Abstract

During World War II, government and individual industries opened childcare centers across the country to support working mothers entering the war plant. At war's end, leaders moved to close these centers, prompting great debate. This essay explores the wartime discussion and postwar debate over the WWII childcare center by analyzing how the gendered ideograph <home> was deployed in ways that both praised and blamed not only the childcare center but also working mothers. While the primary work of the essay is to mine ideographic uses of <home>, it also aims to elaborate on feminist engagements with rhetorical historiography.