Abstract

As a longstanding area of practice and inquiry in rhetorical scholarship, the role of the example in rhetorical discourse has undergone its share of debates, discussions, and important advancements. One important topic of discussion on these matters involves the role of the example in providing either strategic ambiguity or experiential clarity. Through an analysis of William James’s deployment of a pragmatic rhetoric of exemplary figures in The Varieties of Religious Experience, this essay advances a view of the example as a resource for transforming the ambiguous consequences of inner ideals into pragmatic and empowered social action. In a chapter titled “The Value of Saintliness,” James invokes a cadre of saintly figures as exemplars in the attempt to cultivate democratic individuality and inspire social change efforts through the conduct of spiritual meliorism. This essay offers expanded conceptions of exemplarity and pragmatist rhetoric in contexts concerning democracy and social justice.