The Problem of Nuclear Waste: Ethos and Scientific Evidence in a High-Stakes Public Controversy

Denise Tillery University of Nevada, Las Vegas

Abstract

This article uses Aristotle's concept of ethos, the audience's perception of a speaker's character, to analyze a set of documents relating to a nuclear waste repository at Yucca Mountain, Nevada. This analysis shows how the features of a successful persuasive ethos remain consistent through several genres, including scientific articles, reports, and press releases. Three major elements of a persuasive ethos include discussions of the practical implications of technical information, consistent efforts to make information accessible to the public, and a forthright representation of scientific uncertainties associated with complex technical information. By incorporating these elements into their texts, technical communicators can craft more persuasive documents dealing with controversial, high-stakes issues

Journal
IEEE Transactions on Professional Communication
Published
2006-12-01
DOI
10.1109/tpc.2006.885868
CompPile
Open Access
Closed
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Citation Context

Cited by in this index (4)

  1. Technical Communication Quarterly
  2. Journal of Technical Writing and Communication
  3. Journal of Technical Writing and Communication
  4. Journal of Technical Writing and Communication

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