Abstract
Speech that is authentically oral tends to avoid language that is abstract and conceptual in favor of “down to earth” language. Literacy tends to encourage the former at the expense of the latter. Our educational system starting at the primary level should encourage the latter even while teaching habits of reading and writing. This can be done by including oral recitation in the curriculum and in particular recitation of popular poetry accompanied by music, dance, and also memorization. The modern media, despite their use of electronic sound and image, tend to overuse conceptual language to disguise the hard meaning of what is being communicated. The management of the public relations of the shuttle disaster offered a striking illustration of this habit.
- Journal
- Written Communication
- Published
- 1986-10-01
- DOI
- 10.1177/0741088386003004001
- CompPile
- Search in CompPile ↗
- Open Access
- Closed
- Topics
- Export
- BibTeX RIS
Citation Context
Cited by in this index (0)
No articles in this index cite this work.
References (0)
No references on file for this article.
Related Articles
-
Journal of Response to Writing Apr 2026Testa, Andrew
-
Written Communication Feb 2026Jonathan Marine; Jason Grant; Paul Rogers
-
College Composition and Communication Feb 2026Jessica Pauszek; Veronica House; Paula Mathieu
-
Business and Professional Communication Quarterly Jan 2026LinkedIn in Business and Technical Communication: A Textbook Analysis Grounded in Digital Literacy ↗Sarah Moore; Kathryn Lookadoo
-
Business and Professional Communication Quarterly Jan 2026Business Communication as Cultural Text: The Use of Student-Made Online Advertisements in Teaching Intercultural Communicative Competence ↗Saheeh Shafi