The Effect of Interpretive Schemes on Videoteleducation's Conception, Implementation, and Use

Journal of Business and Technical Communication Apr 2001

The Effect of Interpretive Schemes on Videoteleducation's Conception, Implementation, and Use

Jim Suchan Naval Postgraduate School

Abstract

Often, new technologies are seen as artifacts whose use is obvious. This study, which builds on Weick's notion that all technologies are equivocal, challenges that assumption. Using a case approach, this research examines how various groups at Far West, a professional school, interpret the implementation of a two-way video and audio videoteleducation (VTE) distance learning system and analyzes why different groups interpreted the technology in fundamentally different ways. From this case data, a model is created that examines the effects that dominant organizational groups’ interpretation and thus conceptualization of VTE have on its system design, support, training, and rewards; measures of effectiveness; and rule generation.

Journal: Journal of Business and Technical Communication
Published: 2001-04-01
DOI: 10.1177/105065190101500201
Open Access: Closed
Topics: multimodality online writing instruction

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