The Technical Communicator as Corporate Spokesperson: A Public Relations Primer

Rod Troester Pennsylvania State University ; Terrence L. Warburton Edinboro University

Abstract

A survey of CEOs, corporate spokespersons, and media representatives suggests that the evolving roles and responsibilities of corporate spokespersons may result in greater opportunities for technical communicators in corporate public relations. However, these opportunities require communication principles and skills that have not traditionally played a strong role in technical communication education. This essay discusses these requisite considerations so they can be more explicitly addressed in the contemporary technical communication curriculum.

Journal
Journal of Technical Writing and Communication
Published
2001-07-01
DOI
10.2190/uv13-15k1-k1a5-3mtm
Open Access
Closed
Topics

Citation Context

Cited by in this index (1)

  1. Journal of Technical Writing and Communication

Cites in this index (0)

No references match articles in this index.

Also cites 1 work outside this index ↓
  1. 10.1108/eb023436
CrossRef global citation count: 2 View in citation network →