Rhetoric Review Apr 2018

“Delightfully Feminine, Yet Practical”: Circumlocution in Vietnam-Era Recruitment Brochures

Kathleen T. Leuschen Emory University

Abstract

During the Vietnam era, the military recruited women by appropriating feminist language and simultaneously employing depictions of traditionally conservative feminine ideals. Using a rhetoric of circumlocution to yoke together these two contradictory images, military recruitment rhetoric ultimately reinstated women’s subordinate status.

Journal
Rhetoric Review
Published
2018-04-03
DOI
10.1080/07350198.2018.1424477
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Topics
rhetorical criticism gender and writing
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