IEEE Transactions on Professional Communication Jun 1999

Fundable knowledge: the marketing of defense technology

A.D. Van Nostrand University of California System

Abstract

Contents: Editor's Introduction. Preface. Glossary of Acronyms. Introduction: Mapping the Territory. Going Ballistic. Part I: Coming to Terms I. The Knowledge in Defense Technology. The Dynamics of Knowledge Production. Part II: Coming to Terms II. Heavy Hands on the Market. The Color of the Money. Customers and Vendors: Dyads in a Dance. Marketing and the Co-Production of Knowledge. Part III: Coming to Terms III. The Paper Trail: Transactional Genres. Formulating the Fundable Problem. Capability Statements: The Truth But Not the Whole Truth. The Knowledge Cycle. Part IV: Coming to Terms IV. Reaching Out. Appendix: Defense Critical Technologies.

Journal
IEEE Transactions on Professional Communication
Published
1999-06-01
DOI
10.1109/tpc.1999.768172
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