Abstract
To effectively communicate with lay audiences, it is helpful to use verve — enthusiasm and energy for an idea. We can add verve to technical writing and attract audiences by using intriguing titles and good beginning sentences. We can hold an audience's attention with colorful, interesting opening paragraphs. We can communicate by using analogies, using colorful words and phrases, using illustrations, using humor, repeating and explaining, being colloquial, translating terms, and detailing implications.