Abstract

Advertisements for hearing aids often tout the “invisible” nature of their product, designed to obscure visible markers of disability. This essay examines mid-century appeals to women hearing-aid wearers, emphasizing the labor of embodied and cognitive passing in kairotic spaces as well as practical rhetorical implications of human/machine integration, both of which continue to apply in contemporary contexts.

Journal
Rhetoric Society Quarterly
Published
2020-05-26
DOI
10.1080/02773945.2020.1752129
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