Journal of Technical Writing and Communication Apr 2005

To Attract or to Inform: What are Titles for?

James Hartley Keele University

Abstract

This article critiques some titles in journal articles for being misleading and it argues that titles need to be informative. Examples are given of work on measuring the effectiveness of titles in two areas—sentence structure and reader comprehension—and the article concludes with brief comments on the effectiveness of book titles.

Journal
Journal of Technical Writing and Communication
Published
2005-04-01
DOI
10.2190/nv6e-fn3n-7ngn-twqt
Open Access
Closed

Citation Context

Cited by in this index (2)

  1. Harmon et al. (2009)
    The Structure of Scientific Titles
    Journal of Technical Writing and Communication
  2. Hartley (2007)
    There's More to the Title Than Meets the Eye: Exploring the Possibilities
    Journal of Technical Writing and Communication

Cites in this index (1)

  1. Aziz (1974)
    Article Titles as Tools of Communication
    Journal of Technical Writing and Communication
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