Negotiating Cultural Encounters

Abstract

The book explores interpersonal challenges in a global marketplace. The authors illustrate the way cross-cultural interchange can really amplify these issues and make them even more complex to overcome. Another important message that emerged through the stories is that if people of different cultures are treated with respect and with a conscious effort to understand them, the outcome can be a rich blend of talents. Truly, the whole is equal to greater than the sum of its individual elements. The book is intended for all engineering and technical communication professionals. It should be of interest to those in an academic setting as well as individual readers interested in learning through the voices of the storytelling authors.

Journal
IEEE Transactions on Professional Communication
Published
2014-09-01
DOI
10.1109/tpc.2014.2342353
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