The Technical Communicator as Corporate Spokesperson: A Public Relations Primer

Rod Troester Pennsylvania State University ; Terrence L. Warburton Edinboro University

Abstract

A survey of CEOs, corporate spokespersons, and media representatives suggests that the evolving roles and responsibilities of corporate spokespersons may result in greater opportunities for technical communicators in corporate public relations. However, these opportunities require communication principles and skills that have not traditionally played a strong role in technical communication education. This essay discusses these requisite considerations so they can be more explicitly addressed in the contemporary technical communication curriculum.

Journal
Journal of Technical Writing and Communication
Published
2001-07-01
DOI
10.2190/uv13-15k1-k1a5-3mtm
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Citation Context

Cited by in this index (2)

  1. IEEE Transactions on Professional Communication
  2. Journal of Technical Writing and Communication

References (8)

  1. 10.1108/eb023436
  2. The Practice of Public Relations
  3. The Nine Nations of North America
  4. This is PR: The Realities of Public Relations
  5. Managing Public Relations
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  3. 10.1108/eb023436