Reflections: A Journal of Community-Engaged Writing and Rhetoric Apr 2018 Open Access

Reaching Backyards and Board Rooms: Strategies for Circulation that ‘Change the Conversation’

John J. Silvestro

Abstract

Through a case study of a community organization, The Women’s Fund of the Greater Cincinnati Foundation, I present a new framework for circulation strategies. The organization composed and distributed research reports on the gendered inequalities in their local economy, which they aimed to circulate locally. However, they encountered local publics that often resisted discourse on gender and gender-related issues. So, the organization developed a strategy focused not on circulating their work, but on challenging the discursive norms of their local publics that structured circulation and engendered the resistance. My case study reveals new ways to research and strategize circulation—aiming not to circulate texts or disrupt ongoing circulation but to challenge and/or make anew the norms that structure circulation.

Journal
Reflections: A Journal of Community-Engaged Writing and Rhetoric
Published
2018-04-01
DOI
10.59236/rjv18i1pp102-131
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Open Access
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Topics
discourse analysis qualitative research gender and writing
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