Technical Communication Quarterly Jan 1994

A masterpiece in a new genre: The rhetorical negotiation of two audiences in schrödinger's “what is life?”

Leah Ceccarelli Northwestern University

Abstract

Critics may fail to appreciate the rhetorical significance of scientific texts that do not fit within the dominant genre of truth‐forming argument. Only by identifying Schrödinger's text as inspirational community‐forming discourse do we come to recognize the rhetorical artistry of his negotiation between two audiences, a negotiation that includes a subtle building of common ground, the application of productive ambiguity at a key point of collision, and a skillful _ reversal of language expectations to relocate audience loyalties.

Journal
Technical Communication Quarterly
Published
1994-01-01
DOI
10.1080/10572259409364555
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Topics
rhetorical criticism genre theory discourse analysis
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Citation Context

Cited by in this index (2)

  1. Moran et al. (2012)
    A Bibliography of Works Published in the History of Professional Communication …
    Journal of Technical Writing and Communication
  2. Malone (2007)
    Historical Studies of Technical Communication in the United States and England:…
    IEEE Transactions on Professional Communication

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CrossRef global citation count: 5 View in citation network → Build reading path →

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