Electric Rhetoric: Classical Rhetoric, Oralism, and a New Literacy by Kathleen Welch
Abstract
130 RHETORICA tion. Fascicule I incorrectly refers to Peter of Blois's dictaminal treatise as an abridgement of work by Bernard of Meting (p. xxxv). An appendix contains the edition of an allegorical letter from Simon O.'s Summa dictandi which concerns the authorship of Regina sedens Rhetorica . A useful Glossary of Medieval Words and Unusual Spellings with ref erences to standard Medieval Latin dictionaries is followed by a list of cited manuscripts, editions of primary texts, cited secondary sources, and a full and accurate index. A copy of this book should be found in the library of every student of the ars dictaminis. Emil J. Polak Queensborough Community College, The City University ofNew York Kathleen Welch, Electric Rhetoric: Classical Rhetoric, Oralism, and a New Literacy (Cambridge MA: MIT Press, 1999) xvii + 255 pp. The dust jacket of Electric Rhetoric sports a blurb from Andrea Lunsford which praises an author who "re-theorizes (and re-races, re-genders, and re performs) pre-Aristotelian rhetoric and then uses it to explore posthumanist literacy and rhetoric in a range of electronic spaces. In its insistent rejection of what Welch calls the 'worst' of Enlightenment, Modernist, and Postmod ernist values—and in its bold program for change—this book is going to make a lot of people nervous. A must read!" I open with Lunsford's remarks because they are as illuminating for what they say as for what they do not say. Welch's book is not a "program" but a polemic for change which, by the author's own avowal, seeks to "redirect inquiry" and raise more questions than it answers (p. 9). Welch does so handily in six chapters housed in two parts, "Classical Greek Literacy and the Spoken Word" and "Logos Perform ers, Screen Sophism, and the Rhetorical Turn", followed by an "Appendix: Excerpt from the Origin Myth ofAcoma and Other Records". In Chapter 1, "Introduction: Screen Literacy in Rhetoric and Composi tion Studies", she opens with the captivating image of the television screen which, for better or for worse, is ubiquitous in "locations of power as well as of powerlessness". In addition to contrasting it effectively with the com puter screen which "mostly appears in locations of power" (p. 4), Professor Welch vows to rouse humanities scholars from what she condemns through out as their utter refusal to acknowledge and rethink the massive cultural changes which attend the universal sign system of video. Of no surprise to those familiar with her prior excellent contributions to the history and theory of rhetoric and composition, she believes that that mission can best be accomplished by returning to (and revamping considerably) Isocratic rhetoric. Simply put, Electric Rhetoric proposes a holistic approach to three fundamental principles: (1) that literacy conditions "how people articulate Reviews 131 within and around their ideas, their cultures, and themselves, including their subject positions"; (2) that "any current definition of literacy must account for changes in consciousness or mentalité"; and (3) that literacy "depends on social constructions (including [sic] gender and racial constructions) that give value to some writing and speaking activities and that devalue others" (pp. 7-8). Chapter 2, "An Isocratic Literacy Theory: An Alternative Rhetoric of Oral/Aural Articulation", provides the forum for Welch's endeavor to re cover Isocrates. Praising his recognition of the dependence between articu lation and thought and his emphasis on aptitude vs. native ability (p. 51), she simultaneously vilifies his rhetoric, which "reveals for us strikingly one of the hideous aspects of classical rhetoric: it appears to erase women or to victimize us. This erasure works hand in hand with Isocrates's agenda of imperialism, an intolerance, a dehumanizing of Others, for which he must be held accountable" (p. 49). Our job, then, as readers of Electric Rhetoric, is to hold the past accountable. The main thrust of Chapter 3, "Disciplining Isocrates", is to dismantle "the Great Man theory of history writing, with some token women thrown in the same underlying theoretical structure" (pp. 82-83). It contains some fascinating readings of the Antidosis, notably the dancing bear episode and its link to learning ability. What is not clear, however, is why "Isocrates's biggest problem lies in his and...
- Journal
- Rhetorica
- Published
- 2001-01-01
- DOI
- 10.1353/rht.2001.0030
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