Using Social Learning Theory to Reduce Small Business Breakdown along the Internet Superhighway: An Exploratory Model

Journal of Technical Writing and Communication Jul 1997

Using Social Learning Theory to Reduce Small Business Breakdown along the Internet Superhighway: An Exploratory Model

Randolph T. Barker Virginia Commonwealth University ; Philip R. Sturm Virginia Commonwealth University ; Michael Camarata Virginia Commonwealth University

Abstract

As the speed of travel on the “Information Superhighway” accelerates, many small-to-medium sized enterprises (SMEs) do not effectively keep pace. SME computer resistors include 1) the slow-plodding neophyte computer users in the far right hand lane, 2) the firms curious about computerization but who are yet to make a purchase decision, idling in neutral on the access ramps, and 3) the business that purchases improper equipment and/or software and ventures onto the “road” without proper training and support, being run over by the speeding industry. In the information high-tech world of the 1990s it seems amazing that an estimated quarter of all small businesses still do not have their first personal computer. This article calls upon the innovators of the communications field to look in the rear view mirror to see the businesses left behind in the information expansion race. A model utilizing social learning theory defines a framework for road service [1], getting the small business “resister” up to the information superhighway speed limit.

Journal: Journal of Technical Writing and Communication
Published: 1997-07-01
DOI: 10.2190/xb2p-8rru-x601-8qyj
Open Access: Closed
Topics: multimodality race and writing

Citation Context

Cited by in this index (0)

No articles in this index cite this work.

Cites in this index (2)

JOHNSON et al. (1995)

Using Journals to Improve Listening Behavior

Journal of Business and Technical Communication
BARKER et al. (1992)

An Investigation of Perceived Managerial Listening Ability

Journal of Business and Technical Communication

Also cites 16 works outside this index ↓

Cooley P. L., Walz D. T., and Walz D. B., A Research Agenda for Computers and Small Business, American Journa…

↗
10.1146/annurev.ps.41.020190.002403

↗
Barker S. B. and Barker R. T., Managing Change in an Inpatient Interdisciplinary Unit: An Action Research App…

↗
10.1177/014920638901500302

↗
10.1111/j.1467-8551.1993.tb00160.x

↗
10.2466/pr0.1993.72.3c.1235

↗
10.1177/0013164489491021

↗
10.5465/amr.1989.4279067

↗
10.1016/0030-5073(77)90056-3

↗
10.2307/248803

↗
10.1177/0013164490503026

↗
10.2466/pr0.1986.59.3.1199

↗
10.1177/108056999605900409

↗
10.1177/105256299501900410

↗
10.2190/NG68-HKEL-07HT-A1E3

↗
10.1177/002194369102800205

↗

CrossRef global citation count: 0 View in citation network →