Epideictic Metaphor: Uncovering Values and Celebrating Dissonance Through a Reframing of<i>Voice</i>

Rhetoric Review Oct 2022

Epideictic Metaphor: Uncovering Values and Celebrating Dissonance Through a Reframing of<i>Voice</i>

Brigitte Mussack University of Minnesota System

Abstract

This article provides a framework for analyzing metaphor as epideictic rhetoric, accounting for the persistence of key disciplinary metaphors. It examines the metaphor of voice across distinct theoretical conversations as an example of epideictic metaphor. Voice’s epideictic function allows it to reconceptualize the shared value of power as it celebrates this value by stitching and unstitching it to various worldviews and values. An epideictic framework allows rhetoric scholars to uncover and trouble values celebrated by a discourse community’s shared metaphors while challenging values as unquestionable or mutually exclusive. Further, framing metaphors as epideictic celebrates linguistic and conceptual dissonance.

Journal: Rhetoric Review
Published: 2022-10-02
DOI: 10.1080/07350198.2022.2109399
Open Access: Closed
Topics: rhetorical theory voice and style

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