Abstract

Computer mediated communication (CMC) via the Internet is fast becoming a significant communication medium for technical and professional communicators. Research emerging from a number of disciplines is beginning to articulate the numerous social and organizational factors involved in the use of CMC. A significant question for communicators to ask is how organizations, which traditionally prefer structured and accountable communication, can exist in the open ended and unregulated world of the Internet. A rhetorical analysis of the protest over Lotus MarketPlace illustrates the complexity of traditional corporate communication in the nonhierarchical and often highly emotive forum of the Internet. Organizations can interact within this complexity more successfully by changing their rhetorical strategies.< <ETX xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">></ETX>

Journal
IEEE Transactions on Professional Communication
Published
1995-03-01
DOI
10.1109/47.372386
CompPile
Open Access
Closed
Topics
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Citation Context

Cited by in this index (5)

  1. IEEE Transactions on Professional Communication
  2. IEEE Transactions on Professional Communication
  3. Journal of Technical Writing and Communication
  4. Computers and Composition
  5. IEEE Transactions on Professional Communication

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