a compelling context in which to understand what's happening now.4 In the United States and Western Europe especially, diversifying populations are altering the composition of the citizenry and so threatening the traditional, hegemonic whiteness of the power structure. In response, resurgent rightwing movements and politicians are relying on restrictive institutions to save them and the modern conception of freedom to justify that project. By insisting that government remain small and its purview limited, by creatively sorting and containing the voters, and by challenging the legitimacy of elections themselves, the dominant agents of the American Right have worked hard to constrain democratic freedom and to secure their advantages. Over the three sections that follow, this review will consider their progress within three specific venues, applying de Dijn's two concepts of freedom to the work of rhetorical scholars examining politics, religion, and education in the United States.In politics, modern freedom is advocated most assertively by the Republican Party and most aggressively by those at the rightward reaches. In 2010, a group of these activists posted a “Contract from America” online, ostensibly revising and updating the 1994 “Contract with America” that had helped to prompt a conservative surge in Congress. Calling for a variety of crowd-sourced initiatives and claiming to speak for “the people,” this document articulated an agenda attractive to a narrow set of demographics, demanding to preempt the sort of democratic deliberation that might more accurately reflect the will of a diverse nation. At the outset of his I the People: The Rhetoric of Conservative Populism in the United States, Paul Elliott Johnson characterizes the Contract in familiar terms. It “figured the relation between the freedom of the population and the authority of government as one of inverse proportionality,” he writes, meaning that, “the less ‘the people’ are governed, the freer they are.” Surveying a short list of policy goals including fewer regulations, lower taxes, and the repeal of the Affordable Care Act, Johnson notes that, together, these imagined the “real” population of the United States to be “a set of radically autonomous individuals united in their possession of liberty,” with economic and popular liberty fashioned identically and used interchangeably throughout.5 For the Tea Party and its legacies, freedom has meant nothing more or less than the removal of government constraints from personal and corporate activity, consistent with a set of assumptions about who these persons and corporations are supposed to be. Fully realized, theirs is a world in which one does whatever one wants, provided only that one is one of us.For Johnson, this atomized collective is the animating ideal of conservative populism, a rhetorical mode through which a distinctly white, masculine resentment is gathered and arrayed against a nefarious liberal establishment. Cast at once as both central and marginal, the subject of this discourse is the disenchanted silent majoritarian, the white citizen with an empowered self-concept but without power itself, or at least without power in proportion to certain others with more than they deserve. “By positing a population simultaneously sure of its identity, positioned outside or beyond the messy world of politics, and in possession of a vitality self-same with freedom,” Johnson writes, “conservatism's ‘people’ is oriented with hostility toward the democratic side of the liberal democratic equation.”6 Conservative populists speak the languages of grievance and privilege, claiming entitlement unbound by accountability and indignant at restraint, especially when delivered with official sanction on legal ballots. Reproved once-too-often by electoral defeats, their rhetorical fetishization of freedom must be either abandoned entirely or validated through anti-democratic violence. In October of 2021, at an Idaho rally featuring conservative media figure Charlie Kirk, this tension was expressed succinctly by an audience member who asked his demagogic host, “When do we get to use the guns?” When the crowd responded with laughter and applause, the befuddled young man assured everyone that he was purely in earnest. “That's not a joke,” he said. “I mean, literally, where's the line? How many elections are they going to steal before we kill these people?”7 Here de Dijn's image of the battering ram becomes especially evocative, updated, and weaponized.Though populism as a rhetorical style is traditionally deployed by mass movements against elites, conservative populism draws its boundaries vertically, uniting a portion of the mass with a portion of the elite and activating race as the applicable category for exclusion.8 If the modern concept of freedom has traditionally proven useful to the white managerial class as a means to reinforcing its prerogatives, it has also attracted the white working class with promises of autonomy and status. In each case, the appeal pledges to relieve a self-consciously self-reliant and overwhelmingly white faction of any obligation to the maintenance of a welfare state that, they suppose, caters primarily to black and brown people who do not want to work. Johnson assigns race a central role in his analysis, situating the rhetoric of conservative populism within a larger biopolitics that aligns whiteness with life and blackness with death. The white and the black circulate ominously within the conservative worldview, constituting discourses that inform and mobilize the conservative “people.” If past theoretical treatments of conservative rhetoric have understated these racialized dynamics, I the People centers them.To make his case, Johnson surveys key moments in conservative history, starting with Barry Goldwater's 1964 presidential candidacy, proceeding through Ronald Reagan's 1984 landslide victory, through Newt Gingrich's 1994 takeover of the House, through Tea Party opposition to Barack Obama in 2009, and, finally, an analysis of Donald Trump as candidate and executive. Overall, Johnson convincingly charts a rhetorical trajectory most notable for its consistency, arguing against those who claim that conservatives learned identity politics from the Left or who cite Trump as a one-off perversion of an otherwise rich and nuanced intellectual legacy. On the contrary, Johnson argues, the conservative tradition in the United States has long been driven by the same impulses that drive it today, including overt commitments to whiteness and masculinity, to hegemony and marginality, to individualism and freedom as against government and its pretensions to the common good. Stirred and mobilized still by a dogged populist tone, the movement today is the same as it ever was, if further amplified and pronounced. Proponents of democracy should be candid about what conservative populism is, and responsive to the threats that it poses.Among religious constituencies, the modern conception of freedom has been received most warmly by white evangelical Christians. Remarkably active and reliably Republican, white evangelical voters have ensured the election of conservative presidents from Ronald Reagan to Donald Trump. Their support proved especially decisive in 2000 and 2016, a pair of contests in which the President-elect lost the popular vote while clinching the Electoral College.9 After the latter race, in particular, when exit polls revealed that 81 percent of self-described white evangelical voters had gone for Trump, the racial, religious, and political identities had become so deeply entangled that pastors, pundits, and scholars were moved to revisit the age-old question of what, exactly, an evangelical is.10 For critical observers both within and without the fold, such an examination was necessary to explain how the teachings of Christ could possibly have moved millions into the politics of Trump. In the years since, books pledging to answer the central questions have been published to impressive sales and critical acclaim.11 One of the most recent and most nuanced has come out of rhetorical studies.In her Decoding the Digital Church: Evangelical Storytelling and the Election of Donald J. Trump, Stephanie A. Martin suggests that white evangelical voting behavior is intelligible, at least in part, in the light of evangelical sermonizing. Following the dramatic housing market collapse of 2008, Martin wondered whether the “Great Recession” would prompt white evangelicals to question the linkage between their theological and economic commitments—their concomitant beliefs in the holiness of God and of free markets. Between 2010 and 2018, she transcribed and analyzed hundreds of sermons delivered in evangelical megachurches across more than three dozen states, coding specifically for economic themes.12 Because these large churches are joined weekly by such a high volume of congregants, their discourses would provide a useful window into demographic thought and practice. And because their sermons are streamed and archived online, they would be easily accessible from home. In 2016, Martin attended to election framing as well, performing the analysis that eventually culminated in a different sort of project.Decoding the Digital Church a pair of key to the The first is that, because white evangelical megachurches are for conservative citizens, they as for the of ideas and assumptions that circulate in conservative in the to the in the these reinforcing a high degree of rhetorical or what Martin de In this made by or on with made by the on the between and politics long Though have agency in their they are also to the and of the people in the a that further the of and And because the of the and most churches make their sermons for their work is and by of as well. the conservative discourse second is that, in 2016, the political of a a rhetoric of active to the questions and of the The of most evangelical not Trump for the they delivered of an otherwise that their political while guiding their to the the of is an he by God and for by committed citizens, and who have to this and citizens should the that, this the were If by the on he so do The are the are and the is not finally, the an tension between his first two it in the his to vote their vote the and God with the the to vote as the active of the the assurance of delivered the effectively and fears and the from any accountability for the by the and candidate that their political would persuade them to one of this story is that the linkage between white evangelical identity and Republican by by by the collapse of religious and by certain to further a rightwing religious politics more committed to hegemony than to in to and by this is likely to back that small government and the to would not to be be only that they are Their provides a against the education is the of democracy have themselves, once as of Conservative advocates of have that, as should be able to their to a of their either public or to the In this way, would be within an driven by market to and or the democratic that should be and through the movement to power from and it to thereby education into in which de modern conception of freedom to the democratic his and the of How characterizes the as a between of public The first is best represented by John who that democracy with public education as an for this rather than for and have been made to of as community Because everyone in a is in the citizens are into with their and are in the generation to is to to the about how should be and are from the as in the larger public Their is their influence on an to and They in a citizens, working to an system through which citizens are second is represented by and the who first of as a means to education books such as and to and of the the to in the and while individualism as a means to economic and political the driven as an in a world of collective they imagined an in which citizens may act and without by individuals would be free to their it by and by more than personal And because individuals in a with and other the to them as They this with from a pair of and the By for and by to with a set of and they that any community could citizens an of in which to a generation of of community the democratic and are of different his analysis of and that the of the market and the on which as as the by the in a Though the United States is to a tradition of and our does the and work of we our means of education around without in the community as a that, in to democracy as a of we to practice it at the starting with the should be to and of with education advocates in that the democratic has but that it has to be the best to American education would be to with democratic institutions and then their and than and such a system would young citizens in and to in which individuals rather than certain individuals to the of the the market in education a variety of to public these are and by a common rhetorical They are in a that has proven useful for conservative notes that, their the deployed the style of a of and by “the and of individuals the of In this means that they their as in a market framework that Unlike who are to themselves in and market that appeal to a and Their key are to driven by and of with American beliefs and Their on individuals and as political and economic has If their is to be proponents of democracy in any must to their with and is not a in any case, and with at the many to speak or years from these about the decline of American democracy may either or Their critical on the American Right and its advocates in the Republican Party may either or it is to if only for the of that the scholars that American democracy is in and that the is a may more a to American politics be only of For citizens to understand the across a of the books are each of them, the threat to democracy is animated by a of or at least a of of and proponents of this modern conception the as and able to and act in the world without from others or by of both political and economic this freedom the two into a with a of and to citizens as and to an identity, it is white conservatives that they built this and to that this was built upon a set of and that, in this education should and these a subject to market and to this concept of freedom may the of its American have proven and and against large that our to the by modern freedom is a of democratic the once and In a diverse democracy the and of of In the United States, a and of those citizens may still check the conservative populist The for such are narrow and and their through constraints at from voting and through the dogged of the and the power of the Electoral Their will about in the the of and that rhetorical scholars in their from public and composition through and In that this is the sort of for which rhetorical is The is but the by the maintenance of democracy in to those the of democracy its death. books a call to

    doi:10.14321/rhetpublaffa.25.3.0167
  2. Heritage and Hate: Old South Rhetoric at Southern Universities
    Abstract

    On the wall of a large lecture hall at Indiana University, Bloomington hangs a painting that includes in its background a depiction of a Ku Klux Klan rally, complete with a burning cross and hooded Klansmen. The painting, titled “Parks, the Circus, the Klan, the Press,” is one of twenty-two mural panels depicting Indiana history that were created by Thomas Hart Benton for the 1933 Chicago World's Fair and later installed in three locations across the university campus. In the most recent debate about the panel, defenders argued that removal would amount to censorship and, furthermore, would mean the destruction of the painting due to its material fragility. Critics argued that it should be removed because hateful imagery has no place in learning spaces, and classrooms must be welcoming to all students. Ultimately, IU administration decided to leave the panel on display but to convert the lecture hall “to other uses beginning in the spring semester of 2018.” They argued that “repurposing the room is the best accommodation of the multiple factors that the murals raise: our obligation to be a welcoming community to all of our students and facilitate their learning; our stewardship of this priceless art; and our obligation to stand firm in defense of artistic expression.”1 As the outcome of the administration's compromise, “Parks, the Circus, the Klan, the Press” hangs in a largely unoccupied room as a depiction of a hate-filled chapter of Indiana's past, hidden, as it were, in plain sight.IU's Benton mural is one local instantiation of national debates around what to do with representations of and homages to racism in the United States: one side argues for the value of historical and cultural significance; the other argues against honoring representations of racism and hate. While physical sites are often central to the public conversation around what to do with the symbolism of the United States’ racist history, Stephen M. Monroe smartly demonstrates in his excellent new book Heritage and Hate: Old South Rhetoric at Southern Universities (2021) how unexamined semiotic traditions can covertly sustain racist hegemony within the discursive practices of our institutions.Examining the discursive practices of his own local community at the University of Mississippi, Monroe asks how we can persuade more white people in the silent majority to become educated and engage in conversations about racial equality and justice (220, 221). In answer, he recognizes that we probably need both radical activism and reconciliation. However, he also insists that scholars of language and rhetoric have a responsibility to respond and act from within their local communities. His intention is “to push readers firmly away from passive acceptance of semiotic traditions and toward purposeful consideration and confrontation of those semiotic traditions” (13). Indeed, this book makes an important contribution to a vision of rhetorical scholarship that aims at producing legitimate cultural change. Monroe's intervention is multidisciplinary, targeting the fields of both rhetoric and Southern studies, and his contribution is triple-layered. He brings the disciplinary knowledge of rhetoric to bear on the interdisciplinary field of Southern studies; he brings a thorough example of archival work in institutional history to the field of rhetoric; and he models the kind of locally-situated rhetorical intervention he imagines in his call for readers to interrogate our communities’ stakes in the perpetuation of racism across the nation.The central theoretical thread of Monroe's argument—a thread that applies beyond the confines of racism—is that history, language and symbols, and communal identity are interdependent. Combining methods of critical discourse analysis, rhetorical analysis, and archival research, he argues that Old South rhetoric, or “confederate rhetoric,” continues to circulate and sustain racist communal identities across the US South, specifically at the region's universities. Because the semiotic traditions of confederate rhetoric “often create stasis or even reversion,” he explains, institutions’ abilities to achieve racial progress is slowed (13). In other words, confederate rhetoric and racism sustain themselves and each other by hiding in plain sight: in university nicknames and yearbooks, in the guise of school spirit, in Southern collegiate traditions, and, in IU's case, depictions of the Ku Klux Klan.A significant strength of Monroe's project, in fact, is his archive. Over the course of the book's seven chapters, he examines university nicknames, yearbooks, cheers, and historical figures, demonstrating how such semiotic traditions constitute an archive of racist hegemony. He begins, for example, by tracing the history of The University of Mississippi's nickname, “Ole Miss,” to its appropriation from a term used by enslaved Black people to refer to the wife of a plantation owner. He follows the evolution of the name through yearbooks from 1897 to the present day to illustrate how the term covertly sustains racist attitudes. Reading the circulation and solidification of “Ole Miss” through the lens of Laurie Gries's work on virility, Monroe argues that “the term grew in vitality and consequentiality throughout most of the twentieth century, but it did not transform in any substantial sense. Instead, after being appropriated and going viral in the late nineteenth century, ‘Ole Miss’ became and still remains a force for ideological stabilization and stasis” (37).2 Because the term has not been interrogated by the larger university community, as analysis of the archive demonstrates, year after year its racist connotations remain palpable but easily disregarded by that community.Keeping his archival focus on his own institution, Monroe next examines the tradition of the “Hotty Toddy” cheer at the University of Mississippi, explaining how “indexicality is a semiotic phenomenon always at work” (66). “Indexing makes certain meanings always available,” he writes, “or when viewed from another angle, always unavoidable” (66). Thus, for example, the confederate rhetoric within the “Hotty Toddy” cheer is stabilized with each discursive use, indexing a racist agenda. As Monroe puts it, “When white people at the University of Mississippi hurl a beloved cheer against Black classmates, the cheer itself fuels and performs punitive cultural work and redefines itself in ways that are not easily revised or redacted” (66). This quality of the linguistic markers points to an evolving thread in the book's argument: discourse serves the purposes of emergent identity constitution. Each time members of the community cheer “Hotty Toddy,” they “are not simply reflecting identities previously assumed but are reiterating publicly and socially a collective identity that emerges and strengthens again and again with every interactive performance” (68). Because of indexicality, to utter the nickname “Ole Miss” or to cheer “Hotty Toddy” can serve at once to demonstrate membership in the (white) UM community and to exclude others.Even as performances like the “Hotty Toddy” cheer constitute and strengthen communal identity, Monroe expertly emphasizes a more sinister function: historically indexed acts of racism enable those in positions of power and privilege to deny its systemic nature by arguing that such events are isolated. To illustrate, he analyzes a six-year period (2010–2016) in which a series of racist events and protests took place at the University of Missouri. In recounting these incidences, Monroe highlights how university administrators minimized the string of events as isolated and unreflective of the larger university community's values. Likewise, he returns to the controversy over UM's nickname, “Ole Miss,” to show how confederate rhetoric is “naturalized within discourse communities, turned into common sense, and thereby protected from controversy” (112).Monroe analyzes two additional traditions at the University of Mississippi—Blind Jim Ivey and the flying of the Confederate battle flag—to illustrate that the indexicality of racist events cannot be minimized without symbolic and material consequences. He argues that “[w]ithin a community that reveres tradition, one way to shelter a problematic word or symbol is to place it beneath the protective notion of tradition” (143). When Blind Jim Ivey and flying the Confederate battle flag are synchronized into a false sense of historical continuity with other traditions, rather than the truths of their histories confronted and eliminated, they continue to serve as racist ideological symbols. Confederate rhetoric itself, in fact, becomes a tool for synchronization that elides the power that white people continue to wield in the South and the United States at large. “Rather than providing voice and agency to minorities,” Monroe writes, “‘synchronization elides all kinds of possible voices’; it creates undemocratic absences. It silences” (165).While confederate rhetoric certainly silences, Monroe skillfully uses his archive to reveal the complexity of how such rhetoric sustains itself. By returning to yearbooks as archival records of a university's culture and pointing out how racist images in yearbooks are reflective of a culture that openly encourages racist displays, Monroe is able to argue that institutions scapegoat individuals while, in reality, racist acts have long been sanctioned by the larger community. Thus, individuals who face repercussions today for past racist acts “were not sources of discordant messages of hate and exclusion, but were, instead, conveyors of conformist messages” (169). Even so, he characterizes personal interactions as potential sites of redemption and transformation: “Moments of white realization and conversion,” which occur most effectively at the interpersonal level, “must be multiplied within southern communities if the region's long traditions of confederate rhetoric are to be substantially weakened or eliminated” (183, 184). We must recognize that racism is institutionally sustained while acting on the progressive potential of interpersonal engagement.In the final chapter, Monroe turns the book's focus back on himself. Recognizing his “layered levels of privilege and power” as a “white male, cishet, tenure-track scholar who has held multiple administrative positions at a research university,” he asks: “what will I do with that privilege and power?” (189). Heritage and Hate: Old South Rhetoric at Southern Universities is an attempt to begin that difficult and indispensable work. He calls upon other scholars of language to perform similar tasks, arguing that white people have the power to change confederate rhetoric and language scholars should advocate for that (201). Through his archival analysis of Southern collegiate history and traditions, Stephen Monroe offers a valuable model of situated scholarship for rhetoricians hoping to effect cultural change at their own institutions.

    doi:10.14321/rhetpublaffa.25.3.0187
  3. Deportable and Disposable: Public Rhetoric and the Making of the “Illegal” Immigrant
    Abstract

    Discussion of immigration is never contained to politics about migration, nation, and inclusion/exclusion. Indeed, because immigrants to the United States have frequently been framed as racially different in relation to white Americans, immigration discourse is perpetually saturated by race and racialization. Lisa A. Flores's new monograph, Deportable and Disposable: Public Rhetoric and the Making of the “Illegal” Immigrant, meticulously studies public political framings of Mexicans and Mexican Americans across four historical moments of “crisis,” showing how public discourse racializes Mexicans and their descendants along the lines of deportability, disposability, and illegality.Employing constitutive rhetoric and a lens of racial performativity, Flores examines early- to mid-twentieth century newspapers, periodicals, and government documents. Flores traces how “rhetorical climates of deportability and disposability, or those constellations of discourses, cultural practices, laws, and policies that coalesce to produce and maintain constitutive spaces,” racialize Mexicans and Mexican Americans as “illegal” (9). In doing so, Flores's historical analyses identify the figures of the “illegal alien,” “zoot suiter,” “bracero,” and “wetback” as rhetorical sites through which this racialization is constructed and invoked (4). This analysis also allows Flores to identify the role of what she terms “body logics” and “mobility logics” amid a dichotomy of desire for Mexican labor and disgust of Mexican presence (13, 15).Taken together, Flores's monograph offers multiple contributions to scholarship. First, Flores presents rhetorical and race scholars, as well as the public, with a genealogy of the ways in which Mexican “illegality” came to resonate in American political discourse. Second, Flores draws previously undertheorized linkages between the racialization of Mexicans and Black Americans. Third, Flores offers a compelling case for why we ought to view racialization as a fundamentally rhetorical process. Consonant with Flores's article on the imperative of racial rhetorical criticism, this argument reiterates rhetoric's power as a discipline capable of grappling with the complex process of race-making.1 In Flores's words, if rhetorical regimes of deportability and disposability racialize Mexicans as illegal, then “that constitution is rhetorical, an effect of discourse” and rhetorical analysis is well-equipped to probe racialization (5).Deportable and Disposable's first chapter argues that in the 1930s a “rhetorical climate of deportability” spotlighting the figure of the “illegal alien” set the stage for the racialization of Mexicans into illegality (23). After the passage of the 1929 Undesirable Aliens Act, public governmental and media accounts put forward an image of Mexicans as both inherently inferior in “essence and character” as well as “criminal” (33, 35). This process was buttressed by deportation and repatriation campaigns. Deportation raids associated Mexicans with illegality, since Mexicans were deported for not presenting legal documentation; this even though carrying legal documentation was uncommon given the previously lax enforcement of immigration laws and the relatively recent criminalization of undocumented entry (35). At the same time, Flores also claims that Mexicans “perform[ed] that illegality through repatriation, their allegedly willing departure” (29). Combined with a body logic stating that Mexicans were intrinsically inferior and a mobility logic stating that Mexicans spread in scope as they “move across the space of the nation,” public campaigns and pronouncements made Mexicans an inferior, growing, and mobile criminal threat (33).Chapter 2 centers on the figure of the “zoot suiter.” Flores argues that discursive framings and violent responses to zoot suiters racialized Mexicans and their descendants as threatening and disposable (50). During the 1943 zoot suit riots, Los Angeles media and national news coverage fashioned zoot suiters—typically equated with Mexican American youth—as a sexual, masculine, violent, and unpredictable threat to white women, the city, and the nation (66, 67). Zoot suiters, and therefore Mexicans, then, were transformed into threats through tropes of “Black masculinized violence” (66). One media account, for instance, portrayed sailors as assaulting zoot suiters in retaliation for attacks against white women, who were previously represented in the cultural imaginary as threatened by Black men (69). In this account, the zoot suiter provoked a “justified defense.” Given the “threat” posed by zoot suiters, the sailors’ attacks framed whiteness and its concomitant violence as a source of “hope:” “superior, justified, legitimate, even powerful” (152). And as with “illegal aliens,” zoot suiters were once again marked by body and mobility logics. This, time, though, Flores notes that the identifying bodily marker was sartorial and that the mobility marker was instead the threat of “unpredictable” violence.Chapter 3 turns to the figure of the bracero and its implications for Mexican racialization. Unlike the “illegal alien” and the “zoot suiter,” Flores writes that the 1940s wartime bracero was received positively. Still, two prominent reasons behind the public and media celebration of the bracero resulted in a harmful racialization of Mexicans as deportable and disposable. Braceros were celebrated in part because they were synecdochally “reduced to the abstraction of their labor,” and they were conceptualized as temporary workers that “would go home, voluntarily and willingly” when they were no longer needed (82, 113). Thus, even though the body and mobility logics of the bracero did not frame the Mexican laborers as violent threats—the bracero was a Mexican person “eager to labor” whose movement was “carefully” monitored and controlled—these logics reinscribed Mexicans as inferior, deportable, and disposable (115, 103). And, as Flores points out, this racialization yet again relies on a trope key to a colonial American construction of blackness: in this case, that of the “happy slave” (105).Chapter 4 turns to Flores's final figure, the 1950s “wetback.” Flores argues here that the term “wetback” accrued the meanings associated with the previous figures and presented the nation with a non-white economic and criminal threat (143). Because “wetback” emerged after the earlier terms of “illegal alien, “zoot suiter,” and “bracero” had all produced “existing racializations,” it absorbed those meanings but also “extended and complicated” them (119). To illustrate, like “illegal alien,” “wetback” involved the “intersections in bodily logics . . . with mobility logics” such that “anxiety emerged in . . . the ways in which border rhetorics produce difference that is both on the body and exceeding the body” (142). That is, both the “illegal immigrant” and “wetback” were “criminal” figures who were dangerous because their movement traversed the nation (125, 126). However, Flores explains how “wetback” is not strictly reducible to the “illegal alien.” Like the bracero, “wetbacks” had a reportedly visible “primitivity” that assured the realness of race and racial difference (143).In her conclusion, Flores contemplates the “contemporary discursive departure” from the terminology of the four figures she analyzes and offers three potential interpretations regarding this departure's significance (155). First, Flores writes that humanizing narratives and the terminology of “family” and “children” may prompt sympathetic identification with recent immigrant family units and their children (156). Second, Flores provides the possibility that the “instability” of Mexican racialization is yet another mechanism of the “deportation regime” (156). Stated differently, Mexican racialization has always contained an “ambivalence” between desire and disgust that enables race to be “made and unmade” in the service of capitalism and nationalism (156). Third, Flores offers the disconcerting possibility that the figures of the “illegal alien” and “wetback” are no longer necessary because they have “achieved considerable ontological security” (157). In other words, illegality and deportability may now be “so firmly attached to all Latinx bodies” that the racial performative terminology is no longer necessary (157).Deportable and Disposable is useful for scholars and non-academics alike seeking to understand the historical and rhetorical processes behind Latinx racialization. Flores's attentiveness to language and detailed explication of racialized sociological dynamics can engage scholars as it can also introduce complex ideas to non-experts. For instance, it should not be lost on readers that Flores's monograph makes a compelling case that racializations are functions of discourse and that the discipline of rhetoric therefore can and should theorize historical as well as contemporary racializing discourses. In addition, Flores deserves credit for uncovering the rhetorical mechanisms through which illegality became a salient focus in immigration discourse. Sociologist Edwin F. Ackerman argues that, in much scholarship on the “illegal alien,” there exists an assumption that emphasis on illegality achieved widespread circulation because of the semantic and rhetorical “qualities [of “illegal alien”] as a discursive formation.”2 According to Ackerman, this assumption characterizes work by Lina Newton; Hugh Mehan; Douglass Massey, Jorge Durand, and Noland Malone; and Joseph Nevins.3 However, Flores's work resists this assumption and offers a corrective by demonstrating how public discourse coupled with deportation and repatriation campaigns tied Mexicanness with illegality despite undocumented entry previously being treated as a “technical flaw” rather than a moral failing.4

    doi:10.14321/rhetpublaffa.25.3.0192
  4. Arguing with Numbers: The Intersection of Rhetoric and Mathematics
    Abstract

    Part of the RSA series in transdisciplinary rhetoric, this volume brings together the insights of a diverse group of rhetorical scholars exploring the rhetorical dimensions of mathematics. There is no single perspective or approach on display as the reader is presented with studies of the rhetoric of mathematics as well as the use of rhetoric in mathematics and the rhetorical nature of mathematical language. These three prongs structure Edward Schiappa's foundational paper that explicitly informs the work of several contributors to the volume. In addition to these essentially theoretical explorations, the volume is rounded out by prescient applications that reinforce the topicality and importance of the subject matter. But any full review of the collection must begin with Schiappa's analyses.To the casual reader, no subjects could be more disconnected than rhetoric and mathematics. The language of demonstration and proofs measures an attitude of mind that values the apodictic and axiomatic while marginalizing, if not ignoring, the efforts of rhetoric. Chaim Perelman drew attention to this divide in his critique of the Cartesian ideal that detached the self-evident from the human sphere, wherein questions arise that mathematicians would consider foreign to their discipline.1 To consider numbers themselves as a source of evidence is part of what is at stake when mathematics is exposed as a human activity. Schiappa takes what Perelman abandoned and claims it as rhetorical territory. “In What Ways Shall We Describe Mathematics as Rhetorical?” answers the question in fertile ways (as subsequent papers show). The rhetorical turn of recent decades involves the rhetorical nature of mathematics on different fronts: “(1) the rhetoric of mathematics, understood as the persuasive argumentative use of mathematics; (2) rhetoric in mathematics, understood as the argumentative modes of persuasion found in written proofs and arguments throughout the history of mathematics; and (3) mathematical language as rhetorical, a sociolinguistic approach to the language of mathematics,” an approach supported by recent writings of Thomas Kuhn (33). In the first case, mathematics serves as evidence in an argument, increasing the persuasiveness of a claim. The second case refers to the argumentative and stylistic modes of persuasion found in proofs, a feature of the history of mathematics. The final case finds its motivation in the work of rhetoricians like Richard Weaver and Kenneth Burke,2 for whom all symbol use is rhetorical including that of mathematics. Mathematics is a language like others and with its own reasoning patterns operating in the discourse community of mathematicians. Schiappa illustrates each of these rhetorical aspects of mathematics with examples and bolsters their importance with argument, including a detailed discussion of the work of Kuhn. This, before taking a particularly interesting turn into ethnomathematics and the differences in how mathematics is conceived and used across cultures.Four of the papers in the collection make explicit reference to Schiappa's account and draw part of their stimulus from his distinctions; and the other analyses can be read through the lens of one or more of his distinctions, whether the papers are historical in nature or deal with contemporary questions. In the opening paper, and beyond their Introduction, the book's editors, James Wynn and G. Mitchell Reyes, open some of the relevant discussions by exploring relationships between rhetoric and mathematics. They reinforce their belief that the volume offers a timely and coordinated effort to explore the intersections of these two fields. In Schiappa's distinctions they find the appropriate routes into the subject matter. They trace the historical division between the fields, beginning with Plato and Aristotle, whose system of argument offered little overlap between rhetoric and mathematics, through to the uneven attention directed by Perelman and Olbrechts-Tyteca (not so much, although the authors’ reading of quasi-logical arguments suggests something) and Burke (quite a bit, with the explicit inclusion of mathematics as a symbolic means of communication). This reinforces the importance of rhetoric in mathematics, and much of Wynn and Reyes’ closing analyses confirm this.Two papers pursue the themes of the volume into the field of economics. Catherine Chaput and Crystal Broch Colombini explore the persuasive role of mathematics at work in the metaphor of the invisible hand. And G. Mitchell Reyes provides a detailed investigation of the 2008 financial crisis through a case study of the mathematical formula known as the Li Gaussian copula. As Reyes writes: “Unraveling this copula reveals the constitutive rhetorical force of mathematical discourse—its capacity to invent, accelerate, and concentrate economic networks” (83). The story is long and far too complex to be detailed here. But the study rewards the reader with an understanding of just how traditional rhetorical modalities (like analogy and argument) connect to the rhetorical modalities of numeracy (like abstraction and commensurability) to generate something new (114).Likewise, Chaput and Colombini draw from the traditions of rhetoric in exploring the metaphor of the invisible hand. Their concept of particular focus is energeia, the power or force that activates potential. One of the theses of the analysis is that “the metaphor of the invisible hand regulates the energetic force of economic arguments” (62), and they track the metaphor accordingly, from the work of Adam Smith to that of John Maynard Keynes, where mathematics gains a more central place in economic discussion, and on to Milton Friedman's “positivist mathematical economics” (66). Through these and further analyses, the paper successfully supports the argument that capitalism's force (energeia) emerges in part from the historical developments of the mathematization of the invisible hand.The last paper of Part 2, by Andrew C. Jones and Nathan Crick, weaves together the mathematical reasoning of Charles Sanders Peirce and the detective fiction of Edgar Allen Poe, specifically the Dupin trilogy that includes “The Murders in the Rue Morgue.” The discussion identifies similarities between Poe's forensic analyst and Peirce's mathematician, offering a further case of rhetoric in mathematics. Like Burke in the earlier paper, Peirce is a thinker who understands rhetoric as the effective communication of signs—although I would not want to be taken as suggesting similarities between Burke and Peirce beyond this—and this would apply to all signs, including the mathematical. Poe's detective Dupin further illustrates Peirce's method of abduction, and Jones and Crick take us through the steps involved, from hypothesis to confirmation (while also using the wrong turn of the real case behind “The Mystery of Marie Rogêt” to show how abductive reasoning can fail).Part 3, on mathematical argument and rhetorical invention, begins with Joseph Little's adoption of Schiappa's taxonomy for his study of the Saturnian account of atomic spectra, the most technical paper in the collection. That said, the historical case study of Hantaro Nagaoka underlying the discussion is quite accessible. The investigation of atomic spectra begins with a puzzle involving different appearances under different conditions. Little addresses responses to this by looking at rhetoric in Nagaok's mathematics, specifically his use of an analogy between the behaviour of material in Saturn's rings and that of atoms in what is known as the Zeeman effect. Little then analyzes the rhetoric of Nagaoka's mathematics, showing that “a mathematical equation can function indexically, symbolically, and qualitatively in a given case without taking on a computational role (164). Finally, he completes the Schiappian analysis with an account of Nagaoka's mathematical language as rhetorical in the debate that ensued between Nagaoka and the mathematical physicist G.A. Schott.Jeanne Fahnestock's paper, “The New Mathematical Arts of Argument: Naturalists Images and Geometric Diagrams,” completes Part 3. The study takes its place among Fahnestock's meticulously wrought accounts of rhetorical thinking in the history of science.3 She plunges the reader immediately into a discussion of the depiction of scallops in Martin Lister's publications of 1695. Illustrated with original drawings from the account, the rhetorical importance of image reproduction combined with geometrical ways of seeing diagrammatically is shown to underlie arguing in sixteenth century natural philosophy to an extent “that is difficult to appreciate from a twenty-first century perspective that separates the mathematical and the verbal” (174). Fahnestock believes these features underlie arguing because, unlike today, grounding all disciplines (including mathematics) was dialectic in the form of a general art of argumentation. The dialectic in question is Philip Melanchthon's Erotemata dialectics, a work which Fahnestock has just translated into English (Fahnestock 2021). This is a dialectic in which mathematics plays a detailed role, and the paper proceeds to provide a history of this work that blends naturally into a deeper history of the argumentative use of diagrams. Her conclusions point to how, through geometrically controlled images. mathematical ways of viewing the natural world issued in today's “mathematically constructed world” (204).The final two essays comprise Part 4, and both deal with the role of mathematics in education. James Wynn's “Accommodating Young Women” explores some of the gender biases in the way mathematics is taught but more specifically provides a lengthy case study of the rhetorical devices used by TV star and math scholar Danica McKellar to turn middle school girls to the study of mathematics through her book Math Doesn't Suck. This involves an interesting application of epideictic rhetoric to a contemporary subject of concern, and the strategies used are both traditional and innovative. Essentially, McKellar strives to modify the image of mathematics, and Wynn's study of her attempts is both fascinating and instructive.The final paper in the collection, Michael Dreher's “Turning Principles of Action into Practice,” studies the National Council of Teachers of Mathematics’ (NCTM) rhetoric in reforming mathematics education. Two of Schiappa's categories come into play here: rhetoric of mathematics and in mathematics. Built on a historical account of philosophies of mathematics education, and incorporating several pertinent anecdotes, Dreher reveals the successes and failures of the NCTM's persuasive attempts to counter the idea that mathematical ability is inherent in only few and instead promote wide success in students’ mathematical achievement. It is a challenge that continues, and Dreher makes clear the difficulties still to be faced.This is, in sum, an eclectic set of papers gathered around a few common agreements and unified by a deep conviction of the importance of challenging any vestiges of the traditional belief that rhetoric and mathematics occupy different, even competing, spheres. The stand-out paper, testified to by the importance accorded it by many of the other studies in the book, is Schiappa's. One could say that it is worth the price of the book, but that would be unfair to the many other fine pieces of scholarship collected here.The observant reader will also have noted that much of the forgoing discussion refers to rhetoric and mathematics, while the title of the volume speaks of arguing. In fact, the attention to argumentation is pervasive, and this book takes its place among a recent appreciation of the role of mathematics in argumentation,4 while answering the kinds of dismissive critiques we once witnessed from skeptics like Alan Sokal and Jean Bricmont,5 who attempted to maintain the rhetoric/mathematics gap by suggesting that those who crossed it (at least from one direction) were unknowledgeable interlopers. It was one of Schiappa's opening insights that “If we replace the word “rhetoric” with “argument” . . . we find considerable recent interest in “mathematical argumentation” as a social and pedagogical practice” (43). And, as I have noted, this is repeatedly corroborated in this highly recommended book.

    doi:10.14321/rhetpublaffa.25.3.0181

June 2022

  1. The Scientific Sublime: Popular Science Unravels the Mysteries of the Universe
    Abstract

    Alan G. Gross's The Scientific Sublime1 is nothing if not respectful—of both his subject and his audience. Those looking for pyrotechnics will be disappointed by Gross's sometimes deferential treatment of the various uses and examples of the sublime in contemporary popular science. Readers finish the book with a foundation not only in the scientific sublime but also in the contributions, controversies, and patterns of reasoning of ten of the world's most well-known public scientists from the latter half of the twentieth century. Patient with his material and his reader's potential ignorance of the popularizing scientific discourse, Gross traces how the scientific sublime animates, galvanizes, and explains the work, the rhetorical choices, and the ideal audience of the theoretical physicists, cosmologists, and evolutionary biologists,The balanced organization of the book suggests Gross's measured exploration of the topic: there are analyses of five physicists and five biologists, an introductory chapter on the nature and history of the sublime, and a closing chapter on the interplay of religion, science, and the sublime. Moreover, the thirteen chapters (two are devoted to Steven Jay Gould) are almost all about twenty pages and can largely be read independently of each other. Even without delving into Gross's prose, there is a deliberateness about the construction of the book, an orderliness that seems to eschew too much nervy straying into grey speculations. Indeed, if you are looking for a book that is muscular with theoretical arcana or that strides into speculative meditations, you may feel shortchanged. Gross is careful of his readers’ sensibilities, comprehension, and incredulity. His diction never falls into jargon, despite two subject matters—the sublime and the scientific—that might tempt him, and his arguments are methodically presented, even if he occasionally indulges in whimsical explanations not necessarily germane to his immediate argument. You never feel lost when you're reading The Scientific Sublime; you always feel that you understand what you have read; and you never get the feeling that Gross is forcing the last word on the subject, though you may conclude there certainly is more to say.Beyond giving a layout for the book, chapter one sets up its thesis and guiding principle, one that is only lightly touched upon throughout the analytic chapters but that nonetheless is key to getting the most out of Gross's explorations. Rather than look for ruptures in the form or manner of the popularizers’ works that reveal their commitment to a scientific sublime, Gross is interested in “the sublimity that inheres in their structure, a spirit that informs their every aspect”—a motivation that leads him to survey the argumentation, structure, diction, and images of their works as this principle animates the popularizers’ promotion of science.2 The scientific sublime is essentially a type of wonder in both the scientist and reader, born from the amazement of a novel phenomenon and the astonishment at the hidden pattern in nature shown and then explained by science in its “vast communal epic . . . on a theme of origins.”3 It is this awe and astonishment that Gross deems the scientific sublime, a phrase he justifies in the first chapter by giving his readers a quick tour of the concept of the sublime in Western thought, ending with Adam Smith and C.P. Snow's glossing of the scientific sublime.In Part One of his book, Gross tackles the writings of five popularizing physicists. The first analysis spotlights Richard Feynman, whose work represents the subgenre of the “Consensual Sublime.” Gross explores Feynman's self-construction of the “scientist as raconteur” who delights in the practical puzzles suggested and solved by theoretical physicists.4 His second focuses on Steven Weinberg, who exemplifies the “Conjectural Sublime,” enticing us to follow his narrative in order to understand how the physicist explains to those less schooled in mathematics the very beginning of the universe while gracefully unifying others’ theories. Physicist Lisa Randall's writings represent the “Technological Sublime,” which we feel when confronted with exalted machinery like the Hoover Dam. Through imagery and analogies, Randall's prose leads the reader through abstruse theoretical physics, “a speculative sublime that depends for validation” on equipment like the Large Hadron Collider or the GAIA satellite, the supreme manifestations of the technological sublime.5 The penultimate chapter on the physicists considers string-theory pioneer Brian Green, who converts esoteric math into the physical and the visual with analogies that surround us with the familiar as he leads us into his sometimes far-fetched explanations. Gross rightly points out that Green's sublimity is not the result of “the wonder at the revelation not of how the universe works, but how it may possibly work.”6 As is fitting his stature as the most-widely known popularizer of physicists in our time, Stephen Hawkins rounds out Gross's analyses in Part One. In perhaps his most successful chapter, capturing many aspects of Hawkins's rhetoric, Gross argues that Hawkins represents the “Sublime Embodied,” the impression we are interacting with “a myth of genius and indomitable will, a man who has handicapped his handicap.”7 In reading the oracular Hawkins, we not only learn about science and its significance, we experience it through Hawkins, whose playful humor and mental dexterity highlights his own astonishment at the scientific sublime.Gross begins Part Two, on the sublime biologists, with another of his most successful chapters—on Rachel Carson and the “Ethical Sublime.” Showing the development of Carson as a writer and rhetor, “a progress from the love of nature to its defense, from environmental rhapsody to environmental ethics,” Gross not only summarizes the development of Carson's ethical position but also the stylistic techniques that grow from and inform her more mature appreciation of nature.8 Chapters eight, “The Balanced Sublime,” and nine, “Experiencing the Sublime,” cover Steven Jay Goud's books and his essays, respectively. In Gould's books, Gross argues, the biologist portrays a scientific sublime correctly conjured if an equipoise is found between two competing ideas so that our awe of nature has all its requisite complexity. In the survey of his essays in chapter nine, Gross finds that Gould plays the scientific cicerone who cultivates his readers’ curiosity then toys with it through meanderings, frustrations, and, ultimately, discoveries in a manner that parallels the scientific process, explaining nature, its patterns, and its laws. Steven Pinker's “Polymath Sublime” occupies Gross's tenth chapter. Gross argues that all of Pinker's works, when they don't fall into an authoritarian voice, captivate because of the evocation of a sublime that highlights not only the patterns of nature but how science can explain so many subjects beyond those studied in the lab. In chapter eleven, Gross tackles the “Mathematical Sublime” of Richard Dawkins, his rousing persona and the intellectual treasure hunt he brings you by means of his devotion to and knowledge of mathematics, despite the obvious problems of his evolutionary theory. The analyses are rounded out with a discussion of E.O Wilson's “Biophilic Sublime,” which explores the richness and limitations of his sociobiology, infused with his sublimic “love for all living things,” their diversity, and their preservation.9Considering the contemporary popularizers of science in the aggregate, Gross concludes his book with perhaps his most challenging claim, that scientists may be overly hasty in dismissing religion (and philosophy) as irrelevant to the task of understanding the natural world, a “haste galvanized by the populace's recalcitrant faith in a God of origins, the same faith that encourages them to believe that God is a delusion—a very unscientific manner of thinking.10 Gross essentially ends his book with a quiet call to the character trait that indeed he portrays throughout the book and what, incidentally, was a defining characteristic of early nineteenth-century natural philosophers—humility.But if Gross's persona in The Scientific Sublime seems to counterbalance the large egos of the popularizers, in many ways his work parallels their attitude to the natural world they study: he carefully and excitedly explicates those moments of awe in the popularizers’ explanations of the wonders of the world and their studies. Gross does for them what they do for nature and science. Yet, the modesty of Gross's claims may leave some readers asking for a bit more derring-do in the conclusions about what the scientific sublime actually is and what it does, especially after having followed him through his relatively separate analyses of the ten scientists in his book. For example, Gross well-documents those moments the scientists manifest (or even embody) astonishment or wonder from various aspects of science, but does that amazement actually rise to the level of the sublime? Does the scientific sublime require the terror typically associated with the sublime—if not, why not? What are some of the cultural or political consequences of utilizing the sublime when popularizing science? And finally, some readers might also desire grander and more thematic claims about how the feelings of the sublime are generated in general audiences and not simply those who are predisposed to find wonder in science.Like those whom he studies, Gross seems to write with a keen sense that scholars and readers should build off of each other rather than search after an Archimedean eureka. His is a book of exploratory essays. The Scientific Sublime plots not only those areas where the scientist or audience sense awe and astonishment but also those areas that are rich for future interrogations and investigations about the intersection of science, the public, and the sublime.

    doi:10.14321/rhetpublaffa.25.2.0130
  2. Energy Islands: Metaphors of Power, Extractivism, and Justice in Puerto Rico
    Abstract

    As we write this, California is being ravaged by the second worst wildfire in its history (Dixie) and our fellow Utahns have experienced some of the world's worst air quality due, in part, to the smoke traveling east from the Dixie and other fires in the west. These consequences are just a few of the many ways in which the ongoing climate crisis is a threat multiplier: worsening extreme weather, droughts, wildfires, and, most significantly, the disproportionate inequities historically marginalized peoples experience as a result of the chaos resulting from human-caused climate change. The climate crisis is here; actions to justly and equitably transition away from fossil fuels are crucial. Although the climate crisis acts as only one backdrop to Energy Islands: Metaphors of Power, Extractivism, and Justice in Puerto Rico, Catalina de Onís's book turns our attention to the significant but often less visible role of energy systems not only in the climate crisis but also in what she terms energy coloniality, or systems of power that maintain energy privilege for some and perpetuate energy injustices for many.Energy Islands enacts a decolonial approach to offer a deep and rich analysis of dominant and resistive discourse about energy politics in Puerto Rico. De Onís highlights the importance of a just transition away from fossil-fuel based energy toward centering decarbonization, decentralization, democratization, and decolonization. She argues that energy actors can create decolonial energy futures that support the intertwined wellbeing of people and the planet. De Onís's book “documents, assembles, and evaluates various discourses, narratives, naming practices, and metaphors” to research “the rhetorical efforts of energy actors [in Puerto Rico], particularly by drawing critical inspiration from individuals and groups communicating more sustainable existences.”1 In a rhetorical version of an energy ethnography, the book documents the metaphors that circulate in the discourse of both privileged and marginalized energy stakeholders.Energy Islands is a brilliant example of community-engaged rhetorical fieldwork that makes a difference in scholarly conversations and in ongoing energy transition. In addition to being theoretically keen and methodologically innovative, the book highlights the stories of successful energy justice practitioners in Puerto Rico and documents de Onís's extensive contributions as a scholar-activist to energy politics in Puerto Rico. The book makes significant contributions to conversations in rhetorical methods, decolonial rhetorics, environmental and energy communication, and Latinx rhetorics. It also makes important contributions to interdisciplinary energy studies, energy humanities, environmental justice, and Puerto Rican studies, demonstrating the importance of rhetorical energies in any analysis of Puerto Rico's energy past, present, and future.The introduction outlines the book's theoretical, methodological, and political commitments. Specifically, de Onís theorizes archipelagoes of power “as a network of entities/islands at various levels and hierarchical and horizontal nodes across and within structures and institutions that enable and constrain agency for diverse actors.”2 The archipelagos of power heuristic developed in the book robustly theorizes power vis-á-vis the various rhetorical energies and metaphors that animate resistance to colonial formations. In doing so, de Onís challenges normative definitions of energy as technology and contributes to ongoing theorization of rhetoric as energy. She writes: “this book seeks to convey capacious understandings of energy beyond a narrow focus on powering individual dwellings and workplaces, by addressing and amplifying the human energies required to create and challenge energy infrastructures and technologies.”3 Subsequent chapters focus on particular metaphors in this archipelago of power that enable and constrain energy justice.The main chapters of the book are interspersed with “Routes/Roots/Raíces,” interludes that focus on positionality, methodology, and narratives. The first interlude tells the story of de Onís's familial connections to islands and Puerto Rico and seeks to break down binaries between conquest and resistance and colonizer and colonized.In chapter one, de Onís lays out four key concepts in Puerto Rico's archipelago of power: energy coloniality, energy privilege, energy justice, and energy actors. These constitute a rhetorical matrix “that provides a vocabulary for studying and communicating different energy controversies in Puerto Rico and Beyond.”4 Energy coloniality is a major theoretical contribution; though related to forms of resource colonialism, it hones in on the importance of energy technologies to relations of power within colonial systems. Another valuable contribution is the introduction of energy actors—a term used by one of her colaboradores—as a frame for understanding Puerto Ricans’ agency in energy politics.In the second interlude, de Onís narrates her encounter with the Commonwealth Oil Refining Company (CORCO) on Puerto Rico's southern coastline (between Ponce and Mayagüez) as an early example of energy coloniality. She links the closure of the refinery and its lingering economic and environmental impacts with an art installation created out of the abandoned remnants.Chapter two traces colonial relations between the U.S. and Puerto Rico by focusing on metaphors of experimentation—“discourses of defense, disease, development, and disaster”—grounded in, and reinforcing, a view of expendability.5 The legacy of, and ongoing struggles under, experimentation are linked to embodied experiences, emplaced politics, and exigencies for resistance. De Onís concludes the chapter by documenting historical resistance to experimentation discourses while also highlighting how contemporary organizations like Casa Pueblo and Coqui Solar appropriate experimentation metaphors to refuse domination and enact transformations towards more just and equitable futures.Chapter three focuses on spatial metaphors related to methane gas (counter-)advocacy. De Onís focuses on the Via Verde Gasoducto Project and Aguirre Offshore Gas Port, both of which have since been defeated by energy actors. These resistances occurred prior to and during de Onís's fieldwork and are introduced into her fieldwork via colaboradores’ reflections and de Onís's emplacement. While proponents framed the projects as ostensibly cleaner fossil fuels serving as supposed bridges towards technological change, resistive energy actors used “tropes of way, path, expansion, and hub [to offer] an alternative focus.”6 The chapter highlights how energy actors can successfully resist energy coloniality and energy privilege, including by appropriating metaphors to open new ways of thinking.In the third interlude, de Onís shares how she grappled with writing about Puerto Rico as a member of the diaspora living at a distance. She argues that critical reflexivity about power relations, engaging collaboratively, admitting mistakes, and making amends are necessary to avoid replicating oppressive dynamics while performing much needed critical research.Chapter four offers a significant methodological intervention. De Onís conceptualizes the need to (re)wire one's alliances, preconceptions, and dispositions in the context of a place experiencing “extreme shocks [e.g., Hurricanes Maria and Irma] with already ongoing everyday stressors.”7 This (re)wiring is vital for successful coalitions among diverse actors to constitute a decolonial archipelago of power that can span across geographic locations and cultures. De Onís extends co-presence8 to “offer e-advocacy as both a concept and a practice for working coalitionally in electronic spaces.”9 The family of islands trope, she argues, holds promise in conceptualizing coalitions that span across geopolitical bodies.The final interlude articulates the interlinkages between mangrove habitats, historic Afro-Caribbean resistance, and ongoing community organizing based on convivencia. This interlude illustrates the value of archipelagos of power as an analytic to cut across time, species, art, and activism to compose a nuanced understanding of resistance in Puerto Rico.Building from energy coloniality, energy privilege, energy justice, energy actors, archipelagos of power, rhetorical energies, and the metaphors developed across the chapters, de Onís uses the conclusion to discuss the “four d's of energy justice.”10 Decarbonizing, decentralizing, democratizing, and decolonizing, she argues, are key components of delinking from energy coloniality and enabling energy justice.Energy Islands’ foremost contribution is archipelagos of power, a theoretically rich heuristic that can energize and empower future analyses of energy politics, energy coloniality, and energy justice. The heuristic accounts for the uniqueness of Puerto Rico as an island and archipelagic formation in the Antilles but also exceeds a potentially limiting focus on Puerto Rico. Building from Tiara Na'puti's foundational work on archipelagic rhetoric,11 de Onís's archipelagoes of power can be used to analyze relational/technological energies across a variety of sites of energy struggle. This heuristic enhances the field of rhetoric's ability to engage with and sustain research that begins with the affordances of thinking archipelagically.Energy Islands is an exemplar of rhetorical fieldwork. De Onís seamlessly integrates textual analysis, interviews, ethnographic participation, e-advocacy, and critical self-reflexivity into a masterful documentation and amplification of energy actors, including herself, making meaningful change in Puerto Rico. The most explicit contribution to rhetorical fieldwork is the development of e-advocacy as a mode of sustaining ethical and political commitments and contributions when one cannot remain perpetually emplaced in the field. In a pivotal moment, de Onís narrates her hesitancy about writing this book due to concerns about speaking for colaboradores from the perspective of a diasporic Puerto Rican living in the U.S. and her ethical commitment to supporting Puerto Rican people in telling their own stories. This and other moments exemplify how de Onís models an ethical, participatory, and community-based methodology that puts care for the community first and challenges extractive models of research. Rhetorical scholars, even those who do not use fieldwork, would benefit from the methodological approach modelled in this book, as it can urge the field rethink dominant norms about the goals of publication, research, and advocacy.Energy Islands is provocative, suggesting future possibilities for research at the intersections of energy, race, and technology. It offers a substantial contribution by presenting a heterogeneous, complex, and nuanced picture of power relations in Puerto Rico. The book challenges homogenous generalizations about Puerto Rico by tracing how colonizer/colonized, north/south, privileged/underprivileged, and mainland/island relations work within Puerto Rico, not just between Puerto Rico and the U.S.; de Onís's analysis engages inequities within Puerto Rico based on, for example, class, location, race, and access to governmental power. Scholars seeking to expand on de Onís's research might consider, for example, how Blackness, stemming from Afro-Caribbean roots, relates to resistive energies in the archipelago; how inter-Island and inter-archipelago race relations relate to energy coloniality and energy justice; and how racial formations intersect with colonial formations. Furthermore, tracing the material forces that energy technologies themselves have in Puerto Rican energy politics would expand de Onís's focus on the rhetorical energies of decolonial energy actors.Energy Islands is a significant offering to rhetoric and public address scholars. It demonstrates how energy (in)justice is rhetorically constituted through the rhetorical energies of many actors and positions analysis of discourses of just transition, climate justice, and energy colonialism as central to rhetorical studies. In a world that is already suffering from the inequitable impacts of climate change, this book highlights the ongoing relevance of rhetorical scholarship to meaningfully addressing the climate crisis amid intersecting political instabilities, economic pressures, and coloniality. Energy Islands is essential reading for scholars across the broad field of rhetorical studies not only because of what it contributes to our understanding of rhetorical energy but also for how it demonstrates that rhetorical scholarship matters in creating a more just and equitable world.

    doi:10.14321/rhetpublaffa.25.2.0124
  3. The White Power of White Space: Rhetorical Collusion and Discriminatory Design in the Obama-Trump Inauguration Photo
    Abstract

    Abstract When side-by-side photographs of the 2009 and 2017 U.S. presidential inauguration crowds circulated after President Trump's inauguration, few doubted what they saw: the crowd in 2017 was significantly smaller than it had been eight years earlier. Whereas popular discourse around the photo obsessed over size of the crowds, I argue that differences in contrast, color, and clarity suggest a different narrative than the logic of quantity: Trump will return an orderly, white national body, cleansed of Obama's unruly, sepia swarm. This essay re-reads a key moment of recent U.S. visual politics, turning what came to be read as either a joke or a preview of the “death of facts” as something more sinister: a visual harbinger of Trump's white supremacist program.

    doi:10.14321/rhetpublaffa.25.2.0001
  4. Provocative Eloquence: Theater, Violence, and Antislavery Speech in the Antebellum United States
    Abstract

    With precise phrasing and dramatic flourish, Laura Mielke's Provocative Eloquence1 invites us into the performance cultures of the late antebellum era, showcasing the interplay between theater and oratory, politics and entertainment, ethical imperative and prevailing opinion. Violence suffused culture, language, and everyday experience in a time that found melodrama, minstrelsy, and spectacle in the ascendant, racial hierarchies and American slavery at the epicenter of political debates and popular culture, and a troubled white masculinity asserting its heroism. Mielke's book documents anti-Black oppressions of the antebellum stage and oratorical platform, and it also takes a fresh perspective: Mielke argues persuasively that theatrical forms offered strategic resources for abolitionist argument, that oratorical provocations permeated the stage, and that the theater and the rostrum provided sites for antebellum Americans to think together about the power of words and the justifications for force in the cause of freedom.This nuanced argument challenges assumptions that form is conjoined to stable ideologies and instead highlights creative adaptation, recitation, revision, and “political portability.”2 Drawing evidence from a wide variety of source material, Mielke develops compelling, intricate case studies of print and performance that instruct and surprise. Before turning primary attention to the late 1850s, she sets the stage two decades earlier with Edwin Forrest, entertainingly described as a “theatrical star and noted egomaniac”3 best known for “yoking articulacy to brawn.”4 A deft, deeply contextualized analysis of Forrest's calm, reasoned 1838 Fourth of July address at New York's Broadway Tabernacle shows the intertextual and interperformative dimensions of Forrest's Democratic partisanship, available for audience interpretation in light of his heroic, explosive roles like Spartacus, Metamora, and Macbeth. The orator recommended deliberation and gradualism; the actor regularly linked speech to revolt. Forrest's varied performances probed free expression, white working-class populism, and militancy in word and deed, while they resonated with staged rebellions, Romantic poetry, and defiance of all sorts. Mielke asks of the “stubbornly elusive”5 Forrest and of U.S. performance cultures more broadly: “Does one who speaks of liberty for all necessarily attack slavery, even if inadvertently?”6With the stage thus set—with an analytic focus on paradox and opposition and an analytic method characterized by deep historicization and sophisticated, imaginative readings across genres—Mielke moves on to the 1850s. The dramatic readings of Mary Webb and William Wells Brown highlight the suasory potentials of African American performance in what Mielke elucidates as the “rhetorically strategic recasting of the antislavery lecture into the drama.”7 In an increasingly menacing political climate, performers like Webb and Wells Brown began to signal the potential for physical resistance to slavery. As they vocalized a range of tragic or comedic characters—enslaved captives, cruel slaveholders, or overwrought white abolitionists—these artists adapted popular caricature and imitative form to their own ends while exemplifying control, decorum, and performative skill. Mielke compellingly shows how the form of the dramatic reading created conditions for the presentation of highly incendiary words while deflecting physical threat.The viciousness of proslavery political argument crystallized in 1856 when Preston Brooks took a cane to Charles Sumner on the floor of the U.S. Senate the day after Sumner's “Crime against Kansas” speech had maligned proslavery argument and proslavery senator Andrew Butler, Brooks's cousin. The famous lithograph of this scene by John Magee, which Mielke aptly identifies as a theatrical tableau, efficiently encapsulates a drama of violent villainy and oratorical martyrdom. Building from this scene—reproduced on the book's cover—Mielke analyzes the political oratory of Sumner and Butler before turning attention to Harriet Beecher Stowe's novel Dred and its stage adaptations. Whereas the senators drew analogies and interpretative frameworks from dramatic literature, Stowe's novel incorporates a significant amount of public speaking, “from school recitation and revival preaching to courtroom address and lynch mob inducement,”8 in service of a wide array of perspectives on slavery and violence. The stagings of Dred, whether they reinforce calls to action or suppress radical potential, whether they play for laughs or highlight prophetic voice, embody the oxymoron of a slaveholding democracy.John Brown's 1859 raid on Harpers Ferry grounds Mielke's investigation of legal discourse as the nation pressed ever forward toward war. Dexterously combining Portia's ironic eloquence in Merchant of Venice with abolitionist argument and nineteenth-century racial melodramas like Neighbor Jackwood and The Octoroon, Mielke shows how Portia's “redirection of legal violence and challenge to the contractual claim on another's flesh”9 were adapted in the late antebellum period to interpret physical violence, from armed revolt to capital punishment. Readily available in educational texts of the time, Merchant's trial scene offered the possibility that eloquence in the courtroom might conquer opponents without bloodshed. This theatrical form, whether explicitly cited or only presented in “family resemblance,”10 offered scripts for thinking through speech and violence even as battle beckoned.Mielke's concluding chapter is less a conventional summation than a final act, rehearsing key questions and arguments presented throughout the book and then comparing instances of theater and oratory that responded to Brown's raid, trial, and execution, climactic scenes in the drama of word and violence of the 1850s. Developing an interpretive framework through analysis of statements of Brown's detractors and defenders, Mielke explores themes of oath-taking, vengeance, aggression, and martyrdom in Kate Edwards Swayze's play Ossawattomie Brown and Henry David Thoreau's speech “A Plea for Captain John Brown.” Here, again, forms like the theatrical tableau and the speech of moral principle occur in multiple genres, and when they recur, revised and recited, they help to constitute a performance culture and a basis for belief and action.Mielke's Provocative Eloquence will be of abiding interest to scholars of rhetoric and performance as it offers compelling insights into the ways that cultures are created, maintained, and changed in and through performance practices and as it centers the fraught histories of eloquence and violence in the deeply racialized context of U.S. history. Mielke's analytic perspective offers instruction for scholars and students since her book enacts an adroit blending of history, theory, and practice as simultaneously text and context. The comparative analysis of Forrest's theatrical and oratorical productions, the thoughtfully imagined presentation of Mary Webb's polyvocal dramatic readings, and the demonstration that Portia's irony haunts so much nineteenth-century public commentary on the law—these were favorite sections of mine, although I learned much from every chapter. Mielke's book, engagingly written and filled with dramatic historical nuggets, provides foundational arguments and analytic methods, and it prompts further reflection on topics like the scope of an identifiable theatrical (or rhetorical) form and on the range of spectatorial response. Reading this book will also inspire questions about continuity and change in the enactments of eloquence and violence up to our own time, in the persistent struggles to realize the hope of Black freedom and democratic equality. Mielke asks, “Can a true distinction be maintained between rhetoric and force? Can words alone provoke or justify violence, and under what conditions and for whom?”11 Such questions, pertinent to the 1850s, reverberate today.

    doi:10.14321/rhetpublaffa.25.2.0135

March 2022

  1. “Guided by Ghosts of the Post-Civil War Era”: Felon Disenfranchisement and the Limits of Race Liberal Advocacy
    Abstract

    Abstract This essay analyzes arguments regarding race and U.S. felon disenfranchisement laws. In response to the denial of the vote to 6.1 million Americans in 2016, voting rights advocacy has helped spur a range of liberalizing reforms in states across the country. The essay attributes such policy victories to activists’ success in redefining felon disenfranchisement as a racial justice rather than criminal justice issue. It argues, however, that U.S. public discourse still does not reflect a clear or coherent understanding of how and why race matters in the context of felon disenfranchisement. Through a rhetorical frame analysis of media coverage in four newspapers over a twenty-year period, the essay identifies and evaluates the three most common racial frames, arguing that each adheres to prevailing logics of racial liberalism. While this adherence lends the frames some degree of persuasive power, this essay argues that it also causes dominant publics to misunderstand the racial character of felon disenfranchisement. The essay concludes that more substantial reform hinges on the ability of activists to transform public meanings to reflect their preferred understanding of the causes and consequences of racial inequality.

    doi:10.14321/rhetpublaffa.25.1.0001
  2. “Imitation (In)Security” and the Polysemy of Russian Disinformation: A Case Study in How IRA Trolls Targeted U.S. Military Veterans
    Abstract

    Abstract Russian disinformation activities imitate divisive U.S. political discourse within a polarized social media ecosystem. As part of a multipronged response, U.S. citizens have been urged to increase their personal vigilance and to identify inauthentic messages, hence flagging foreign-made disinformation by studying its content. However, by applying Taylor's concept of “imitation (in)security” to a set of Kremlin-linked Internet Research Agency (IRA) Facebook and Instagram advertisements, this article explains why content-centered approaches to combatting disinformation need to be reimagined. Building upon imitation (in)security, we propose that the strength of the IRA disinformation campaign was not its ability to foist falsehoods upon unsuspecting Americans, but, rather, its uncanny imitation of prevalent themes, images, and arguments within American civic life. Our analysis of IRA-generated advertisements targeting U.S. military veterans demonstrates how IRA “trolls” were imitating American communication patterns to amplify existing positions within a deluge of messages marked by polysemy. Our analysis suggests readers should be less concerned by such Russian-made imitations than was suggested in much of the breathless 2016 post-election coverage, for the traction of such disinformation hinges on domestic crises and injustices that long predate Russian interference. Pointing to foreign-made social media content stokes a sense of threat and crisis—the essence of national insecurity and a main objective of the IRA's efforts—yet our actual security weaknesses are homemade.

    doi:10.14321/rhetpublaffa.25.1.0061
  3. The Bad Sixties: Hollywood Memories of the Counterculture, Antiwar, and Black Power Movements
    Abstract

    Lamentations surrounding the “loss” of 1960s activism leads some to ask: What happened to the social movements of the 1960s? Kristen Hoerl's answer might be that we (the public) are what happened. In other words, Hoerl's project reveals our collective participation in the ongoing processes of “selective amnesia.” Hoerl's book focuses on the ways in which movements are remembered (and forgotten), some forms these memory practices assume in cultural texts, and functions that continue to unfold. Hoerl's focus is on rhetorical texts about protest movements versus focusing on the discourse of these movements.Hoerl's introduction, “Selective Amnesia in Hollywood's Imagined Sixties,” alludes to both her intent and theoretical contribution. Hoerl's primary intent is to reveal how a series of Hollywood texts have coalesced in the public's imaginary. Coalescing occurs through a repeated process of remembering and forgetting. Hollywood represents (and directs) an important layer in such processes. This process of selecting (and deflecting) memories of the turbulent 1960s is a process of framing Hollywood narratives that she calls “selective amnesia.” Hoerl's introduction works to examine and explicate some of the layers contributing to our collective memory of the 1960s as a “bad” decade. The layers that constitute the 1960s come from many cultural corners (film, television, public address, etc.). In order to uncover the rhetorical form(s) that selective amnesia assumes the book offers case studies in each of its subsequent chapters.In the first chapter, Hoerl provides an overview of selective amnesia, contextualizing protests of the 1960s in its various guises. Hoerl provides brief snapshots of Black Power, Third World activism, the New Left, the antiwar movement, counterculture, women's liberation, and GLBTQ+ radicalism. In the second half of the chapter, Hoerl contrasts these snapshots of radicalism with the entertainment industry's depictions of dissent. As an industry, Hollywood has sought to profit through commercialized images of countercultural activities. Hoerl reveals that the form of these commercialized images reflects the “spectacle of dissent” while neglecting the politics informing dissenting groups. Taken together, Hoerl reads such portrayals as Hollywood's invitation to see any social movement as attempting to merely reform the status quo versus protestors desires to change the system. Hoerl traces these inflections and deflections diachronically through the 1980s and 1990s, finding recurring and reinforcing patterns that leave audiences with the “common sense that radical dissent is a phenomenon that belongs in the past” (53). Such sense-making has consequences because popular culture is an important arena that responds to and participates in the political struggles justifying the contemporary era (10).Chapter 2 explains “how the generational conflicts of several fictional families give meaning to the late sixties for eighties-era television and film audiences” (62). Hoerl's explanation of this process of meaning making is accomplished through her analysis of three serial situation comedies (sitcoms): Family Ties, Wonder Years, and thirtysomething. Hoerl joins scholars who argue that situation comedy remains the preferred modality for addressing and understanding the American family since the 1950s. Taken together, Hoerl's analysis of 1980s-era sitcoms reveals these shows “ultimately establish neoliberalism as a common-sense inevitability” (62). Common sense making then is a kind of cultural collusion imbricating Hollywood producers, politicians, and their vast public audiences in “halting nostalgia” for virtues of the pre-1960s past. This concept of halting nostalgia is not fully developed but hints at some political functions of cultural texts like sitcoms.Chapter 3 is where Hoerl outlines the qualities of the archetypal characters (ambivalent activist, macho militants, and good citizen) that can be found in an array of pop-culture texts. In particular, she finds these archetypes in the quintessential nostalgia film Forrest Gump and the NBC miniseries The ‘60s. To accomplish this outlining, she begins by contextualizing the culture wars of the 1990s, a time when religious conservatives blamed the 1960s for the fragmentation of the nuclear family. Within this culture war context, Forrest Gump won an Oscar for Best Picture in 1994. Conservatives, Hoerl observes, weaponized the film by framing fictional 1960s characters as ambivalent, macho, or good. Such frames reflected neoliberalism of the 1990s while simultaneously deflecting (and thus “forgetting”) the motivations of many 1960s protestors.Hoerl contrasts disparate textual visions of Black Power in chapter 4 through an analysis of a variety of cultural texts with a focus on Hollywood films. Film, she argues, “may offer resources for envisioning empowered collective resistance to ongoing instances of police violence” (124). The first half of the chapter explores how Spike Lee's Malcolm X and Mario Van Peeble's Panther offer alternative models for black political agency” (127), whereas the second half of the chapter critically reviews a variety of negative depictions of the Black Panther Party. Although Hoerl focuses on Malcolm X and Panther, she engages a series of other cultural texts. The chapter opens reflecting on Beyoncé’s 2016 Super Bowl halftime performance, through which the singer provoked memories of Black Power. It proceeds to consider sitcoms such as The Cosby Show. Through her close reading of these pop-cultural texts Hoerl suggests that both positive and negative portrayals of Black Power collude to reveal Hollywood's “ambivalent relationship with U.S. race relations” (125).If Hollywood texts regarding the Black Power movement advanced contrasting visions, chapter 5 explores a consistent and interlocking structured message system in Hollywood's police procedurals connected to and reinforced by mainstream news. Here, Hoerl examines frames through which late 1960s militancy of a variety of movements effectively criminalized the decade. Narrative patterns in police procedurals such as Law and Order repeatedly framed all dissent as dangerous. For example, in news accounts of the 1960s she finds that “the selective amnesia constructed by the news accounts . . . invariably exaggerated the criminal behavior of the actual activists who inspired the episodes” (164). The exaggeration of criminality is particularly pronounced in media coverage of women radicals (165).In her conclusion, Hoerl reviews contestations surrounding 1960s memories and some implications. She concludes that Hollywood has, by and large, taught viewers to see the 1960s as “bad” by framing its fictional subjects as immature, ambivalent, or dangerous to the body politic. At the same time, such media depictions largely left protestors’ rationale undeveloped or unexplained. Taken together, the “recurring character portrayals and narrative developments highlight the broader processes by which Hollywood has structured selective amnesia of radical 1960s-era dissent” (188). Hollywood's selective structuring continues into the 2000s, working to ossify public memory by returning to patterned responses. Beyond a critical review, the conclusion suggests that the implications of Hollywood's selective amnesia are numerous. Candidates in the 2016 presidential cycle resurrected symbols of both the “good” 1960s (Bernie Sanders) and the “bad” 1960s (Donald Trump). In addition, contemporary protest groups (including Occupy Wall Street and the Black Lives Matter movements) continue to experience negative framing muting their potential. Although independent films (such as Chicago 10) offer nuanced portrayals of the “radical” 1960s, such countermemory texts lack the widespread distribution and often celebrate a “decidedly white and masculine image of radical dissent” (197). The book's final page conveys a cautious optimism that countermemories “highlight the emancipatory potential of memory” (198).If Hoerl's conclusion is correct and Hollywood's selective amnesia of 1960s dissent is repeatedly framed in the negative, her project demonstrates that such framing is never complete. The book enters the process of public memory, reframing public memory of the 1960s through its deconstruction of prominent frames. As such, the book is a significant counterbalance to prevailing mediated memories and will be of interest to scholars working in public memory, cultural studies, media studies, and rhetoric.

    doi:10.14321/rhetpublaffa.25.1.0140
  4. Andrew Jackson: A Rhetorical Portrayal of Presidential Leadership
    Abstract

    As the bicentennial of the momentous 1824 election approaches, Andrew Jackson is as relevant as ever. Jackson's shadow looms large over contemporary discussions regarding populism, democracy, and America's history of racism and colonization. Moreover, interest in Jackson has grown thanks to President Trump's efforts to frame Jackson as a precursor to his own brand of nationalist populism. A variety of analysts, from historian Mark Cheathem in The Coming of Democracy: Presidential Campaigning in the Age of Jackson to Fox News personality Brian Kilmeade in Andrew Jackson and the Miracle of New Orleans, have recently revisited the Jacksonian period both to enrich our understanding of that unique historical moment and to offer insights about present day affairs. Amos Kiewe's Andrew Jackson: A Rhetorical Portrayal of Presidential Leadership is a welcome addition to the conversation that provides valuable perspective about Jackson's presidency and the rhetorical nature of presidential authority in general.Andrew Jackson: A Rhetorical Portrayal aims to “give voice to the seventh president” by creating “an account of major addresses’ development, the reasoning and constraints behind them, and ultimately, their impact on the polity” (1–2). The book represents the most comprehensive rhetorical examination of Jackson's public remarks to date. Kiewe not only provides a window into the inner machinations of Jackson's administration and the painstaking process of crafting a public address; he challenges existing understandings of the presidency as an institution. Although Jeffrey Tulis, in The Rhetorical Presidency, argued that the presidency became a seat of popular (rather than constitutional) leadership in the twentieth century, Kiewe persuasively demonstrates that Jackson may have in fact been “the first rhetorical president,” arguing that Jackson's public addresses changed the trajectory of his administration and fundamentally altered the presidency itself (243).Kiewe accomplishes this through in-depth rhetorical histories of Jackson's public addresses. In chapter 1, Kiewe argues that Jackson's 1824 campaign was innovative; Jackson debuted a novel campaign strategy of “writing letters to private individuals for public distribution” (16) and inaugurated a “new era” of party politics featuring populist appeals (36). In chapters 2 through 9, Kiewe conducts case studies of Jackson's inaugural addresses, his first annual message to Congress, his rhetoric regarding the Nullification Crisis and Indian removal policies, and his rhetoric supporting his veto of the rechartering of the Bank of the United States. Kiewe also devotes attention to addresses of seemingly “minor importance,” such as the Maysville road bill veto, which involved a proposal to improve a sixty-mile stretch of road in Kentucky and foreshadowed the pro-Union rhetoric that would define Jackson's response to the Nullification Crisis (77).Chapter 10 takes a step back from Jackson's rhetoric to analyze public images of Jackson. Kiewe, using a visual rhetoric approach, argues that Jackson's popular leadership was reinforced by his supporters’ construction of Jackson as a military hero and populist icon through political cartoons and other portraits. This chapter is a detour from the book's main line of argument, but a welcome one that provides enlightening context about how audiences of the time understood Jackson's leadership. In chapter 11, Kiewe analyzes Jackson's farewell address and credits him with further developing the farewell address as a unique genre of presidential rhetoric.Through these case studies, Kiewe develops several insights about Jackson and his rhetoric. First, Kiewe challenges portrayals of Jackson as “brute, rough, savage, and backward” by documenting his rhetorical skill, strategic acumen, and principled devotion to the Union (4). Second, Kiewe sheds light on the “cumulative effort” that underpinned Jackson's rhetorical presidency (68). Jackson's most famous addresses often underwent several stages of drafting. Jackson would create a first draft that would undergo subsequent vetting and revision from his inner circle, such as Andrew Jackson Donelson, Amos Kendall, Martin Van Buren, John Eaton, James Hamilton, Roger Taney, and others. Kiewe describes Jackson's initial drafts as containing partisan and “forceful language” (75), whereas the revised final forms are “moderate relative to his initial points” (90, 248). These detailed accounts of the administration's speechwriting colorfully illustrate Jackson's behind-the-scenes struggle to balance popular leadership with adherence to the norms of his office. Third, Jackson is revealed to be a rhetorical president cognizant of the extra-constitutional powers of his office, who frequently “appealed directly” to the public and “used his rhetoric as a political tool . . . for governing purposes” (243).Andrew Jackson: A Rhetorical Portrayal provides a granular look at a crucial chapter of American history, using a rhetorical perspective that highlights how presidential authority is in part constructed through discourse. Given the book's nineteenth-century subject matter, Kiewe's meticulous account of Jackson's governance and speechwriting process is impressive. Nonetheless, Kiewe's characterizations of Jackson are occasionally questionable. At several points, he describes Jackson as a “progressive” (164, 178), an interpretation that is hard to sustain in light of Jackson's vigorous opposition to policies that would utilize government on behalf of national development and his plainly regressive attitudes and actions towards Indigenous peoples and the abolitionist cause. Kiewe's choice to analyze Jackson in the context of his times bolsters the book's primary strength; it allows for a thorough account of the dynamics and constraints of the era and how Jackson responded to them. However, some readers may be frustrated by Kiewe's hesitance to more forthrightly acknowledge Jackson's complicity with genocide and chattel slavery or to criticize the exclusionary definition of “the people” imagined by Jackson's populist rhetoric. For instance, Kiewe's recognition of Jackson's condescending, paternalistic attitude towards Indigenous peoples in chapter 6 may have been strengthened by conversing more extensively with texts such as Michael Rogin's Fathers and Children that explain the colonialist attitudes that underpinned Jackson's paternalism.As a book that sits “at the intersection of history, politics, and rhetoric,” Kiewe's Andrew Jackson: A Rhetorical Portrayal will prove useful to a variety of readers (1). Historians and scholars interested in the nineteenth-century United States may find this rhetorical study of Jackson a complement to other accounts of the era, as the book's special attention to the development of Jackson's addresses and their impact on the public is relatively unique. Scholars of the presidency may appreciate the book's intervention into the debate about the extent to which the rhetorical presidency is a twentieth-century affair or a phenomenon that can be traced back into the nineteenth century. Rhetorical scholars should appreciate the central place that Kiewe assigns rhetoric in the process of governance, even in an era where communication mediums were considerably more limited in reach and scope than today. Andrew Jackson: A Rhetorical Portrayal suggests that scholars should pay attention to how rhetoric can strengthen or weaken institutions such as the presidency, and how presidents influence and are influenced by evolving modes of mass communication. Above all, Kiewe's book highlights the need for scholars to conduct rigorous rhetorical analyses of other nineteenth-century rhetorical presidents, to enrich understanding of the era and to illustrate how rhetorical choices made centuries ago exert influence on the present-day institution of the presidency.

    doi:10.14321/rhetpublaffa.25.1.0148
  5. The Discourse of Propaganda: Case Studies from the Persian Gulf War and the War on Terror
    Abstract

    John Oddo's book argues that propaganda should be defined as an intertextual process. According to this perspective, a message succeeds as propaganda when people recontextualize it over and over, keeping that message alive across many texts. Of course, some messages achieve greater success as propaganda than others, and Oddo is interested in the linguistic and contextual factors that make certain messages “comparatively more worthy of recontextualization” (25). His focus is American propaganda justifying the Persian Gulf War and the War on Terror. In fact, Oddo's case studies explore a wide range of wartime materials, including print and television news, presidential speeches and political advertisements, and tweets by ordinary people. As such, his book will interest scholars studying war rhetoric as well as those interested in mediated discourse, multimodal analysis, political discourse, and circulation. In addition, this book illustrates how the inclusion of discourse analytic methods can work productively for rhetoricians interested in public address.In the introduction, Oddo states four goals. He seeks, first, to build upon insights of critical discourse analysis to develop an explicit definition of propaganda; second, to suggest a set of intertextual methods for studying propaganda; third, to draw attention to both contextual and sociolinguistic factors that give rise to propaganda; and finally, to challenge readers to consider the consequences of propaganda in a democratic society. Oddo argues that “one essential characteristic of successful propaganda is that it propagates” (3). In fact, his book's premise is that those who study propaganda should examine not only the content of messages but also the “rhetorical and sociolinguistic details” that reveal “how those messages spread, how they become mobile, durable, and repeatable” with the help of an institutional and ideological infrastructure (6, 3).Part 1 defines propaganda as an “intertextual process” in which manipulative and antidemocratic discourse is “recontextualized on a mass scale” (37). First, Oddo argues that an intertextual perspective can better account for both deliberate top–down propaganda and unwitting propaganda among ordinary people, preserving the notion that propaganda is harmful without presupposing that every propagandist seeks a selfish advantage. Building on theories of intertextuality, this section calls attention to the following question: “how do propagandists create discourse, whether strategically or unintentionally, that is likely to be recontextualized?” (22). Next, Oddo suggests that another key feature of propaganda is manipulation, which often involves positive self-representation and negative other-representation, emotional coercion, misleading representations and arguments, and manipulation of dialogic space (27–31). Finally, Oddo argues that propaganda should be defined by its antidemocratic societal consequences rather than intentions of the communicator. In other words, “it is propaganda if it consolidates the power of one group while harming the interests of subordinate groups” (34).Part 2 presents the first case study as it discusses how political propagandists create messages that are likely to be recontextualized by reporters. Oddo studies the iterations of the “incubator story,” a fabricated story in 1990 that accused Iraqi forces of removing Kuwaiti infants from their incubators and leaving them to die. He shows how the incubator story was staged as a credible narrative of personal experience. Moreover, Oddo shows that the narrative “could only succeed with the aid of journalists,” whose subsequent recontextualizations of the incubator story rendered it dominant and influential (71). Through a close analysis of linguistic discourse, multimodal semiotics, and intertextual relations between a public event and subsequent news reports, part 2 elucidates how powerful elites can induce a favorable uptake of their messages, inducing others to circulate them.Part 3 presents Oddo's second case study, which examines how TV news analysts before the 2003 Iraq War were presented as neutral experts, even though they held vested interests. Oddo argues that because news analysts are simultaneously journalists and political insiders, they, on the one hand, provide viewers with rare perspectives and penetrating insights, but, on the other, may circulate propaganda they hear from political sources (106). Oddo suggests that political propagandists exploit the dual identity of news analysts, offering them symbolic or material rewards and effectively compensating those who repeat their desired meanings (103). Meanwhile, news networks render the analysts credible and disinterested, highlighting their authority through advertising, on-screen titles, spoken introductions, background scenery, and communicative roles. Part 3 shows how this constructed authority together with incentivization from deliberate propagandists constitutes a form of manipulation, one that ultimately suppresses alternative views and enables mass recontextualization of propaganda.Part 4 presents Oddo's third case study and examines widespread publicity of the slogan “Support Our Troops.” Oddo argues that “Support Our Troops” has gained momentum for two reasons. First, it has “formal properties that make it more amenable to repetition—and, thus, more capable of traveling” (156). Second, it is surrounded by historical and cultural significance, reflecting larger wartime narratives in which the reasons for war are averted and dissent against war is demonized (156). Regarding the slogan's formal properties, Oddo shows how phonological, lexico-grammatical, and semantic factors contribute to the slogan's memorability, repeatability, and positive identification with a candidate, policy, or brand (156). Regarding cultural factors, Oddo examines the slogan as having ideographical functions by tracing its history in the Vietnam era and its continued use in both vertical campaigns (i.e., from the leaders at the top to the masses) and horizontal ones (i.e., spread among ordinary people on the same level). Oddo's discussion of the slogan sheds light on our understanding of similar slogans by encouraging attention to “the artful design of the slogan itself” and “the web of cultural meaning that shapes how people use and understand it” (175). Part 4 might interest scholars studying ideographs because it illustrates how a micro-analysis can facilitate analyses of phrases with ideological functions.Overall, the book has valuable pedagogical and theoretical implications. It provides an up-to-date discussion of propaganda studies. Its case studies are relatively independent and can be assigned separately. The author does not assume prior knowledge in his subject matter or methodology, which contributes to its accessibility. For these reasons, it can be used in graduate seminars and advanced undergraduate classrooms concerning rhetorical analysis of political discourse or the combination of rhetorical and critical discourse analysis methods. For rhetoric scholars, this book contributes an intertextual perspective to their tool kit. This perspective can be applied beyond the specific cases of this book, calling attention to the transfer and transformation of messages across texts both in domestic contexts and international ones where power dynamics may have different manifestations. Overall, this book exemplifies and furthers Oddo's endeavors to show how rhetorical scholars can draw on sociolinguistics, multimodality, and micro-intertextual comparison to conduct granular analyses of political discourse that are critical of the political status quo and grounded in textual evidence.

    doi:10.14321/rhetpublaffa.25.1.0136

September 2021

  1. Assigning Guilt and Dispersing Blame: Conspiracy Discourse and the Limits of Law in the Nuremberg Trials
    Abstract

    AbstractThis essay investigates how Allied postwar planners sought to overcome a set of legal, political, and pragmatic problems in the punishment of Nazi perpetrators by turning to conspiracy law. In doing so, they sought to glean the rhetorical benefits of conspiracy discourse and argument but were largely thwarted due to the specialized burdens of proof required by law. Here, I suggest that while everyday uses of conspiracy discourse can overcome the problem of assigning individual guilt in the midst of dispersed and collective criminality due to its low burdens of proof, the heart of the Western legal tradition—the fault principle—stymies the effectiveness of conspiracy law as a charge. Despite its relative inefficacy, conspiracy law has had a significant legacy in shaping postwar understandings of World War II and in providing a precedent to hold perpetrators accountable in recent postconflict trials. The continued usage of conspiracy law, despite its shortcomings, points to the limits of legal solutions in the wake of mass atrocities and the need for creative mechanisms for dealing with perceptions of individual and collective guilt.

    doi:10.14321/rhetpublaffa.24.3.0521
  2. Recruiting Foreign Warriors: Moral and Temporal Tropes in the Islamic State’sDabiq
    Abstract

    AbstractTo commemorate its declaration of a global khilafah in 2014, the Islamic State (IS) began publishing an online magazine, Dabiq, which became one of its primary recruiting tools during its rise to infamy. By using rhetoric that recalls U.S. presidential war rhetoric, specifically, tropes of “justice” and “time,” the English-language version of Dabiq fulfilled both subversive and hegemonic functions. It disrupted the reductive discourse that equates Islamic terrorists only with barbaric aggression and rendered IS as a rational global actor. Through this subversive move, IS aligned its anti-imperial interests with potential recruits in English-speaking Western countries with similar proclivities. At the same time, through its use of dominant Western war tropes, IS made a hegemonic attempt to facilitate recruits’ cultural identification so they assume a congruence of interests with IS, leading to an alignment of motives. Dabiq thus fulfilled an imperial trajectory through (neo)imperial rhetorics of identification and control. IS’s strategic use of (neo)imperial tropes in English—language of the empire—in Dabiq hence complicates monolithic (and Oriental) perceptions of the relationship between empire, imperialism, and Islamic terrorism in contemporary global political discourse. In addition, the significance of (neo) imperial tropes expands the heuristic scope of the rhetoric of terrorism by highlighting the implications of imperial ambitions and use of (neo)imperial rhetoric for the rise of global Islamic terrorism.

    doi:10.14321/rhetpublaffa.24.3.0483

March 2021

  1. What Do We Mean by Academic Labor (in Rhetorical Studies)?
    Abstract

    AbstractAuthors define their approach to academic labor scholarship and activism. They note challenges to engaging with labor in scholarship and practice and call for normalizing discourse about class and labor in relation to the university. The authors suggest directions for future scholarship and activism in local institutions and professional associations.

    doi:10.14321/rhetpublaffa.24.1-2.0109
  2. Decolonizing Regions
    Abstract

    Abstract The case of Southern regionalism shows both the problems with current treatments of regionalism—illustrative of the problem of colonialist perspectives more generally—and the path forward. That path forward involves rethinking whose ancestors count as members of a place, the issue of whose voices are centered, memory and trauma, and counterpublics. The authors advise (1) embracing the field’s interest in local identities and identity movements—therefore, interrogating rhetoric as symbol systems carried in intergenerational, relational identity; (2) pushing further against colonialism, as the world is more layered by global systems of trauma and memory; and (3) admitting that nation-building rhetoric is an imperfect paradigm compared to resistive counterpublic discourse.

    doi:10.14321/rhetpublaffa.24.1-2.0349

September 2020

  1. Reagan and Israel: Heroic Democracy in the Holy Land
    Abstract

    Abstract While scholars have studied Ronald Reagan’s relationship with Israel from a diplomatic, strategic, or political lobbying perspective, few have examined this relationship rhetorically. I argue that despite Reagan’s private disagreements with Israel, his public rhetoric consistently depicted Israel within the mythic terms of the Cold War as a heroic democracy like the United States. Drawing on discourses of American exceptionalism, terrorism, and Holocaust remembrance, Reagan’s rhetoric constrained his diplomatic ability to deal with Israeli aggression and continues to shape American presidential discourse.

    doi:10.14321/rhetpublaffa.23.3.0455

January 2020

  1. Redemptive Exclusion: A Case Study of Nikki Haley's Rhetoric on Syrian Refugees
    Abstract

    This essay identifies and explicates a key rhetorical form—“redemptive exclusion”—underlying former United States Ambassador to the United Nations Nikki Haley’s efforts to defend barring Syrian refugees from American soil. Through a reliance on ethotic prolepsis, the rhetorical form of redemptive exclusion enables the creation of a transcendent perspective that reconciles seemingly opposite contemporary cultural and political rhetorics: xenophobic discourses of exclusion become coarticulated with the mythic promise of an America open to all. We show how Haley’s rhetoric combines antithetical gestures of inclusion and exclusion by interweaving synecdochic narratives of her own immigrant history; hyperbolic narratives of American benevolence toward immigrants; and stereotypical narratives of terrorist identity that preempt the acceptance of Syrian refugees as even potentially American. We argue that Haley converts the rejection of Syrian refugees from American soil into an opportunity for constraining and qualifying the mythic ideal of the United States as an historical beacon for immigrants around the globe. In the conclusion, we suggest that a close study of how redemptive exclusion takes life in Haley’s discourse offers more general lessons about the rhetorical and ideological character of controversies over U.S. immigration policy.

    doi:10.14321/rhetpublaffa.23.4.0735